by Josh Hadley | Jul 9, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares a practical decision-making framework for choosing between competing business opportunities. Drawing from his own dilemma of hiring either a Director of E-commerce or a Director of HR, Josh outlines six key questions across two categories: assessing revenue creation, business leverage, and risk protection, then evaluating downside risk, upside potential, and feedback speed. He emphasizes that true business faith means disciplined, strategic action rather than blind risk-taking, helping entrepreneurs confidently prioritize the best opportunities over merely good ones.
by Josh Hadley | Jul 8, 2026 | Podcasts
In this episode, host Josh interviews Ritu Java, CEO of PPC Ninja, about effective Amazon PPC management. Ritu shares insights on healthy PPC-to-organic sales ratios, TACoS benchmarks, and the importance of budgeting based on net margin. She cautions about the complexities of sponsored display ads and stresses the need for regular account audits. Ritu also recommends The Goal by Eli Goldratt, highlights ChatGPT as a productivity tool, and suggests following Kevin King for e-commerce insights. The episode concludes with Ritu offering a free PPC audit and sharing her contact details.
by Josh Hadley | Jul 6, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with John Li, co-founder of PickFu, about using consumer feedback to make smarter eCommerce decisions. John explains how PickFu helps sellers validate AI-generated content through real human feedback, particularly for main product images, which drive 75% of click-through rates on Amazon. They discuss PickFu’s newest features, including multi-question surveys, Amazon SERP mockups, and AI-powered insights. John shares compelling case studies demonstrating strong ROI from simple image tests, and outlines an iterative testing playbook to help sellers continuously optimize listings and scale their businesses efficiently.
by Josh Hadley | Jul 2, 2026 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley shares his strategic framework for approaching major sales events like Amazon Prime Day, Black Friday, and Cyber Monday. Rather than chasing short-term profits, Josh advocates using these events for customer acquisition through aggressive discounts on front-end products. Using Athletic Greens (AG1) as a prime example, he illustrates how maintaining a cohesive brand promise drives long-term success. Josh also emphasizes the importance of the 3:1 lifetime value to customer acquisition cost ratio as the key metric for sustainable e-commerce growth.
by Josh Hadley | Jun 29, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Matt Greene, CEO of Happy Innovations, whose personal care brands have reached mid eight-figure revenue. Matt shares his journey from product development to scaling across Amazon, TikTok Shop, Shopify, and retail. Key insights include the importance of product innovation, building and supporting affiliate creators, approaching retail only after reaching ~$20M in revenue, and prioritizing profitability on each channel. Matt also recommends leveraging TikTok as the easiest post-Amazon expansion and emphasizes patience, operational excellence, and continuous product improvement as foundations for long-term success.
by Josh Hadley | Jun 25, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares a powerful productivity strategy: conducting a two-week time study. Josh explains how tracking time reveals inefficiencies and misplaced priorities that limit business growth. He introduces a four-bucket framework—Delete, Delegate, Design, and Double Down—to help entrepreneurs categorize their activities and focus on high-leverage work. Josh emphasizes that a CEO’s role must continuously evolve through revenue milestones, and recommends tools like the Timing app and ChatGPT to analyze time data and redesign job responsibilities for maximum impact.
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