Throwback: From China to Mexico – Revolutionizing Your Manufacturing Strategy
In this episode, Josh interviews Amy Wees, CEO of Amazing at Home E-commerce Consulting. Amy shares her expertise in product development, sourcing, and sales, emphasizing the benefits of diversifying manufacturing—particularly sourcing from Mexico as an alternative to China. She discusses Mexico’s advantages in cost, quality, and logistics, and highlights common mistakes sellers make, such as not knowing their numbers or lacking supplier contracts. Amy stresses the importance of understanding unit economics, building strong supplier relationships, and differentiating products to succeed in today’s competitive e-commerce landscape.
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Kevin King Reveals the Future of E-Commerce, AI, and TikTok Shop
Today’s guest is someone our audience already knows and respects — and I’m excited to have him back on the show. Kevin King is not just a veteran Amazon seller… he’s one of the most connected and influential figures in the entire Amazon ecosystem. He’s been selling online for decades, has built and exited multiple brands, and continues to operate in the trenches — not from theory, but from real-world execution. When Kevin speaks, it’s not just his own experience — it’s insights gathered from the top 1% of sellers globally. So if you’re a 7-figure or 8 figure seller looking to break into the next level, you’re about to hear from someone who has a front-row seat to what the best in the world are actually doing right now.
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I Said No to These 5 Opportunities… and It Made Me More Money
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares hard-won lessons on the power of focus in scaling an ecommerce business. Drawing from personal experience and mastermind insights, Josh reveals five key things he’s saying “no” to—like low-volume product launches, unprofitable SKUs, and distracting sales channels. He emphasizes prioritizing high-impact opportunities, leveraging top-performing creators, and resisting shiny new trends like AI experiments. Josh’s disciplined approach highlights how saying “no” to distractions enables entrepreneurs to concentrate resources on what truly drives sustainable, exponential growth.
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Throwback: Transform Your E-Commerce Business – Key Metrics Every Amazon Seller Must Track
In this episode, host Josh interviews Tyler Jefcoat, founder and CEO of Stellar Accountant, about financial strategies for Amazon and e-commerce sellers. Tyler explains key metrics like COGS, Amazon fees, and advertising costs, and shares actionable tips on optimizing profit margins, managing inventory, and preparing for business exits. He emphasizes the importance of accurate accounting, SKU-level analysis, and disciplined habits for long-term success. The discussion also covers useful tools and resources, including Merchant Spring and the book “Atomic Habits.” Listeners gain practical advice to build more profitable and acquisition-ready e-commerce businesses.
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Most Brands Fail on TikTok Shop for This One Stupid Reason
Sell the Affiliate First (Not the Product)
Shift your mindset: you’re recruiting creators, not just pushing products. Build a compelling commission structure, clear vision, and unique brand positioning so affiliates choose you over higher-paying competitors.
Build a Creator Growth Ladder: Design a clear pathway:
Start with onboarding + education
Add retainers to build consistency
Introduce contests + feedback
Increase commissions/retainers as GMV grows
Make it obvious how creators can level up with you.
Fix Operations Before Scaling Affiliates: Before pushing growth:
Ensure inventory is stable
Optimize listings
Solidify shop operations
Don’t scale affiliate traffic to a backend that can’t support it. Get your foundation right first.
Meet the Host
Josh Hadley
Founder of Ecomm Breakthrough
As host of the Ecomm Breakthrough Podcast Josh has established beneficial relationships with key strategic partners within the e-commerce industry, and has learned business strategies and tactics from some of the most brilliants minds. He currently lives in Flower Mound, Texas, and invests in and advises business owners on how to grow, scale and exit their companies.