Will Russell is the Founder and CEO of Russell Marketing, an innovative digital agency focusing on e-commerce launch marketing. Russell Marketing has generated over $25M in revenue for over 300 rising entrepreneurs. In November 2022, Will launched the Russell Gives Foundation, a family organization offering grants and mentorship to 501(c)(3) partners committed to diversity, equity, and inclusion. Will’s accolades include features in Forbes, Business Insider, Crain’s New York, and Startup Nation, and in 2022, he released his first book, Launch in 5: Take Your Idea From Lightbulb Moment to Profitable Business in Record Time.
Here’s a glimpse of what you’ll learn:
- Will Russell discusses his path into entrepreneurship
- Nuances of launching products across diverse spaces
- The ideal strategy for launching e-commerce products
- How do you know if your product is a winner?
- Use these strategies to build a following before the big launch
- Why you should collect open-ended responses to understand pain points
- Will discusses his first book
In this episode…
Launching new products is one of the ideal ways to grow a business and increase revenue. While a new or innovative product may be exciting, it comes with many stressors. As an upcoming entrepreneur, you may not have adequate financial backing, which could prevent you from investing in a launch campaign. So, what can you do in this instance?
Business leader and product launch specialist Will Russell has systems in place to help guide you through your first product launch. Have you validated your product by simply engaging or enticing your customers? Do you know about and understand Amazon brand analytics that can determine your market opportunity? These are just a few steps in Russell’s method to successfully launch products. Interested in learning more?
Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he talks with the Founder and CEO of Russell Marketing, Will Russell, to discuss creating powerful marketing systems to launch new products. Together, the two discuss strategies for launching new products, how to know if your product is a winner, and understanding pain points. Plus, Will gets to talk about his first book.
Resources mentioned in this episode:
- Josh Hadley on LinkedIn
- eComm Breakthrough Consulting
- eComm Breakthrough Podcast
- Email Josh: Josh@eCommBreakthrough.com
- Hadley Designs
- Hadley Designs on Amazon
- Will Russell on LinkedIn
- Russell Marketing
- Russell Gives Foundation
- Launch in 5: Take Your Idea From Lightbulb Moment to Profitable Business in Record Time by Will Russell
Special Mention(s):
- Kevin King
- Howard Thai on LinkedIn
- Roland Frasier on LinkedIn
- Michael E. Gerber on LinkedIn
- The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
Related Episode(s):
- Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans
- Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai
- Seven Acquisition Strategies to Scale to Eight Figures and Beyond
Sponsor for this episode…
This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.
Episode Transcript
Intro 0:04
Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley and eight-figure e-comm. Business Owner and investor as he interviews highly successful business owners get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.
Josh Hadley 0:37
Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley where I interview the top business leaders in e-commerce. past guests include Kevin King, Howard Thai, and Roland Frasier. Today I’m speaking with Will Russell, Founder and CEO of Russell Marketing, and we will be talking a lot about creating powerful marketing systems to launch new products. This episode is brought to you by eComm Breakthrough Consulting, where I help seven-figure companies grow to eight figures and beyond. Listen well, I started Hadley Designs back in 2015. And it took me seven years to grow it to an eight figure brand. Along the way, there were a lot of mistakes and obstacles that I ran into. That made the path of getting to eight figures take a lot longer than it needed to. There were times where I doubted my abilities as a leader, or I doubted whether our brand could become a household name, and could survive financially. If our listeners have ran into similar problems or plateaus in their business, and want to know the next steps to take their business to the next level. Then go to eCommBreakthrough.com. That’s e-comm with two M’s to learn more. And as a special bonus to my podcast listeners. This month I’m giving away one $10,000 comprehensive business strategy audit session. At no cost. All you need to do is email me at Josh@eCommBreakthrough.com and in the subject line, say Strategy Audit, then plead your case as to why I should choose your business to work with for the Strategy on it. But today I’m super excited to introduce you to Will Russell. He is the CEO and Founder of Russell Marketing. Russell Marketing is an innovative digital agency specializing in e-commerce launch marketing. To date, they have generated more than 25 million in revenue for over 300 new entrepreneurs Will has been featured on Forbes, Business Insider, Crain’s New York, Startup Nation and many more. Will also has launched the Russell Gives Foundation, a family foundation that offers grants and mentorship to 501C3 partners committed to diversity, equity and inclusion in November of 2022. Will’s first book Launch in 5: Take Your Idea From Lightbulb Moment to Profitable Business in Record Time was published by Nicholas Brealey. So welcome to the show.
Will Russell 2:58
Well thank you thanks so much for having me jumps in. So it’s a real pleasure to be here.
Josh Hadley 3:03
Well, it’s an honor to be speaking with somebody that is solely focused on just launching products and having specific strategies and systems that you follow. What I’m super excited for our listeners to hear from you today is many of the Amazon business owners have kind of a very similar launch Strategy. In the past, everybody just kind of gave out coupons and 90% Discount Codes in return for a reviews and things like that to spike the sales of your product. And then a lot of people have been doing rebate strategies. And in the Amazon space, it’s like everybody’s doing the exact same thing. And what I’m really excited to hear are, what your systems are, how you found success, and launching because your systems are going to be much different than what the traditional Amazon Seller has been doing. But this is going to be super applicable for them. But we’ll before we dive into all of that in the book, why don’t you give our audience a background of what brought you to this point today?
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