Take Your Brand to the Next Level With Shannon Roddy’s Three Proven Strategies for Success

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Take Your Brand to the Next Level With Shannon Roddy’s Three Proven Strategies for Success

Shannon RoddyShannon Roddy is the Director of Business Development at Avenue 7 Media, a full-service agency helping deserving brands navigate and thrive on Amazon. His expertise in all things Amazon gave him the insight to found Marketplace Seller Courses, a platform offering online courses to educate e-commerce entrepreneurs on strategies to take their products to the next level. Shannon has consulted over 200 companies and individuals to launch, scale, and protect their brands.

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Here’s a glimpse of what you’ll learn:

  • Shannon Roddy shares his career background and Amazon selling journey
  • How Shannon discovered his strength and talent as a consultant
  • Principles for growing from seven figures to eight figures and beyond
  • Why you should create a brand story
  • How to pivot your listing images
  • The importance of adapting and expanding your product line
  • Avoid common seller mistakes on Amazon
  • What is the Amazon five-point checklist?
  • How to protect your brand

In this episode…

Though Amazon is the world’s largest and fastest-growing marketplace, it’s an ever-evolving platform. This makes it nearly impossible for sellers to stay current with Amazon’s terms and conditions. It’s also impossible to scale when sellers fall into complacency and fail to compete. So, how can you become a major player as an Amazon seller?

According to Amazon expert Shannon Roddy, you’re on track to exceeding eight figures and beyond if you use these proven three tactics: Identify your brand mission, expand and adapt your product line, and protect your brand. So, how do you apply these methods to your business?

Listen to this episode of the eComm Breakthrough Podcast where host Josh Hadley welcomes Shannon Roddy, Director of Business Development at Avenue 7 Media, for an in-depth conversation about building, growing, and protecting your brand. Shannon offers his advice on how to create a brand story, how to pivot listing images, how to avoid common seller mistakes, and more.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley and eight-figure e-comm. Business Owner and investor as he interviews highly successful business owners get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley, where I interview the top business leaders in e-commerce. Previous guests include Norm Farrar, Bradley Sutton, and Kevin King. Today I’m speaking with Shannon Roddy of Avenue 7 Media. And we will be talking a lot about how to build, grow and protect your brand. This episode is brought to you by e-comm breakthrough consulting, where I help seven-figure companies grow to eight figures and beyond. Listen, Shannon, I started my business back in 2015. And I grew it to an eight-figure brand and seven years. But I certainly made a lot of mistakes along the way. There were times where I had a lot of self doubt as to whether my brand could actually survive. There were times where I worried about cash flow. I also was nervous in terms of becoming a CEO and having a team and managing and leading people. If our listeners have hit and ran into some of those similar plateaus, and you want to know the next steps to take your business to the next level, then go to eCommBreakthrough.com. That’s e-comm with two M’s to learn more. And as a special bonus to my podcast listeners. This month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me and in the subject line say Strategy Audit. Email me at Josh@eCommBreakthrough.com. And tell me why I should choose your brand to work with for the strategy audit session this month. And don’t worry if you don’t get selected this month, you’ll be entered for future months to come. Today. I’m super excited to introduce you to Shannon Roddy. Shannon is an Amazon expert. He’s a speaker and a Director of Business Development at Avenue 7 Media. He founded Marketplace Seller Courses, home of the Amazon brand Success Academy, and has consulted with over 200 companies and individuals to launch grow and protect their Amazon brands. Shannon is a passionate innovator who loves to inspire others to achieve greatness. And his family currently resides in Atlanta, Georgia. So with that, welcome to the show, Shannon.

Shannon Roddy 2:40

Hey, Josh, thanks so much for having me. I’ve been really excited. We planned this a several months back. So something I’ve definitely been looking forward to.

Josh Hadley 2:48

Well, you came highly recommended from James Thompson, he had some great things to say about you. So I know I’m looking forward to getting to know you better, as well as your Amazon journey. I know we briefly spoke you’ve been selling on Amazon for 10 years, you’ve done your 10,000 hours, so to speak there. So why don’t you start there? Why don’t you tell me about your background and what led you to where you are today.

Shannon Roddy 3:11

So I got started about 10 years ago. You can see behind me, this is a mount Adonia long guy. In Kenya, my wife and I spent about 15 months in Africa volunteering with an NGO, they’re just doing some incredible work. And when we got back, I didn’t have a job. And my best friend Eric Clemens offered me a position contracting under his company, which did e commerce and built out e commerce, websites and Amazon. And so, you know, with his help, I created my first web design company, and got my very first Amazon client helped clean up a ton of their listings that were on Amazon that were kind of a mess. And we added their additional 75% of their inventory that was not listed on Amazon and then kicked off about 70 resellers just to kind of clean up the platform. And the next month, they saw a 400% increase in revenue and saw month over month and year over year grow. month over month and year over year revenue increases after that. And that was really just dipping my toe in the water. And I just remember was so challenging. But as I began to sort of break through the complexity of Amazon, there was something about it. That was simple. That made sense to me. I found I found that I got it. And we’re Google is super complex in terms of what determines your organic rank and all these different pieces. Amazon is relatively simple in that it’s a completely enclosed system. And so there’s only a handful of things that can impact things like your organic rank or sales velocity or whatever. And I found out that it made sense to me. And not only that I could do it, but that I could explain it better to people. And I think that was kind of the real key. So after a couple of years, I’ve shut down the web design company. My wife and I moved with our oldest son to Atlanta, Georgia bought a house out here and basically pivoted to Marketplace Sellers Courses and spent the next six and a half years doing e commerce consulting primarily on Amazon and loved it, I absolutely had a blast. And then a year ago about today, based on when this release, I was acquired by Avenue 7 Media and brought on Full Time to head up their business development. And I’ve been absolutely loving it. And you know, the short version of that Josh is just that Amazon over the years became so complicated, and so complex that no one person could keep up to date with everything. So we’ve got, you know, 10 different departments that handle all this stuff, I get to train our teams internally, I get to do bizdev and, and things like this podcast, and I’ll be speaking at prosper show in March. And so, you know, for me, it allows me to sort of fully exploit my passions, without having the burden and responsibility rely on and rest on me to keep up to date with all this stuff, which is no longer humanly possible, right.
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