by Josh Hadley | Apr 22, 2026 | Podcasts
In this episode, host Josh interviews Amazon expert Shannon Roddy about strategies for building, growing, and protecting successful Amazon brands. Shannon emphasizes the importance of product quality, authentic brand storytelling through images and videos, and adapting product lines based on customer feedback. He shares practical tips for scaling from 7 to 8 figures, highlights the need for continuous optimization, and discusses protecting intellectual property. Shannon also recommends resources like Avenue Seven Media’s free checklist and influential figures in e-commerce. The episode offers actionable advice and inspiration for Amazon sellers aiming for long-term growth.
by Josh Hadley | Apr 20, 2026 | Podcasts
In this episode of the “Ecomm Breakthrough Podcast,” host Josh Hadley interviews Chase Chappell, a leading performance marketing expert, about scaling e-commerce brands beyond seven figures. Chase shares actionable strategies for channel diversification, creator management on TikTok Shop, and building omnichannel ecosystems. He emphasizes the importance of rigorous creator selection, transparent feedback loops, and integrating paid media with organic content. The discussion offers practical advice on leveraging TikTok’s rapid growth potential, nurturing creator communities, and adopting an all-in, omnichannel mindset to drive sustainable, scalable e-commerce success.
by Josh Hadley | Apr 16, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares how the COVID-19 pandemic caused a devastating 90% overnight sales drop in his Amazon party supplies business — just as he’d bought his dream home and left his corporate job. Facing financial pressure with no safety net, Josh pivoted boldly, launching educational homeschooling posters that quickly became bestsellers. He shares three key lessons: focus on what’s already working before diversifying, build a cohesive brand, and take calculated big risks. Josh also emphasizes saving profits for emergencies, illustrating how resilience and adaptability helped him scale to over $20 million annually.
by Josh Hadley | Apr 15, 2026 | Podcasts
In this episode, host Josh interviews Corey Apirian, a seasoned supply chain leader, about innovative e-commerce supply chain strategies. Corey explains how Davinci enables brands to create virtual product bundles, optimize inventory, and improve profitability across channels like Walmart and direct-to-consumer platforms. They discuss the limitations of relying solely on Amazon’s fulfillment, the benefits of diversified fulfillment strategies, and the importance of data-driven merchandising. Corey also shares advice on global supply chain resilience, emphasizing hybrid inventory approaches and multi-sourcing. The episode concludes with actionable tips for brands to enhance agility and succeed in today’s evolving e-commerce landscape.
by Josh Hadley | Apr 13, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Lee Assoulin, founder and CEO of Stonecutter, a boutique Amazon brand management agency. Drawing on 12+ years of experience, Lee discusses how AI is reshaping Amazon brand management. Key topics include avoiding “shiny object syndrome,” building solid SOPs before automating, keeping humans in the loop for critical decisions, and developing an “AI native” team culture. Lee also shares practical advice on recording team calls, refining documentation with AI, and empowering team members who genuinely embrace AI tools to drive sustainable business growth.
by Josh Hadley | Apr 9, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his blueprint for scaling an e-commerce brand beyond Amazon through a strategic omnichannel approach. Drawing from over a decade of experience, Josh debunks the myth that simply adding sales channels drives growth. Instead, he outlines a phased expansion strategy: master Amazon first, then expand to marketplaces, TikTok Shop, Shopify, and retail. He emphasizes building documented systems, hiring capable teams, and approaching each platform as a unique business to avoid operational chaos and achieve sustainable, long-term growth.
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