I Lost 90% of My Sales Overnight… Here’s What I Did Next
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares how the COVID-19 pandemic caused a devastating 90% overnight sales drop in his Amazon party supplies business — just as he’d bought his dream home and left his corporate job. Facing financial pressure with no safety net, Josh pivoted boldly, launching educational homeschooling posters that quickly became bestsellers. He shares three key lessons: focus on what’s already working before diversifying, build a cohesive brand, and take calculated big risks. Josh also emphasizes saving profits for emergencies, illustrating how resilience and adaptability helped him scale to over $20 million annually.
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Throwback: How to Build a Resilient Supply Chain
In this episode, host Josh interviews Corey Apirian, a seasoned supply chain leader, about innovative e-commerce supply chain strategies. Corey explains how Davinci enables brands to create virtual product bundles, optimize inventory, and improve profitability across channels like Walmart and direct-to-consumer platforms. They discuss the limitations of relying solely on Amazon’s fulfillment, the benefits of diversified fulfillment strategies, and the importance of data-driven merchandising. Corey also shares advice on global supply chain resilience, emphasizing hybrid inventory approaches and multi-sourcing. The episode concludes with actionable tips for brands to enhance agility and succeed in today’s evolving e-commerce landscape.
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AI Strategy for Amazon Sellers: What to Automate First (And Why)
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Lee Assoulin, founder and CEO of Stonecutter, a boutique Amazon brand management agency. Drawing on 12+ years of experience, Lee discusses how AI is reshaping Amazon brand management. Key topics include avoiding “shiny object syndrome,” building solid SOPs before automating, keeping humans in the loop for critical decisions, and developing an “AI native” team culture. Lee also shares practical advice on recording team calls, refining documentation with AI, and empowering team members who genuinely embrace AI tools to drive sustainable business growth.
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The Cost of Scaling Beyond Amazon No One Talks About
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his blueprint for scaling an e-commerce brand beyond Amazon through a strategic omnichannel approach. Drawing from over a decade of experience, Josh debunks the myth that simply adding sales channels drives growth. Instead, he outlines a phased expansion strategy: master Amazon first, then expand to marketplaces, TikTok Shop, Shopify, and retail. He emphasizes building documented systems, hiring capable teams, and approaching each platform as a unique business to avoid operational chaos and achieve sustainable, long-term growth.
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Throwback: Don’t Launch Your Product Without This Audience-Building Secret!
In this episode, host Josh interviews Will Russell, CEO of Russell Marketing, about effective strategies for launching e-commerce products. Will shares his five-step framework, emphasizing audience building through paid ads, partnerships, virality, and organic growth. They discuss practical tactics for Amazon sellers, such as using product insert cards with QR codes, leveraging surveys for product validation, and segmenting email lists for launch campaigns. Will highlights the importance of nurturing existing customers and using their feedback for product development. The episode offers actionable insights for entrepreneurs aiming to maximize launch success and scale their businesses efficiently.
Click to ListenMeet the Host
Josh Hadley
Founder of Ecomm Breakthrough
As host of the Ecomm Breakthrough Podcast Josh has established beneficial relationships with key strategic partners within the e-commerce industry, and has learned business strategies and tactics from some of the most brilliants minds. He currently lives in Flower Mound, Texas, and invests in and advises business owners on how to grow, scale and exit their companies.