Mina Elias is the Founder of Trivium Group, a partial in-house advertising team for Amazon that helps brands scale through optimized ads. He’s also the CEO of MMA Nutrition, a performance supplements company. While working his 9-5, Mina developed a deep knowledge of Amazon PPC advertising. He eventually began sharing his knowledge and expertise on various social media platforms, including YouTube. Since then, Mina has acquired and trained a team of experts, which ultimately grew into Trivium Group — a seven-figure brand. Mina, a sought-after thought leader, has been featured on over 100 Amazon and e-commerce podcasts, sharing Amazon PPC strategies. Additionally, he’s consulted over 400 brands and three aggregators worth $1.2 billion.

Here’s a glimpse of what you’ll learn:

• New PPC strategies for Amazon sellers
• Optimizing Amazon ads for higher clickthrough rates and conversions
• Understanding the search query performance report
• Split testing listings and images
• PPC strategy integration
• Recommended software to collect data
• High-performing image strategies

In this episode…

Pay-per-click and product optimization are essential tools for Amazon sellers. Both mechanisms promote brand merchandise and improve site visibility, so should merchants integrate the two to maximize optimization?

Amazon seller and PPC expert Mina Elias strongly recommends sellers start merging the two devices. Beyond complementing each other, Mina explains that vendors do their business a disservice if the two teams don’t communicate. Alternative product maximization strategies include image and price split testing. When analyzing stock images, consider reviewing competitors’ case studies and commerce channel rankings using PickFu or similar research platforms. Mina stresses the importance of testing product prices because sellers’ natural intuition is to lower prices when specific inventory underperforms. However, vendors risk their profit margins by decreasing costs, which could damage the business.

In this episode of the eComm Breakthrough Podcast with Josh Hadley, Mina Elias, Founder of Trivium Group and CEO at MMA Nutrition, discusses integrating PPC and listing optimization. Mina explains clickthrough rates and conversions, split testing, and recommends data collection software.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Mina Elias on LinkedIn | Instagram
• Trivium Group
• Get A Free Audit

Special Mention(s):

• Kevin King
• Howard Thai on LinkedIn
• Roland Frasier on LinkedIn
• Chad Rubin on LinkedIn
• Cheaper Easier Direct by Chad Rubin
• Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Benjamin Hardy
• My Real Profit
• Monday
• Grant Cardone on LinkedIn

Related Episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
• “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”
• “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”
• “Chad Rubin’s Proven Strategies to Transform Your E-commerce Business With AI”

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:36

Welcome to the eComm Breakthrough Podcast. I’m your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Howard Thai, and Roland Frasier. Today, I’m speaking with Mina Elias, Amazon PPC expert and Founder of the Trivium Group in Amazon advertising agency. And today we’re going to be talking a lot about how important Amazon PPC Ad strategies are in combination with your Amazon product detail page optimizations. This episode is brought to you by eComm Breakthrough Consulting, where I help seven-figure companies grow to eight figures and beyond. Listen, Mina, I started my business back in 2015. And I grew it to an eight-figure brand and seven years. But I made a lot of mistakes along the way that made the path of getting to eight figures take a lot longer than it needed to. There were times where I had a lot of self doubt as to whether I could actually lead a team or whether my brand could survive or whether we would have the cash flow to continue. I wish I would have had a guide along the way to help me overcome some of those stumbling blocks and make that path easier and faster for me. So to our listeners, those of you who are encountering those obstacles and stumbling blocks right now and want to know the next steps to take your business to the next level, then go to eCommBreakthrough.com. That’s e-comm with two M’s to learn more. And as a special bonus to my podcast listeners. This month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@eCommBreakthrough.com and in your subject line say Strategy Audit, and then tell me why I should choose you and your business to work with for this month’s audit. Before introducing today’s guest I want to give a big thank you to Chad Rubin, and thank him for referring Mina as a guest for the podcast. Chad Rubin leads Profasee’s operations and oversees it strategy. He often speaks about e-commerce, Amazon, and leveraging AI strategies. He’s also the author of the Amazon Best Seller Cheaper, Easier, and Direct. So go check out Chad Rubin’s episode, he talked about ChatGPT and cool ways you could use it for an Amazon seller as well. But today I’m super excited to introduce you all to Mina. Mina is a multiple seven-figure seller in the supplement industry. He’s an investor, Amazon PPC expert, and the founder of the Trivium Group, an Amazon advertising agency. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted three aggregators worth 1.2 billion combined, and has been on over 100 Amazon and e-commerce podcast to share his knowledge and continues to be a leader, innovating the Amazon advertising space. His goal is to change the way people perceive Amazon PPC and empower them to take back control and dominate their ads. So with that introduction, welcome to the show. Mina.

Mina Elias 3:50

Josh, thank you for having me. I’m excited, man.

Josh Hadley 3:52

Mina, I’m super excited to have you because I’ve followed your stuff for quite a while. We’ve met multiple times, and you share so much valuable content. And I know the topic that we’re going to be talking about today is going to be super impactful to all of our listeners, because the strategies we’re going to be talking about are not beginner strategies. And it’s not going to be the same kind of PPC song and dance that I think you hear preached on many stages. Today we’re going to be talking about something that’s very unique that most sellers kind of have a different mindset or view of. So, Mina, why don’t you kind of introduce us to this kind of new way of thinking in terms of what’s working best in Amazon PPC and how that correlates with optimization strategies?

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