Afolabi Oyerokun is the Co-owner of Honu Worldwide, a Pennsylvania-based company that streamlines business practices for optimum efficiency and profitability. Afolabi’s 20 years of experience as an expert in logistics and streamlining strategies and relationship building led him to found Honu Worldwide. Because he has such a talent and passion for finding high-quality products at bargain prices, Afolabi spends his time helping seven-figure Amazon brands increase their profits. Additionally, Afolabi is the CEO of Trillion Source, a business consulting firm for new product development.

Here’s a glimpse of what you’ll learn:

• Afolabi Oyerokun shares his backstory, how he entered the world of Amazon, and starting and exiting three businesses
• How to sell on Amazon without FBA
• Afolabi defines innovation
• Why it’s imperative to create something new to be a competitive e-commerce seller
• Why you should plan time to think

In this episode…

Depending on the industry niche, e-commerce runs the risk of becoming oversaturated. Additionally, it doesn’t help you as a seller to create or market products that are overproduced. So, what must you do to succeed as an Amazon and e-commerce entrepreneur?

Business leader Afolabi Oyerokun advocates for innovation. Instead of gauging the market to see what’s selling, do your due diligence to discover what consumers need so you can bring something new to the market. As a veteran e-commerce entrepreneur, Afolabi offers a wealth of knowledge and experience.

In this episode of the eComm Breakthrough Podcast, host Josh Hadley welcomes the Co-owner of Honu Worldwide, Afolabi Oyerokun, to discuss starting an Amazon business. Afolabi shares how he entered the world of Amazon, strategies for starting and exiting a business, seller lessons to avoid, and more.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Afolabi Oyerokun on LinkedIn
• Honu Worldwide
• Afolabi’s special gift — email: Savings@HonuWorldwide.com

Special Mention(s):

• Kevin King
• Steven Pope on LinkedIn
• Norm Farrar on LinkedIn
• Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki
• Kajabi
• Click Funnels
• Russell Brunson on LinkedIn

Related Episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
• “Four Critical Pillars for Amazon Listing Optimization”
• “Here’s All the Advice You Need to Boost Your Brand Equity With Norm Farrar”

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley and eight-figure e-comm. Business Owner and investor as he interviews highly successful business owners get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley where I interview the top business leaders in e-commerce. past guests include Kevin King, Steven Pope, and Norm Farrar. Today I’m speaking with Afolabi Oyerokun, a Co-founder of Honu Worldwide, and we’ll be talking a lot about what he would do differently if he were to start his Amazon business again, as well as how he has exited three different Amazon brands at this point. This episode is brought to you by eComm Breakthrough Consulting, where I helped seven figure companies grow to eight figures and beyond. Listen Afolabi, I started Hadley Designs back in 2015. And I grew it to an eight figure brand in seven years. But I made a lot of mistakes along the way that made the path of getting to eight figures take a lot longer than it really needed to be there were times where I really doubted whether it was my leadership abilities, or whether we could grow our brand into a household name, or whether our business could financially survive. I wish I would have had a guide or a mentor along the way that would have helped me overcome a lot of those obstacles and stumbling blocks that we ran into. If you’ve hit similar plateaus and you want to know the next steps to take your business to the next level. Then go to eCommBreakthrough.com. That’s e-comm with two M’s to learn more. And as a special bonus to my podcast listeners. This month I am giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@eCommBreakthrough.com. And in your subject line say Strategy Audit and tell me why you should be selected for receiving the strategy audit this month. And don’t worry if you don’t win this month, you’ll be entered for future months to come. today. I’m really excited to introduce you to Afolabi Oyerokun. He is the Co-founder of Honu Worldwide. An innovative product development sourcing and three PL company based in Pennsylvania, Afolabi has always been has always been passionate about finding things, haggling and negotiating prices. His obsession with finding good quality products at bargain prices led him to help several seven and eight figure brands increase their profits and scale rapidly. By buying smart from Asia and the US. He is behind the successful launches of several multimillion dollar products on Amazon and other retail channels. An entrepreneur at heart off the lobby owns and has sold a few seven figure private label brands. He loves helping people design, develop and manufacture innovative products. Welcome to the show Afolabi.

Afolabi Oyerokun 3:18

Thank you, Josh, I’m happy to be here. I’m excited.

Josh Hadley 3:21

Well, we’re excited to hear your story. And you’ve had a lot of success. on Amazon, you’ve exited some brands, you’re continuing to start new brands as well, you have a lot of experience that I think our listeners are going to be excited to hear your story and to get some advice from you of what you would do differently. And you know, some of those stumbling blocks that you might have occurred to help other sellers kind of navigate around those obstacles that every Amazon Seller faces. But Afolabi, why don’t you get started by just kind of telling people your story and how you got into the world of Amazon and what led you to ultimately exiting three brands recently.