Mark Casey is the CEO of House of AMZ, a marketing and SEO agency for Amazon sellers. The House of AMZ team helps sellers to reach their goals through Amazon SEO and marketing, listing optimization, keyword research, product launches, ranking, and reviews.
Mark’s background is in marketing and branding. He dedicated himself to fully understanding the science behind where a product ranks on Amazon and how to optimize product listings for the highest rate of conversion. Working under a top 500 company, Mark helped to enhance their Amazon business which contributed to their current nine-figure annual earnings and now being in retail stores nationwide.
Here’s a glimpse of what you’ll learn:
- Mark Casey’s journey into the Amazon world
- Mark talks about the origin of House of AMZ and what it does
- Amazon’s considerations when ranking products
- The process of launching a new product on Amazon
- A success story of how Mark helped a customer launch a new product on Amazon
- Where to drive external traffic from as an Amazon seller
- How to re-rank or re-launch an existing product on Amazon
- Josh Hadley’s three actionable takeaways from this episode
In this episode…
Amazon SEO and marketing, listing optimization, keyword research, product launches, ranking, and reviews are the things that contribute to your success as an Amazon seller. Where can you get the expertise to help you effectively and efficiently execute them to maximize your sales?
According to Mark Casey, you need experts who are knowledgeable on the entire Amazon platform to help you stand out and sell more. You need people to help you understand ranking and marketing because Amazon is a massive platform with hundreds of millions of products — and that’s tough competition. For over seven years, Mark has studied the Amazon algorithm to understand how it works and how to rank products. He shares how they help sellers have better rankings and optimize product listings for the highest conversion rates.
Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Mark Casey, CEO of House of AMZ. The two discuss what Amazon considers when ranking products, the process of launching a new product on Amazon, how to build and leverage the shoppers’ network list without breaching Amazon’s terms of service, and how to re-rank or re-launch an existing product on Amazon.
Resources mentioned in this episode:
- Josh Hadley on LinkedIn
- eComm Breakthrough Consulting
- eComm Breakthrough Podcast
- Hadley Designs
- Hadley Designs on Amazon
- Mark Casey on LinkedIn
- House of AMZ
Special Mention(s):
- Kevin King
- Steven Pope on LinkedIn
- SELL + SCALE SUMMIT
- PickFu
- Post Purchase PRO
- Asin Doctor
- UglyFeedback
- UglyFeedback’s Email: hi@uglyfeedback.com
Past episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Four Critical Pillars for Amazon Listing Optimization”
- “Seven Acquisition Strategies To Scale To Eight Figures and Beyond”
- “Increase Organic Amazon Ranking Through Google Ads”
Books Mentioned:
Sponsor for this episode…
This episode is brought to you by Ecomm Breakthrough Consulting where I help seven figure ecommerce owners grow to eight figures. Of course…
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.
Episode Transcript
Intro 0:04
Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight figure e-comm business owner and investor as he interviews highly successful business owners. Get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.
Josh Hadley 0:37
Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley where I interview the top business leaders in e-commerce. Previous guests include Kevin King, Steven Pope, and Roland Frasier. Today I’m speaking with Mark Casey, CEO of House of AMZ, and we’re going to be talking a lot about launching new products, product optimization, and driving some external traffic. This episode is brought to you by eComm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to ecommbreakthrough.com. That’s ECOMM with two ends to learn more. Today, I’m excited to introduce you to Mark Casey. For the past seven years Mark has studied the Amazon algorithm to understand how it works and how we can work along with it to rank products. He has traveled the world to speak and share these techniques with the largest sellers worldwide. Mark’s personal background is marketing and branding, having brands of his own along with his Amazon knowledge, working under the nine figure brand, combining those together is how House of AMZ was born, where Mark can help is to optimize your products and brand not only for the outside world, but mainly on Amazon, which has its own ecosystem in itself. So welcome to the podcast, Mark.
Mark Casey 2:01
Thank you very much. Yeah. Good morning. How are you?
Josh Hadley 2:04
Hey, I’m doing great. Thanks again for joining me, and I apologize for my voice built to the listeners and to yourself. I lost my voice coaching hockey practice and yelling, shouting at the kids. Because there’s multiple teams on the ICF to speak relatively loud, and it did my voice then that’s for sure. So I apologize about that.
Mark Casey 2:27
Oh, good. Yeah, no worries.
Josh Hadley 2:29
But Mark, I’m super excited to have you on the podcast, we met at the sell and scale summit put on by Helium 10, about a month ago, and you spoke on stage, I think you were only given about 10 or 15 minutes at best. And the amount of knowledge that you shared in those 10 to 15 minutes was unreal, I took down a lot of notes. And I’m sure you could dive in a little bit deeper on each of those topics. And so that’s why I wanted to bring you on the podcast, share your wealth of knowledge with our audience who are established sellers, right, they’ve already been doing seven figures, they’re looking to go to eight figures and beyond. And so I want to get into like detailed strategies, things that people can implement today to improve their rankings on Amazon, and continue to scale their business further. So, Mark, tell me kind of how you got into the Amazon world. You’ve been studying the algorithm, you know, for quite a while now. Tell me how you got interested in that and your journey up to this point?
Mark Casey 3:35
Yeah. 100%? Well, first of all, it makes me uncomfortable that you said that you are established sellers who are listeners, because oftentimes I give a lot of different seminar speeches or podcasts where people are questioning what’s the honeymoon period. And I’m usually speaking about things that are like past that stage. So it makes me very comfortable. And I hope to share a lot of fun and cool things. My background. So I’ve always done marketing branding. I’ve always been in the business world. But I started working for someone in the Health and Beauty space. And I’ve helped them with all their marketing and branding, kind of to build the brand up. So they offered me a position to work there Amazon and this was like, I would say closer to eight years ago, where it was like Amazon wasn’t what it is now. So I’m like, no, what’s this Amazon thing? So I declined. And then they pushed me again to do this Amazon, I thought of it as like a gig. I’m like, Okay, what’s this? So I pushed myself on, I ended up doing it. And I did it a little bit here over there started researching and understanding what it is. And then ever since then that kind of like grew up from there. They were doing also, I would say maybe like seven or 8 million on Amazon. Fast forward till today. They’re doing over 100 million. They’re in Rite Aid or CVS and target. Yeah. So I really took the time to understand, hey, what’s Amazon looking for? But I want to understand the algorithm to kind of feed it and understand it. And if you’re hitting the right points, then Amazon’s going to reward you for that. So I took the time to actually understand it. And they kind of blend that together with my marketing knowledge and combine the two. And that’s kind of what we do now is like, create and design this things. But according to the Amazon SEO and algorithm kind of rulebook, so that’s the idea. That’s kind of my background. So whenever I give, like tips and tricks, it’s coming from that point of view, rather than like, oh, just do A, B, and C, and like, something basic.
