How to 10x Your Ecom Revenue Without Spending More on Ads with Sean Percy Travis

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How to 10x Your Ecom Revenue Without Spending More on Ads with Sean Percy Travis


Sean Travis is a former LA firefighter for 14 years, built and scaled multiple eCommerce brands allowing for retirement and pursuing eCommerce full time. Now, he’s operating these brands, coaching other first responders how to build the same, and working with a PE fund to do roll ups with recurring revenue eCommerce brands.

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> Here’s a glimpse of what you would learn….
  • Transitioning from traditional careers to e-commerce entrepreneurship.
  • Building and scaling multiple e-commerce brands.
  • The significance of recurring revenue models for business sustainability.
  • Strategies for enhancing e-commerce businesses through private equity and partnerships.
  • The importance of mentorship and character in business success.
  • Exploring innovative subscription models in traditional product categories.
  • The necessity of diversifying revenue streams beyond platforms like Amazon.
  • Conducting due diligence when forming partnerships with other brands.
  • Understanding the financial implications of recurring revenue on business valuation.
  • Celebrating small wins to maintain motivation and momentum in entrepreneurship.
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes Sean Travis, a former LA firefighter turned e-commerce entrepreneur. Sean shares his journey of building and scaling multiple e-commerce brands, coaching first responders, and collaborating with a private equity fund to acquire businesses with recurring revenue models. The discussion focuses on strategies for enhancing e-commerce businesses through private equity, partnerships, and investments, emphasizing the critical role of recurring revenue for long-term success and investment appeal. Sean offers actionable insights on creating synergistic partnerships, exploring subscription models, and aligning business strategies with end goals.
Here are the 3 action items that Josh identified from this episode:
  1. Work Backwards: Define your end goal and ensure your strategies align with it. Whether aiming for a $100 million exit or a lifestyle business, your approach will differ significantly.
  2. Explore Recurring Revenue: Look for opportunities to implement a subscription or membership model in your business. This can provide financial stability and enhance your business’s valuation.
  3. Partner with Other Brands: Consider forming partnerships with complementary brands or even competitors. This can lead to shared resources, expanded customer bases, and increased revenue potential.


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Sponsor for this episode…
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
Transcript Area
Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I’m your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King. Matt Clark from ASM. And Michael E Gerber, author of the E-myth. Today I’m speaking with Sean Travis, and we are going to be talking about how to play the game of e-commerce at a much higher level through private equity and partnerships and even investments. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce brands to eight figures and beyond. If you’re an ambitious e-commerce entrepreneur looking for a coach or consultant to help grow your brand, I bring the hands on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale, reach out to me directly at Ecomm Breakthrough. That’s with two M’s and let’s turn your dreams into reality. But today I am super excited to introduce you all to Sean Travis. Sean is a former L.A. firefighter. He worked there for 14 years, and he built and scaled multiple e-commerce brands, allowing him to retire and pursue e-commerce full time.
Josh Hadley 00:00:52  He’s now operating these brands, coaching other first responders how to build the same e-commerce brands. And then he’s working with a PE fund to do roll ups with reoccurring revenue ecommerce brands. He’s got his work cut out for him. He’s got a full plate with that introduction. Welcome to the show, Sean. Thank you. Josh. Sean, super excited to have you on the show. You and I met at AMC innovate. You talked about all the cool stuff you’re doing in the private equity world and rolling things up, and you were blowing my mind with just a very simple side conversation. I was like, hello? We’ve got, we’ve got I’ve gotta bring you on to the show because I want to dive deeper here. that’s always by the way. It’s always the secret behind my podcast is if I were to sit here and grill you, you know, at AMC, and if I was like, hey, I’ve got 101 questions for you. Let’s go. You’d be like, dude, you’re like, you’re weird.
Josh Hadley 00:01:33  Like, why are you sitting here grilling me? If we jump on a podcast and I hit the record button and you’re like, whatever you want, man. Ask away. So anyways, yeah, Sean, excited to have you on the show. Why don’t you give everybody a quick background on yourself, right? You definitely come from a non-traditional background in the e-commerce space. So why don’t you just give everybody a quick update? How did you get to where you’re at today?
Sean Percy Travis 00:01:55  Yeah, absolutely. you know, the old saying a million ways to skin a cat. But, started in the fire service. never saw myself actually going to tech world or e-commerce or online at all. Right. You know, on the line. but yeah, it was just with, LA fire for quite some time, and wife and I started really figuring out DIY version of, you know, how to build out on Amazon, the old classic, you know, get a course. And how do we get that site income going? and glad we did.
Sean Percy Travis 00:02:20  Man, it has been a journey. but started building out, you know, the e-commerce brand, the e-commerce world and just learning, learning and learning. and then at the time, there was some pain points with the fire service, too. You know, I lost a few buddies in in Line of Duty, kind of in the same year. was dealing with some injuries. We were overworked. It was. It was just all the perfect storm. And then at the same time, was able to build the e-commerce brands big enough where it surpassed that income and was like, Holy cow. Actually, you know, the world of options, the world of freedom. It does exist. And I mean, I would be hard pressed if there’s another time in human history where it’s easier to succeed, especially when we have all this stuff at our fingertips. It’s just just keep going, right? The only way, the only way you fail is if you quit. So just keep going, and then eventually it’ll kick.
Sean Percy Travis 00:02:58  and that’s what we did, right? We just kept pushing, pushing, pushing. Took us about a year and a half, maybe a little longer, to get to selling. And then it started. Then it started a little more. Then it obviously took off. and then, yeah, a few years in, decided to go and leave of absence from the fire service. And then that turned into retirement. And that doesn’t really happen. You know, I know very few, I think maybe two out of thousands of other guys, especially in Southern California, who have left the fire service for really anything else. And the other two, one of them married, really, really rich. And the other one, absorbed the business from, you know, old money. So it was kind of like it is rare. My point being, right, to build your own, avenue. So to set that container, when I did leave, guys started calling and obviously asking. What just happened? Are you okay? You know, that classic thing? No one would leave this job, and then.
Sean Percy Travis 00:03:46  Oh, my God, how’d you get out? As if it’s, you know, Shawshank. And then can you teach me? And that’s where it started. Then not only are we operating our own brands, but I was like, abso freaking lutely right. I would love to work with, you know, old buddy of mine who already have in their core the sense of honor and integrity, grit, work ethic that it really takes to succeed with, you know, a substantial business. right. Our business is is our business will always be the effect of our personal character, whether or not we like it. So if we are sloppy. So our business, if we are, you know, trying to cut corners so our business, etc.. So if we have someone who’s going to be outstanding, do the work and do it right. Right. That is a formula for success for me. So I actually hopped on board with, you know, teaching. And I mean, it it also comes from the avenue of what we learned in military and fire service is everything we learn and earn.
Sean Percy Travis 00:04:32  You pay for it. The guy that mentored me, he never asked for anything in return. Literally. And it always happens, right? Oh my God, you help me so much. How can I repay you? And he goes, you don’t. You just pay it forward. So the next time someone needs or asks or is willing, that’s how you do it. You go coach them full on. And so obviously it’s ingrained in us to be like, hey, absolutely. I will train the person behind me to absolutely, you know, hop on this road. So that being said, it obviously, you know, falls in line with, the cut of cloth. And, that started growing. So you have a really good community there. And in that mix, the natural progression, I think, of growing businesses is you grow your own and then you realize you can grow food and then you can grow other peoples. And they’re like, hey, what if we went out and start buying businesses? Right.
Sean Percy Travis 00:05:08  That’s a natural progression. What have we started raising funds to buy businesses. And then we got into wife and I got into a fund manager space where we started learning how to build out an investment fund, what’s required, etc., etc.. and then, you know, all the team members, what are GPUs? What an LP is. What what do you even file to business owners and LLCs and LP? I don’t know, what’s the difference. you know, all that good stuff and believe me, do not go to a law firm and ask them. They will sit there and glitter in, you know, excitement. They’re like, oh my God, I’m gonna charge this guy my hourly just to tell him the basics. there are other resources where you don’t have to charge a lawyer for and then watch them screw up, because that is actually what I did the first round. yeah. They drew up a bunch of documents which were incorrect. I had to get done. Then I went the real route.
Sean Percy Travis 00:05:47  I highly recommend not to be a plug, but fun launch.com is a great, great resource for learning how to go about your investment fund. But that being said, I created a thesis and was about to go to Capital reason and the thesis was around. And what we’ve seen in the space doesn’t matter really what category you’re in. pretty consistently we’ve seen do you have a recurring revenue model attached to your hero product? If you don’t, that should be your primary focus. Whatever it is, whatever business you’re doing right now, figure that out. That should be number one. If you have the end goal in mind of either making a ton of money or selling for a ton of money, that’s what they’re looking for. That’s what we’re looking for. There’s nothing recurring. There is no guarantee on the business. So that being said, when in wrote my thesis, presented it at fund manager conference workshop in front of a bunch of, you know, who’s who’s and, you know, watched half their eyes glaze over.
Sean Percy Travis 00:06:32  because they’re all real estate. Crypto finance is pretty much every fund under the sun and then a handful of e-commerce. Right. And we’ve heard about the aggregators like crazy over which, you know, there’s a few others that have kind of stepped on their own. you know, mistakes there, but there are successful ways to do it. And the ways we’re doing that is with recurring revenue. So I presented my thesis And, you know, they all love the numbers, right? The numbers make sense. The numbers are phenomenal. Especially when you do, you know, five, eight, ten, 12 year projections. It’s nothing quite grows that fast, as you know, business optimization. It is really, really rare, especially with if you can do a low overhead business like you can with Aecom. so get my thesis and, you know, was about to hit the ground running and raise capital. And full disclosure, right, I never managed to fund, you know, college educated, but not in finance, like I’m this is new ground for me.
Sean Percy Travis 00:07:18  So if I want to be a fiduciary responsibility to LPs or investors, I better know what I’m doing. So that’s why I had this community fund launch with me, and I had a group of guys kind of come over to me and, you know, buddy Mike, good friend now, but he walks over, he’s, you know, sipping a Celsius and he’s like all amped up. He’s like, man, I’m mid 75 hard right now and I’m just firing all cylinders. So I just gotta make sure, like I’m hearing everything that like you said, yada yada. Like, you know, throws my KPIs, my numbers, and our goals are metrics and, you know, essentially what asset we’re trying to purchase. And I was like, absolutely, that’s you nailed it. And it goes perfect. Most people here don’t even understand what that business is. We do. We’ve actually already been doing it for about 5 or 6 years. do you want to just join us? I was like, whoa, that’s an interesting offer.
Sean Percy Travis 00:07:54  And he’s like, we have proof of concept. We just need more hungry hunters like you, like guys who get it, who are building, who are in the space. so look under the hood. Found out, you know, they are, you know, awesome at what they do. They’re great dudes. They’ve all built, scaled, sold, e-commerce businesses and different types of businesses, brick and mortar, etc. so they get the game, they get where big exits are still waiting to happen versus not, and how to essentially reverse engineer that, right. If I’m right now, if I want to step into the vehicle, that will one day create the most amount of, leverage for me, right? Whether that be freedom of time, freedom, finances or whatever. Right. Whatever your end goal is, I don’t know, it might be a $100 million. It might be make ten grand a month and just have freedom to travel with my kids. Cool. Whatever it is, right? What is your vehicle to get you there? Well, look at who’s doing that now and then.
Sean Percy Travis 00:08:37  Reverse engineering. So for being a big exit, meaning the nine figure, maybe the ten figure, who knows. We’re looking at SaaS companies which go code and Silicon Valley. Right. You better be in a garage right now doing that. Otherwise was. Or you might be on the AI train. Cool. If that’s your source, get in there. The other is recurring revenue brands. So that’s what we’re doing. And we’re not seeing that anymore with, you know, your basic hero product brands without a recurring revenue model with it. There’s just the numbers aren’t there anymore from big investment, big equity purchases, etc. like that. The 2020 2021 craze everyone just bought up 5X67XI think that’s done. I think that’s completely done. I think you’re going to be at one and a half to two and a half x if you’re lucky, depending on your revenue, or your EBITDA. Right. but how do we double down? Triple down? Well, that’s where the strategy comes in. Right. Let’s say I’m stuck with a single hero product.
Sean Percy Travis 00:09:26  You know, I don’t have a recurring revenue. And maybe creating recurring revenue would be way too expensive for me. And I just don’t see the light. That’s not my thing. Well, go find a recurring revenue brand. The example would be, I create pet food bowls, stands and mats. Awesome. I’m a pet food accessory extraordinaire. What would probably go perfect with that product? Pet food and pet food is recurring. So how do we combine our resources? How do we partner? How do I go find someone that wants trustworthy, who wants to grow with me? And three sees the vision? Or we hear this vision and be like, hey, what does the big picture look like? Am I doing that? You’re immediately, you know, cooperating with each other’s customer base. That’s an easy double sell, the easy upsell. but then on top of that, you’ve taken each of your multiples of you to essentially two, three, four, just like that, depending on obviously revenue models, but just by literally coming in the same umbrella and sometimes it’s there’s literally sometimes no exchange of funds.
Sean Percy Travis 00:10:18  It’s just saying, hey, we’re together now, let’s put it on paper or in some way, shape or form, right? Do it in a way where you can do a clawback or do, you know, protect yourselves, obviously. but just by combining assets, you’ve now grown the asset versus trying to do it all on your own. So there’s a lot of ways versus just raising debt or selling off all your company, you know, and entrepreneurial curves, right, is that we always want to grow faster than our business does. So we’re always trying to figure out ways to get more capital injection. but sometimes it’s maybe at a conference finding, you know, someone who appears to be a competitor, but actually might be the perfect partner, and just doing so, just putting yourself in the same umbrella might actually be the move to get yourself happy, to get yourself to that next level. So I talk about this all day.
Josh Hadley 00:10:57  But yeah, man, John, there’s so much to unpack from all of that.
Josh Hadley 00:11:02  But I love the the thesis that you have with that private equity fund to say, hey, there’s got to be reoccurring revenue happening in a business. So that would maybe be where I would maybe start, because most of our brand owners, yes, they’ve already crossed seven figures in revenue. They’re successful. They probably have a few hero SKUs that are crushing it, but reoccurring revenue is not as big of a focus for a lot of Amazon oriented brands. Right. If you’re in the subscription space or, sorry, the supplement space, you have a bunch of subscribe and saves. That’s one thing. But for somebody that’s in like the home goods category, right? Like they’re typically not focused on memberships, recurring revenue, subscribe and save etc.. So what do you do with the brand like that? Like let’s take a look at, you know, like a simple tumbler or something like that. How would you approach a brand that’s crushing it in the Tumblr space? They have unique designs or something like that.
Josh Hadley 00:11:52  but there’s no reoccurring revenue.
Sean Percy Travis 00:11:54  Yeah, absolutely. So one of my favorite models of this is, fresh clean threads, fct. it’s t shirts. I actually literally might be wearing one right now or this might be cuts. Actually, I think this one’s cuts, but, shout out to Steve. anyways, but the revenue model there, right, is t shirts and yeah, I’ll probably need to buy more t shirts eventually, but I’m not on a like a monthly or quarterly subscription. And so what they did is they created a membership for literally like seven bucks, nine bucks, whatever, something where you just don’t think twice about. And they said, if you’re part of our membership, we’ll give you 110% off of everything and then two free shipping, and we’ll put you on like a quarterly or something like that, if you so choose. But so thinking outside the box like that. Absolutely. So maybe, you know, if you’re selling tumblers or home goods. Right. I don’t know if I’ll ever need another Tumblr because those things are literally nukeproof.
Sean Percy Travis 00:12:40  But what is something that you attach to it with a, you know, a membership to it? So, you know, top of Top of mind is sometimes it’s information, sometimes it’s digital assets like, hey, we’ll send you the, you know, the best deals happening around, you know, coffee and nootropics and adaptogens etc. or, you know, with a tumbler company, attach yourself to a drink making company, a mix, a, you know, a sometimes stick pack company, some type of, you know, powdered juice, whatever, whatever it be like, you got to put something in the cup, so might as well be partnered with whoever’s putting the stuff. Right. Who’s making that stuff? So, yeah, a couple different models. They’re just, you know, spitballing off the top of my head. But the membership is key. And then two, if you are strictly Amazon, which I know a lot of us are, we have to be right. If you’re not selling on Amazon, I really don’t know what you’re doing.
Sean Percy Travis 00:13:21  Like, please, please, please have a skew on Amazon. But do your best to not have your majority of business be on Amazon. And that’s also coming from the equity space. you don’t own your customers, right? You don’t own your subs, your subscriptions. Right. And so how do we get ownership of those subscriptions or those subs? Right. You’ll hear me say subs a lot. Just that vernacular. right. One of the goals of like, a P fund might be to have a million subs, depending on how many companies they have. The reason being just for, you know why? Why is this so important? Is at the end of the day, is dollars and dollars out, right. That’s it has to be it’s energy and energy out. How are we going to guarantee these investments? How are we going to make sure that they are wise investments. Right. We’re going to put $10 here. How do I make sure the $10 goes to 11 or 12 or 13 versus just losing it.
Sean Percy Travis 00:14:01  And there’s what’s called a sunset provision of well, let’s say for whatever reason, you know, the key man risk, aka the founder of that said company decides to hang it up and go, you know, surf in Costa Rica, never touch a computer again. Kudos to him. But we now have financial responsibility in this country. What are we going to do? No one’s running it. No one’s operating it. If you have subscription base, there’s a sunset clause where you’re no longer getting new people, new customers, but you’re servicing just the current ones, and it will last for about six months, a year or two years, sometimes three, and typically right. That figurative $10 investment will turn into like a $33 investment just with that sunset clause. So it’s very, very, very attractive to equity. They’re going to be like, absolutely, dude, I will throw some capital there because I know in the worst case scenario, we’re still just going to ride this thing out and everyone’s going to make their money.
Sean Percy Travis 00:14:45  Everyone’s customers will be happy, investors will be happy and will be happy. Whatever. That’s worst case scenario. Best case scenario is obviously you sell a customer once that average order value is three purchases. So that means technically the ad budget is a third of the cost, right? However, you want to move that third or three times up. But that of course is lucrative to growth as well. and it doesn’t have to be huge to begin with. Right? It can be, just like I said, with the teacher companies like, you know, coming up with 1 or 2 SKUs where you want to attach a membership to it or like I think SC Freshman Threads has like white, black and blue on Amazon. But then if you go on their website, they’re going to have their entire line. I think cuts is the same, right? They have a couple SKUs on Amazon, pulls you into their ecosystem, and now they get you on their membership or their, you know, their club and stuff that’s on their website now.
Sean Percy Travis 00:15:26  And now they have their data, right. You have your customer data, you have the sub, the subscriber versus just a sub. Subscribe and save on Amazon. So you have your customer data. So right. If Amazon decides to flag your listing and say, hey, you no longer have your reviews or customers or subscribers because someone said you’re a pesticide or you’re selling tobacco style products. Even though you’re a t shirt, you know, good luck. and I’m saying that from personal experiences, literally both of those has happened. you still own your subs, right? You still have your DTC marketing, and you’re building that. So, yeah, it’s just it’s coming up creatively with ways to. One can I attach it to a Tumblr? Like can I attach some type of subscription base? Maybe it’s a guaranteed warranty, like, hey, we will replace you with a brand new tumbler if it even falls off a truck and gets run over by a tire like, you know, user error, including if you literally blow this thing up, we’ll replace it for you for 30 bucks a year.
Sean Percy Travis 00:16:12  That’s all you gotta pay us, right? Free 100% for your life. Something like that. Right. and the reason being is, you know, at first insight, we think, oh, my God, how many tumblers am I going to be replacing? It’s like, not that many. Yeah. Like Costco has a 100% guaranteed return. I have had friends and I live in the South Bay of Los Angeles in Hermosa, Manhattan Beach. I’ve had friends just to test the system. Not they’re not crooks or trying to fraud or anything, but just to test the system. There was a broken surfboard. A wave storm board that sold Costco is It’s literally broken in the trash at the beach. I’m like, I’m just going to take it back. If they accept it, they accepted it and they got a new board out of it and they’re like, oh my God. And then just because the guy had integrity, he went paid for it because he’s like, I can’t do that. But like literally that’s how much the return clause on in Costco is.
Sean Percy Travis 00:16:55  Obviously aside from jewelry and electronics. But, if they’re that profitable and I forget what the metric is, it’s like something like 1% of of things purchased are returned. Like, it’s so few.
Josh Hadley 00:17:07  Well, but on that note, like, what is Costco’s main like, where’s their profit come from their membership period. Like revenue. Like they make so little margin on their other products that are in store. Like it’s not that’s they don’t even care about that. They don’t care necessarily like they want a good product offering. But that’s not where the money comes from in their business. It’s all about the membership.
Sean Percy Travis 00:17:27  yep.
Josh Hadley 00:17:28  Exactly. So, Sean, I want like I just pulled up the FCT fresh clean threads. And so it looks like they’re saying, hey, you get 20% off everything, free shipping, priority access and it’s $19 per year. I love this model. Give me. Like. Are there are there other brands like. Because I think one of the most important things we can do is just, like, spark ideas in people’s minds.
Josh Hadley 00:17:47  Like what other memberships, or other companies can we look at real quick just to get some ideas? Juices flowing here.
Sean Percy Travis 00:17:54  Oh, man. I mean, there’s clothing up and down is starting to do that. So, you know, free shipping. and then I’ve seen, I don’t know, off the top of my head, but like, you know, there’s history of a guy was selling golf product and accessories and I think maybe some clothing, but a lot of golf accessories. And he had a blog for seven bucks a month, and it was like all the the new tips and tricks to perfect your swing and stuff like that, and ways to figure out when it’s wet grass versus dry grass or how’s the green? Or it’s just an air raid. I just had contact info and it was valuable enough. Or he would literally just create like, you know, this is before I. So he would actually do the research. He was a golfer, but so would enjoy doing it. Create a one pager like that’s not hard to do really for a $7 a month subscription.
Sean Percy Travis 00:18:30  And I think after two and a half years, he had 200 or 300,000 subscriptions. Like, yeah, do the math there. So he was selling literally like golf ball cleaners and you know, you know, golf rags. And he turned it into that. So, it can be done. My point is, is it can’t be done. other business models with that. I think he was just talking about like, Rihanna did some huge with I can’t remember the model on that. But literally just to get you into the subscription, it’s like it was something like almost a free product at the beginning, $100, and I forget what it was. But, point being is like, if it’s happening on that level, there’s a reason why. Right. Because that’s where the big exits are. That’s where the big value is. That’s where, you know, the guarantee is, is if we don’t have a recurring revenue business, we don’t have a recurring revenue model in our business. as soon as you turn the lever off, you die.
Sean Percy Travis 00:19:17  Right. So, like, you’re not hustling for the next sale, then you’re done. Or if you do have it, you can take a breather. Or you can compound your interest, or you can compound your equity, right. Because it’s constantly revolving. yeah. It allows your efforts to go a lot further. Right? Viral takes on a whole new meaning, you know. Oh, you know, something went TikTok viral and I sold. You know, I went up 400% of my sales. Yeah. What if you just went a 400% in your customer base? Now that’s recurring revenue. It’s like, oh, right. That’s forever.
Josh Hadley 00:19:46  So yeah. No, I love that. And yes, Alex Ramos had a recent podcast where he was breaking down Rihanna’s Savage Fenty brand here. So here is the the members only experience that they have here. Okay. It cost $60 a month and this is what you get. Enjoy up to 25% off full price styles. Free shipping on anything over $60.
Josh Hadley 00:20:06  You have 15% off discount on their beauty and skin products. Free annual gift with your first purchase during your birthday month. you get a credit. So that’s the interesting thing is, like you’re basically paying for a gift card every month, right? So you pay $60, you get a $60 credit to go spend, free underwear or, pack or bras after your fifth billing, which then they know. So it looks like their lifetime value. Right. Looks like they’re churning around that fourth or fifth month, which is why they’re saying, hey, if you stick around to the fifth month, we’re going to give you some extra goodies. Automatic entry into the surprise Giveaway sweepstakes with a monthly billing, early access to collabs and new drops, exclusive sales and offers. Option to skip between the first and fifth month. Option to cancel at any time, and 90 day fit guarantee, which goes back to your warranty type of thing, right? Because if you’re just a guest, you only get a 30 day fit guarantee.
Josh Hadley 00:20:55  So really like this is probably a really good one that anybody could go look at. Where do you have to do all of these things? Like, I think my feedback on this would be like, that’s a lot for a customer to like take in and be like, whoa, what am I getting into? I think, like you make it as simple as like the fact the fresh cut threads membership where it’s like, look, here are the three things you get and it’s relatively low cost. But I love that. I think that that is so important, just having reoccurring revenue in your business. And the principle is this right? For a lot of us, if you’re selling on Amazon, like every day, you’re starting from ground zero, like every day it’s like, well, how many new people can you have come in the door? Whereas if you can incorporate reoccurring revenue. It allows you to compound exponentially, because if I can bring on 100 new subscribers this year or this month and then next month, guess what? I’m starting at a base of 100 minus any churn, right? What if I add another 100 next month and then another 100 the following month? Now, a quarter later, like I’m around 300 subscribers, right? And so it allows you to compound the longer you’re in business, the more profitable you’re going to be.
Josh Hadley 00:21:58  Like the financial returns just start to get crazy, which is exactly why you’re in that private equity space there. So, Sean, I guess my question would be like, as you guys are looking to invest in different brands, like, are you looking at brands that are on Amazon or Amazon only brands, or are you guys more geared towards, hey, we’re actually looking for Shopify, DTC native brands. because that’s where obviously you can do a lot of these membership programs. Tell me more about, like your selection criteria for brands you’re working with.
Sean Percy Travis 00:22:22  So our ideal avatar would be, majority of subscriptions. And I mean like 50% or more on DTC. So your Shopify or whatever, your WooCommerce, whatever site you use. however, that’s slightly unrealistic a lot of the times just because Amazon is Amazon. I think we’re at 54% of purchases are now happening on Amazon. 68% of first searches have on Amazon. Like, you know, if you run an Amazon store and you and you throw up a TikTok shop, you know directly that, oh, I just did this ad and I had, you know, a whatever 50 sales from it, but my Amazon uptake for like 30% what it’s like.
Sean Percy Travis 00:22:55  Yeah, that’s from your TikTok ads like so you know you got to have Amazon. So I mean that is a realization obviously. But in the perfect world it would be majority on your DTC then Amazon. Please don’t go retail like there is no customer ownership and retail. That is one of the toughest things. For some reason it’s an old school model that, you know, oh, we got big enough. We’re big enough brand to be a household brand and getting a target and Walmart. okay. Like, it’s a long, expensive road. You own your inventory. They don’t. Right? They don’t fight out front from you. So you got to come up with however millions to facilitate their stores. So that’s a whole side note. yeah. Clawing back actually companies out of retail is, one of the things we’ve actually looked at. That really? Yeah. Yeah, because it’s so cost intensive. That used to be the only way to get in front of customers, because everything online was either cheap or untrusted or, you know.
Sean Percy Travis 00:23:40  But obviously we’ve surpassed that. People trust what they buy online now, so it can help. But don’t don’t let that be your primary business model until organically it makes sense for the metrics. Or if you have a retail connoisseur who wants to inject the capital is going to do that for their job, right? They’re going to be like, hey, we’re going to take this amount of equity for this amount, and we are in charge of retail. If we fail, we fail. But it doesn’t take your business like go for it. but now let’s go back to the majority of businesses that we look at are, you know, 80, 90% of Amazon sales. And that’s normal. That’s completely normal, right? Amazon is a juggernaut. And that comes with, you know, running Facebook ads, meta ads, Google ads, TikTok ads, anything ads. Your Amazon just goes up. That’s the halo effect. And of course, we’re all trying to figure out how to, you know, measure those direct KPIs and performance metrics, etc., and Amazon doesn’t share it with us.
Sean Percy Travis 00:24:24  So we just kind of got a guess right. We just say, ran this ad and my halo went up. It’s like I think it contributed around these numbers. So we get. But if we can establish and right. Majority of us already do this, but in some way, shape or form, we’re calling that customer data into our subscription pool, into our DNC. Like create that first, right? You got to have a no brainer offer like the Ryan offer, which jeez, man, if I was in that market at all, you’re buying 60 bucks to have them credit. Just go straight to it like that. That isn’t that is an amazing offer. Like literally in your mind, your money is going completely to product. It’s not going to a membership fee. So you’re like, I don’t care how they make money, they make money when you don’t buy something next one. Right? So or you’re almost guaranteed, just like with a casino who gives you free drinks, you’re spending way more there than the drink.
Sean Percy Travis 00:25:05  They know that they’re gonna they’re going to give you this little five, $10 item because you’re about to spend 50. So obviously if you go into membership for 60, I’ll probably end up spending 200. Let’s be honest. Right. So it’s a no brainer. Obviously works. If it works at that level, it’s going to work at us. So we got to come up with a no brainer subscription offer that why on earth would someone choose to go on our site? Because it’s a huge hassle. The 3.5 seconds it takes to get off your Amazon Prime app. And you know, I’m walking away from my comfortable little nest egg of free shipping. And it’s you know, it’s going to come in my daily Amazon packages. why would I dare go to another platform like what is going to incentivize me? It better be awesome. And it’s taking harder and harder. it’s becoming harder and harder to get the Amazon customer off there. and I forget the loyalty conversion, but it’s the sticky brand of the world, right? Sticky spray.
Sean Percy Travis 00:25:49  Never in existence is the Amazon Prime customer. so how do we get them off of that? Into your storefront? Into your own, where you own the customer data while also being Amazon toes, right? compliant. We can’t just sell it for less because the Amazon listing gets taken down. We can’t put key cards in there with QR codes that say, come on over to us for this incentivize because we’ll get taken out. You can put it on the same card, but just remember it can’t be this for that. So, you know, leave us a review for this. No, you can say leave us a review. Also, we’re over here if you want to come back. So just keywords, right? so we have our cards, we have our QR codes, we have our push. But why on earth would someone want to come over? And a lot of industries. So we’re seeing this in clothing or supplements. So like in the food. yeah. I guess I won’t say the brand name, but, you know, pretty big food name company that we all know.
Sean Percy Travis 00:26:35  you know, they have maybe I would say ten SKUs on Amazon, but a total of about 100 SKUs. So what are your big sellers? What are your big movers? Your your no brainers. Right. So, you know, if I’m in the, let’s say the protein powder space, I’m going to put my vanilla, my chocolate cool. That goes on Amazon as well as my website. But then what about the vanilla with the creatine and the glutamine and all that other stuff. Right. That’s all going to be on my website. So much like I think cuts does this right. They have black shirts, white shirts and that might be it on Amazon. So they have their Amazon customer. But then why on earth would I ever go to clothing.com? Why? Well, if you look at their website, they actually have an entire amazing clothing line which kind of rivals Lululemon. So. Oh my god. And then they’re going to have Incentivization there with stuff that’s not even on Amazon. Amazon captured the customer got me in their network.
Sean Percy Travis 00:27:17  Now I’m interested in cats clothing and I’m going to go to their website. I’m going to hopefully sign up for a membership they have there because we get free shipping. So I’m in my comfortable little prime nest egg again. But now I’m on clothing and I’ll get my free shipping and probably 1,015% off there. And then all these hot new deals that don’t even exist elsewhere. So if I love the brand, then it’ll create brand loyalty. Now I’m a subscriber and it’s a no brainer. So step one is always right. Creating that no brainer offer and doing IT compliance and then getting people with that. So yeah. Long story short.
Josh Hadley 00:27:43  Yeah, I love that model. I yeah, I think it’s pure brilliance. I mean, is that not what Amazon Prime is at the end of the day as well? It’s all just a membership model. So and I like that’s where if you look at a lot of these big businesses right. What is Apple leaning towards. Right. Reoccurring revenue. Yeah. Right.
Josh Hadley 00:28:00  With their cloud services now. So all the big brands are focusing on reoccurring revenue. So that would beg the question. Like if you’re not doing that in your own brand why not. So I’m curious, Sean, as let’s talk more about the specifics as it relates to how do you find these brands that you’re working with that are rolling up together? Because what if somebody is like, yeah, I like this idea. How do I partner with somebody else that maybe already has a membership? Like, what would you say to an entrepreneur that’s like, they’re on this bandwagon. They like what we’re talking about. And they’re like, I think it’s going to be easier for me to go partner with somebody rather than try to build this thing out myself.
Sean Percy Travis 00:28:31  Yeah. first thing would be create affiliate partnerships. So that’s a no brainer, right? You should have that regardless. it’s so easy to do that now, especially with Amazon. You just literally you could sell anyone’s product if you’re a Amazon affiliate. but create affiliate partnerships immediately.
Sean Percy Travis 00:28:45  So that will put some, you know, friction in there for a recurring revenue in some way, shape or form. so back to like the Pet Bowl example, right? Create an affiliate partnership with your favorite food companies. But that’s number one. And number two, hopefully you’re driving enough traffic so that you get on the radar and you’ll be like, hey, we like to do something a little bit more, right? Let’s do some collabs. Let’s do some cross promotions. Like, can you put my product in your advertisement and I will do the same thing. And that creates a synergy. And that’s where you get onboard with saying like, hey, I think we could see this lucrative, you know, promotion going further. and then that’s where you got to pull down the EBITDA numbers, right? It’s like, hey, right now this is where we’re at. This is where I’m at together. This is where we are, right? it has to make sense for both parties. Obviously, it can’t just be like a floundering, you know, losing money company at, you know, 10,000 K a month or ten K a month.
Sean Percy Travis 00:29:28  And hopefully you partner with $100 million brand like it has to be synergy. So, that would be, you know, a basic formulaic step, but for finding other brands to then partner with, like, we know our competitors, we. If you don’t, I hope you know your competitors. Right. We’re always trying to outdo them and they’re trying to outdo us. And like I said at the beginning, sometimes your biggest competitor might be your best partner. And sometimes it’s because I’m in this niche and riches are in the niches, so I better be niche down in some way, shape or form. They’re in another one. So I’m selling to big dogs. They’re selling to small dogs. Well, how do we capture all dogs? Right. we might have to partner. We might have to combine resources. We might have to, so for finding those types of brands, you know, your competitors reach out and obviously do so in a way that’s protective. Like, don’t just put your stuff on the table and let them see it, but see what they’re interested in.
Sean Percy Travis 00:30:16  Get to know the person first. Question their business model. Right. Are you talking to some Chinese bot farm or are you talking to, you know, a young family in tennis. Like we don’t know. I don’t know. So we’re actually on a zoom call, right? and, you know, obviously really, really fit, you know, do your diligence, do your due diligence, like, have the legal check it out, have your own personal legal, check it out. Anything in writing is ever signed. Always, always, always send it to someone they’ve never met. That is only with you that understands your legal, you know your goals in mind and will protect you. Just literally hand it to that lawyer and be like, how do I get screwed over with this? Just just pointed out if I can. And then, yeah, that’s due diligence. And I’m speaking from personal experience. I didn’t do that with a deal when I got dragged across. So please, please, please, please do that.
Sean Percy Travis 00:30:55  yeah. Literally, like, not to go too far in that story, but, yeah, we signed a partnership with a convicted felon for fraud and financial crimes because we didn’t do that. Had we done that, had we done that one step and not just gotten swindled by the, you know, sociopath that they were because they’re good at what they do, they will convince you that they’re the best thing since sliced bread and trustworthy and the best friend, you know, it would never be them. yeah. I somehow convinced me not to get admitted by my own attorney. Right. Those should be red flags. Obviously. Do background checks. obviously. So without going too far down that due diligence rabbit hole, please. Please do that. Yeah. We reach out, we find our competitors. Our competitors are often our, you know, our most synergistic partners, or just tangential spaces. So like, pet food, bowls, pet food. If I’m already selling pet food, maybe pet food toppers, maybe pet food toppers, maybe pet food supplements, right? If I’m selling dog stuff, maybe cat stuff like cat stuff.
Sean Percy Travis 00:31:38  Dogs, right. You figure out how does this grow? Where would it look like in five years? Ideally. And then what are the missing pieces? Can I just pull them in? and then the fun part with that is you can even take that to the bank. So let’s say I mean the literal bank. So you could present an idea like this, put it on paper, get numbers down and be like, let’s say you go to, you know, a company A wants to go to company B, a partner. And they’re like, the only way we’re doing this is with a hundred grand, you know, capital injection. You could literally take that to the bank and show them and they’d be like, oh yeah, we honor this valuation. We’ll absolutely give you that money. Right? So sometimes it just makes sense. Right. The same way like this buy, sell. Like I might just have to buy the business for an SBA loan, but it will make sense financially.
Sean Percy Travis 00:32:12  So, there’s lots of ways to go about this, you know, a million ways to skin the cat.
Josh Hadley 00:32:16  Like, let’s talk let’s talk real quick about, like, what the financial incentives are for partnering, right? Because that as you talk about like, oh, you got to do your due diligence, you got to go through legal, etc. like that’s a lot of work. So it’s like, what? Why not just do it myself, right? Versus you know what, at the end of the day, why am I doing this right? And I think it’s all about the multiple expansion. So why don’t you maybe break that down for a Sean in the listeners. Like what do multiples look like in today’s environment. And then what can multiples look like if you’re crushing it in e-commerce. Yeah.
Sean Percy Travis 00:32:47  Yeah. So yeah what’s the major major incentive here. Right. And what would the bank look for if they were going to, you know, loan you 100 grand at a favorable rate, etc..
Sean Percy Travis 00:32:54  But wouldn’t it be fun? Look for if they’re going to invest or, you know, bring you to a portfolio and grow you to the next level? yeah. So if I’m a hero product brand with no recurring revenue, let’s say I have 5 million even just for round numbers, typically my multiple on that, which means multiple. How much can I sell for is anywhere from 1 to 2 and a half x that so 5 million I can sell maybe for five, maybe for 10 or 12, maybe if I’m really, really lucky. And I would have to really, really show like stickiness and customer like it may not be recurring revenue, but do I have reoccurring revenue where people come back or they prefer? How cheap is my customer, etc. right, I gotta be I’m getting that two and a half x. The days of five, six, seven, eight x of 2020 are gone, right? So if I’m getting that two and a half x, it better be a really easy sell to my customer.
Sean Percy Travis 00:33:33  Like holy cow. Like I literally just throw it up on a billboard and get 100 million customers, that kind of thing. Right. and your margins have to be huge, right? So typically we’re looking more than one, one point something for the multiples. That’s just what we’re seeing across the board. If you’re non-recurring, if you’re recurring revenue, you’re at a five just like that. And if you’re above 10 million you’re at like an eight. And if you’re about 15 to 20, you might be anywhere from a 10 to 12 x. So just like that, let’s say a 5 million non-recurring and a 5 million recurring, the recurring is literally double the value double. So instead of selling for 5 million, I can immediately sell for ten. So selling for ten I can sell for 20 or 25. Right. So.
Josh Hadley 00:34:11  what percentage of the sales need to be reoccurring then for that for you to get that?
Sean Percy Travis 00:34:15  And that’s where you get granular. Obviously there’s new ones. Absolutely. great question.
Sean Percy Travis 00:34:19  Right. It depends on the growth of the subscriptions, the growth of the sales like there is. Yeah. I would be, putting my foot in my mouth if I gave you a hard metric, but, yeah, it definitely, definitely depends. However, just the point being. Is it is that drastic, right? Yeah. Like and if you are a very successful recurring revenue, we might even value it 7 or 8 X just like that. Just because like Holy cow, this is sticky. It’s amazing. It’s an easy sell and you’re primarily recurring. Oh my gosh. Like this is a brand loyal product. absolutely. We would value it higher. So the reason being right is the the equity game is playing in short term dollars. Right? You’re playing it decades. You’re playing 5 to 10 year terms. So if I buy you at seven x or eight x it means if I did nothing, it would take me eight years to recruit my investment. it’s a long time. However, the equity game can play that.
Sean Percy Travis 00:35:05  Obviously, though, we’re doing it in a way, shape and form where we’re not just going to do nothing. You know, we’re going to bring it into a portfolio in some way, shape or form founder led majority of the time. So we’re bringing you with us. we’re going to have you take maybe a side to making decisions, you’ll be part of the table. Don’t worry. And then, like, how are we going to take that to maybe now a 3 or 2 year time. Right. We’re going to do things to expand the business. We’re going to do things where we, you know, like I said, when you’re partnering, how are we going to Cross-promote? How are we going to expand the customer base? Right. you know, if you have 100,000 subs and this company has a hundred thousand subs in our portfolio, and they’re synergistic, you immediately just acquired each other’s subs, like immediately. So now your customer base just double and we’ll create incentives and stuff like that for the current customer base.
Sean Percy Travis 00:35:43  So like hey, for an extra dollar a month you’re now partner in this whatever. So obviously there’s incentive to always build up if you can with strategic partners, not the corporate takeover type. But yeah. Yeah. Careful. Right. There’s you know money’s hungry. It will eat no matter what. So yeah just careful on that. But if you can find strategic partners like us who, you know, actually care about the growth of the business and care about the founders, that’s always, always huge.
Josh Hadley 00:36:06  Yeah. This has been super enlightening. I think we could go on for another hour diving into, you know, what it looks like working with private equity, etc.. But today, I think we’ve already got so much value here. I love to leave our audience with three actionable takeaways. But before we get to that point, is there anything that you haven’t talked about that you think our audience of seven figure sellers needs to know?
Sean Percy Travis 00:36:26  Yeah. If you’re already doing it, reconstruct what your end goal looks like.
Sean Percy Travis 00:36:28  And that should be your daily reminder, right? We wake up daily and we’re fighting the battle over again. We have to reset our mind. We have to reset our spirit. We have to reset our grounding, connect with our creator, etc., etc. every freaking day, right? I didn’t get fit and then stop working out. I have to do it daily. Same thing with everything else we do. and keep that angle in mind. So now we have the marathon, we got the end finish line, and then this is the number one thing that I have to tell every one of my clients. I have to tell myself, I have to tell my wife. I have to tell myself and myself over and over, over again. Count every freaking win. Like, did you get up and make the bed today? Check it off. Hell, yeah. Because momentum creates confidence. Confidence creates momentum. And that’s what creates motivation, not the other way around. So keep the end goal in mind.
Sean Percy Travis 00:37:07  Keep that machine in mind. Do it daily. Count those small wins. Right. Did you have a meeting? Did the meeting go well? Did it progress or another meeting or what? It doesn’t matter what it is. Yeah. The angle of mind is itself $100 million. Cool. It’s going to take some time, buddy. So you’re going to burn out if you’re not counting the small wins. Did we increase our sales by 1%? Oh, my God, we did it! Hell yeah! High five. Cool. Next. Right. So you create that momentum. So that’s that would be my biggest takeaway is count your small wins. It’s not cheesy. It’s literally scientific. It’s quantum. It’s we go all day on that.
Josh Hadley 00:37:31  Love that. Yeah. What a great great way to cap all that up. So, Sean, as I dive into the three action items for today, let me know if you think I’m missing anything here, but I’m going to start with the action item number one, which is what you just touched on, which is work backwards.
Josh Hadley 00:37:45  Make sure that you have a goal. And here’s what I would recommend because this this is the this is the foundation of everything you hear. You know, Sean talking about, hey, maybe consider rolling up with private equity and becoming a portfolio brand or partnering, adding a membership, reoccurring revenue into your business. These are all good things. But do they fit within your plan and your strategy? Right. And you talked about this earlier. It’s like, hey, are you trying to exit for 100 million or is this a lifestyle business that you’re like, you’re just happy for an extra ten K a month coming in, right? Because what you do in that business to get to that goal is going to make a huge difference, right? It’s everything that you need to do for $100 million brand is going to be vastly different from everything you need to do for an extra lifestyle, $10,000 a month type of business. So I would say work backwards. That’s number one. Have that goal in mind. Action item number two is regardless of whether whatever your goal is, I think we talked about the compounding effect of what reoccurring revenue does to your business.
Josh Hadley 00:38:38  And so looking for the opportunity to even start your own membership model, whether or or subscription model for your products. So we talked about, you know, Rihanna’s Savage brand. We talked about the fresh cut threads. These are products that normally would not be subscription type products. But brand owners have been creative to think of. How do we introduce reoccurring revenue into these these brands for added valuation. But also you’re able to start every month with a cushion of, hey, I’ve already got X number of subscribers, right? You’re not starting over from zero every single month. And that makes a huge difference. You’ll have more cash in your bank account to reinvest into new product launches. Everything, like life, just becomes ten times easier when you have reoccurring revenue that you can rely upon in e-commerce. And then my third and final action item is to partner with other brands. And I loved your idea of just like, hey, become an affiliate of another related product category. A number one you’re able to see, like, hey, should I even launch this similar type of product? Because if it’s resonating really well, you’re making some healthy affiliate revenue.
Josh Hadley 00:39:38  You have two options. Either you go partner with that brand, or you come out with that same type of product yourself, right? And so I love that model of like, guys do the hard work, do what most people are unwilling to do, and most people are unwilling to pick up the phone and call their competitor or call somebody else and actually invest the time to put together creative partnerships. So, Sean, those are my three actionable takeaways. Anything else you think I missed here?
Sean Percy Travis 00:40:00  That’s awesome. Yeah. No. Firmly. Firmly. Agreed. awesome.
Josh Hadley 00:40:05  Okay, well, we’ll put you through the hot seat. My three final questions. Number one. What’s been the most influential book that you’ve read and why?
Sean Percy Travis 00:40:12  yeah. Most recently is Buy Back Your Time by Dan Martell. it’s so many levels, but obviously the skills that we take to get to our first million or 3 million in revenue somewhere in that range are literally the opposite skills that it takes to then get to the tent, literally.
Sean Percy Travis 00:40:26  Right. To get to the first million or 3 million, it’s all us. It’s on us. We’re doing it solo. We’re running our own ads. We’re creating our own product. We’re doing our own admin, our own payroll if we have it, etc. we are running our business as an operator and then super awesome. You had the author of E-myth though, because it falls in line with that, right? Operator, manager, owner of. How do we think it’s managing? Meaning how do I delegate automate to them? Part of ownership where it’s running itself and it’s overseen. So by that your time by Dan Martel, he literally e-myth gives you a great perspective. I feel like Dan Martel nailed it on what to actually do. He literally gives you resources. I’m like, hire VA here. Then give them this. Transcript on how to operate your inbox. Do it like it’s very granular. Awesome. Awesome book. Highly recommend. Especially if you’re an entrepreneur aka control freak, because you are if you’re an entrepreneur.
Sean Percy Travis 00:41:08  so just accept it. You have to delegate. Not me. You gotta let go. Right. One of the quotes that he has, and there is 80% of correct is a 100% awesome. Yes. Letting go of the fact that it’s kind of get messed up a little bit, that’s okay. It’ll get better, but let it go. So, Yeah. Excellent.
Josh Hadley 00:41:24  Excellent book. Recommendation one I have definitely read and reread as well. Yeah. All right. Question number two. What is your favorite AI software or ChatGPT prompt that you’ve been using?
Sean Percy Travis 00:41:33  I’ve been looking at levels is the the so avatar creation. we’re already there, right. If you’re worried about your data being stolen by whoever. Dude. It’s done. We’re beyond the event horizon. You are replicable in the atmosphere for deepfakes every day. Like, don’t worry about it. It’s done. So we’re going to start creating customer avatars and also personal avatars. So for content creation. Right. So I think it’s levels is the the voice.
Sean Percy Travis 00:41:56  but essentially you train it and then it is you and then you match it with. And I’m trying to remember the video, but there’s a few out there. So I don’t, you know, there could be a couple of others and it’s always changing. But you literally create in the same way, shape or form that I’m on the screen right now. Talking. There could be an avatar to be doing it. And thus guess what just happened? My content creation just went through the roof. I doesn’t sleep and doesn’t care. It doesn’t get emotional, doesn’t get tired. It’ll create a thousand content creations with different backgrounds for you all day long. You just got to tell it too. So that would definitely be the levels match with whatever the video creator is, so you can match it to your actual photos and videos.
Josh Hadley 00:42:29  Awesome. Love it. Great recommendation. All right, third and final question. Who is somebody that you admire or respect the most in the e-commerce space that other people should be following and why?
Sean Percy Travis 00:42:38  the obvious is if you’re not just do just like it’s it’s so valuable information that it almost feels fake, like it’s that valuable.
Sean Percy Travis 00:42:47  You’re like, he’s just literally comical. and then for granular, for, you know, do you see Amazon style stuff, buddy jauntily with his own guru. Like. Absolutely. You know, he just he just lays it down, has a bunch of good resources. but, yeah, most frequently for, if you’re not, like, I don’t know what to tell you, like, just put him and Layla in your ears, and they’re gonna they’re going to be giving you little gold nuggets every freaking day. and yeah, so Layla is more operations and then Alex is more, strategic.
Josh Hadley 00:43:16  Yeah. Awesome. Excellent recommendations as well. Well, Sean, if people want to learn more about you, they want to reach out to you. Where can they do so?
Sean Percy Travis 00:43:23  yeah. I mean, my personal is at Sean Percy Travis, which a lot of people call me my full name as RT. you know, Instagram, Facebook, etc. or, ecom for heroes is our, our new brand new website.
Sean Percy Travis 00:43:34  So coaching, consulting first responders, they’ll have the e-commerce businesses. we do it in a very soppy fashion, but, you know, very militaristic. Almost. So that’s where it’s kind of a different clientele. But, yeah, either those or, you know, Sean at Comm one. And by the way, that one, I like that one. It’s funny, with the e-comm, we actually had to go back and forth. Do we want to switch ways more? Yeah. Is it so Ecomm Breakthrough to ecom for heroes?
Josh Hadley 00:43:58  No I know. Interchangeable. Tough decisions. Yeah. It was. John, thanks so much for your time. And, dropping some wisdom on us all today.
Sean Percy Travis 00:44:05  Yeah. Grateful to be here. Thank you. Josh.