Achieve 90% Product Launch Success Rate With Izabella Ritz’s Proven Validation Method

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Achieve 90% Product Launch Success Rate With Izabella Ritz’s Proven Validation Method

Isabella RitzIzabella Ritz is the Founder and CEO of Ritz Momentum, a one-stop shop for Amazon business services. Drawing on her experience of starting an Amazon business in 2015, Izabella launched Ritz Momentum to help busy students who are eager to venture into the Amazon business. A seasoned entrepreneur, Izabella embarked on her journey into business at the age of 17. She has established and sold multiple companies throughout her career, cultivating expertise in e-commerce, SEO, and digital marketing.

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Here’s a glimpse of what you’ll learn:

  • Izabella Ritz’ inspiration for founding Ritz Momentum
  • Why should Amazon sellers consistently launch new products?
  • Recommendations for expanding your product line
  • Metrics used to validate a product’s success pre-launch
  • Tactics for assessing product demand
  • Leveraging Amazon PPC campaigns for high-ticket items
  • Product validation and analysis processes

In this episode…

In the rapidly evolving Amazon landscape, relying on generic or “me-too” products is an outdated strategy bound to yield subpar results. The contemporary market, driven by consumer preferences, favors innovation. How can you meet consumer demands to secure a competitive edge on Amazon?

For seven-figure sellers aspiring to reach eight figures and beyond, Izabella Ritz, a seasoned Amazon seller, advocates a strategic approach encompassing three pivotal steps: prioritize the launch of new products, leverage validation data, and implement effective product differentiation. Central to business growth is the expansion of your product line, but as product launches entail inherent risks, Izabella underscores the importance of keenly monitoring analytics and metrics and refining the validation process. Additionally, she recommends employing strategies such as customer reviews, utilizing AI tools for feedback interpretation, and harnessing platforms like PickFu for testing product ideas. By integrating AI insights, businesses can create products that more precisely align with customer needs.

In this episode of the eComm Breakthrough Podcast with Josh Hadley, Izabella Ritz, Founder and CEO of Ritz Momentum, explores the critical role of product research and validation in propelling brands beyond eight figures. Izabella shares her motivation for establishing Ritz Momentum, emphasizes the significance of regularly introducing new products for Amazon sellers, offers guidance on expanding product lines, and more.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley where I interview the top business leaders in e-commerce. past guests include Adam Heist, Kevin King, and Michael E. Gerber, the author of The E-Myth. Today, I’m speaking with Izabella Ritz, a serial entrepreneur, and Amazon seller and the CEO of Ritz Momentum. And we’re going to be talking a lot about the importance of product research and validation to help scale your brand to eight figures and beyond. This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure companies grow to eight figures and beyond. Listen, Izabella, I started my business back in 2015, and grew it to an eight-figure brand in seven years. But I made a lot of mistakes along the way that made the path of getting to eight figures take a lot longer than it needed to. I certainly made a lot of mistakes as it relates to launching new products, probably not validating them enough, making a lot of hiring mistakes or not knowing the roles that I needed to hire for in order to grow my brand and take it to the next level. And so to all of our listeners, those of you who have hit similar plateaus and want to learn from my experiences and know how to take your brand to the next level, then go to eCommBreakthrough.com. That’s e-comm with two M’s to learn more. And as a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@eCommBreakthrough.com. And in your subject line, say strategy audit, and then plead your case as to why I should choose you and your business to work with for this month. But I am super excited to introduce you all to Izabella. I’ve met her numerous times. Izabella emigrated from Russia in 2015 with her three children. She is a serial entrepreneur since the age of 17. She has created and sold multiple businesses where she developed e-commerce, SEO, and digital marketing expertise to grow any online business. Izabella also serves as the CEO of Ritz Momentum, a company that she founded in 2019, to provide services for the students whom she was teaching how to sell on Amazon, she saw that they lead extremely busy lives and wanted to help them bring their vision of starting an Amazon business to life just as she had in 2015. Today, Ritz Momentum is your one-stop shop for Amazon business services, from the heavy lifting of finding and creating a product for you to sell on Amazon, to optimizing your Amazon listings, PPC campaigns, her agency has grown to provide anything a new or experienced seller needs to scale their business. So with that introduction, welcome to the show, Izabella.

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