Product Launch Strategies to Dominate Amazon with Colin Raja
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley chats with Colin Raja, a veteran Amazon FBA seller turned consultant. Colin shares his decade-long expertise in launching products on Amazon, emphasizing a shift from traditional methods to a data-driven approach centered on keyword optimization. He discusses the importance of backend optimization, understanding Amazon’s browse nodes, and aligning product types for improved visibility and ranking. Colin also provides actionable strategies for optimizing product listings, leveraging PPC data, and continuously monitoring performance to enhance product launches. This episode offers invaluable insights for experienced Amazon sellers aiming to scale their businesses.
