Tyler Gregg is the Director of Operations at Ampd, a self-serve technology that allows Amazon sellers to unlock and launch custom Google Ads instantly. For over seven years, Tyler and his Ampd team have tirelessly created Google ad tech that is finally available for Amazon sellers. Before moving to Ampd, Tyler worked as a management consultant and specialized in developing stage brands and growing sales.

Here’s a glimpse of what you’ll learn:

• How using google ads helps increase your organic rankings on Amazon.
• Tyler Gregg talks about Ampd and what he and his team do
• The motivation behind Ampd’s partnership with Amazon
• Why you should purchase Google Ads
• Google Ads best practices and how to purchase them
• Tyler discusses case studies from partners who have used Google Ads
• Common mistakes made by sellers who purchase Google Ads
• The one book that has made a huge impact on Tyler’s life

In this episode…

Are you an Amazon seller looking to funnel more traffic to your site? Have you thought about purchasing ads but were unsure which service to use? Maybe you’ve considered using Google Ads but were hesitant to try it. Now is your time to learn everything you need to know about this advertising program.

Google Ads is a paid marketing tool used to generate quality traffic. Over the years, Ampd, a technology company staffed with some of the best data scientists, has committed to studying and mastering how Google Ads work best for Amazon sellers using keywords that generate profitable traffic.

In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Tyler Gregg, Ampd’s Director of Operations. Together, they discuss Ampd and how to purchase Google Ads to generate traffic. You’ll also learn some seller best practices, common mistakes sellers make when buying Google Ads, and more.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh: Josh@eCommBreakthrough.com
• Hadley Designs on Amazon
• Hadley Designs
• Tyler Gregg on LinkedIn
• Ampd
• $30 Ampd Promo Code: JOINAMPD30
• Ampd on LinkedIn
• Amped on Facebook
• Essentialism: The Disciplined Pursuit of Less by Greg McKeown

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven figure ecommerce owners grow to eight figures. Of course…

Listen, Tyler Gregg

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro  0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners. Get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley  0:37

Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley where I interview the top business leaders in e-commerce. Today I’m speaking with Tyler Gregg of Ampd.io. And we will be talking a lot about bringing external traffic to Amazon through Google Ads. This episode is brought to you by eComm Breakthrough Consulting, where I help seven-figure companies grow to eight figures and beyond. Listen, Tyler, I started Hadley designs in 2015. And I grew it to an eight-figure brand in seven years. But I made a lot of mistakes along the way that made getting to that path to eight figures take a lot longer. At times I even doubted myself and whether I could survive in the business world or even create a real brand. I wish I would have had a guide to help me grow faster and avoid a lot of those stumbling blocks. If you’ve hit a plateau and you want to know the next steps to take your business to the next level. Then go to eCommBreakthrough.com. That’s eComm with two M’s to learn more. And as a special bonus to my podcast listeners. I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at Josh@eCommBreakthrough.com with the subject line “Strategy Audit,” and tell me why your business should win this free audit for a chance to win. And don’t worry if you don’t win the free strategy audit this month because you’ll automatically be entered for future months to come. Today, I’m excited to introduce you all to Tyler Gregg. Tyler is the head of operations at Ampd. Tyler’s passion. Tyler is passionate about helping growing brands leverage Google Ads to take the next step in their growth journey. Prior to Ampd, Tyler worked for a management consultant consultancy specializing in helping grow growing stage brands, expand their operations and grow sales. Tyler and his team at Ampd are big data analysts who have spent seven-plus years building Google ad tech and now bring that technology and knowledge to the Amazon industry, allowing Amazon sellers to unlock Google Ads. Welcome to the podcast, Tyler.

Tyler Gregg  2:37

Hey, Josh, thanks so much for having me today. Excited to be here and talk a little bit about Google Ads. But you know, talk about e-commerce in general, and kind of what we’re seeing in the industry.

Josh Hadley  2:47

Yeah, Tyler, I know you and I met at a billion dollar seller summit there put on by Kevin King. And, you know, speaking with you and learning about ampd.io, I was super impressed with what you guys have built in. I think our audience would be interested in hearing that journey of, you know, how did amp get started? What brought you to where you guys are today? And what I would argue to say as the kind of the name brand of bringing external Google ad traffic to Amazon.

Tyler Gregg  3:16

Yeah, definitely. And so kind of quick background on Ampd is. We are Google Ads to Amazon experts. That is all we do. I kind of joke about like, that is all we know, I don’t know anything else other than Google Ads to Amazon. But we know a little bit more. And the background on our company, is we started right around 2015 Just like you guys. And we started as really a data science platform for Google Ads to D to C stores. And it was a great journey, we built out a really incredible data science engine that was able to analyze Google Ads data. And then we worked with a lot of agencies to help them drive efficiency, find unproductive spin, find areas to double down using data using our data science engine. And about two years ago, our engine was all focused on manual keyword adjustments. So hey, your bids at 15 cents. If you up to 32 cents, you’re going to unlock $10,000 of revenue, you should do that, right? But two years ago, Google started going to all of our agency partners saying no more manual bidding what you need to do automated bidding, and Google’s pushing all their automation, right? And we’re sitting there going, ha if Google’s not letting us do manual bids, and they’re incentivizing agencies to not do manual bids or do automated bids. What does that leave us? Right? And so we’re kind of looking around going okay, what do we do now? Like we have all this Google Ads data, we have all this Google Ads expertise. What do we do? And so we started saying, Okay, what if we started pointing that engine and helping, you know, SMBs This was originally we were more focused on large enterprise companies. Okay, when we started focusing on SMBs, and we actually built a Shopify, and big commerce app that allowed sellers to quickly and efficiently create Google Ads campaigns from scratch, and send them in to their Shopify store. And that basically tabled all of our data science, keyword modeling, probabilistic engine and all that stuff. And started earlier in the campaign, which was the campaign creation side. And we started sending all this traffic to a lot, mostly Shopify, and the conversion rates just weren’t really there. So we would help a 1000s of brands, but it would bring in traffic to their website. But then we had to start getting into this world of okay, well, you’re getting good traffic, and we had to start teaching them. How do you get that traffic to convert? How do you run the web analytics to improve your landing page experience and improve conversion rates because the traffic’s good websites just not converting? Yep. And what we realized was, it was less of that brands problem, it was a little bit more of a Shopify issue, to where people don’t really look at a DTC store. And you know, say, hey, I’ll give you my credit card or pay share, I’ll pay $15 for shipping, or so trained by Amazon for my credit card saved, this is going to show up in two days, I’m not going to pay for anything, I’m not going to pay for shipping fees. So we said why don’t we send all this traffic to Amazon, the best converting website in the world, that’s going to solve all of our conversion rate issues. And we can focus on what we’re really good at, which is really good Google ad campaigns. So about a year and a half coming up on two years ago, we started saying, Alright, let’s send it to Amazon. And we actually, funny enough, we started by using the Amazon affiliate program, okay, not the attribution program, because attribution program was so early in its beta, there wasn’t really the API access that we needed. So we started kind of hacking it a little bit by using the affiliate codes. And we learned a lot from it. Because what would happen is you would send traffic in, and affiliate code affiliate tracking, would allow you to see all the products purchased on the Amazon marketplace after the click, whereas Amazon attribution only allows you to see your products purchased after the click. And so what we saw with the affiliates was it was about 30% of the time someone clicked on our ad, they would buy something from Amazon, right? And that’s an incredible conversion rates. And it also speaks a little bit to why Amazon’s incentivizing external traffic is the Amazon knows, you bring someone in, they’re buying stuff they’re gonna buy. Right? And so that’s why they’re incentivizing it, obviously. But then we moved on from the affiliates. As we started partnering with Amazon ads team, they’re like, Guys, we have a program for what you guys are doing. It’s not affiliates. It’s called Amazon attribution and beta. And then from there, we partnered pretty closely with them and have been slowly expanding, learning very, very quickly. SEO traffic, Amazon is very nuanced. It’s different than sending traffic to a Shopify store. It’s very different than Amazon ads on Amazon. So it’s very nuanced. And we’ve been learning very quickly, working with a lot of great, excuse me working with a lot of great brands. And it’s been a really awesome journey, for sure.

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