How to Use AMC Data to 10x Your Amazon PPC Performance with Mansour Norouzi
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Mansour Norouzi, partner at Incrementum Digital and Amazon advertising expert. Mansour shares his journey from civil engineering to Amazon success, then delves into advanced Amazon Marketing Cloud (AMC) strategies. He explains how AMC enables brands to analyze customer journeys, create targeted and lookalike audiences, and optimize ad campaigns. The discussion covers retargeting, brand tailored promotions, and using analytics tools to measure campaign impact. Listeners gain actionable insights on leveraging AMC and Amazon’s latest advertising features to boost sales and outpace competitors.
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Throwback: The Roadmap to E-Commerce Success: Strategies for Amazon, Walmart, and Beyond
In this episode, the host interviews Josh Gibson, founder of Sojourn Group Consulting, about strategies for growing e-commerce sales on marketplaces like Amazon and Walmart. Josh shares expert tips on protecting profit margins, optimizing product listings, leveraging Amazon’s NARF program for international expansion, and efficiently managing inventory shipments. He discusses the benefits and challenges of expanding to Walmart and other platforms, emphasizes the importance of strong team communication, and recommends trusted industry resources. The episode concludes with actionable takeaways for maximizing sales and diversifying channels for long-term growth.
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DON’T hire an Amazon PPC Agency until you watch this…
Stefano Pretto, the CEO of Nomadz, a PPC profit-focused agency and coaching company helping Amazon sellers optimize every dollar of their ad spend. With a team of seasoned Amazon experts, Nomadz provides PPC management that rivals the best in-house PPC teams, all backed by data-driven insights and a commitment to transparent, caring partnerships.
Whether you’re looking to build a personalized roadmap for growth or just tired of wasting money on inefficient campaigns, Stefano’s approach is all about action, clarity, and results.
Throwback: Building a Winning Team: The Essential Metrics for Attracting E-Commerce Talent
In this episode, the host interviews Harry Joiner, a top executive recruiter in marketing and e-commerce. Harry shares his selective approach to working with clients, emphasizing the need for clear business strategies, strong financials, and a commitment to e-commerce. He compares recruiting top talent to casting star actors, noting that A-level candidates seek companies with compelling stories and solid economics. The discussion highlights the importance of business leaders knowing their numbers, defining their vision, and welcoming candidates who ask tough questions to build high-performing teams. The episode concludes with actionable advice for attracting and retaining top talent.
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The Complete Shopify Playbook for Amazon Sellers with Joseph Hides
Joe Hides, Co-Founder of Affluent.co, a performance-driven agency that’s helped DTC brands generate over £200 million in revenue through strategic execution across Meta Ads, email marketing, and conversion rate optimization.
Joe is a master of Shopify scale, building omni-channel growth systems that turn bold Big Ideas into real, repeatable results. His team is obsessed with ROI, and their strategies are designed to increase brand reach and grow sales exponentially.
Click to ListenMeet the Host
Josh Hadley
Founder of Ecomm Breakthrough
As host of the Ecomm Breakthrough Podcast Josh has established beneficial relationships with key strategic partners within the e-commerce industry, and has learned business strategies and tactics from some of the most brilliants minds. He currently lives in Flower Mound, Texas, and invests in and advises business owners on how to grow, scale and exit their companies.