Throwback: How Can E-Commerce Sellers Boost Repeat Purchases and Maximize Profitability?
In this episode, host Josh interviews Jeff Campbell, a digital marketing expert and co-founder of AI Commerce. They discuss effective strategies for e-commerce sellers on platforms like Amazon and Walmart, focusing on increasing repeat purchases, leveraging first-party data, and tracking key metrics such as ROAS, CPC, and customer lifetime value. Jeff emphasizes the importance of consistent data analysis, understanding break-even points, and balancing efficiency with growth. He shares practical examples and actionable tips for optimizing advertising spend and expanding sales channels, providing valuable insights for both new and experienced e-commerce entrepreneurs.
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The Hidden Math Behind How Shopify Brands Actually Scale (CAC, AOV, LTV) Explained
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Mark Young, CEO of Ryze Agency, about scaling DTC brands on Shopify. Mark explains the fundamental differences between Amazon’s intent-based selling and Shopify’s cold traffic environment, emphasizing the need for brand storytelling. He challenges the common obsession with ROAS, introducing the “holy trinity” of metrics: Customer Acquisition Cost, Lifetime Value, and Average Order Value. Mark also highlights the importance of retention marketing and authentic customer relationships, sharing real success and failure stories to illustrate how strategy, not tactics, drives sustainable e-commerce growth.
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What a CEO Should Actually Be Doing in an 8 Figure Business
In this solo episode, Josh Hadley explores how the CEO’s role evolves as an ecommerce business scales. He traces the journey from hands-on operator managing every detail to strategic leader focused on high-level priorities. Drawing from his own experience, including a four-week time study, Josh outlines where CEOs should invest their time at each growth stage. Key focus areas include attracting top talent, defining brand vision, building strategic partnerships, and optimizing financial models. His core message: delegation and strategic focus, not micromanagement, are what drive businesses toward eight and nine figures.
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Throwback: The Best Strategies for Building Long-Term Influencer Partnerships on Amazon
In this episode, host Josh interviews Vincenzo Toscano, CEO of an Amazon consultancy, about influencer marketing strategies for Amazon sellers. Vincenzo shares practical tips on finding and negotiating with influencers, building long-term ambassador relationships, and tracking campaign results. He emphasizes the importance of authentic partnerships and outlines team roles needed for effective influencer outreach. The discussion also covers expanding Amazon brands internationally, with advice on operational compliance and market selection. Listeners gain actionable insights on leveraging influencers and scaling brands globally, highlighting the need for proactive marketing and community-building to succeed on Amazon.
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How to Optimize GMV Max Ads on TikTok Shop (Most Brands Miss This)
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Abbie Bekov, Head of Paid Media at Amie, about maximizing TikTok Shop’s GMV Max ad campaigns. Abbie debunks the “set it and forget it” myth, explaining that success requires upper funnel brand awareness campaigns, strong affiliate relationships, and strategic product segmentation across Cold Start, Mature, and Hero lifecycle stages. She emphasizes starting with conservative ROI targets, ensuring consistent ad spend before scaling, and using attribution tools to measure cross-channel impact. Abbie’s key takeaway: TikTok Shop demands intentional community building, not just media buying.
Click to ListenMeet the Host
Josh Hadley
Founder of Ecomm Breakthrough
As host of the Ecomm Breakthrough Podcast Josh has established beneficial relationships with key strategic partners within the e-commerce industry, and has learned business strategies and tactics from some of the most brilliants minds. He currently lives in Flower Mound, Texas, and invests in and advises business owners on how to grow, scale and exit their companies.