by Josh Hadley | May 25, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with entrepreneur Ben Leonard, who built Beast Gear into a seven-figure brand before selling it to aggregator Thrasio. Then buying it back after mismanagement caused revenue to collapse. Ben reveals how Thrasio abandoned the brand-building strategies that drove Beast Gear’s success, mishandled inventory, and neglected intellectual property protection. He shares lessons on diversifying beyond Amazon, maintaining product quality, and building genuine customer communities. Ben also discusses his new dad-focused baby carrier brand, Tuco, and offers actionable advice on scaling e-commerce businesses sustainably.
by Josh Hadley | May 21, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his “10x AI SOP Method” for scaling businesses by using AI to clone founder judgment. Rather than automating routine tasks, Josh explains how recording real-time work, feeding transcripts into AI models, and rigorously answering hundreds of probing questions creates highly accurate SOPs that capture nuanced decision-making. Through repeated iterations, entrepreneurs can build comprehensive procedures enabling teams to execute with founder-level expertise, eliminating bottlenecks and unlocking sustainable business growth.
by Josh Hadley | May 20, 2026 | Podcasts
In this episode, host Josh interviews entrepreneur Rolando Rosas about his journey from office technology to Amazon selling and founding Circuit Com. Rolando shares his advanced PPC strategy, using a year’s worth of sales data and heat maps to optimize Amazon ad scheduling for better ROAS. He offers practical tips for sellers: enhance product images, respond to customer questions with videos, and use data tools like Seller Labs Data Hub to identify peak buying times. Rolando encourages starting small with data-driven ad adjustments to boost efficiency and sales.
by Josh Hadley | May 18, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews AI-driven e-commerce expert Andri Sadlak. They explore how AI is revolutionizing online shopping, focusing on Amazon’s shift from traditional search to AI-powered answer and action engines like Rufus. Andri shares actionable strategies for brands to optimize product listings for AI, discusses the importance of image and Q&A optimization, and highlights the growing role of external citations. The episode offers practical tips for sellers to thrive in the new era of agent commerce, emphasizing the urgency of adapting to AI-driven changes in e-commerce.
by Josh Hadley | May 14, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley tackles a common entrepreneurial frustration: hiring seemingly qualified candidates who underperform within their first few months. Josh introduces his proven 30-60-90 day onboarding framework, broken into three phases: observation, independence, and ownership. Each phase features structured communication, daily reports, and objective performance evaluations using a custom GPT tool. Josh emphasizes the importance of clear role profiles, documented SOPs, and milestone-based progression to set new hires up for success and help business owners make informed retention decisions.
by Josh Hadley | May 13, 2026 | Podcasts
In this episode, Josh interviews Pat Yates, M&A advisor at Quiet Light and owner of Happy Feet Slippers. Pat shares insights from his Shark Tank experience, discusses the realities of TV deals, and explains the complexities of licensing with major brands like Disney and the NFL. The conversation covers the importance of intellectual property protection, strategies for evaluating and managing licensing agreements, and actionable advice on preparing an e-commerce business for a successful exit. Listeners gain practical tips on building value, protecting their brand, and planning ahead for future business transitions.
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