Ben Leonard is the Co-founder of Ecom Brokers, a premier e-commerce brokerage firm based in the United Kingdom. As the Founder of Beast Gear, a renowned fitness brand offering a range of workout essentials, including skipping ropes, boxing gloves, and powerlifting belts, Ben epitomizes the millennial entrepreneur who transformed a passion project into a thriving global enterprise. Initially crafting his business in a makeshift office during spare moments, Ben has steered his venture from humble beginnings to a seven-figure success. Beyond his roles at Ecom Brokers, Ben is deeply engaged in cultivating brands and guiding aspiring entrepreneurs through his consultancy, educational courses, and mentorship initiatives. In October 2023, Ben published Quit Stalling and Build Your Brand, an e-commerce roadmap aimed at empowering fellow entrepreneurs with practical principles, real-life examples, and step-by-step instructions to succeed in the e-commerce ecosystem.
Here’s a glimpse of what you’ll learn:
- Ben Leonard reflects on his inspiration for writing Quit Stalling and Build Your Brand
- How does Ben’s book serve as a roadmap for entrepreneurs?
- What e-commerce business owners should learn from CPG entrepreneurs
- Invaluable lessons Ben has learned from past mistakes
- Expanding globally and overcoming barriers
- Ben’s actionable strategies for scaling beyond eight figures
In this episode…
Entrepreneurs aiming to elevate their businesses from seven to eight figures and beyond must adopt a strategic mindset. What are some targeted growth strategies brands should implement to position their businesses for long-term success and achieve their ambitious growth targets?
Entrepreneur and e-commerce consultant Ben Leonard offers a comprehensive approach to scaling a business from seven to eight figures, emphasizing mindset shifts, quality investment, and strategic partnerships. Entrepreneurs must shift their mindset to view their brand as a major player, recognizing the need to build a high-performing team. While cost-cutting may seem appealing, prioritizing quality over savings is crucial to long-term success. Additionally, fostering strategic partnerships with manufacturers and suppliers can optimize the supply chain and drive efficiency.
In this episode of the eComm Breakthrough Podcast with Josh Hadley, Ben Leonard, Co-founder of Ecom Brokers, shares exclusive insights into scaling e-commerce businesses to eight figures and beyond. Ben delves into the inspiration behind his book, Quit Stalling and Build Your Brand, outlining its role as a strategic roadmap for aspiring entrepreneurs. He candidly discusses the valuable lessons learned from past mistakes and offers practical advice on overcoming barriers to global expansion in the e-commerce landscape.
Resources mentioned in this episode:
- Josh Hadley on LinkedIn
- eComm Breakthrough Consulting
- eComm Breakthrough Podcast
- Email Josh Hadley: Josh@eCommBreakthrough.com
- Hadley Designs
- Hadley Designs on Amazon
- Ben Leonard on LinkedIn | Email | Website | X/Twitter | Instagram | TikTok
- Ecom Brokers
- Quit Stalling and Build Your Brand: You Don’t Need an MBA to Crush It in Ecommerce by Ben Leonard
Special Mention(s):
- Adam “Heist” Runquist on LinkedIn
- Kevin King on LinkedIn
- Michael E. Gerber on LinkedIn
- SoStocked
- John Derkits on LinkedIn | X/Twitter
Related Episode(s):
- “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
- “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
Sponsor for this episode…
This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.
Episode Transcript
Intro 0:04
Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners. Get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.
Josh Hadley 0:37
Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley where I interview the top business leaders in e-commerce. Past guests include Adam Heist, Kevin King, and Michael E. Gerber, the author of The E-Myth. Today, I’m speaking with Ben Leonard, an entrepreneur, e-commerce consultant, co-founder of Ecom Brokers, and author of Quit Stalling and Build Your Brand. And we’re going to be talking a lot about the secrets to scaling to eight figures and beyond. Listen when I started my business back in 2015, and I grew it to an eight-figure brand in seven years, but it took me a lot longer than it really needed to in order to get to that point. I made a lot of mistakes, whether it be with cashflow, or launching the wrong type of products, or just making bad hiring mistakes along the way. So to our fellow listeners, those of you who have hit similar plateaus and want to know the next steps to take your business to the next level, then go to eCommBreakthrough.com. That’s e-comm with two M’s to learn more. And as a special bonus to my podcast listeners, this month, I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh at eCommBreakthrough.com. And in your subject line, say strategy on it and plead your case as to why I should choose you and your brand to work with for this month. But today, I am super excited to introduce you all to Ben Leonard. He is a classic millennial entrepreneur, he built a business on a laptop in a cupboard in his spare time, the difference, Ben grew an international seven figure business and successfully exited after three years, the business Holy Grail. Now Ben is doing it all over again with new brands and helping others do the same then is the antidote to gurus. So with that being said, Ben, welcome to the show.
Ben Leonard 2:27
It’s good to be here, Josh, thanks for having me.
Josh Hadley 2:29
Ben, you’ve recently come out with a brand new book. And I’ve already heard lots of good things about it. So Ben, tell me a little bit about this book. Where did the inspiration come from in terms of you writing this book? And What message are you trying to convey to other e-commerce entrepreneurs? Sure, well, the book is really the book that I wish I’d had, not just when I started, but really the whole way through my first brand. And in a way writing, it has sort of been a guide for my new brands that I build, because it’s been a solid reminder of the, you know, the business principles that I need to apply to, to building my e-commerce brands.
Ben Leonard 3:06
You know, it’s a roadmap of timeless business principles apply to e-commerce. So what it’s not is it’s not like a highly technical guide on how to use Amazon, or how to use Shopify or something like that, that’s gonna go out of date in a few months. My hope is this will provide value to people for years. But I remember the moment I decided that I would write it, I’ve been kind of mulling it over for a while writing a book, but I thought, a lot of work. But I was at a conference in early 2022. And there was this guy on the stage, the audience was mesmerized, I sort of had a so almost like an out of body experience, I kind of took a step back and looked around me at all the audience and they were eating out the palm of the guy’s hand. And to be fair to him, he’s very good at casting a spell over them. And a lot of what he was saying was like, technically, right, but he wasn’t giving us any evidence of anything he’d actually done. It was all well, maybe this maybe that in theory, there’s in theory that and I thought, you know, it’s time to come out of stealth mode, write something based on what I’ve done with examples of my work and my clients work. And, you know, really give a kind of a No BS, anti-gurus approach to e-commerce, really.
[Continue to Page 2]