Mike McClary Reveals the Conversion Bomb: Secrets to 10X Your Sales!

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Mike McClary Reveals the Conversion Bomb: Secrets to 10X Your Sales!

Mike McClaryMike McClary is Co-creator of Amazing.com’s Amazing Selling Machine, which aids thousands of entrepreneurs in establishing lucrative businesses by selling products on Amazon. As an accomplished e-commerce seller, he’s sold millions of dollars worth of products on Amazon via multiple established companies. Mike is dedicated to teaching entrepreneurs how to build successful e-commerce businesses using the tools available through ASM.

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Here’s a glimpse of what you’ll learn:

  • Mike McClary gives an overview of his background and career trajectory
  • How Mike was able to quit his corporate job to start an Amazon private label
  • The evolution of Amazon over the past 10 years
  • Diversification and other suggested Amazon seller growth tactics
  • Mike discusses his preferred product optimization strategies
  • What is the conversion bomb?
  • How sales entrepreneurs can leverage Amazon advertising to exceed seven figures
  • When is the most advantageous time to begin diversifying channel platforms?

In this episode…

Higher conversion rates indicate more people are buying from your store, increasing sales and revenue. It also means that your product listing is well-optimized and can effectively compete in the marketplace. So what are some impactful strategies to escalate sales conversions?

If you want to 10X your sales, Mike McClary shares his conversion bomb, a secret weapon he developed to optimize product listings. To do this, you must set up processes to manipulate Amazon’s algorithm that suggests continuous sales. Mike advocates setting up strikethrough pricing, which is selling products at a higher list price by attaching a coupon or Prime-exclusive discount to the price. This is effective because the coupons do not factor into the original price. Another way to influence the algorithm is by adding numerous converting badges to the list price, such as coupons and money-off promotions. This conversion bomb will inflate your conversion rates, increase the number of units sold per transaction, and boost product rankings.

Join Josh Hadley in this episode of the eComm Breakthrough Podcast, where he sits down with Mike McClary, CEO of Amazing.com, to explore e-commerce diversification and Amazon advertising. Mike discusses the evolution of Amazon, shares seller-growth tactics to help entrepreneurs exceed seven figures, and details his conversion bomb strategy.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners. Get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Welcome to the eComm Breakthrough Podcast. I’m your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Adam Heist, Kevin King, and Michael E. Gerber, the author of The E-Myth. Today I’m speaking with Mike McClary, the CEO of Amazing.com, the president of Zoof, and a seven-figure seller for the past 10 years. And we’re going to be talking a lot about Amazon advertising and also diversifying your e-commerce business. This episode is brought to you by eComm Breakthrough Consulting, where I help seven-figure companies grow to eight figures and beyond. Listen, Mike, I started my business back in 2015, and grew it to an eight-figure brand in seven years. However, I made a lot of mistakes along the way that made the path of getting to eight figures really take a lot longer than it needed to. There were a lot of times where I doubted my abilities as a leader or I doubted my abilities to actually grow a household name brand that could survive, or even the managing cashflow issues within the business. If you’ve hit similar plateaus in your business and want to know the next steps to take your business to the next level. Then go to eCommBreakthrough.com. That’s e-comm with two M’s, to learn more. And as a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@eCommBreakthrough.com, and in your subject line say Strategy Audit, and then plead your case as to why I should choose you and your business to work with for this month’s strategy session. But today, I am super excited to introduce you all to Mike. Mike McClary serves as the Co-creator of Amazing.com’s Amazing Selling Machine, aka ASM. ASM has helped 1000s of entrepreneurs build profitable businesses selling products on Amazon. Mike has also sold millions of dollars of his own products on Amazon through multiple successful businesses. He loves helping as many people as possible build thriving e-commerce businesses through his tools and education. He’s the father of two amazing kids, and the teller have a really, really bad dad jokes. So with that introduction, Mike, welcome to the show. And now I’m really interested in hearing your dad jokes.

Mike McClary 2:54

You know, I knew you’re going to put me on the spot with that once we talked about that a little bit because I can hear my kids groaning all the time when we tell these dad jokes. Well, my daughter was recently just got approved to be an EMT in the state of Illinois, actually got hired by her college, University of Illinois to be an EMT. Her two roommates are EMTs as well. So all three of them. And so I suggested they start their own group called the three EMTs. They did not like that idea. They didn’t see the humor in it or at all. But you know, that was the best I come up with on the spot because I just heard the groans last night when I told that to her.

Josh Hadley 3:30

Hey, I love it. Mike, you’ve always got you know, dad jokes that you’ve got to be a professional. If you’re a dad, you’ve got to be a professional at the dad jokes.

Mike McClary 3:39

It’s my goal. Gotta keep embarrassing them.

Josh Hadley 3:42

Well, Mike, I think for our listeners who don’t know about you, I would love for you to share just a brief background about yourself and how you came into the world of e-commerce because you came from a different kind of background where it was more, you know, a corporate professional career that you came from. So why don’t you tell us a little bit more about that journey and what led you to where you are today? Yeah, sure. So

Mike McClary 4:06

I definitely did not get into e-comm until, you know, for me like 10 years ago, which seems like forever right now. And for some of your listeners, I’m sure that seems like a long time ago as well. But to me, that was, you know, I was well into my professional career. So I grew up in a small town in southern Illinois, Belleville, Illinois, just outside of St. Louis, went to a state university. My first job out of college is working for a paint manufacturer, Benjamin Moore paints because that’s where I, I worked over the summers to put myself through school, and then realize that I didn’t really want to be in sales. And that’s my job was. And so very quickly, I was able to get moved up to their corporate headquarters at the time in Chicago, and started working in it. And so still a mid Midwest kind of guy doing a job more IT related back then. And I realized after a few years of doing it He for this pink company met my soon to be wife there, by the way. So there’s some big perks out of getting that job up there. I realized by getting into the support side of business, I was no longer on the revenue making side of business. So my income potential was really limited because you know, start off in sales moved out to support. And then the sales manager there said, Mike, you’re going to come back to sales, you’re gonna come back to sales at some point because people who don’t, who live on the cost side of the equation for a company do not get compensated enough. And that’s stuck with me for a long, long time. And there was, so after doing that job for a couple years, I actually decided that, you know, I got some good, it waited schools and finance schools actually had a finance degree at U of I where I went, how can I combine those skills with being on the sales side of it. And so then Josh, I actually got a job with Ernst and Young. I went to work as a consultant with them, where I could use my technical finance skills, but sell myself for the company in order to help generate revenue. It’s kind of the best of both worlds at that time. The downside was, I was traveling all the time, So, I don’t know about you. You had to travel a lot in your career as well?

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