Amazon Keyword Optimization is DEAD (The New Way to Rank on Amazon) with Jon Tilley
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Jon Tilley, CEO of ZonGuru. They discuss how AI-driven search engines like Amazon’s Rufus are transforming e-commerce. Jon explains the importance of structuring product listings with new schema standards and focusing on brand storytelling to connect emotionally with customers. The conversation covers optimizing for AI algorithms, leveraging social platforms for visibility, and preparing for conversational commerce. Jon also shares practical tips and tools for sellers to future-proof their businesses in an AI-powered marketplace, emphasizing adaptability, authenticity, and deep customer understanding.
