by Josh Hadley | Aug 13, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley, an ecommerce entrepreneur with over $20 million in annual revenue, delivers a comprehensive guide to building a true brand. He argues that most ecommerce sellers operate transactional “product acquisition machines” rather than genuine brands. Josh presents a 16-step framework across three phases: defining your brand identity, expressing it consistently, and compounding trust over time. He emphasizes that real brands drive customer loyalty, premium pricing, and long-term competitive advantage—ultimately shifting entrepreneurs from chasing short-term sales metrics toward building sustainable, generational business value.
by Josh Hadley | Aug 12, 2026 | Podcasts
In this episode, host Josh interviews Mina Elias, a seven-figure Amazon seller and founder of The Trivium Group. Mina shares advanced strategies for Amazon PPC, emphasizing the integration of advertising with product optimization and the importance of main images, pricing, and reviews in boosting conversions. He discusses using custom analytics software, My Real Profit, to track key metrics, and stresses the need for continuous testing. Mina also shares his favorite book, productivity tools, and business inspirations, and offers listeners a free Amazon PPC audit through his agency.
by Josh Hadley | Aug 10, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Shinghi Detlefsen, Amazon expert and founder of the American E-commerce Business Alliance. Shinghi discusses the regulatory disadvantages U.S. sellers face against foreign competitors, explains his data-driven approach to maximizing Amazon ad spend using customer lifetime value metrics, and emphasizes building authentic brands over chasing short-term tactics. The conversation also covers AI’s practical role in e-commerce, financial discipline, and the importance of staying focused on core business fundamentals rather than distractions.
by Josh Hadley | Aug 6, 2026 | Podcasts
In this episode, ecommerce entrepreneur Josh Hadley shares his weekly operating system for structuring a productive business week. He argues that most business owners don’t have a time problem, they have a calendar problem. Josh breaks down his weekday by day: Monday for KPI reviews and one-on-ones, Tuesday for deep work on growth initiatives, Wednesday for consolidated meetings, Thursday for strategy and product development, and Friday for planning and documentation. His core principles include protecting deep work, grouping meetings, reviewing before reacting, and using the calendar strategically to drive real business growth.
by Josh Hadley | Aug 5, 2026 | Podcasts
In this episode, Josh interviews Lauren Lee, ClickBank’s e-commerce and affiliate marketing expert. Lauren shares practical strategies for finding and recruiting affiliates, managing relationships, and setting commission rates. She highlights the benefits of affiliate networks like ClickBank and Shopify’s Dovetail, and offers tips for pitching offers, optimizing landing pages, and starting with best-selling products. Lauren distinguishes between influencer and performance affiliates, explains how to set sustainable payouts, and provides actionable steps for launching or improving affiliate programs. Listeners learn how to connect with Lauren and access additional affiliate marketing resources.
by Josh Hadley | Aug 3, 2026 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Alex Bonilla, founder of Delta Brands, about scaling eCommerce businesses using TikTok Shop. Alex explains how the platform has shifted from an organic, mass-sampling approach to a competitive, pay-to-play environment. He shares strategies including affiliate live selling, creator retainers, and controlled virality. Alex also discusses training creators on retention metrics and hooks, optimizing TikTok ads, and using slideshows to drive Amazon sales. The episode concludes with advice on building creator relationships, assembling a specialized team, and diversifying across emerging social commerce platforms.
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