The #1 Mistake TikTok Shop Sellers Make When Launching a Product with Michelle Barnum Smith
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Michelle Barnum Smith, founder of TTShopSellers, TikTok Shop Strategist and TikTok Shop Expert. Michelle shares actionable strategies for e-commerce sellers looking to succeed on TikTok Shop, emphasizing the importance of focused product selection, engaging content, and leveraging affiliates. She explains how TikTok Shop differs from traditional marketplaces, offers tips on pricing, merchandising, and listing optimization, and discusses the necessity of continuous content creation and advertising. The episode concludes with personal insights from Michelle and an invitation for listeners to access free audits and further resources.
Throwback: Are You Missing Out on 40% of Your Revenue? The Power of Email Marketing for Amazon Sellers
In this episode, e-commerce expert Norm Farrar shares actionable strategies for Amazon sellers to build and engage their own audiences. He discusses using insert cards to collect customer emails through offers like free products, warranties, and cookbooks, and emphasizes the importance of email marketing to boost revenue. Norm explains how to create and repurpose valuable content, such as chef-sourced recipes, across Amazon posts and social media. He also highlights the benefits of hosting live cooking shows on Amazon Live and using video creation services to enhance product listings, offering practical tips for optimizing Amazon sales and brand growth.
Amazon Supply Chain Secrets with Ephraim Ausch
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ephraim Ausch, Chief Logistics Officer at Tactical Logistics Solutions. They discuss the evolving challenges Amazon sellers face, including rising logistics costs, tariff complexities, and intense competition from overseas sellers. Ephraim shares actionable strategies for optimizing supply chains, navigating shipping terms, and maintaining profit margins. The conversation also covers the importance of brand building, diversification across marketplaces, and leveraging expert consultants. Practical advice and industry insights make this episode essential listening for e-commerce entrepreneurs aiming to scale and stay competitive.
Throwback: Don’t Let Your Listings Get Hijacked – The Amazon Seller’s Guide to Staying Safe!
In this episode, the host interviews Howard Thai, a former top 50 Amazon seller and founder of the Elite Seller Society mastermind. Howard discusses how his mastermind group helps sellers solve problems, access mentorship, and gain valuable resources. He shares insights on black hat tactics in the Amazon marketplace and stresses the importance of understanding these to protect your business. Howard advises sellers to fully optimize their listings, monitor for unauthorized changes, and innovate through unique product bundles to stand out and succeed on Amazon.
Meet the Host
Josh Hadley
Founder of Ecomm Breakthrough
As host of the Ecomm Breakthrough Podcast Josh has established beneficial relationships with key strategic partners within the e-commerce industry, and has learned business strategies and tactics from some of the most brilliants minds. He currently lives in Flower Mound, Texas, and invests in and advises business owners on how to grow, scale and exit their companies.