In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his blueprint for scaling an e-commerce brand beyond Amazon through a strategic omnichannel approach. Drawing from over a decade of experience, Josh debunks the myth that simply adding sales channels drives growth. Instead, he outlines a phased expansion strategy: master Amazon first, then expand to marketplaces, TikTok Shop, Shopify, and retail. He emphasizes building documented systems, hiring capable teams, and approaching each platform as a unique business to avoid operational chaos and achieve sustainable, long-term growth.

Links and Mentions:

Tools and Websites
“Amazon“: “00:01:50”
“Shopify“: “00:01:50”
“TikTok Shop“: “00:01:50”
“Walmart“: “00:01:50”
“Etsy“: “00:26:43”
“Temu“: “00:26:43”
“Shein“: “00:26:43”
“Meta Ad Library“: “00:46:35”
“Faire“: “00:49:22”

Videos and Masterclasses
“Seven Step Hiring Process“: “00:23:36”
“CEO Dashboard“: “00:25:44”
“How We Generated Over 50 Viral Videos with Our Affiliates“: “00:34:32”
“How to Double Down on the Creators that are Actually Driving Sales for Your Brand“: “00:34:32”

Recommendations
“Loom“: “00:19:01”
“ChatGPT“: “00:20:01”

Key Concepts
“Omnichannel Strategy”: “00:07:22”
“CAC to LTV Ratio”: “00:09:20”
“Product Launch Checklist”: “00:19:01”
“Weekly Ad Optimization Processes”: “00:19:01”
“Inventory Forecasting Models”: “00:19:01”

Timestamps:

00:00:00 Introduction & The Omnichannel Myth
Josh introduces himself, the podcast, and debunks the myth that simply adding channels guarantees growth.

00:01:50 Stages of E-commerce Brand Growth
Outlines the four stages: launch on Amazon, expansion optimism, hidden complexity, and the breaking point.

00:06:30 The Real Problem: Sequence, Not Product
Explains that chaos comes from scaling too soon without systems, not from product quality.

00:07:22 Channel-Specific Complexities
Breaks down the unique operational demands of Amazon, Shopify, TikTok Shop, and retail.

00:12:13 Why Focus on One Channel First
Emphasizes the importance of dominating one channel before expanding to others.

00:13:13 Benefits of Single-Channel Focus
Discusses product-market fit, revenue consistency, operational infrastructure, and customer understanding.

00:15:58 Shiny Object Syndrome & Systems
Warns against distraction and stresses building systems and processes before scaling.

00:18:02 Building Repeatable Systems
Defines what makes a process a true system and how to document and delegate.

00:20:01 Buying Back Your Time
Explains hiring and leveraging AI to free up the founder’s time.

00:23:36 Hiring A+ Talent
Mentions a masterclass and QR code for Josh’s hiring process to find top talent.

00:24:42 Readiness Signals for Scaling
Lists three signals: repeatable core channel, documented systems, and team execution.

00:25:44 Marketplace Expansion
Recommends expanding to similar marketplaces (Walmart, Shein, etc.) as the first step beyond Amazon.

00:28:43 International Expansion
Covers the complexities and timing for expanding into international markets.

00:31:36 TikTok Shop as Creative Engine
Explains TikTok Shop’s role in demand generation and why it’s not a passive or first expansion channel.

00:34:32 TikTok Shop Playbooks & Feedback Loops
Shares resources for TikTok Shop success and highlights its value for creative testing and consumer insights.

00:37:47 Shopify as Monetization Engine
Describes when and how to succeed on Shopify, including offer structure and creative requirements.

00:39:44 Shopify Playbook & Offer Strategy
Details the funnel, upsells, and membership strategies for maximizing Shopify profitability.

00:44:34 Creative Bottleneck & Ad Inspiration
Discusses the need for constant creative testing and where to find inspiration for ad content.

00:46:35 Retail as Brand Amplifier
Explains retail’s role in amplifying brand presence and the risks of entering too early.

00:49:22 Wholesale & Boutique Retail Challenges
Outlines the operational and margin challenges of boutique wholesale and mom-and-pop retail.

00:51:24 Strategic Role & Readiness for Retail
Lists four signals for retail readiness: sales consistency, demand generation, dedicated team, and inventory/financing capacity.

00:52:24 Omnichannel System Recap
Summarizes the step-by-step omnichannel scaling system and the importance of sequence and systems.

00:54:23Closing & Access to Resources
Encourages reviews, sharing, and offers access to slides for listeners who engage.

Transcript:

Josh Hadley 00:00:00  Why are other people? I look at other e-commerce brands and they’re all succeeding on Shopify and TikTok shop and Amazon, and they have a retail distribution, like, what’s wrong with me? What’s wrong with my brand? You hit this breaking point where you’re now working harder than ever, but nothing’s actually working anymore. Welcome to the E-com Breakthrough Podcast. I’m Josh Hadley. I’ve scaled my own ecommerce brand from 0 to 8 figures, and I’m actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. How would you like to scale your brand off of Amazon? After selling in the e-commerce space for over a decade, I’m going to be sharing with you the exact blueprint and the system that you should implement. If you want to be able to get your brand off of Amazon reliance wholly and be able to scale and experience the freedom that comes from turning yourself into an omnichannel brand, first and foremost, who am I? My name is Josh Hadley.

Josh Hadley 00:00:58  I’m a man of faith. I am a father of four and a husband to a beautiful wife. I have been selling in the e-commerce space for over a decade, doing multi millions in revenue on different sales channels such as Shopify, TikTok, shop and of course Amazon. And I am also the host of the number one business strategy podcast in the ecommerce space. And that is E-com breakthrough. Today, we are going to be diving straight into what it takes to scale your brand off of Amazon. But let’s first talk about what what I call the omnichannel myth. And the omnichannel myth is basically this, this kind of theory that people say that, oh, if you just want to grow, just, just go add another sales channel. And while in theory that sounds great and it sounds like, yeah, all I need to do is turn on the Walmart switch and all of a sudden, like, I’m going to double my revenue, I’m going to be sharing with you why that’s actually a myth and how you need to systematically and programmatically scale your brand off of Amazon.

Josh Hadley 00:01:50  But let’s talk about what it actually looks like to scale your e-commerce brand just from the beginning and the different stages that you need to go through. So stage number one is you’re actually going to launch your brand. So most of us that have launched in the e-commerce space, a lot of people start on Amazon and back in the early 20 tens. That’s when the Amazon game was just ridiculously easy. And what happened is people saw that, hey, all I need to do is slap my name on some random product and I’m just going to be printing cash. And so people began to get complacent and said, oh, well, I’m a new brand owner just because I have my name on a product. And I basically arbitrage a bunch of keywords on Amazon. So that’s stage one. It’s filled with optimism, but you’re still the main person operating that business. You find the product ideas, you’re running the PPC, you’re replenishing the inventory. It can be a one man shop for even $1 million brand. Let’s move into what is stage number two look like? Well, because of the success that you’ve had on Amazon, you would say, well, surely I’m going to have lots of growth and lots of opportunity if I just take this thing and go copy and paste it on other channels.

Josh Hadley 00:02:57  And so I’m going to go do this on TikTok shop. Oh, now I’m going to go take my brand onto Shopify. And also like, why not get into retail while I’m at it? Let’s make this thing $100 million brand after we had this initial success on Amazon. So that’s stage number two. It’s that kind of expansion optimism that a lot of entrepreneurs have. The great thing about entrepreneurs is we’re filled with opportunistic ideas and optimism. However, sometimes that can be a downside. And that’s where it kind of like gets us to stage number three. So assuming that we had success on Amazon, then we’re like, yeah, let’s go copy and paste this. Let’s open up a Shopify store. Let’s open up TikTok shop. Let’s open up some retail and wholesale accounts. Well, what happens is stage three hits and it’s all about the hidden complexity. So although you are printing cash on day one with Amazon, now that you’ve added these additional sales channels, the complexity in your business has exponentially scaled outside of the possibility of being able to have one person systematically run the entire business.

Josh Hadley 00:03:56  And so things just start to fall apart. Things start breaking. All of a sudden you’ve got more inventory tied up and different sales channels that are no longer moving. What you once thought was a great idea to go scale on Shopify. You take a look back and you realize, like, Holy cow, I just lost a bunch of money. Which leads us to stage number four. This is where you ultimately hit this breaking point where you’re like, why are other people? I look at other ecommerce brands and they’re all succeeding on Shopify and TikTok shop and Amazon, and they have a retail distribution, like, what’s wrong with me? What’s wrong with my brand? You hit this breaking point where you’re now working harder than ever, but nothing’s actually working anymore. All the sudden, what you see is your Amazon rankings begin to dip, your profitable PPC spend on Amazon begins to fall, and your tacos, your total advertising cost of sales, goes up. And now you’re losing market share because there’s increased competition.

Josh Hadley 00:04:50  So now you’ve got margin compression happening on Amazon, which was your original sales channel that you were absolutely crushing it in and dominating that. But because of the complexity that you’ve introduced to the business, you took your eye off the ball. And because you took your eye off the ball of Amazon and you start focusing on, I got a for Shopify to work. I got to focus TikTok shop to work. I’ve got to focus retail to work. That is where you’ve now distracted yourself. You took your eye off the ball and that’s where the opportunity for the competitors came in. They picked up and started eating into your market share. And so stage number four is where most brand owners either do two things. Number one, they’re either going to kind of fall to the wayside and throw in the towel and say like, I guess I’m not meant for the e-commerce game or what ultimately ends up happening is it’s kind of this comeback moment where they’re like, all right, I lost a bunch of money on Shopify.

Josh Hadley 00:05:41  TikTok shop wasn’t all that I thought it was cracked up to be. So I’m going to put that to the side. And retail, that’s a whole other animal. So I’m going to set that aside. I’m coming back to Amazon. That was my first love, and I’m going to go build that thing, and I’m going to resurrect it from the death spiral that is currently on. So those are really the only two options. You either get back to what you know and what originally brought you success, or you stay stuck in kind of doing a lot of everything, but not doing anything really, really well. And that’s where brands go to die. So the problem isn’t that your product is not good enough to sell on those other sales channels. It could be very true that you’re going to crush it on TikTok shop. It could be very true that Shopify is going to be your most profitable platform. And that’s okay. The problem is not the product. The problem is actually the sequence. And you’re taking things kind of out of turn, so to speak.

Josh Hadley 00:06:30  So what happens is when you scale chaos and you’re initially just kind of like, hey, I got some success on Amazon. I’m just kind of doing things on my own. And then you think you’re going to go and like start up a new sales channel all by yourself. That’s still a chaotic system. You don’t have any repeated processes or systems in place that allow you to just, like, run the existing business on autopilot. And that’s where the complexity starts to creep in. And so the problem’s not the effort. It’s not even the execution. It’s just that you try to scale and you add on complexity before you have established the foundational systems and processes in your existing beginning business that brought you success in the first place. So here’s the mindset shift that I want you all to kind of experience. Omnichannel in and of itself is not the growth strategy. There’s a lot of people that talk about, oh, you want to double, triple your business. All you have to do is just scale out on other platforms.

Josh Hadley 00:07:22  That is not the answer. It sounds nice at the surface level, but there’s so much more to it and we’re going to be diving into it. Each new channel, okay, introduces new systems, new tools, new processes, new people, and new failure points into your business. And so if you’re not prepared for those, you’re going to have a rude wake up call where you hit that breaking point. Sometimes you tear it all back down and you go back to the original thing that brought you success. So let’s talk about how each channel basically is its own business. Amazon. Okay. It’s all about the marketplace listings and the A9 algorithm and rankings. It. Your reviews are really, really important on Amazon. Being able to get really, really good at FBA logistics and how to optimize your savings for FBA storage fees and fulfillment fees, and then also like just ranking on the algorithms staying relevant, especially with the changing AI updates as well. That is the core of the business in and of itself.

Josh Hadley 00:08:20  Well, let’s talk about Shopify. What does it look like to actually run the successful Shopify business? Well, it’s all about paid acquisition. So this now all of a sudden you have to get really, really good at creative assets, videos, static images, things that are going to stop the scroll. Whereas on Amazon you don’t have to worry about that. You don’t need scroll stopping videos to stop people while they’re searching on Amazon. Quite the opposite. You’re just looking for the best product to serve those, serve those keywords. Okay, on Shopify, it’s all about conversion rate optimization, right? And you’re continuously tweaking that landing page looking for just like incremental. Like percentage point increases, your customer lifetime value becomes one of the most essential things when you are running a Shopify store. And then the other most valuable metric on Shopify is what your CCaC to LTV ratio is. However, many people that have started their businesses in the Amazon space here, what’s the cash to LTV ratio? And that therein is the problem.

Josh Hadley 00:09:20  If that is a new kind of metric to you and you’re not familiar with that, that means like Shopify is probably not the best fit for you until you learn what that cack to LTV ratio actually means and how that’s going to impact the entire way that you set up and run your Shopify storefront. All right, well, let’s talk about TikTok shop. Why is that a different business model? Well, if you’re going to run TikTok shop, guess what the most important thing is their affiliate management on Amazon. Do you have to cater to thousands of different creators that are featuring your product and making sure they’re using good scripts and hooks and making sure, you know, thousands of creators are happy with, you know, you don’t butt on TikTok. Shop to really succeed. That is the game. And it’s almost like a it’s the digital version of multi-level marketing. And so you have to get really, really good at building relationships with creators that are going to be featuring your product, and they have to love your product, and you have to create a system and incentivize them enough to where they’re not going to go pitch the next brands products they want to stay.

Josh Hadley 00:10:20  Talking about your products in a sea of product opportunities where they get hit up time and time again with new sample requests. And then last but not least, you look at wholesale or big box retail and you think, oh, well, I’ve already got the product. So this is just easy. They order thousands of units at a time. Surely that’s an easy game. Quite the contrary. If you’re going to dive into big box retailer wholesale, your entire supply chain strategy shifts dramatically compared to what you’re doing to optimize for Amazon logistics. In addition to that, you have to have dedicated salespeople that are actually building relationships with people. Similar to the TikTok game, it’s all about relationships, especially getting into big box stores. That’s why people go through brokers, because the name of the game is all about relationships. Okay? And then the other challenge and complexity that comes with scaling in the in the big box stores is going to be your financing and your cash conversion cycle. That’s a challenge in and of itself on Amazon.

Josh Hadley 00:11:15  But when you get into big box stores and you’re not getting your payment for another 90 days after you’ve already shipped the product into them, that’s where the product. That’s where the problems arise, and that’s where you can have massive POS and you’ve got to float lots of capital. So what I want to do is hopefully help you understand that every channel truly is its own business and requires very different setups, very different types of people that need to be on your team in order to scale these profitably. Okay, you have to have different tools, different systems. So let’s talk about let’s bring it all back and say, okay, if you’re listening to this and you started on Amazon or you started on Shopify, it doesn’t matter what channel you started on. The most important thing is that you get really, really good at that one channel. So it’s all about one channel domination. And then we’ll talk about like, when is the right time to scale off of your first kind of dominant channel? And what are like the signals that tell you, like, hey, you’re going to be ready to move on to the next one.

Josh Hadley 00:12:13  Every scalable ecommerce brand follows the same path. They dominate one channel. Okay, then you can experiment and dabble into new channels and then you dominate. Okay, so let’s talk about this. Why do you want to focus on just one channel? Because, Josh I’ve heard other people just killing it on TikTok shop. Why should I not go over there at the same time I’m building my Amazon business? Well, omnichannel multiplies your weaknesses. That’s that’s the gist, okay? If your core business is weak, multi-channel is going to make it worse. So if you have a weak ranking and maintenance process on Amazon. That’s just going to fall and crumble. Okay. If you have poor PPC management and optimization systems and strategies in your business, they’re only going to fail faster. And if you have an inefficient supply chain and you don’t have really good forecasting and inventory replenishment processes in your business, then guess what? They’re going to completely collapse when they fall under pressure from multiple channels and trying to support that. Okay.

Josh Hadley 00:13:13  So multi-channel okay. And going omnichannel does not fix any of your problems. In fact it’s going to expose a broken foundation in your business. So let’s talk about why every brand starts with one channel. And it doesn’t matter if you started your brand on Amazon. Or you could have started your brand on TikTok shop or Shopify. That doesn’t matter. What does matter is focusing on one channel provides four key benefits to your business. To establish a foundation from which you will be able to scale and hit the omnichannel levers in due time. So number one, you obviously are finding a product market fit, whatever channel you are focused on. You are finding that, hey, our customers interested in this product, is it a good quality product? Are they leaving me good reviews? All right. Let’s check that box number two. What benefit does it provide? Well by focusing on one channel you can have like revenue consistency which is I hope that you’ve been able to document if it’s on Amazon. Hey how do you find new product ideas.

Josh Hadley 00:14:08  And then do you have a repeatable launch process and how like how systematic is that launch process? Is it? Hey, every one out of three products hit or is it one out of five products hit okay. If you don’t know what your success metrics are, you don’t have a repeatable system yet. And so it’s all about like you’ve got to make sure that that foundation is there to say, hey, I do have a repeatable way to grow and scale on this one channel. I know it like the back of my hand, and we have the metrics to prove it. The third benefit that comes here is your operational infrastructure. So you need to make sure that you’ve got your supply chain locked in. You’ve got to ensure that you have customer service locked in. These are like the essentials that need to be the foundation. Whereupon if you don’t have this again, everything crumbles and gets ten times more complex. If you’ve not done this and then fourth, last but not least, you get to understand the actual customer.

Josh Hadley 00:15:01  So the benefit of like if you’re starting on Amazon is you’re going to have thousands of product reviews. And when analyzing those product reviews, you will get to know why are people actually buying this product? You may think you have an idea of why people are buying this product, but it’s going to reveal to you, like through the reviews, oh, I buy this product because, you know, my kid needed something to entertain them while we’re on long plane rides or on long road trips or things like that. And initially you’re like, oh, I had no idea. Like it was for travel. I thought this was for everyday, you know, just kind of like, you know, driving to and from school type of entertainment. But when you unlock those insights, you were then able to then exponentially scale. Hey, these are the winning hooks. These are the winning strategies for my product that I can then take to be able to kind of have repeat success on other platforms and channels. So what happens if you’re just focused on one sales channel? Here’s like the most difficult thing.

Josh Hadley 00:15:58  And as I speak to all these entrepreneurs that are listening here, our problem is that we love shiny objects. It’s that shiny object syndrome where it’s like, I attended that conference or I listen to this podcast, somebody said, XYZ, that sounds amazing. I need to go do that for my own brand. Okay, while that does sound appealing and oftentimes like we’re all about growth and moving fast and just kind of like proving out demand. The problem is, when you’re scaling on one channel, the goal is actually very boring. And that’s why most entrepreneurs never get there. Okay, because every new kind of like channel presents itself as like a new shiny object. And they think it’s the shortcut, when in reality it’s not. The shortcut really is your systems, your processes and the control that you set up within that business. So really it’s all about systems before you’re able to scale. Growth requires a fundamental shift from doing everything yourself to building systems that work without you. So that’s why we focus on just one channel.

Josh Hadley 00:16:57  Dominate that channel. And it’s not you as the entrepreneur dominating that channel by yourself. It is you building a team and AI agents that can go execute your playbook and your systems on repeat 24 over seven without your involvement. It doesn’t sound sexy and in fact it can be very boring. Boring, and at the same time it can be very, very slow sometimes. And again, for entrepreneurs, sometimes you’re you’re a bull in a China shop. And this is where you have to almost like take a step back and be willing to grow more slowly, especially if you’re bootstrapped. So here’s that mindset shift that you have to have. It goes from the doing of the things. So it’s no longer you managing the PPC. It’s no longer you finding the new product opportunities. It’s no longer you making the forecasting or inventory purchase decisions. It’s your team. And so you need to document and systematize the way you run ads, the way you handle inventory, every new problem that presents itself, you need to be able to document a process so that somebody else could be able to handle that on their own without your involvement in the future.

Josh Hadley 00:18:02  So really, what it looks like to actually build a business is you stop doing everything and you start building the systems that are documented, the repeatable and executable by someone else or AI. So what is a system like? What is it actually mean? Well, number one, the system means that something is documented. It’s actually written out that this is the process. Secondly this needs to be repeatable. So this doesn’t just mean like oh well, well if Josh thinks about this long enough, he’s always able to come to the conclusion, no, this needs to be a repeatable process to where anybody can execute this and get the same result out over and over again. If it’s hey Joe, Joe does the process. Joe gets answer A, but then Sally executes the process and she gets answer B. That’s not yet a repeatable process, because it needs to come to the exact same conclusion, regardless of who is executing on that process. And then last but not least, this needs to be executed by someone else.

Josh Hadley 00:19:01  Okay, if it can’t be executed by anybody just following the SOP, it’s not yet a process. So ultimately these are the things that need to process as soon as possible in them for an Amazon business. Number one, your product launch checklist, weekly ad optimization processes, your inventory forecasting models. These systems create the consistency that you need in your business in order to scale. So once you’ve documented what your core systems and what your processes are, by the way, here’s my little tidbit for you. The best thing to do is like, while you are in the process of, let’s say, optimizing ads, just hit the loom recording button in your Chrome browser and just talk out loud. And as you talk out loud, you’re basically annotating what what processes you’re going through in your mind, how you’re thinking about these situations. And then guess what you can do. Take the transcript from that loom video and then throw that into AI. Choose your LLM of choice. And basically it’s going to spit out kind of like a decision framework for you.

Josh Hadley 00:20:01  And if you do this on repeat, if you’re like, hey, for the next six weeks, every time I go in and optimize ads, I’m going to go and I’m going to record a loom video and I’m going to document the process, and then I’m going to just keep throwing it into ChatGPT or whatever it is. You’re actually going to be able to create some decision trees and an actual system without you having to systematically like think what? Step one. Step two, step three. It will spit everything out to you. Just talk. And so that’s my biggest recommendation. So once you’ve already done that now it’s all about buying back your time. So how do you buy back your time. Well you’re either going to hire team members or let AI execute these processes. So if these are repeatable processes that are very routine that like easily a V8 could handle, that’s exactly what I would be giving to AI in cloud Co work or cloud code right now. And so again you work with cloud code and say, hey, here are all of my SOPs.

Josh Hadley 00:20:55  Here’s all my loom videos. Here’s the transcripts, create an SOP and help me create an agent that will go and execute this process day in and day out for me. And then obviously, one of the most important things you’ve got to do as you do that is you’ve got to provide feedback. You’ve got a course correct. And so just because you do it one time doesn’t mean like, oh, this is set it and forget it. You do have to like provide feedback until you see that it’s in a good rhythm where you’re no longer having to provide it with feedback. So when you’re focused on scaling one channel and dominating it, your first real milestone isn’t necessarily like revenue or profitability. What I see it as is your freedom. Have you built a machine that prints money for you? Even if, like, you have to hire enough team members to where you’re only let’s say let’s use this example. All right. I’m netting $100,000 for my business right now. But if I hire two team members and they cost me, let’s say, you know, $25,000 each.

Josh Hadley 00:21:49  Okay, I know that’s low, but $25,000 each. Now, instead of me taking home $100,000, now I’m only going to take home $50,000. But what comes with that is your time freedom. So I would much rather make $50,000 passively, compared to $100,000 where I have to be the person working 68 80 hour workweeks. That’s the mindset shift. And so again, the first real milestone is not, oh, this is how much profit or revenue I’m bringing in. It’s how much free time do I have. And so when you know you’re doing things right, you’re able to run the business and be just kind of involved lightly and helping make decisions and providing some feedback here and there to your team members for only like 5 to 10 hours a week. And so when you feel like you have documented, you systematized, you’ve hired out for those individual roles, and you’re only working 5 to 10 hours a week. That’s when you know you are dominating that sales channel, and your business runs with minimal involvement from you.

Josh Hadley 00:22:47  You’ve now created massive leverage for yourself. So if you’re listening to this and you’re like, Josh, this is all just like pie in the sky talk. Like, I don’t know how to hire people, I don’t want to hire people, etc. I would say first and foremost, if you don’t want to hire people, then you’ve got to then just enjoy the job that you’ve created for yourself and just know that you will not be able to scale your business any further unless you get really, really good with AI and you’re really good with, you know, the technical coding and things like that. Yeah, you could maybe run by yourself, but I still feel like even with the advancements of AI, human intellect and hiring really, really smart, capable people is not going away. And it’s one of the biggest Rois that always exists and will continue to exist. And so how do you buy back your time? Here is a YouTube video. If you’re just listening to this audio version, make sure you come check this out on YouTube.

Josh Hadley 00:23:36  And I’ve actually got a QR code. You can scan this. It will direct you right back to my seven step hiring process to find A-plus talent. And this is this is really like a 90 minute masterclass of how I actually go about hiring really, really smart people in our own brand. And that is how our business has been able to scale. It’s not just about like, oh, Josh is so smart. It’s no, Josh surrounds himself with really, really smart people, and Josh is willing to take home less money in order to go front the growth of the business by investing, investing in overhead and really smart people that are going to be able to grow the business even further. So if you want to dive into that masterclass, go scan that QR code and dive into how do I go find and hire and replicate these systems through people and AI? So now that we have gone through that process, we’ve documented things. We’ve maybe hired some people. So when are you actually ready to scale? When are you ready to pull those omnichannel levers? Well, most businesses expand too early, and they mistake the growth that they’re seeing and saying, my business is growing 100% year over year.

Josh Hadley 00:24:42  Surely I’m ready to go. It’s not about revenue. Here are the three like readiness signals that you’re now ready to scale onto multiple channels. So number one, you have a repeatable and predictable core channel. And that means this channel you know how to rank well. You know how to maximize profitability really well. And if you’re on Amazon you have a 12 month kind of like product launch roadmap. You already know what product you’re launching for the next 12 months. That’s repeatable growth okay. If you don’t have that, you’re not ready yet. Step number two, you need to make sure that you have systems in place. Every everything is documented PPC supply chain finance. So the growth is documented and that’s baked in. Now you’ve got your operational systems documented. And last but not least your team is actually executing. So your team is operating in the business without requiring your constant involvement. And they’re hitting most of their KPIs. So make sure that you have key performance indicators that let you know when some of your team members are winning and when they’re losing.

Josh Hadley 00:25:44  And if you’re not familiar with like, hey, knowing when somebody is winning or losing, make sure you go check out my YouTube video or also my podcast episode where I talk about the CEO dashboard, how every Monday morning, these are the metrics I’m looking at to know whether my team members are succeeding and hitting and achieving the goals in their individual roles, or if we have some people that we might need to exit. So now that we’ve achieved that, let’s dive into stage number two, which is all about marketplace expansion. Okay. This is the first step in multi-channel scaling. And it’s not reinvention. Instead, it’s actually about replication of what’s already working. So when I see marketplace expansion, it’s this is the easiest way to grow, especially if you started on Amazon. So let me give you some of the examples. Start with similar marketplaces such as Walmart. Target plus. Temu. Shein. Okay. The reason why you want to start on those marketplaces, and maybe even Etsy, is because they operate the exact same way that Amazon does.

Josh Hadley 00:26:43  Okay. The systems are very familiar. You’ve got your listings, you’ve got reviews, you have ads, you have fulfillment. You’ve already got all of those exact same things going on Amazon. And it’s easy enough for you to just like, turn on those channels without having to reconfigure your entire supply chain strategy or reconfigure the entire way that you think about advertising your business. It’s just about pay per click. That’s it. You’re not having to think of creative static images, viral videos, anything like that. So that’s why it’s the lowest friction form of growth available to an established Amazon seller. So here’s the bootstrapped advantage. So if you’re a bootstrapped brand owner okay. Marketplace expansion is the lowest risk. And that’s your first move. And that’s the point because your inventory can stay at Amazon FBA while you light up your listings for Walmart, you can fulfill your Walmart orders through Amazon Multi-channel Fulfillment. You can fulfill your Sheehan orders through Amazon multichannel Fulfillment. You can fulfill even your orders through Amazon multi-channel fulfillment. Now, Target Plus might be the exception there, but the key is you don’t have to move your inventory anywhere else.

Josh Hadley 00:27:49  Everything just goes into Amazon FBA because the challenge is if you’re like, oh, well, I need to ship in a thousand units to Walmart, a thousand units to send a thousand units to Teemu, and then, you know, 5000 units to Amazon. Well, man, I sure hope you’re going to have success on all of those platforms. Otherwise, you’ve now tied up a bunch of cash sitting in a bunch of warehouses all over supporting these different marketplaces. So again, if you’re a bootstrapped entrepreneur, the biggest advantage to just like trying to scale out first on these different marketplaces is you’re leveraging economies of scale because all of your inventory can just sit in Amazon FBA. And yes, is multi-channel fulfillment a little expensive? Yes, it is, but I would much rather pay the premium to have my my orders fulfill from that warehouse first before I say, oh, I’m going to find the cheapest three PL and then I’ll then experiment with these other marketplaces. No, it’s the opposite. Let me go prove that there’s demand on these other marketplaces.

Josh Hadley 00:28:43  And if that’s the case, okay, then I will go do like WFS fulfilled by Walmart or fulfilled by, you know, Sheehan or whatever it is. But here’s the key takeaway. Not every marketplace is the right fit. All right. So you will have different products are going to perform very differently across platforms. The key is testing without over committing. So again that’s why I say just get the listings up there and just see what’s going to work. Maybe Walmart’s great for your product niche, or maybe it’s terrible, but maybe it takes off on shin or maybe it takes off on Timu. You just never know until you test. But these marketplaces are super easy to test. Now let’s move to stage three of our omnichannel expansion. Stage three is going to be all about international expansion. International expansion looks simple on the surface. However, in reality it’s going to start introducing some significant complexity and only makes sense when your domestic business is already strong. So why? Why do I not recommend international expansion right out of the gate? Here are the new challenges that you’re going to face when you go international.

Josh Hadley 00:29:42  Number one, you’re going to have tax compliance across different jurisdictions. And by the way, as soon as you raise your hand and say, hey, I’m now selling in this marketplace, like registering yourself from those countries is an absolute nightmare. But guess what they are going to do if you don’t want to deregister yourself. You best be filing and continuing to pay taxes year after year after year, even if your sales are very minimal. The next thing is you’ve got product regulations that will change by country, and you may have a product where English is a main component of the product. And so if you’re going to go over into the German market, well, you’re going to need to almost maybe reconfigure your entire product to serve that market because they don’t speak English and the product is not as interesting if it’s all in English compared to if it’s in German. So again, there’s nuances that now get introduced to your business and then you have to decide, oh, do I want to create a brand new product just to serve the German marketplace? Next you also have international logistics that add complexity, right? So now you’re not only dealing with customs in the US, now you’re dealing with international customs.

Josh Hadley 00:30:43  Always easier said than done. And then last but not least, you have currency differences and exchange risk, right? There’s going to be times where, you know, the dollar is is highly valued compared to some of these other countries. And then times where it’s not and it takes and then what you thought was very profitable is no longer very profitable. And then you ask yourself, well, why am I doing this for pennies on the dollar at the end of the day? So when does it make sense to scale internationally? International expansion works best when your domestic business is already strong, your systems are stable and you have the operational capacity to add it. Add in this additional complexity that’s going to hit your business. Ultimately, if you don’t do this properly, international expansion just becomes a distraction for you. All right. So now we’re ready for stage number four. And this is where everybody. This is the hot girl at the dance right now. Everybody is talking about Tick Tock Shop. And I hear somebody just doing millions of revenue on TikTok shop.

Josh Hadley 00:31:36  And I need to be there. I’m a day late and a dollar short. Like, what do I need to do to go scale on TikTok? Well, look how far down this stage the TikTok shop is. This is not the first lever that I’m pulling. If you just first had success on Amazon, my recommendation is that you don’t immediately go jump ship over to TikTok shop. And here’s why. TikTok shop is more of a creative engine. Most, but most people approach TikTok shop as like a sales channel that should be extremely profitable. However, it’s actually very rare for a brand to be profitable on TikTok shop. So what the mindset you have to go into TikTok shop with is that TikTok needs to be viewed as your creative engine and top of funnel brand awareness. So here’s the reality of TikTok shop. It’s not a passive channel. It’s not like a marketplace where you just throw up your listings and just wait till people buy, okay? Instead, it demands active management every single day. Like what type of active management we’re talking about a constant stream of fresh content, not only from you as the brand owner, coming out with new products and posting them onto your social or onto your TikTok account, but also your creation, like your creators and your affiliates need to be doing that.

Josh Hadley 00:32:45  And so that means you have to have an active affiliate recruitment and management program that requires people. And anytime you are dealing with other people, things get really messy really quick and they’re not as scalable, right? Things start to really slow down because now you’re dealing with humans and emotions and what can go wrong always goes wrong, especially when you’re dealing with humans. You have to be focusing on aggressive promotions and ongoing price tests on TikTok shop. And ultimately you have to have a team or a network that’s dedicated to the channel. And so this is just not a set it and forget it. Here’s the problems and here’s the mistakes that most people make. They underestimate the amount of time that it takes to actually scale on TikTok shop. And so they just think that, hey, I just need to send out a few samples. Somebody’s going to go viral. I’m just printing money. No, they wonder why they’re not succeeding. Because like, that’s the mindset. They’re they’re taking that Amazon mindset of all I need to do is launch my product, run some ads, and I just make money.

Josh Hadley 00:33:40  And it is nothing like the the business model on Amazon. Is it e-commerce? Yeah, it certainly is. But like the strategies that made you successful on Amazon are not the strategies that make you successful on TikTok shop. However, as I put up all of these barriers to say like, hey, hey, TikTok shop is a totally different animal, I will also recognize and say there is nothing else that it like even comes close to. Like generating massive amounts of demand awareness and demand generation for your brand then TikTok shop. So it is extremely valuable, but it’s also very unpredictable at the same time. So if you’re listening to this and you are at kind of ready for stage number four and you’re like, hey, Josh, I am ready for everything that comes with TikTok shop, because I do want the massive halo effect that goes on to Amazon, and the brand awareness that comes from going viral on TikTok shop. That’s great if you want that. I’ve actually got some dedicated videos here for you.

Josh Hadley 00:34:32  So first one here is how we generated over 50 viral videos with our affiliates. The exact playbook that we used to get out of that cold start method and to begin finding success on TikTok shop. The next one that I have here for you is how to double down on the creators that are actually driving sales for your brand. So this is what I call my TikTok Shop Creator engine. And we have five different phases that we walk our creators through to go from an activated creator to a brand evangelist that absolutely loves the brand, won’t stop talking about it, and in fact continues to recruit even more affiliates for us. So again, if you’re listening to this, come check it out on YouTube. Come scan these QR codes. We’ll lead right to these masterclasses where I teach the exact strategies that I’m currently doing in our own business. So here’s the real value of TikTok shop. If you’re listening to it. It’s not just another revenue channel, but it is the most powerful feedback loop in e-commerce, so the revenue is almost secondary.

Josh Hadley 00:35:26  So let’s talk a little bit more about that. TikTok shop does two things that no other channel can really match. Number one is all about demand generation. So there is no other channel that I have seen where like just by one video picks up, generates just massive amounts of like demand generation. And then you’ve got other affiliates that see that video spiking. They go request more videos. And then there’s just a lot of magic that happens when more and more videos are being created, and you get millions of views per week on your video. It has a significant impact over onto Amazon. But that’s number one, and that’s the obvious stuff that everybody has learned. However, I think number two, one of the biggest values that come from TikTok shop is the consumer intelligence. Because what you get to know is what hooks work best and what is actually stopping consumers in their tracks while they’re scrolling. Like when they’re when somebody is on TikTok shop, they’re not looking to buy something. They’re interrupted in their scrolling of entertainment, and something has to be so compelling as to inspire them to pull out their credit card and buy on the spot.

Josh Hadley 00:36:33  So that is a massive signal that you that a creator has tapped into a massive pain point. And guess what? When you understand what those pain points are and what those hooks are, this is where it becomes game changing for your business. This is where it kind of sets the foundation for you to kill it on your own DTC website. It’s the most, and I’ll double down on that. TikTok shop is one of the most misunderstood channels, because people just think that everybody’s making crazy amounts of money on it. No, here’s, here’s like the three key things you’re going to understand. What message resonates with your audience. Number two, what hooks convert the best. And number three, what content drives the engagement? Here’s a little fun fact for you. If you look at your GMV max ad campaigns and you go to their kind of their analysis in there, you get to see what the two second view rate is for all of the videos. And obviously the higher the view rate, anything that’s been above 50% means that we’ve got something that has viral potential, where if you boost the ad spend behind it, it’s you’re seeing like some crazy results and being able to drive top of funnel awareness for your brand, whether or not you are making lots of money or revenue or profit on TikTok shop, as long as you are getting a good amount of content and creative coming out of TikTok, shop your route.

Josh Hadley 00:37:47  You’re now ready for stage number five, which is Shopify as your monetization engine. So Shopify is all is all about like capturing and monetizing existing demand. Anybody that’s familiar with Shopify knows that if you build it, they do not come. Just because you have a website does not mean people just actively seek you out. And so that’s the change of mindset on Amazon. People are already there. They’re shopping. They’re like low in the customer funnel, like they’re active and hungry to buy. Whereas on Shopify You’ve got to stop people and bring traffic to your own storefront. So we’re going to be talking about what it takes to actually build a Shopify storefront. So when does it work for you to actually succeed on Shopify? Number one, Shopify works well when you have proven creative. Well, where can you find proven creative TikTok shop affiliates? You know your customer, okay. You also have an AOV in average order value that is over $60, because you need to have enough money in order to absorb the paid acquisition cost, right, to drive that traffic to your storefront.

Josh Hadley 00:38:50  The other thing is, your product needs to be either like a subscription product or a consumable. Or last but not least, I would say there are multiple products that you could upsell them to over the course of 12 months to increase that customer lifetime value. So when does Shopify not work if you don’t have any proven demand off of Amazon, if you don’t have any winning creative and you’re just like starting from scratch and you’re not a video editor, you’re not a video creator. It doesn’t work if you have no plan as to what you’re going to sell people after you give them the first sell, right? Even if customers come in the front door, like if you don’t have another thing to upsell them to, you’re not going to have success. Last but not least, if you just have low ticket items that are below $60 with no path to repeat purchase, that’s really where you’re going to struggle. All right, so are you ready for some Shopify success? Here’s the exact playbook that we’ve been implementing in our business to have success on Shopify.

Josh Hadley 00:39:44  And I say that after having spent hundreds of thousands of dollars trying to make Shopify profitable. Way back in the early 20 tens, when I first started on Amazon, one of my biggest mistakes is I tried to tried to jump from Amazon stage one to stage five on Shopify without any of those other working pieces between stages two, three, and four. And because of that, I wasted hundreds of thousands of dollars trying to make Shopify work. And it never worked. However, it’s working, and it’s working really well now, and it’s working for the following reasons. Take those viral videos that you have usage rights for on TikTok, and then you go spin those up on ads on meta. And here’s the way it works. You create your ad on meta, okay? And you take the creator videos that you have usage rights for. Step number two is you create a dedicated landing page for the products that you are selling. Don’t just send them to your Shopify home page and make them search. Send them to a dedicated landing page where they can’t even search.

Josh Hadley 00:40:42  They can’t do anything except buy or exit from the page. That’s it. There’s only two options. There’s no browsing. There’s either buy or leave. Okay, if you don’t create a dedicated sales page, you are going to fail. I promise you that. But here’s the secret strategy of how we’ve been able to turn a $25 product that’s on Amazon into a product that is actually generating over $100 in AOV on Shopify. Okay, so the product retails for over $25 on Amazon, but we’re going to say, hey, if you come to our website, we’re going to charge you $49 for this exact same product, However, if you buy multiple products together, we’ll give you a deal and we’ll give you a discount. In addition to that, we’re going to stack so much offer and so much value on here that you cannot even get this on Amazon. So I’m including printable kits and different like training videos and worksheets and tools and resources that, like Amazon, won’t allow me to sell these digital resources, but I can on my own website.

Josh Hadley 00:41:38  So I get it really like elevate the offer to where it’s hard for them to say no. And then I can offer multiple different upsells of products that make sense in that customer journey, all in one spot. Okay. In our current AOV for this funnel is over $85. That’s how we can go acquire and pay for a customer, even when it’s costing $4,050 to acquire one customer. I’ve got the margin when I have a product that has an $85 AOV. And guess what? You want to find a really, really cool hack. Turn your non subscription products into a reoccurring revenue model with a basic membership offering post checkout. So you can see this quick example here that I have where it’s like, hey, join our early Learners club okay, 30 days free trial, and then it’s just five bucks a month and get access to free printables and our unlimited printable website that nobody else has access to. And again, we just value stack the offers. When you become a member, you get free shipping, you get first access to new products when they launch, so on and so forth.

Josh Hadley 00:42:37  But now we get to reintroduce reoccurring revenue into the business. And again, this is how your competitors on Amazon are going to wonder, like how in the world does this brand just like keep growing? And it’s all of these funnels that sit behind it that actually make the money model and the business work. So typically for Shopify storefronts, your offer is the bottleneck. The product isn’t the problem. Your offer is okay. Everything starts with your offer. If you have a terrible offer, you’re not going to convert people. So before the ads, before the channels, before the system, you need an offer so compelling that consumers feel like they’re leaving money on the table by saying no, that means you’re solving a real pain point. And guess what? Where do you find these pain points? TikTok shot what goes viral? Why does it go viral? That’s. And then you take a look at your Amazon reviews. This is how you actually begin creating the right offers. You use all the signals you’ve been given in stages one, two, three, and four.

Josh Hadley 00:43:34  That’s when you’re ready for stage number five to have success on Shopify, and then get inspiration from some of the best DTC brands that are out there. So take a look at Magic Spoon. They are selling cereal. Never in my right mind would I ever say, hey, I should go sell boxes of cereal on a website like the unit. Economics for selling cereal is just crazy stupid. But if you look at them, they force you to buy a bundle. You cannot just buy one box of cereal, okay? You add a minimum, you have to buy four boxes of cereal, but they’re going to initially start you at six boxes of cereal for $54. Right? That’s the game changing aspect of this is like you need to replicate what some of the top brands are doing, and then take a look at Javi Coffee. They have another really, really good like unique strategy for something that is consumable and subscription worthy. Where again, you they have multiple flavors to choose from and they incentivize how you want to like not just buy one bag, but for bags of coffee.

Josh Hadley 00:44:34  And again how you want to incentivize them to become a repeat subscriber. And the different values they they offer here in this value stack. The last but not least, the creative bottleneck that exists in Shopify is another reason why people really struggle. Meta doesn’t reward the best product, it rewards the best creative. Meta is hungry and it never stops eating. To stay competitive, you need to be testing at least ten new videos and images every single week in your ad campaigns. And the more is better. The algorithm loves and rewards volume and variety. So right now, video is winning. That’s one of the best like creatives that we’re seeing performing with the new Meta Andromeda update and static ads are losing ground. But if your creative pipeline isn’t producing fresh video content consistently, your CPUs or your cost per acquisition is going to increase exponentially. And what was working a month ago is no longer going to be working. That’s just the nature of the beast on meta. So where do you get all of this fresh content and where do you get all of these fresh videos? Lo and behold, we go back to stage four, where TikTok shop again becomes that creative engine that fuels everything for your success on Shopify.

Josh Hadley 00:45:43  So you may be asking, well, hey, I want to create my own videos and things like that. How do you get inspiration for the best ad creative? Well, if you don’t know, this meta actually allows you to see all of the ads that any brand is running. So go to the meta ad library. Just simply Google it and you’ll be driven right to the exact link that you need to be at. And it looks just like you’re seeing here on my screen to see exactly every single one of the ads that a brand is owning and running. And then guess what? You go funnel hack it and you can go replicate it yourself. So to those listening, you could go see my own ads. Here’s the other place where you can get inspiration for really good ad creative. Go take a look at your TikTok GMV max ad campaigns and go find all the videos that have over a two second ad video view rate. That’s over 50%. That’s the secret hack. Now that we’ve crossed stage number five off our list, now we’re ready for stage number six.

Josh Hadley 00:46:35  And this is where we get into retail. Retail as a scale amplifier Amazon proves the demand. TikTok and meta create the demand. Shopify will capture your demand, but retail makes it undeniable. And this is the stage where an e-commerce business stops looking like just a seller and they actually become a true brand. So retail is truly where like brands become real because consumers trust it more. Your brand actually feels bigger because people just see it everywhere. They see it in their social feeds, they see it on Amazon. And now when they walk into stores, they see it as well. And again, people still need those seven different touches to actually purchase a product. Well, when you’re in retail, you’re increasing the number of touches and then you access a completely different buyer. It amazes me, but there are still people that adamantly will not shop on Amazon or on TikTok shop. And lots of people love driving to the store and going and browsing and checking out products in real life. And so like, you get to access a whole other gamut of customers that never would have found you before.

Josh Hadley 00:47:34  Now I want you to see retail not just as a channel, but as the strategy. The wrong approach is just like looking at retail as a channel, relying on it to like create demand for you. And yes, while it can have some spillover effect onto Amazon and to your website, that’s not the purpose of retail. You need to look at retail with the right approach, which is retail as a distribution strategy layered on top of the demand you have already created. Do not rely on retail to create demand for you is the takeaway. It amplifies your existing demand. It does not originate your demand. All right. Let’s talk about this because this is really important. Why do most e-commerce brands fail when they go into big box retail stores? Most of the time it’s because they try to go into early and they think, if I get into Target or Walmart, we’re just going to explode. And what actually happens is the opposite. Their margins collapse because retailers are going to take 40 to 60% of the MSRP and crushes their profitability.

Josh Hadley 00:48:31  They have inventory risk because large upfront orders tie up a bunch of cash with no guarantee of sell through their cash flow tie ins, because they’re retailers not paying them back for 90 days. Okay. And then last but not least, your sell through you will get replaced. And guess what? On retail store shelves, there’s something called EDI. If you don’t sell through on Walmart, guess what. Target knows. And so if you fell on Walmart, the target buyer is definitely saying, yeah, no, I saw your EDI numbers. You didn’t even sell through anything at Walmart. There’s no way I’m giving you a chance here at target. and now you’ve got one shot and you just ruined it. And that’s the caution. And that’s why retail is the very last stage that we are focused on in our omnichannel dominance strategy here. Well, on the flip side, if you don’t want to get into big box retail, you could say, I’m going to work with just a bunch of mom pop stores.

Josh Hadley 00:49:22  Now, boutique wholesale may look interesting on the onset, but it’s actually harder than it looks. And here’s why it sounds appealing. You got hundreds of small stores carrying your product and building your brand presence everywhere, but the operational reality is brutal. You need a dedicated sales team just to land account and keep them. Reordering platforms like Fair can help you to get discovered, but they’re not going to replace the follow ups, the relationship management, or the new product education that keeps retailers engaged with your brand. And to actually generate meaningful revenue, you need thousands of boutique accounts. And that’s a full business model, not just like a side channel, right? Again, you have margin compression. They’re taking 50% off of MSRP. Here’s the other big risk by box risk. So you sell to these wholesalers that are basically small mom pop shops. Some of them honestly are trying to sell on your Amazon listings. So now you get to compete for your own buy box. Congratulations. Supply chain overhaul. When you want to sell into these mom pop shops, guess what? They don’t want a case of 50 units.

Josh Hadley 00:50:22  They want a case of four or 5 or 6 units. So that’s that’s great for them. But if you’re used to case packing everything in like packs of 40 or 50 to make sure that your Amazon or FBA receiving, you know, fees are are optimized and efficient. Well, guess what? If you’re now moving to cartons that are 4 to 6 SKUs wide. That’s it. Like now you’re like supply chain efficiency. Like just gets blown up massively. So like, it requires a complete, like supply chain overhaul. And then you have to have dedicated headcount and actually to actually succeed in that sales channel. So here’s the overall strategic role of retail brand awareness at scale. Right. People discover your product in store but then they may buy it on Amazon or your own DTC site. Demand multiplication. Retail doesn’t replace DTC, it feeds it. This is where the flywheel kicks in and it accelerates it. And it also establishes massive credibility being in target. Walmart Costco instantly elevates your actual brand perception. So how do you know you’re ready for retail? There’s four key signals.

Josh Hadley 00:51:24  Number one, you have consistent online sales okay. Your product already sells consistently. And that product market fit is already there. Number two you’re able to generate your own demand which how do you do that. Well you could tell your affiliates to drive traffic. Say hey, tell people to go shop at target. Or you’re able to create meta ads that then will lead to in-store foot traffic to go sell through your product. Number three having a dedicated team, you have to be willing to invest in A+ players to build relationships with people in order to actually succeed in retail. And fourth, last but not least, you have to have the inventory and financing capacity. Can you support large orders and absorb margin compression of 40 to 60%, and wait to be paid 90 plus days, and accept the risk of having all of that inventory that a big box retailer purchased to come back to you and have you eat the cost and the return fees because it didn’t sell through. If you can’t say yes to all four of those points, you’re not ready for wholesale or for big box retail.

Josh Hadley 00:52:24  So as we wrap things up, this is the omnichannel system. You have Amazon. That’s where most people start. Then you’ll scale out to marketplaces that are easy like Sheehan or Walmart or you have Target Plus. Then you could move to TikTok shop, and then TikTok shop is going to be your creative like engine that will then feed Shopify. And then once you have all four of those running like a really well-oiled machine and you have the cash flow and the funding, now you’re ready to go tackle retail. So the omnichannel scaling system, as we look through this, number one, you want to win one channel win and focus on one channel. build the systems, document it, systematize every key process. Then you’re going to buy back your time by actually hiring people to go execute your playbook and your process for you, then you’re going to move to expand to different marketplaces. Etsy. Shein. Temu, Walmart. Then after you’ve successfully done that, then you’re going to go build your creative engine specifically on TikTok shop.

Josh Hadley 00:53:23  Then you’re going to take that success to then find success on Shopify, where you get to have your proven creatives capture demand and maximize your customer LTV or lifetime value. Then you’re going to continue to scale all of that with paid media. You’re increasing your top of funnel brand awareness, which then makes it easier for you, by the way, to get into big box stores because they see how much noise you’re making online. Then you layer in retail for amplification and add retail. Last, it’s a brand amplifier on top of a fully functioning engine. And that is how we go beyond Amazon. This is the omnichannel system that actually scales Remember systems in focus scale while distractions kill, the brands that win are not the ones that move the fastest. They are the ones that build the right foundation in the right sequence before they scale. So if you’re listening to this and you want access to these slides, drop something in the comment. Tell me if you’ve been jiving with this episode, if it makes sense. Okay, but here’s what I would ask of you if you want access to these slides.

Josh Hadley 00:54:23  Number one, if you wouldn’t mind, leave a review on your favorite podcast platform of choice. Whether it’s Apple or whether it’s Spotify, leave me a review a rating there. Then next, share this episode with an operator who needs to hear this message. And last but not least, drop this in your mastermind community, some group where a bunch of other entrepreneurs exist in the e-commerce space that could benefit from the same conversation. And if you’ve done all of those things, here’s access to the slide. Go ahead and complete, you know, fill out, scan this QR code, fill out the form, go ahead and get these slides. And I wish you luck in your e-commerce journey to scale to an omnichannel brand.