Throwback: From Starbucks to Amazon Empire: The Untold Story of E-Commerce Reinvention
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Michael Maher, founder of Cartology, an Amazon brand management agency. Michael shares his journey from managing a Starbucks to becoming an Amazon seller and agency owner. They discuss key strategies for scaling on Amazon, including the importance of product reviews, compelling visual content, […]
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She Lost Money on the First 2 Orders—Then Kept Customers for 18 Months
Today, we’re joined by Kai Luttrell of Kreator.ai, an entrepreneur and innovator who has built experience at the intersection of e-commerce, subscription businesses, AI-powered marketing, and creator-driven growth. Kai has a unique perspective on what it takes to identify the right market, build a compelling brand, leverage influencers and creators, and use AI to move faster […]
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I Built a $20M Business. Yet, I Feel Like I’m 30 Days Away from Going Out of Business
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley explores the unavoidable reality of uncertainty in entrepreneurship. Drawing from his own experiences, including a 90% revenue drop during COVID-19 and pricing pressures in 2024, Josh emphasizes that fear and uncertainty never disappear, even for industry giants like Nvidia. He shares key lessons from Nvidia CEO Jensen Huang’s leadership through near-bankruptcy moments and offers eight practical strategies for managing uncertainty, including shrinking fears into specific problems, protecting personal well-being, and leaning on faith as a foundation for resilience and continued growth.
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Throwback: Why Your Amazon Listing Needs to Stop Trying to Be Everything and Start Being Exactly What Amazon Wants
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Leo Sgovio, CEO of Convomat, an influencer and affiliate marketing software for Amazon sellers. Leo shares insights from his research on Amazon’s A9 algorithm, emphasizing semantic relevance in product listings and competitor-based keyword strategies. Josh highlights actionable takeaways, including competitor targeting campaigns, keyword […]
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The TikTok Shop LIVE Formula: Hosts, Scripts, Products & Sales
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley speaks with Jason Termechi, a former TikTok live account manager who helped generate over $14 million in revenue. Jason shares his expertise on TikTok Shop live selling, covering key topics such as navigating the platform’s “cold start” period, selecting the right host, product assortment, pricing strategies, and scripting techniques. He also discusses driving traffic to live sessions, balancing auctions with traditional flash sales, and building sustainable brand growth through consistency and engagement.
Click to ListenMeet the Host
Josh Hadley
Founder of Ecomm Breakthrough
As host of the Ecomm Breakthrough Podcast Josh has established beneficial relationships with key strategic partners within the e-commerce industry, and has learned business strategies and tactics from some of the most brilliants minds. He currently lives in Flower Mound, Texas, and invests in and advises business owners on how to grow, scale and exit their companies.