Dima Kubrak is the Founder of Sellerise, a platform creating affordable, reliable, and up-to-date software products that make managing Amazon data and processes more efficient. He is also the Founder of ASAP Warehouse, a fulfillment and preparation center offering services for storage, preparation, and fulfillment. From a young age, Dima has immersed himself in the world of business, leveraging his entrepreneurial spirit to achieve remarkable success. With over a decade of experience in e-commerce, Dima has honed his expertise in navigating the complexities of the Amazon marketplace.
Here’s a glimpse of what you’ll learn:
- Why entrepreneurs should be using the Profit First method
- Dima Kubrak’s number one strategy for scaling beyond eight figures
- The importance of financial management for business growth
- Dima’s strategies for Amazon product ranking using keywords
- Optimizing product images for improved search results
- Why Dima chose to eliminate PPC campaigns
- Amazon product launch strategies
In this episode…
Scaling your brand beyond seven and eight figures requires a multi-faceted approach encompassing product differentiation, visual branding, and creativity in the digital space. By implementing these actionable strategies, you can position your brand for sustained growth and success in the competitive e-commerce landscape.
Dima Kubrak, a renowned e-commerce entrepreneur, advocates for three essential strategies for business growth: product differentiation, leading image optimization, and digital creativity prioritization. Product differentiation is the cornerstone of brand scaling; Dima advises against creating generic products and suggests leveraging advanced tools like Midjourney or DALL-E to generate innovative concepts tailored to your audience. Furthermore, Dima underscores the importance of investing in visually appealing product packaging for your main image. This approach distinguishes your brand from competitors, boosting click-through and conversion rates. Rather than solely focusing on PPC and analytics, Dima emphasizes investing in digital creative assets to enhance brand recognition and drive engagement across platforms.
In this episode of the eComm Breakthrough Podcast, Josh Hadley hosts Dima Kubrak, Founder of Sellerise, to discuss strategies for scaling brands beyond seven and eight figures. Dima emphasizes the importance of financial management for business growth, reveals the number one strategy for scaling beyond eight figures, and explains how to optimize product images for improved search results.
Resources mentioned in this episode:
- Josh Hadley on LinkedIn
- eComm Breakthrough Consulting
- eComm Breakthrough Podcast
- Email Josh Hadley: Josh@eCommBreakthrough.com
- Hadley Designs
- Hadley Designs on Amazon
- Dima Kubrak on LinkedIn | Website | YouTube | Facebook
- Sellerise
Special Mention(s):
- Adam “Heist” Runquist on LinkedIn
- Kevin King on LinkedIn
- Michael E. Gerber on LinkedIn
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
- Profit First for Ecommerce Sellers: Transform Your Ecommerce Business From a Cash-Eating Monster to a Money-Making Machine by Cyndi Thomason
- Profit First Podcast
- Mike Michalowicz on LinkedIn
- Profit First: Transform Your Business From a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
- Private Label Millionaire Secrets: How to Find Your Starving Crowd and Make a “Mafia Offer” That Demands Attention, and Converts Like crazy…..with a Private Label Brand by Shawn Hart and Seth Stevens
- The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It by Kelly McGonigal
- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
- Who by Geof Smart and Randy Street
- Meetings Suck: Turning One of the Most Loathed Elements of Business Into One of the Most Valuable by Cameron Herold
- OneTab
- Brain.fm
- Alex Hormozi on LinkedIn
- Grant Cardone on LinkedIn
Related Episode(s):
- “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
- “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the eComm Breakthrough Podcast
- “The Profit First Playbook for Ecommerce Proven to Boost Your Profits With Cyndi Thomason” on the eComm Breakthrough Podcast
Sponsor for this episode…
This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.
Episode Transcript
Intro 0:04
Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure ecomm business owner and investor, as he interviews highly successful business owners. Get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.
Josh Hadley 0:37
Welcome to the eComm Breakthrough Podcast. I’m your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Adam Heist, Kevin King, and Michael E. Gerber, the author of The E-Myth. Today I’m speaking with Dima Kubrak, an Amazon Seller, selling more than $20 million in annual revenue. He’s also the founder of Sellerise and ASAP Warehouse. And we’re going to be talking a lot about how to scale from seven figures to eight figures and beyond and all of the strategies that Dima has implemented in his own brands to help them scale faster. This episode is brought to you by eComm Breakthrough Consulting, where I help seven-figure companies grow to eight figures and beyond. Listen Dima, I started my business back in 2015. And I grew it to an eight-figure brand and seven years. But I made a lot of mistakes along the way that made the path of getting to eight figures take a lot longer than it needed to. There were times where I made a lot of mistakes as it relates to hiring team members or the wrong team members, or not knowing how to actually lead and provide leadership to people that I bring on and creating SOPs to my team, let alone to say the cashflow issues that we experienced along the way. I wish I would have had a guide along the way that would have helped me overcome those obstacles quicker and helped me get to that eight-figure path a lot faster than I did. So to our fellow listeners, those of you who are hitting similar roadblocks or obstacles and want to know the next steps to take your brand to the next level. Then go to ecommbreakthrough.com. That’s e COMM With two M’s to learn more. And as a special bonus to my podcast listeners. This month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@ecombreakthrough.com, and in your subject line, say strategy audit, and then plead your case as to why I should choose you and your brand to work with for this month. But today, I am super excited to introduce you all to Dima. Dima is an eight-figure Amazon Seller, selling over 20 million per year across all of his different brands. He is also the founder of Sellerise and ASAP Warehouse. He’s been running his own businesses since he was 19 years old, and he knows what it takes to be successful on Amazon. So with that introduction, welcome to the show, Dima.
Dima Kubrak 3:01
Thank you, Josh. Thank you so much for inviting me on the show. Thank you so much for speak out to share some of my ideas and how we’ve been implementing strategies on e-commerce and our Amazon businesses in the last 10 years as when he was presenting yourself. I also was feeling that in this 10 years, I got lots of ups and downs. Some of them been harder, some of them are easier. But overall, I can tell you, if you guys never experienced a bankruptcy level. You don’t know what entrepreneurship means. By the way, I was just listening this podcast by Profit First. And by the guy Mike Michalowicz. I cannot pronounce his last name. Exactly. Fantastic guy. And he said SB, which a Small Business Administration conducted some research and they said like small businesses in America, which is businesses that do an under 25 million a year, majority of the owners their own check-to-check so fixing your financial and cashflow, thinks it’s one of the fundamentals that you have to focus at the beginning. And I’m sure like I would say in the first three years growing Amazon or any business it’s not only about Amazon, you may experience a serious cashflow tightness, but just relax. Everything is going to be okay. Go to the podcasts events, maybe find some cool mentor who can help you to do ecom breakthrough, and that will help you to to actually survive and become wealthy and maybe make some generational wealth.
Josh Hadley 4:37
Deema I think you know you hit the nail right on the head to get started here you know cash flow is one of the biggest obstacles for any e commerce business and Mike Michalowicz, he wrote the book Profit First excellent book by the way, but we actually have the person who partnered with Mike Michalowicz. Her name was Cyndu Thomason. She wrote the book Profit for First for Ecommerce Sellers. She’s a, you know, certified Profit First, you know, I guess mentor or coach and runs her own accounting agency. She was on the podcast just a few episodes ago. So please make sure you go back and watch that because yes, like everything you just talked about, Dima, like Cyndi knows the challenges that come with inventory and how you should be tracking it and how to implement Profit First for e-commerce sellers, because Mike, in his book Profit First, doesn’t talk about inventory. And so it’s a whole other animal that you have to tackle within e-commerce.
Dima Kubrak 5:37
I just, I completely agree. And I can tell you majority of the people, they think the moment they’re going to make just bigger revenue or bigger profits, they they’re gonna figure out the way because right now it’s just complex, and they just in the launch stage or business just too, too little, believe it or not, if you don’t fix the fundamental issues, at the beginning, they’re just gonna be way bigger, and will be way more complex to fix them along the way or later. That’s why all these books about building a team, they say start small, hire the first way as fast as possible just to get a sense of how to manage the business, how to delegate processes, how to trust your team, in terms of results and KPIs. Because when you have already like solid operations, right, and redo the things could be way more complex, and you can lose a lot of money because of that.
[Continue to Page 2]