Ecom Cash Flow Hack: How to Borrow from Yourself, Not the Bank with Mike Olson
Today, I’m excited to welcome Mike Olson, Partner and Founding Member at WealthPoint, LLC. With over 25 years of experience in financial and insurance planning, Mike has dedicated his career to helping affluent families and business owners unlock clarity in complex financial decisions. He holds multiple professional designations—CLU®, ChFC®, CFP®, and MSFS—and is nationally recognized for his expertise in structuring insurance solutions that fuel business growth.
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Throwback: Avoiding the Price Race – Build a Compelling Brand Narrative
In this episode, host Josh interviews Simon Hammer, VP of Product at Vimbly Group, about acquiring and managing e-commerce brands. Simone shares a case study from the cocktail shaker market, illustrating how focusing solely on quantitative metrics led to missed opportunities. He emphasizes the importance of qualitative customer feedback, brand storytelling, and product-market fit to build lasting brands and avoid competing only on price. The discussion highlights key lessons for e-commerce leaders: assess market potential, listen to customers, and continuously test and iterate to stay competitive.
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How to Launch Products That Competitors Can’t Copy with Tomer Rabinovich
Tomer Rabinovich is a self-taught Amazon business owner, consultant to some of the biggest names in the online sales industry, and one of the most sought-after speakers at Amazon seller events throughout the world. He began his entrepreneurial journey at the age of ten as a professional magician, he studied economics and business in college. He later launched his first product and established a thriving Amazon business based on observation, iteration, and a unique ability to simplify the complex. He now consults 7-8 figure sellers through his Mastermind Coaching groups and his digital programs as well.
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Throwback: From Optometrist to Amazon PPC Domination!
In this episode, host Josh interviews Dr. Travis Zigler, a former optometrist who founded “Eye Love”, a brand focused on healing dry eye naturally and funding free eye care clinics. Travis shares his journey from optometry to e-commerce and Amazon PPC, leading to the creation of Profitable Pineapple Ads. He discusses the importance of finding personal fulfillment beyond business, explains the 80/20 rule for Amazon advertising, and offers actionable strategies for optimizing PPC campaigns and product listings to drive growth and impact.
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2026 Ecom Predictions With Ezra Firestone: The Strategies Smart Brands Will Follow
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews e-commerce veteran Ezra Firestone. Ezra shares actionable strategies for scaling brands in a rapidly evolving digital landscape, emphasizing continuous product innovation, optimizing key channels (Amazon, Facebook, Google), and leveraging influencer and AI-driven content. The discussion covers the shift toward AI-powered discovery, the importance of creative ad systems, and practical retention tactics. Ezra also highlights the value of community-building, mentorship, and adapting to new technologies, offering listeners a roadmap to future-proof their e-commerce businesses.
Click to ListenMeet the Host
Josh Hadley
Founder of Ecomm Breakthrough
As host of the Ecomm Breakthrough Podcast Josh has established beneficial relationships with key strategic partners within the e-commerce industry, and has learned business strategies and tactics from some of the most brilliants minds. He currently lives in Flower Mound, Texas, and invests in and advises business owners on how to grow, scale and exit their companies.