The China Sourcing Strategies No One Talks About
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley sits down with Lyden Smithers, president and co-founder of Titan Network, to discuss how Amazon sellers can scale from seven to eight figures by mastering supplier relationships. Lyden shares strategies for negotiating favorable payment terms with Chinese manufacturers, emphasizing the cultural importance of face-to-face meetings and the concept of guanxi. He explains how leveraging order volume growth creates win-win partnerships, how to handle common supplier objections, and how granular supply chain management drives profitability, even amid tariffs and rising costs.
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The Fastest Way to Make Better Business Decisions
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares a practical decision-making framework for choosing between competing business opportunities. Drawing from his own dilemma of hiring either a Director of E-commerce or a Director of HR, Josh outlines six key questions across two categories: assessing revenue creation, business leverage, and risk protection, then evaluating downside risk, upside potential, and feedback speed. He emphasizes that true business faith means disciplined, strategic action rather than blind risk-taking, helping entrepreneurs confidently prioritize the best opportunities over merely good ones.
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Throwback: How Can Amazon Sellers Achieve a Healthy PPC to Organic Sales Ratio?
In this episode, host Josh interviews Ritu Java, CEO of PPC Ninja, about effective Amazon PPC management. Ritu shares insights on healthy PPC-to-organic sales ratios, TACoS benchmarks, and the importance of budgeting based on net margin. She cautions about the complexities of sponsored display ads and stresses the need for regular account audits. Ritu also recommends The Goal by Eli Goldratt, highlights ChatGPT as a productivity tool, and suggests following Kevin King for e-commerce insights. The episode concludes with Ritu offering a free PPC audit and sharing her contact details.
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How to Double Your Amazon CTR with Ai and Main Images Overnight
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with John Li, co-founder of PickFu, about using consumer feedback to make smarter eCommerce decisions. John explains how PickFu helps sellers validate AI-generated content through real human feedback, particularly for main product images, which drive 75% of click-through rates on Amazon. They discuss PickFu’s newest features, including multi-question surveys, Amazon SERP mockups, and AI-powered insights. John shares compelling case studies demonstrating strong ROI from simple image tests, and outlines an iterative testing playbook to help sellers continuously optimize listings and scale their businesses efficiently.
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My Prime Day Strategy (It’s Not Revenue or Profit)
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley shares his strategic framework for approaching major sales events like Amazon Prime Day, Black Friday, and Cyber Monday. Rather than chasing short-term profits, Josh advocates using these events for customer acquisition through aggressive discounts on front-end products. Using Athletic Greens (AG1) as a prime example, he illustrates how maintaining a cohesive brand promise drives long-term success. Josh also emphasizes the importance of the 3:1 lifetime value to customer acquisition cost ratio as the key metric for sustainable e-commerce growth.
Click to ListenMeet the Host
Josh Hadley
Founder of Ecomm Breakthrough
As host of the Ecomm Breakthrough Podcast Josh has established beneficial relationships with key strategic partners within the e-commerce industry, and has learned business strategies and tactics from some of the most brilliants minds. He currently lives in Flower Mound, Texas, and invests in and advises business owners on how to grow, scale and exit their companies.