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Why Some Amazon Brands Are Failing and How You Can Steal Their Customers
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes marketing expert Jesse James Wroblewski, author of “Marketing for Supervillains.” They discuss strategies for e-commerce brands to differentiate themselves amidst rising competition, especially on platforms like Amazon. Jesse emphasizes the importance of creating a unique brand identity through exclusivity, storytelling, and cause alignment. He shares practical examples and exercises to help brands stand out. Key takeaways include the need for strong brand development, professionalizing brand assets, and leveraging unique differentiators to foster customer loyalty and drive profitable growth.
Click to ListenWhy Most Product Launches Fail And How Your Next Launch Can Succeed with Kusha Karvandi
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kusha, an Inc. 500 entrepreneur with over a decade of experience in e-commerce. Kush shares his journey of building and selling three Amazon-based brands, emphasizing the importance of product differentiation, effective PPC advertising, and leveraging AI. He discusses sourcing strategies, the value of design patents, and the significance of iterative product improvement. Kush also highlights the benefits of diversifying sales channels and building an email list. This episode offers actionable insights for scaling e-commerce businesses to eight figures and beyond.
Click to ListenThis Data-Driven Strategy Could Be the Difference Between Success and Failure with Sreenath Reddy
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley converses with Sreenath Reddy, CEO of Intent Wise, about leveraging data to scale e-commerce businesses. They emphasize the importance of data from platforms like Amazon and Walmart for gaining a competitive edge. Srinath shares insights on organizing and visualizing data, tracking key metrics like customer lifetime value and repeat purchase behavior, and identifying true competitors. He advises creating a roadmap of critical questions, ensuring data quality, and using technology to streamline data management. This episode provides actionable strategies for e-commerce entrepreneurs aiming to scale to eight figures and beyond.
Click to ListenMastering Amazon Affiliate Traffic: Proven Techniques for Amazon Sellers to Drive Sales and Increase Visibility with David Katz
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews David Katz, founder of Archer Affiliates. David shares his journey from being an Amazon seller to creating a platform that connects sellers with influencers, publishers, and affiliates to drive sales. Key insights include the importance of setting competitive commission rates, identifying the right affiliates, and leveraging platforms like Archer Affiliates. David emphasizes building strong relationships with affiliates and considering PR agencies for broader reach. The episode offers actionable strategies for Amazon sellers aiming to scale their businesses through effective affiliate marketing.
Click to ListenHow Private Equity is Changing the Game for E-Commerce Valuations with Trever Acers
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Trever Acers, founder and managing director at Objective Middle Market Investment Bank. Trever, with over 20 years of experience in investment banking, shares strategies for e-commerce entrepreneurs to maximize their business valuation. Key insights include understanding target and “sell now” numbers, diversifying sales channels, leveraging customer data, and maintaining a resilient supply chain. Trever also emphasizes the importance of selecting the right advisor and preparing for unsolicited offers. This episode is a must-listen for business owners aiming to scale their companies and achieve a successful exit.
Click to ListenThe Shark Tank Winner Who Mastered Both Retail and Amazon with Bill Teter
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bill Teter, a successful entrepreneur and consultant. Bill shares his journey with Redirect, a brand known for its magnetic eyeglass holder that gained traction after appearing on Shark Tank. Initially, Redirect had no revenue from Amazon, but it eventually shifted to where Amazon accounted for 95% of their sales. Bill provides insights into navigating the Amazon marketplace, the importance of effective marketing strategies, and critical decision-making processes. He emphasizes innovation, choosing the right partners, and exploring new market segments to scale a business successfully.
Click to ListenSupply Chain Secrets: Expert Tips for Amazon Sellers to Stay Competitive with Burak Yolga
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Burak Yolga, founder and CEO of Forceget Supply Chain Logistics. The discussion centers on the challenges Amazon sellers face, including rising fees and increased competition. Burak shares insights on optimizing supply chains, understanding landed costs, and the importance of diversifying sales channels beyond Amazon. He emphasizes the need for effective inventory management and proactive customer service. Burak also highlights the benefits of leveraging AI tools like ChatGPT for market insights and content creation. This episode provides valuable strategies for scaling e-commerce businesses to 8 figures and beyond.
Click to ListenSurviving the Amazon Purge: How to Thrive Amidst the Chaos with Paul Rafelson
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley engages with Paul Rafelson, an attorney with nearly 20 years of experience in tax litigation and M&A. Paul, affiliated with the Rafelson Law Firm and Seller Basics, discusses the current challenges Amazon sellers face, particularly the “purge” of resellers. He highlights increased scrutiny on invoices, rising fees, and the importance of compliance. Paul introduces Seller Basics, a cost-effective service designed to help sellers manage account health and prevent suspensions. The episode underscores the need for proactive legal strategies and compliance to navigate Amazon’s evolving marketplace.
Click to ListenABOUT Josh Hadley
As Founder of Ecomm Breakthrough and CEO of Hadley Designs, Josh has spent countless hours solving complex problems and fixing underperforming businesses. From a young age selling candy, snow cones & hot chocolate on the corner of the street, Josh has always had a passion for entrepreneurship. Josh graduated with his MBA from the University of Utah in 2014. During his MBA studies Josh served as the Co-Chairman of the Utah Entrepreneur Challenge (UEC) where he learned from some of the brightest entrepreneurial minds in the state of Utah.
Josh has a unique ability to increase business revenue, profit and overall success by looking at situations from creative perspectives. While working with clients, Josh uncovers hidden assets, overlooked opportunities, underperforming activities, and undervalued opportunities. As a proven business leader and innovator and with contagious energy and vision, Josh has demonstrated an uncanny ability of true breakthrough thinking and execution within the ecommerce industry. His “four core areas of performance enhancement” include Product Innovation, People, Sales & Marketing, and Operations.
As host of the Ecomm Breakthrough Podcast Josh has established beneficial relationships with key strategic partners within the e-commerce industry, and has learned business strategies and tactics from some of the most brilliants minds. He currently lives in Flower Mound, Texas, and invests in and advises business owners on how to grow, scale and exit their companies.
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