by Josh Hadley | Aug 20, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares nine vital lessons from over a decade of e-commerce experience, having scaled his own brand from zero to eight figures. He covers key topics including the difference between opportunistic selling and true brand-building, the importance of hiring top talent, Amazon’s continued dominance, the challenges of omnichannel selling, cash conversion cycles, and return on invested capital. Josh also warns against comparing yourself to other brands. He closes with a bonus lesson reminding entrepreneurs that family and relationships ultimately matter more than business success.
by Josh Hadley | Aug 19, 2026 | Podcasts
In this episode, host Josh interviews Eric Kooymans, an online marketing expert with 18 years of experience. Eric shares actionable strategies for e-commerce growth, including in-depth keyword research, competitor and paid ad analysis, and cost per acquisition estimation. He emphasizes the importance of product bundling, expanding sales channels, and leveraging tools like SEMrush and Facebook Ad Library. Eric offers practical tips on using Google and Facebook Shopping integrations and provides advice for building sustainable, scalable e-commerce brands that attract long-term investment.
by Josh Hadley | Aug 17, 2026 | Podcasts
Joe Putnam is the founder of Conversion Engine, Conversion Engine is an eCommerce performance marketing agency that has helped Shopify stores scale from six figures to eight figures in as little as 12 months. With a background in direct-response copywriting and growth...
by Josh Hadley | Aug 13, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley, an ecommerce entrepreneur with over $20 million in annual revenue, delivers a comprehensive guide to building a true brand. He argues that most ecommerce sellers operate transactional “product acquisition machines” rather than genuine brands. Josh presents a 16-step framework across three phases: defining your brand identity, expressing it consistently, and compounding trust over time. He emphasizes that real brands drive customer loyalty, premium pricing, and long-term competitive advantage—ultimately shifting entrepreneurs from chasing short-term sales metrics toward building sustainable, generational business value.
by Josh Hadley | Aug 12, 2026 | Podcasts
In this episode, host Josh interviews Mina Elias, a seven-figure Amazon seller and founder of The Trivium Group. Mina shares advanced strategies for Amazon PPC, emphasizing the integration of advertising with product optimization and the importance of main images, pricing, and reviews in boosting conversions. He discusses using custom analytics software, My Real Profit, to track key metrics, and stresses the need for continuous testing. Mina also shares his favorite book, productivity tools, and business inspirations, and offers listeners a free Amazon PPC audit through his agency.
by Josh Hadley | Aug 10, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Shinghi Detlefsen, Amazon expert and founder of the American E-commerce Business Alliance. Shinghi discusses the regulatory disadvantages U.S. sellers face against foreign competitors, explains his data-driven approach to maximizing Amazon ad spend using customer lifetime value metrics, and emphasizes building authentic brands over chasing short-term tactics. The conversation also covers AI’s practical role in e-commerce, financial discipline, and the importance of staying focused on core business fundamentals rather than distractions.
