Your Ecommerce Brand Is Invisible to AI. Here’s How to Fix It.
AI-referred shoppers can convert at up to four times the rate of organic traffic, but how do small brands earn AI’s trust? PR expert Gloria Chou explains how consistent editorial mentions, from niche blogs and gift guides to major publications, can help brands get recommended. She shares a practical AI-assisted pitching workflow, including how to use Perplexity to spot timely angles and write concise pitches that give journalists what they need. Plus: why one founder’s custom LEGO figures now get three to four sales a week through Claude, and why a single old feature may matter less than a steady stream of recent coverage.
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My Team Was Hitting Every KPI. So Why Were Profits Falling?
Josh Hadley’s Amazon team was busy, every leading indicator was green and the business still missed its back-to-school forecast. He realized his own steady stream of ideas, from new AI tools to dashboards and ad placements, had helped distract the team from profit and sales velocity. In this episode, Hadley shares a five-question framework for getting clear on who owns which outcome, what’s blocking it, how to measure progress, and what work to stop. He also draws on Alan Mulally’s turnaround at Ford, where leaders learned to surface red flags instead of presenting a wall of green. The takeaway: sometimes growth comes from subtraction.
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Throwback: How Can Multi-Channel Distribution Propel Your E-Commerce Brand to Nine Figures?
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Jamin, co-founder of AI Commerce, about the importance of multi-channel distribution strategies for e-commerce brands. Drawing from over 20 years of experience, Jamin explains why relying solely on Amazon poses significant risks and how diversifying across multiple channels drives growth and increases brand valuation. The conversation covers practical steps for expanding distribution, including evaluating new marketplaces, starting with best-selling products, and partnering with experts. Jamin also recommends Traction and Scaling Up as essential business frameworks and highlights AI tools as key productivity drivers.
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How to Build an In-House Amazon PPC Team That Actually Performs
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley reunites with Stefano Pretto, founder of Trainadz, to discuss building effective in-house Amazon PPC teams. They explore common hiring mistakes, the importance of clear KPIs, and structured management systems. Stefano emphasizes finding candidates with an ownership mindset, while Josh outlines a three-step hiring filter covering cultural fit, technical capability, and track record. Both agree that consistent accountability through regular meetings and performance reviews is essential. The episode concludes with actionable strategies for e-commerce brands ready to scale beyond seven figures through stronger advertising team management.
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How to Use AI to Get 10X More From Your Team
After recording hundreds of product-research decisions, Josh Hadley turned his instincts into a 273-rule playbook—and handed it to AI to help train his team. In this episode, he shows how he’s using AI to help his executive assistant take ownership of email, travel, and recurring workflows, while freeing Josh to focus on growth. You’ll hear how short daily check-ins capture his decision-making, how Loom videos become practical SOPs, and how one automated coaching workflow prepares follow-up emails and notes before the next call. The key isn’t asking AI to replace people; it’s giving a trusted teammate the context and judgment to use it well.
Click to ListenMeet the Host
Josh Hadley
Founder of Ecomm Breakthrough
As host of the Ecomm Breakthrough Podcast Josh has established beneficial relationships with key strategic partners within the e-commerce industry, and has learned business strategies and tactics from some of the most brilliants minds. He currently lives in Flower Mound, Texas, and invests in and advises business owners on how to grow, scale and exit their companies.