Ephraim Ausch, Chief Logistics Officer at Tactical Logistic Solutions. With years of hands-on experience helping brands navigate the complexities of Amazon FBA and global supply chains, Ephraim has been instrumental in guiding 7-figure sellers to scale with smarter, more reliable shipping and logistics strategies.

At Tactical Logistic Solutions, he oversees everything from freight forwarding and customs clearance to warehousing and FBA prep, ensuring sellers not only get their products where they need to be, but also protect their margins and scale with confidence.

> Here’s a glimpse of what you would learn….

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ephraim Ausch, Chief Logistics Officer at Tactical Logistics Solutions. They discuss the evolving challenges Amazon sellers face, including rising logistics costs, tariff complexities, and intense competition from overseas sellers. Ephraim shares actionable strategies for optimizing supply chains, navigating shipping terms, and maintaining profit margins. The conversation also covers the importance of brand building, diversification across marketplaces, and leveraging expert consultants. Practical advice and industry insights make this episode essential listening for e-commerce entrepreneurs aiming to scale and stay competitive.

Here are the 3 action items that Josh identified from this episode:

Special Mention(s):

Related Episode(s):

Sponsor for this episode…

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Ephraim Ausch 00:00:00  The main question. You start off right now. Should I use AWS or not? Is the main factor. Question is the cost right? AWS is actually increasing the rates as of January 1st for West Coast. Now obviously that’s going to push more people to East Coast where it takes longer to get there, but they’ll get congested there and then they’ll raise the rate in East Coast. And then they raise the rates across the board. I believe that’s their model.

MC 00:00:29  Welcome to the Ecomm Breakthrough podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.

Josh Hadley 00:00:43  Do you want to know how to sign up for Amazon Global Logistics? Or do you even want to know whether you should be using AGL or even AWD? Well, today’s guest knows all the answers to these questions and how to get your products into Amazon in the most economical fashion. Welcome to the Ecomm Breakthrough Podcast. I’m your host, Josh Hadley.

Josh Hadley 00:01:04  I scaled my own brand from 0 to 8 figures in sales, and now my mission is to take it to over nine figures in sales. On my journey to nine figures, I bring you the unfiltered conversations with some of the smartest minds in the e-commerce space. Past guests include Kevin King, Michael E Gerber, author of The Myth, and Stephen Pope from My Amazon Guy. Today, I am excited to welcome a true expert in the world of e-commerce logistics, Ephraim Ausch, the chief logistics officer at Tactical Logistics Solutions. With years of hands on experience helping brands navigate the complexities of Amazon FBA and global supply chains, Ephraim has been instrumental in guiding seven figure and even eight figure sellers to scale with smarter, more reliable shipping and logistics strategies. At Tactical Logistics Solutions, he oversees everything from freight forwarding and customs clearance to warehousing and FBA prep, ensuring sellers are not only getting their products where they need to be, but also protecting their margins and to be able to scale with confidence. With that introduction, welcome to the show, Ephraim.

Ephraim Ausch 00:02:14  Welcome, Josh. Good to see you again.

Josh Hadley 00:02:17  Hey, great. Great seeing you again. We always cross paths at lots of events. You are one of the top sponsors at almost every event. It feels like that I go to. And I would also say you’re one of the most respected, logistics solutions providers that I think, like, comes to the top of most everybody’s mind. So kudos to you and getting your brand out there. you’ve done a great job with it.

Ephraim Ausch 00:02:42  Thank you. Yeah. I feel like, being part of the e-commerce network for so many years has got me this experience to be able to give now service, because I was a seller for 7 or 8 years prior to working at tactical, so I think that gave me a lot of experience with really helping sellers, because I actually lived through it myself.

Josh Hadley 00:03:05  Yeah, and very few service providers can actually say that. I feel like every day there’s a new service provider that’s like, here’s this new great tool for you, Amazon sellers.

Josh Hadley 00:03:15  And it’s like, yeah, but you’ve never actually even sold on Amazon. Or my favorite is yesterday. I found somebody who’s like, yeah, I sold I sold for like three months and I did like 100 K in sales. And I was like, dude, you like selling for three months and probably just retail arbitrage ING a whole bunch of stuff is not impressive to me. Like when you’re in the business for years and you see all the crap that you have to deal with, now, we can talk, right? So, Ephram, I am curious. Let’s lead off with this question. We have seven eight figure sellers listening to this podcast. What are the biggest challenges that people are facing now. We’re coming out of Q4, we’re into 2026. What are the biggest challenges people that are facing with supply chain logistics and getting their products into Amazon, like maintaining their margins?

Ephraim Ausch 00:04:10  Right. So a couple of things. Number one is the uncertainty that we went through this past year with tariffs on and off.

Ephraim Ausch 00:04:20  People don’t know didn’t know if they’re going to be profitable not profitable. Second part is Amazon basically in a nice way forcing you to use all their services. But at the same time, a year before that or two years before that, you were able to save a lot more money doing it yourself, but now you’re being kind of forced to do use their services because it comes out cheaper than what you technically used to pay. Even cheaper than that is just because you’re using Amazon. It’s cheaper than using third party. so that’s one big, change that happened where Amazon decided that we’re stopping to eat all these costs. We’re going to have you, the seller, spend on all of it. So that’s the logistics. The last mile, all of that. They’re pushing onto the seller. that’s the that’s the second part. so and then the third part is obviously competition where, Chinese sellers are coming in really strong. they keep on growing more and more. And that’s affecting a lot of, sellers that sell good quality product.

Ephraim Ausch 00:05:23  But because on the picture, on the listing, it looks like it’s the same exact product. They’ll buy it for cheaper and then you’re losing out on sales. So I think it’s a combination of all three. Where I remember back a couple of years ago when I used to do analysis with sellers, is like, yeah, we make around 20 to 25% net profit margin. That has gone to a 10 to 12% net profit margin, some people even less. So I’m seeing like the the low seven figure sellers Cellars that used to thrive and grow and grow are really, like, really getting crushed and going out of business. Some of them unfortunately. And then what we see is with the eight figure plus they’re still weathering through it, but they’re not making the same margins they made 2 or 3 years ago. So I think those are all the factors that’s happening. it’s still a great place to do sales and do well. but it’s way more complicated than when I started in 2011, 2012, before even PPC was out there.

Ephraim Ausch 00:06:18  so it was you listed a product, you had sales automatically, you sent it into FBA. Your sales increased like crazy. So all these factors are is has changed and now you really have to. It’s not a side hustle. Like you can’t have it as a side hustle. So you have to fully focus and make sure you’re doing everything right and then hope for the best.

Josh Hadley 00:06:38  Yeah, I think you hit the nail right on the head, where once upon a time is 20 to 25%, net profit margins were good and average. And now it’s like you’re in the teens and happy to be there. So I think like a lot of e-commerce entrepreneurs are facing these like tighter margins, which I would also say, hey, when when the going gets tough, this is where you have the opportunity to start beating your competition by operating them. Right? Because it’s it’s easy to just have a lot of like, hey, I’ve got good healthy profit margins, so I don’t really need to like nickel and dime my logistics.

Josh Hadley 00:07:19  or even like the tariffs or my cost of goods. It’s like there’s enough wiggle room. So even if I’m making mistakes there, the the profit margin is like still covering it all. I think that’s the biggest thing that’s changing in e-commerce. It’s becoming more of a sophisticated platform, especially Amazon. It gets harder and harder, which also gets me excited to say, like, if I can have a team that knows how to operate all the ins and outs out of Amazon and really squeeze and make sure we’ve got the best FBA fees, the best inbounding fees possible to make sure that we’re not losing $0.10 there and another $0.10 over here. that’s where like, we can still win and beat this overseas competition. So for them to go back to that, you initially started off by talking about tariffs. So I think 2025 we saw tariffs all over the place. And it felt like we may gained a little additional clarity at the end of the year. But like who’s to say there’s not more tariffs just around the corner for who knows what reason right.

Josh Hadley 00:08:23  So I, I know that the you know there’s been like the DDP strategy some people have done for tariffs. But like what have you seen working inside these brands that are like trying to like hey how do I not pay tariffs. And and how do I make them as little as possible but still be compliant. So I’m not going to jail or something like that. What are you seeing in that space?

Ephraim Ausch 00:08:48  So again, it’s a very boring topic for a lot of people. And and I think that’s where the people that are focusing on it are really getting a good return on that, because they put themselves fully into that idea. And that’s there’s three different terms. There’s x w. That means your supplier makes it ready at his door. You the customer’s liable to take care from there. There is FOB. That means the supplier is bringing it to the port. You’re liable from the port, bring it overseas. And then the EDP obviously is like your supplier is delivering it to your door. with that said, it’s a lot of people don’t realize two things.

Ephraim Ausch 00:09:30  And one is GDP. There’s two different types. One is grey area GDP. I quoted. It’s not 100% legit where your supplier is the only FOB with you or x w, but your freight forwarder is doing a GDP, rate where that includes everything. personally, I’ve not seen anybody get caught with that yet, but at some point, CBP that’s Customs Border Control will figure this out and, really crackdown on it there. Keep on saying that they’re going to crack down on it. So far I’ve not seen it on a big scale. so that’s number one. That’s where a lot of people are saving a lot of money. But these larger sellers high eight figure, even low eight figure, nine figure sellers, they don’t play that game because just in case of CBP decides to open a can of worms and they get liable for all these past duties, you’re screwed up. The real GDP way is your supplier actually is the shipper is the consignee on the paperwork. And that’s where you could save 1,020% depending on your supplier’s margins.

Ephraim Ausch 00:10:30  But you could really start focusing and that could work for any of your terms that you have. When let’s say you sell a knife, right. There’s the handle is plastic. The knife is stainless steel, right? So the stainless steel has a heavy duty to the plastic. Until now, you declare the value as a stainless steel knife, right? That’s what the term is. What you can start doing is start breaking down these parts. So let’s say if you’re going a DDP route where you’re saving ten, 15%, by your supplier importing, but you’re helping your supplier, how to create that commercial invoice, how it should look like for CBP is like plastic is worth that much. Knife is worth that much. You could start squeezing another few percent. Right. And that’s a couple pennies and there’s a couple of dollars depending on what the value of the goods are. and then there is parts where there is the branding part. You can really go in. And really I think the right word is dissect or like really undo every product, what you’re doing, what is going on, research and development for the product.

Ephraim Ausch 00:11:37  What’s the machinery cost for that, like, you could, like, get rid of certain costs that instead of you paying that for that $95, now it’s only $3. By doing DDP or by even FOB, by really separating the parts of it. what’s the machinery cost that makes it all these things are there is direction through the CBP how you could go about it. And they actually advise a couple months ago that you could go ahead and do that. So they know that people are starting to do that. So for a company that sells millions of units, it can make a huge difference. But even a company that sells thousands of units of a certain skew, if you really want to start watching every penny of it, there is a way how to do it. So that’s that’s what I would go about, doing all about the tariffs and getting around it is like you could actually, figure it out if you really put focus on it. Shouldn’t take you too long. You can make your own research, figure it out, ask your yourself, what’s the percentage per ingredient? What you’re using to make the product and you can save some money.

Josh Hadley 00:12:43  So Ephram, you talked about using DDP. Are you saying that like, no matter what size of business you are, I think you, you elaborated on like two different DDP strategies. There’s like a gray hat slash black hat, one that’s like CBP could blow all of that up, and then you’re in some serious trouble and owe a lot of back taxes. and then there’s kind of the more white hat version, which you talked about, like having your actual supplier be the person that’s that’s coordinating all of that. Are you saying that, like the best route in especially when tariffs are high, the best route is to have your manufacturer like ship things to you? DDP are you seeing that across the board? And if you’re not using DDP like you’re telling us that or even me because I’m not using DDP that often like that, I’m I’m leaving 10 to 15% on the table right now.

Ephraim Ausch 00:13:38  possibly, but depends really what your supplier is. Margins are. So, some suppliers are at a 5% margin.

Ephraim Ausch 00:13:47  If if 5% for your cost doesn’t move the needle. Why get yourself. Because a lot of suppliers are scared. They’re not the manufacturers. They’re not sure how to do it. I did a lot of education for some manufacturers how to go about it. Some of them don’t want to do it. They don’t want to get involved with US customs, because right now, how US customs work is like when you provide your commercial invoice and packing list, it says who the manufacturer is, right? So they keep track on the manufacturer. Like if you manufacture the trouble with other people, your product could get very likely flagged by US customs because they see this supplier has done some illegal stuff or problematic stuff or like even like writing Made in China and like they forgot to put it on to the packaging or the product. and CBS caught that. It goes into the record in their system that this supplier has passed, has failed to put on, let’s say, made in China. And that could cause you as their customer, you to get flagged as well, because they see in the previous, like the, the, the data that they did that they actually lost.

Ephraim Ausch 00:14:56  I mean, they actually missed, printed made in China or something like that. So some suppliers want to don’t want to hear about it. Some suppliers do want to do it. Some suppliers do with the gray area. I have now a situation where the customer was like, I want to do it 100% the right way. Their large seller and their suppliers started taking care of it. And he said, like, I’m saving 50% on tariffs. Do you want to look into it like because it doesn’t make any sense. And we figured out that was gray area GDP. So like all these things like so what I do with some of them like we are the shipper for the DDP, and we’re assuring the customers that your supplier is doing the right way, like we do that for some customers, but it’s not everybody. Is it a savings? Like when you’re selling a 5 to $10 item? 5%. 8% is not a few pennies on a penny item. I don’t think it makes a big difference, but when you’re selling a $3,040 item and you’re saving 5 to 810% on cost, that makes a difference.

Ephraim Ausch 00:15:59  It’s different for everyone, and it’s also different how your manufacturer is marking up their product to sell it to you. So it’s the educational piece. Plus, what are actually the savings doesn’t make sense for me because you have to understand, when you do DDP in somewhat way, you lose control of the shipment. You don’t have a say on it. Your name is not on the documents. You have to technically wait till it gets to your door. So if your supplier manufacturer is using a Chinese freight forwarder where you have no relationship with and you have no idea who they are And they’re taking their time. And are you waiting 6 to 8 weeks instead of waiting six weeks or four weeks to get your product. So all these factors are the reasons why a lot of people are not looking into it. and people that did look into it and realize, okay, there’s not much of savings there. Like it doesn’t make any sense. So that’s the factors how to look at it. And I would say look into it.

Ephraim Ausch 00:16:55  And if you see it’s a savings do it. And if not, just do it the way you did to them.

Josh Hadley 00:17:00  Love that. Well, it definitely sounds like it’s a case by case basis depending on the product manufacturer decision. Yeah. Do you do that as like on the side a little bit? Ephraim. Like if somebody was like, hey, I would really like for you to like maybe take a look at my situation. Do you do those like kind of like consulting audit calls almost for sellers to be like, hey, here’s what I would recommend based on your situation.

Ephraim Ausch 00:17:27  Right. I, I yeah, I do, I do a lot of like consulting, helping out. Yeah. Not always. I’m available on the fly like tomorrow, but like, I try to help as much as possible, where I can. So if something that I believe I can help, I’ll tell them, like. Yeah, I could definitely look at it and try to help you or guide you. what questions to ask and what data to get like and all that.

Josh Hadley 00:17:48  Awesome. Love that. Well, definitely recommend to speak into the expert there. I know for myself, you know, I’m not well versed in, like, all things, global logistics. And so if you’re not that type of person and you also don’t want to be caught holding the bag if see CBP ever comes after you, I would highly recommend you get consultants involved. And this would also be just like another like strategy or tip that I would highly recommend for anybody listening to this. One of the best things that we’ve done in our business, whether it’s for Amazon PPC management or even it’s if it’s for supply chain or maybe it’s safety compliance. The best thing that we’ve been able to do is not hire in-house experts on those topics, but rather have a network of consultants like yourself that it’s like, hey, I’m willing to pay you for your time, and I want you to provide, like consulting to my team to help instruct them. This is the right things. These are the things that we should be doing.

Josh Hadley 00:18:50  We’ve done that with PPC. We’ve done that with supply chain. We’ve done that with project management. And it’s been very, very helpful. rather than having to pay really enormous amounts of money for somebody that’s already deemed an expert in the world. So leverage consultants to level up your team and in return, your team is going to love you because they also just leveled up their skill set as well as they learn from it.

Ephraim Ausch 00:19:15  They’re CBP lawyers as all different types of consultants, lawyers and things like that. Because when you make a drastic change to your process, you don’t want to a trigger. Right? Because if you trigger things, get stuck in customs, and then you’re delayed. It costs money too, because they don’t take the cost. They charge you for it. So a lot of times it’s like I would tell a customer, like, I would not make a decision on that. Like, I would suggest you speaking to this and this guy that’s an expert and he’ll tell you where, because CBP is a software these days.

Ephraim Ausch 00:19:48  Customs border control 99% of custom clearances happen through the software. So you have to know what the triggers are, where it gets triggered, where not like if you’re changing your cost from a dollar to $0.50, it will likely trigger. not always, but it’s a big chance it will trigger, right? Because you went down 50% of your cost. So all these things are, something that you would need to talk to an expert on that. So I definitely am a big believer in that if you hire in-house, you might not get the full analysis or the full data or the knowledge, and you might be paying more money that way if you hire it in-house, if you rely like like I said, like on outside people helping you, sometimes it’s free. Like somebody just to call a question and answer, you’re done. So good advice.

Josh Hadley 00:20:42  Awesome insight. All right. From let’s turn our attention over to where I think the most margin can be recaptured right now, which is, hey, Amazon has drastically changed the way that we ship products into Amazon.

Josh Hadley 00:20:59  I think we all relish the days back pre 2020, when we could just ship in as much crap as you want to an FBA center, and if it sits longer than 365 days, we’ll charge you a small nominal long term storage fee. But now it’s like they’re severely punishing you, even if it’s it’s over 180 days. And in fact, you have limits. You can’t even send anything you want into FBA. There’s capacity limits. Now there’s a WD, there’s inbounding costs. So, Ephrem, what are you seeing is like some of the best, like, moves people can make to ensure that they’re not losing a whole bunch of money with just inefficiencies. Inbounding to Amazon now. And my follow up question to that is like, what is the best, most economical way to bring a product overseas into an Amazon FBA warehouse today?

Ephraim Ausch 00:21:55  Right. So there’s a couple of factors here that I would look at. a lot of sellers are moving into using AWB. There’s not a great they don’t have a great reputation at the moment.

Ephraim Ausch 00:22:09  you’ve experienced it yourself, Josh, you know that. so they’re not super friendly to the sellers. being it takes a long time to get in product. Once it’s received to get it out into FBA this year. It’s a little bit better I hear right now from. From AWS to FBA. So the main question you start off right now. Should I use AWP or not is the main factor. Question is the cost right? AWP is actually increasing their rates as of January 1st for West Coast. And obviously that’s going to push more people to the East Coast where it takes longer to get there. But they’ll get congested there, and then they’ll raise the rate in East Coast. And then they raise the rates across the board. I believe that’s their model. what I believe in. But it’s gotten a little bit more expensive on the storage and on the transportation from AWP into FBA. Now, if somebody holds product there for a month, it’s just a pass through, because instead of sending the five locations, ascending to AWP from there goes right in.

Ephraim Ausch 00:23:13  and it’s not sitting in storage too long either. You might still be a cheaper option. but if you’re storing 2 or 3 months. It used to be three months. I would say over three months. You’re break even like a three PL weigh over three months. Three PL will win the cost of it. now, because they raise their storage rates, it’s going to be less than three months. So I say it’s like if you I’ll say here in this building where I’m right now, majority of Amazon sellers in this building do around 2 to 2 and a half turns a year. That means they sit between 4 to 6 months. The product sits in the warehouse until it goes into Amazon. So if you’re in that scenario, AWS is going to cost you more. if you are in a scenario where even with trucking five way splits, all these things will still cost you more because the storage will is, I think, more than double right now than average three PL costs in California or New Jersey.

Ephraim Ausch 00:24:14  So that’s where you’re getting killed at, and then transportation is still way cheaper, obviously, than using an Amazon partner carriers or a third party carrier. But combining the storage and the higher transportation fee, it comes out higher. So that’s one scenario. Scenario where you ship quick. That’s fine with if you choose to use AWS. My advice is always, always have a buffer. So if you have a room in your house where you could store some product, you have a basement, you have a garage, or you want to use a three PL hold. Always some product for whatever reason, as Amazon lost the product, it’s delayed. It’s congested. You know that if you run out of stock in Amazon, you have a second option where you can pull product from and you’re not at the mercy from Amazon. So that’s my advice is like you want to go to AWS route. You save money on there, just have cushions somewhere just to be safe. the option where you decide that you want to use a three PL, A lot of sellers, larger sellers that I’ve found out about it this past year.

Ephraim Ausch 00:25:20  A lot of them pay placement fees. And why? Because they they move a lot of product and they want to keep on replenishing quicker. So they’re spending a ton of money like one customer spent last year 1.7 million between placement fees and trucking. another customer spent around a million, just on placement fees. I don’t know, trucking. He didn’t tell me what he paid. like like big numbers. Like really big numbers. So what we developed in the past, year, I would say I think January or February is where we learned about it. And then we went into action end of March, at a test run. And now it’s on full on, full on service is what we realized with sellers is that when you pay placement fees versus you’re not paying, you’re doing the optimized shipping. There’s a couple of things that happen where a lot of people maybe don’t know, or maybe they do know. When you deliver a product to an Amazon facility, if it’s five way split or it’s a one way, paying placement fees, they go to transit facilities.

Ephraim Ausch 00:26:23  99% of the time they will not go to facility, will actually store a big chunk of the product, sometimes oversized. You do see that that it goes into storage, but a small amount. And from there they’re dividing it into a bunch of locations. So the average, diversification per FC is around 9 to 12 FC. So from there it goes to 9 to 12 centers, where it goes into storage where it would ship from there to the customer. If you’re paying placement fees, it’s the same idea. It’s going to the same 9 to 12 locations. If you do a five way split, it’s going to 9 to 12 locations per split. So it’s times five. What happens is two things. One is on the Amazon side you have a competitor’s product. So I’m going to give you an example Poll where I live in Brooklyn, right? So if I want to buy a pack of cups, that’s it. And there’s two sellers. Both have good reviews. Similar price. One is available.

Ephraim Ausch 00:27:25  Get delivered tomorrow. One. I’ll have to wait two days. What am I going to choose? I’m going to choose the one that’s delivering tomorrow. Right? Why is that? Because that competitor of yours has product near Brooklyn where I live, or in Jersey right next to me, where I could get it the next day versus your product. You shipped it from California to one pay placement $0.50 to one FC, and it went to 1012 locations. But in Georgia, it ended up in Georgia and Florida. Like they didn’t end up in New York and Jersey area. So I’d rather buy your competitor’s product all the way around. Is Amazon the same way? If I’m going to push Josh’s product, I’m going to be paying me. Amazon is going to be paying more and shipping to get it to Ephraim’s house versus if he buys the competitor’s product. They will rather do that so they could save on the shipping cost. So automatically, algorithm wise, they’ll push your competitor’s listing higher up on the search because it’s quicker to get to them.

Ephraim Ausch 00:28:24  And it’s cheaper for Amazon. So these are the two scenarios where I’ve seen across the board, a 4 to 5% definite increase in sales. some of them have seen a 7 to 10. I’ve seen higher ones for some, but I would definitely say that. Another factor is that if you’re not a huge seller. But you sell a pretty good product, but you have a competitor that’s a little bit bigger than you. And let’s say your competitor sends the five way, gets it everywhere. Amazon might never, ever route product to new Jersey New York area for your product because your competitor is killing it. They have the majority of the sales on this region. There’s no reason to bring your product in this area. So all these scenarios are reasons why you should not be paying placement fees, and you should own the five way split. so that’s what motivated me, but a lot. The issue is when you do a five way split, I have five palettes here, three pallets there, seven palettes there, and then I can’t fill up a truck.

Ephraim Ausch 00:29:26  Right. And trucking from California to Jersey is very expensive. So when we come up with a flat fee model is where we do the puzzle for you. Like we’ll get it delivered everywhere where it needs to get to for a flat fee anywhere. So if it goes to California or it goes to new Jersey, it’s going to be the same fee. So obviously you’re overpaying going into California. You’re underpaying going to Jersey. You level it out. You’re saving costs. it is not in most cases, it’s not cheaper than Amazon partner carriers. It’s just a way faster service because the all live unloads Amazon partner carriers. I’m sure you have experienced it. It could take two weeks sometimes three weeks till it checks in. The point of it is as well When Amazon splits it into five locations, they’re moving to certain areas where their FC transfer part is not as congested. Now, if you do a paying placement fees and you send it to one location, FC transfer, especially now in Q4, could take a long time.

Ephraim Ausch 00:30:24  Two, three, four weeks till fully ended up in old locations versus if you do a five way split, you’re filling up Amazon Shels way quicker. So if somebody buys it, knows that they’re going to get in two days or next day, whatever that is, they’ll get it much quicker. So that’s another reason why, you do that versus Amazon partner carriers. If you’re waiting two weeks till it hits that transport facility. From there it goes into FC transfer. you realize that especially in Q4, but now that it’s after Q4, it takes much longer for that to happen. So that’s basically the educational part Around FBA deliveries if you’re not using an AWB, AWG is the same thing. So. AWB relies as of last year, March when I sat with the AWB, the head of AWB team. we spent like 2 or 3 hours together. So a nice conversation. Just, obviously they were trying to learn what we do, that we could get it in quicker and like, what’s the bottlenecks they have? And so he told me that an Amazon does this philosophy of culture is that there’s no priorities.

Ephraim Ausch 00:31:34  Everybody is the same. There’s no because you’re using this service, you’re going to get in quicker and somebody uses the other service they get and it takes longer. Like they don’t believe in that model. Everybody is fair. We’re fair to everyone. Everybody stands in the line the same way as others. So the same with AWB when they transfer from AWB to transport facilities. It’s the same long process for transfer and all that. I did not do the research yet. If AWB actually spreads it around to multiple trans of facilities. I’ve not done that research yet. Maybe you know. but that’s what, that’s what I learned. So if you’re looking at Speed Award or Amazon, parking coverage is not an option. if you’re looking at saving money, sometimes it’s a money saver, sometimes not, depending on how you ran your business till now. So if your margin got cut by 10%, right, and you’re paying placement fees by not paying placement fees and going to five ways split, you gain 2 or 3% of margin.

Ephraim Ausch 00:32:39  That’s a win, right? But if you always did the five way split and you always use Amazon partner carriers, you just frustrated why it takes so long and you run out of stock. That’s also a reason to change and pay a little more. At least you’re not running out of stock. And you have to spend more on PPC, where that sometimes could be somewhat the same idea off price if you keep on running out of stock. So all these factors are just an educational part where people I look, I love to explain things where you should start thinking about. I’m not saying like, I’m not the type of person who likes to be biased. Like, I’m A3PL WD is affecting me. He’s my competition. Like, yeah. Use me. You have to look at the numbers. And numbers don’t lie. If the numbers make sense for you, go ahead and do it. If you’re doing well, you’re not running out of stock. It’s working for you. Keep it that way. I’m not saying to break it, but if you’re looking at it with the other lens where it’s not, it’s okay.

Ephraim Ausch 00:33:31  But I always have that anxiety. And I’ve had stories where AWP affected my sales. Then look at a buffer maybe, or change that whole model.

Josh Hadley 00:33:42  Yeah. Ephram, you just gave us all a masterclass of, like what? What’s actually happening there within Amazon receiving. Here’s the one important thing I want to call out to the listeners here. Like you may have just heard like, oh, maybe I should I should pull out of AWP and I should just use a three A3PL because like the cost change now, like now, it doesn’t make sense. Like, if you turn and make a decision that quickly and you’re not thinking through everything. Like you can sometimes make a really poor decision. And I think this is the key takeaway. Your logistics and supply chain have a tremendous impact into your sales conversion rate for the exact scenario that you just brought up, which is am I getting coverage throughout the entire US? And so yes, like doing A3PL and do the five way split. It’s great. And I like your model where you kind of like give it like a flat rate.

Josh Hadley 00:34:38  But you need to assess this whether it’s like speed right is a big component of it. And like where you’re like if you’re using AGL and there are so many different like factors. So I think that is the important thing to call out here, Ephraim, which is your PPC impacts your sell through rate. So if you slow down your cell through rate, maybe you don’t go out of stock as quickly. If you’re not going out of stock as quickly, maybe your current aid that’s going into FBA and it’s a little bit slower, maybe that still works, right? But if you’re like, but if you need speed and we’ve used you guys multiple times to be like, we don’t have time to wait, we’re going straight into FDA and we just and we do it because there are we talk about saving like five, $0.10 or maybe there’s 10% efficiency in overall storage costs. But I would argue that the 10% in in savings for storage costs will probably pale in comparison. If you’re out of stock for two weeks to the profit that you lose, right?

Ephraim Ausch 00:35:45  100%.

Ephraim Ausch 00:35:46  And I’ve seen cases, especially in the last year, even two years already, where people run out of stock and their listing never recovers like it was before. And you know what that means for business. Like, it’s just, it’s just heartbreaking sometimes where, like, yeah, it’s such a good product, but because you were out of stock for a week or two weeks and your competitor came in strong and he took over that best seller badge or just a better rank, and he has more sales and he you never recover. And you’re spending so much more on PPC to try to get it back to that stage. It’s painful. So that’s what I’m saying. Like never make a quick decision. But at the same time look at each option and weigh the facts. Is it a speed thing? Is it a margin thing? Will the speed thing help me for the margin long run, that’s fine. Will it affect my margin? Then I have to look at if I do it a slower way, will that affect my listing.

Ephraim Ausch 00:36:43  And then that affects my sales. So margin again falls apart. So it’s it’s a tricky one to look at. And it’s something that keeps on changing and evolving. With Amazon it’s like you’ll have a good run for six weeks. It’s amazing right? And then boom, Prime Day comes and it’s like, oh my God. Like I can’t get my product in or it’s taking so long to transfer. So it’s it’s not always a clean, straight decision. but the question is what’s a priority to you as a brand? What makes the most sense for you?

Josh Hadley 00:37:11  Yeah, I think another really important principle here, when it comes down to inventory management, comes down to your forecasting. This is not something I think entrepreneurs get caught with this all the time, which is like, oh crap, Prime Day is coming up. I need to ship in stuff tomorrow. And it’s like that planning should have been done genuinely six months ago. And so I think that’s also doing yourself a big disservice if you feel like you’re always like, oh crap.

Josh Hadley 00:37:38  Yeah, I need to remember, I need to go get this, this shipment scheduled so I get it in by the right time. Like if you’re flying by the seat of your pants that way, it’s a really bad way to be able to scale your business. And for us, that’s made a dramatic change when we have hired like actual like people that own the supply chain process for our business. And they’re looking six months a year out and they’re planning the numbers. How much are we sending and where’s it going to? You can sleep a lot better at night rather than feeling like, oh, did I forget something? Is there a shipment that I have not scheduled? so I think a that’s an important note, but a separate topic that I do have for you here, Ephraim, which is this like coverage throughout the US? Number one, if a listener is like, I’ve never even wondered if I have enough coverage over in Brooklyn, New York, like, hey, how do you see that? What your coverage is? B how do you even influence it? Can you open a support ticket with Amazon? Be like, hey, idiots, like I need some coverage over in this in the northeast.

Josh Hadley 00:38:49  Like nobody has shipped anything over there for months now. Like, what’s going on? Tell me about, like, how are the best brands doing that to make sure that they have coverage everywhere they need to be.

Ephraim Ausch 00:39:00  So I believe it’s doing the five way split, not change. Don’t think that what you change at once. Okay. I tried a five way split. It wasn’t working. You have to flood the system. I mean, it says like. Because Amazon’s algorithm changes every day a couple times a day. Sometimes, like when you create a five way split, you see, like at 2:00. It’s giving me this five locations and at 6:00 am is giving me other five locations or two change. So they keep on changing their algorithm based the capacity and things like that. And the same as once it arrives to their facilities, they’re not going to look at it. Okay. Josh’s product sold really well in Memphis, Tennessee and in Indiana and in Florida. So we’re going to transfer all their goods to these three locations.

Ephraim Ausch 00:39:45  They don’t work that way. They’re are working at getting it spread out so every location it spreads it out. Exactly the detail, how it works I don’t know, because I’ve never like had a chance to really understand their software because obviously proprietary and there’s no way I have access to it. But I can look at trends, right. So, I’ve seen people being in 72 FC in the US. I’ve been seeing people being a 42 F season in the US. And you do have access to look at certain reports. I don’t remember over the top of my head. It’s only when I’m actually in cell essential, I can play around and find it, where you can see where your product ended up to, like the FC transfer, where it ended up too, so you could actually see where you are. on the selling part is where you do have coverage, where you don’t have coverage, that it’s probably someone that more focused on the front end stuff would probably know better than me. how to see that? Because I know people do Google ads on on Amazon listings in certain cities where they want to push people to buy from that listing.

Ephraim Ausch 00:40:47  So automatically Amazon sees that there is sales for the seller here. So Amazon will do an FC transfer from one of their facilities and bring it to that city or something. People have done that tricks. I’ve heard it from a few sellers telling them that it worked. Some people said it didn’t work. because it’s not going to work for every product, because if in this area there’s no need for this product for whatever reason, that is, you’re not going to have market share there because it’s not a need. But obviously, if it’s something that’s all year round product that any household would be able to buy that. What I’ve seen people do, but again, these things change so often. the PPC and all that. Like I wouldn’t know exactly how to go about it, and how to see it and how to know it. But I do know that you could check and sell central where your products actually are stored at. So you could get an idea, or you can look at, a huge load of orders that you shipped in the last couple of weeks and see where are your winners.

Ephraim Ausch 00:41:44  You know what I mean? Like where? Where is product selling? Really? Well. and then I’m curious if there’s maybe software. I don’t know, maybe smart Scott or one of these companies to say.

Josh Hadley 00:41:54  Yeah, I want to say seller board maybe has a feature to show you where where like where your stuff’s located as well.

Ephraim Ausch 00:42:00  I’m thinking a different way. If you could look at your competitor where their footprint is like, not footprint as which warehouse they are, but where are they selling goods and which areas are they selling? And are you losing certain markets because they’re dominating there? That would be curious of their software. I’m sure there is something out there for it, but that would be super interesting to see because I know you could look at I know Smart Scott has that tool. You could look at sellers, how much revenue they do, what categories, listings, skews like. I don’t know of other software. I’m not that familiar anymore because I’m not a seller for a while, but that would be super interesting actually, for someone to look at like, where is my competitor doing so well? Which markets are easily dominating and I’m not there at all, or do I have something out of it that would be interesting?

Josh Hadley 00:42:45  Yeah.

Josh Hadley 00:42:46  Love that. What a great summary. All right, Ephraim, as we kind of move into the final topic here, you talk about like the immense amount of like overseas competition that’s coming in. What are you seeing that the overseas competition is doing differently. That’s eating the lunch of the US competition or you see them in general. Would you say they’re they’re cheating on tariffs or what? Like why is it that they’re like just continuing to do so well. But yet I don’t think anybody would say like, oh yeah, they’ve started raising their prices. Like it all seems like the prices only continue to get lower despite tariffs, despite taxes, etc., etc..

Ephraim Ausch 00:43:26  Right. The they’re definitely cheating 100%. they are not using AWB. Most of them they use they’re called in my area where Chinese peoples they offer cash for the rent. So they go to landlords and they don’t have, like, a security that they don’t have credit. They don’t have any of that. They just offer cash. Hard cash.

Ephraim Ausch 00:43:52  and here you go. so they get a good price because it’s not, it’s it’s cash. And they do services for their own people. So they save money there. That probably a lot cheaper than what I charge just because they’re more. They are margin than not looking at a US healthy company, they’re fine with a 2% 3% margin. They’re fine with it. Some of them lose money. I’ve met a guy that owns four of them. because usually when I come er, down to California, I stay. I will tell, it’s in the San Gabriel area. It’s a very Asian community. and I was in the lobby just sitting around, and he was like, comes over to me like, hey, what do you do? So like I do where I was, I said, I do it that as well. So he gave me a little bit of a sneak peek on how these things work. It’s just they do a lot of cheating. so far I’ve not seen anything majorly getting cracked down except at the minimum.

Ephraim Ausch 00:44:43  So that’s something totally different topic. but and the same thing is quality. Like I’ve bought, I was looking once at, I was looking for a bedsheet. Like, I, I once, went away somewhere, ordered, like a bedsheet set and, like, one bedsheet was not good or something. I remember what the story was. I ordered it on Amazon. Picture looked amazing. I did not look at the seller at that time and I got it. It was literally like crazy thin, completely see through. So I was able to see the mattress, the, the every part of the mattress on that thing. So I they definitely don’t focus as much on quality. But on the picture it looks like the same product. We know from a lot of resources that they do. Still cheating on the reviews, product reviews. It’s still happening down there. much more than here. Here it’s pretty much close to impossible to do these games. So all these things are factors where it really affects, the seller.

Ephraim Ausch 00:45:46  Like for me right now, I’m mostly focused. Whenever I buy a product on Amazon is I look with the sellers and I’ll try to it’s harder. It’s getting harder and harder to find the product that you want. And having a US based seller, I just want to support rather a US seller, because I know there’s a lot of them are struggling. That’s number one. Number two, it’s quality. so those are the two factors. My brother in law, actually, he works for, like a big nursing home, ownership. Like, they own a couple hundred nursing homes here in the US. And he takes care of AP accounts payable. So he has an Amazon business account where he buys products. I mean, across the board. They buy product for the for their facilities, like if it’s papers or it’s whatever they need supplies, anything, food or whatever they need, they buy it on their Amazon account. And he pulled the report. You could pull an Amazon business, you could pull a report on your history of whatever, how many orders you had.

Ephraim Ausch 00:46:41  And the last column on the right side was the seller. And he said 72% of the sellers were Chinese words, 72% of his list. And he said, like, we’re spending close to seven figures on Amazon a year across their whole, like as a buyer, as someone who’s buying a product. So just gives you an idea how it looks like. so it’s it’s a tough one for a lot of sellers. It’s, it’s it’s not an easy one. And who knows how it’s going to change or if it’s ever going to change. But I know for myself is like these days I’m just like sellers could be. I’m biased because I’m talking to so many sellers and everybody’s talking about diversification. I’m buying more. I’m not buying as much as on Amazon. I used to be 100% Amazon. Never touch Walmart, never touch target. I see myself buying on Costco, target, Walmart and Amazon as well, obviously, but I’ve I’m not 100% buying on Amazon as like I used to, but could be is because I’m talking about it and I know about it.

Ephraim Ausch 00:47:45  And like that’s the reason. But I find that sometimes products could be cheaper, better quality, more options. Sometimes, I don’t know, I just enjoy now diversifying my purchases when I go buy. So I don’t know if you are the same way now or like it’s across the board that people are like that, or it’s just because we’re in the game so we know what’s happening.

Josh Hadley 00:48:07  Yeah, no, I would definitely say like the same trend as what I’m seeing as well. And so the question might be for the audience like, hey, what is it that I can do? So one action item I love, Ephraim is like, you do the exact same thing I do when I buy something on Amazon. I will go look at the seller. I really wish, like the helium ten tool tells you like what, what country the sellers from. Right. So like I wish Amazon was forced to display where the the seller is on every single one of their things because I think it would change consumer behavior dramatically, but that’s only a wishful thinking.

Josh Hadley 00:48:45  So I think one thing everybody can do that’s listening to this is like, hey, go, go support like us brands for all the reasons that Ephram just mentioned. But number two, let’s talk about like it’s not going to get any better. There’s going to be a flood of overseas competitors. That’s exactly what Amazon wants. and maybe ten years down the road, maybe the downfall is Amazon as it turns into Teemu. Right. Maybe that’s what ends up like up up ending Amazon is like people just see it as like cheap crap and they start shopping more at like the targets and Walmarts that have always kind of more focused on like us, more like established good brands, right? Maybe that’s fine. That’s a thought.

Ephraim Ausch 00:49:30  But on the on the seller side as well. It’s like the other way around. Of thinking is Walmart is growing I think 40% quarter over quarter. Like they’re really growing rapidly. But most salaries you talk to, you don’t hear that growth that they have. And it’s also about diversification is it’s not going to be like Amazon not anytime soon.

Ephraim Ausch 00:49:51  But if you get grabbed 5% here, 2%, they’re 10% here 7%, they’re going to other countries as well. Canada, for example, some people do 1,012% what or 15% what they do in the US. Like if you’re looking if you’re looking at those factors, you could add more market share and more sales and more revenue and move product in different directions.

Josh Hadley 00:50:15  Yeah. No, I agree. And I think the other thing that people can do, with this, Ephraim, is like, do what the overseas brands can’t do and guess what they can’t do, or they’re really, really bad at it Telling a story, creating an actual brand. And when I say creating a brand, it doesn’t mean A+ content, doesn’t mean a brand store on Amazon. It means what is your social channels? What is your vision? What’s your mission behind your product? Where are you communicating that? Do you have a TikTok right? That is like creating awareness about your products and your brand and your mission. Whether or not you’re on TikTok shop, that doesn’t matter.

Josh Hadley 00:50:52  But like, are you out public facing and saying, hey, this is our brand. This is what sets us apart. This is why we do what we do. I think the US audience is hungry for those and people are willing to pay a premium. Why in the world do people go buy Lululemon clothes that are over 100 bucks, and you could go get the exact same product for $20? It’s because of the story that people are there selling you, right? It’s like it’s this aspirational. I want to become like them. I love their mission. I love what they stand for. I love who they are and that’s the reason why I want to go support them. So it’s it’s that that’s what the the overseas brands will never be able to do. And if you can unlock that and I think the best arbitrage to unlock that today is on TikTok shop. And being able to have a bunch of affiliates talking about your brand. And then you could spin that up onto meta, right? And again, creating more awareness, telling a brand story.

Josh Hadley 00:51:55  When you do that, the halo effect naturally leads over to Amazon. That’s how I think you survive. And you beat the overseas competition that only knows one game, which is how do I charge for charge less pricing, right? How do I lower my price? That’s the only way I know how to play the game.

Ephraim Ausch 00:52:14  And I’ve I’ve told them tonight, now that we were together, innovate. And I spoke to a couple sellers about TikTok shop and they said like two out of the 4 or 5 that I spoke to like, yeah, I don’t see it yet really being a business for me, but it all did agree on that part. Is that there sales on Amazon went up since they started dabbling with TikTok. So that’s driving some traffic to Amazon. So that’s a good thing as well. And another thing is like where people don’t realize you don’t always have to hire like a videographer and make this whole professional video keep it. Like, I love to see these IP videos. Keep it natural.

Ephraim Ausch 00:52:49  Record something with your phone. And I’ve seen it so many weird places where some videos went viral just to have that storytelling. Like I said, like that personal connection, like a regular person record a video with a product showing how they love it or how they use it, or about the brand or about the company. it does so much. And like, if you could add that little flair to your listings or to your meta ads or Facebook, I mean, TikTok ads or whatever you’re doing. it could it could definitely increase your sales.

Josh Hadley 00:53:21  Yeah. Great Recommendation. Ephraim, as we wrap up this episode, I love to leave the audience with three actionable takeaways from every episode. Here are the three actionable takeaways that I noted. You let me know if I’m missing something. Action item number one is I would make supply chain. If it’s not already, make it one of your strongest pillars in your business. Now, that does not mean that you have to be the one overseeing the supply chain aspect of your business.

Josh Hadley 00:53:50  But if you don’t have somebody that is every day overseeing your supply chain and interacting with your manufacturer and three peoples and making sure things are coming in smoothly into Amazon and AWS and FBA, etc., then that would be a key hire, because if you can have that set up properly in the back end, which is going to require forecasting, etc., it allows you to go focus on all those growth areas of the business. We talked about TikTok, we talked about meta ads, etc. you can’t do that if you’re just still flying by the seat of your pants. Having to schedule your own shipment later tonight, or else it’s too late. So that’s action item number one. Action item number two is, I would say, partner and work with consultants that are experts. So over and over again Ephram dove deep into whether it’s DDP shipments or if it’s a five way split into Amazon versus, hey, avoiding just paying the placement fee to go to one location. There’s not one silver bullet answer. That is the answer for every single seller.

Josh Hadley 00:55:02  So what that does mean is everybody’s unique, right? And you have different turnaround times with your manufacturer, different sales velocity. All of this needs to be factored in into your overall supply chain strategy. So again I would say if you haven’t yet consult with somebody like Ephraim or CBP, you know, consultants, etc. to get their knowledge and then to go implement SOPs into your business so that you operate like a well-oiled machine. I promise you, supply chain can be one of the the biggest ways that you can either go bankrupt the fastest or go out of business because you’re not generating any sales. The way you go bankrupt is that you import so many products. And this was the biggest problem of SEO. They purchased so much inventory that that’s what caused them to go bankrupt. They had 20 years worth of inventory. Okay, so guess what? That’s all. Take that lesson learned from these aggregators. The reason why they failed is because they had terrible operations. They didn’t have a good supply chain SOP process, and if they did, it would have ordered the right amount of products to begin with.

Josh Hadley 00:56:17  So my third and final action item is to, focus on focus on diversifying yourself and creating a true brand story for your brand. Right. It doesn’t mean you immediately need to go if you’re just doing 1 or $2 million on Amazon, I don’t think your next focus is like, go figure out TikTok shop. The focus should be like, operationalize your business. And as soon as you operationalize your business, then start working on the growth levers of your business, which is new products, new distribution channels and new countries. International expansion. If you do those things, that’s how your business grows. But the only way you can start dabbling into those things is if you have your foundation set underneath your feet. So it all comes back to having that sure foundation. Ephraim, those are my three action items. Anything you feel like I missed here?

Ephraim Ausch 00:57:09  no, I think you hit it. Brilliant. you put it down very clearly. and it’s not an overwhelming experience. It’s not an experience that you’re going to have overnight where like, you’re going to figure it out tomorrow and don’t freak out like, like, oh, I’m doing something wrong.

Ephraim Ausch 00:57:26  It’s like, collect the data, weigh the options, and you make a decision like, it’s not like if you figure it out in one day, you’re going to change your business. Like a lot of sellers are struggling currently. We’re all going through it on the service provider side as well, especially on the logistics side. Like people are importing less, people are selling less. So it’s just having patience and really looking at the data and making a decision. What’s the right thing for your business?

Josh Hadley 00:57:51  Awesome. Well said. All right Ephram, final three questions. Number one, what’s been the most influential book that you’ve read and why?

Ephraim Ausch 00:57:59  the most influential book for me was a couple of years ago. I read Traction by Gino Wickman. I don’t know if you ever read that book.

Josh Hadley 00:58:07  Yeah, it’s a great book.

Ephraim Ausch 00:58:08  It gave me a lot of clarity who I am. Like, I’m more of a visionary. Other people that are implementers. Having the people in the right seats was a big factor for me to learn in our business, like making quicker decisions if they’re the right person, the right seat, or avoiding these mistakes sometimes when hiring.

Ephraim Ausch 00:58:28  So that helped me out a lot of business where where I was frustrated with myself on certain things. Then I realized like, it’s not my personality, like this is who you are. Maybe hired the person that could take care of those things under you or with you and execute on certain things. So that was a big that was influential to me. I like the model. and he has very interesting books. I didn’t I I’m not a big book reader. to be honest, I fall asleep two minutes into reading a book. but I listened to audiobooks, podcasts, things like that, where I gained, knowledge as leadership. Like, I’m part of Vista. I don’t know if you’ve heard of Vista Group. It’s a it’s a group for leaders. 15 random companies come once a month, sit in one room and we just snowball ideas to each other. Different perspectives, different industries. Very cool. So I would have, I would have. I would recommend people to look into something like that.

Ephraim Ausch 00:59:23  If you feel like you need a mentor or somebody that could help you think, sometimes these type of groups are amazing.

Josh Hadley 00:59:30  Awesome. Love that book and love the mastermind group recommendation as well. From next question. What is your favorite AI tool that you’ve been using and how have you been using it?

Ephraim Ausch 00:59:42  So me, myself too. It’s a ChatGPT. Obviously the page version helps me out a lot with, day to day sometimes. but lately somebody introduced me to perplexity, on WhatsApp. So Im WhatsApp messaging something and I want to get like a nicer message or something. I could just WhatsApp perplexity and they answer me back right away with an answer or, elaborate on something or clarify something or writing. So I love that part that I don’t have to leave my app. I could be in the same app and get something and write it. So it’s my latest thing that I enjoy doing. I know a lot of people use it as a search engine and other things, but I love it on WhatsApp.

Josh Hadley 01:00:20  So awesome. That’s new for me. I love that idea. All right. Third and final question who is somebody that you admire or respect the most in the e-commerce space that other people should be following, and why?

Ephraim Ausch 01:00:32  There’s a couple of people that really, try to help the industry. I believe so. You have a Kevin King, for example, all about putting out as much content and hacks and helping sellers. So I believe he’s influential. You, Josh, you’re getting more and more popular on that side. I’m giving out a lot of content, speaking a lot of events, helping people. I know you have your own business, but obviously you have no gain out of speaking at an event for your own brand, but you’re just there genuinely to help people. So that’s that’s a nice thing to do. And I believe, God appreciates that when one person helps another person. So there’s a lot of success when you usually do that and see with that. there is I forgot her name.

Ephraim Ausch 01:01:21  she’s the AI. She spoke at, Kevin’s event. what’s her name?

Josh Hadley 01:01:26  Joe Lambert. Yeah.

Ephraim Ausch 01:01:28  She, very humble human being here to help people put out content. There’s a couple of people that I like. I enjoy watching or listening to their speech. but there’s so many out there. who else is interesting? Dude wipes. The CEO. Dude wipes. I met him in person. Actually spoke to him. Super cool, down to earth personality, but likes to speak and help people grow their businesses. So there’s many out there, just like a lot of them come to mind. But I’m just saying, like, if I if I pinpoint it to one, I don’t have like a single person that like, this is the guy. Like, I’m not like that. I like, I like salad, I like to hear a bunch of different nuggets, different ways. different, and then put it all together and then appreciate it that way.

Josh Hadley 01:02:11  I love it. Everybody’s got a unique perspective, that’s for sure.

Josh Hadley 01:02:16  Ephraim, if people want to reach out to you, they want to learn more about tactical logistics. how can they do so?

Ephraim Ausch 01:02:23  they can find me on LinkedIn. connect with me on LinkedIn. They could email me, after I’m a tactical logistics with chess.com. my phone number, I give it out. I also have a link of meetings thing where they could book directly meeting on my calendar when I’m available at your convenience. So many ways I would get to me.

Josh Hadley 01:02:43  Awesome. Well, I highly recommend Ephraim Knows his stuff. I highly recommend you reach out to him. Ephraim, thanks for your time today.

Ephraim Ausch 01:02:50  Thank you.

MC 01:02:51  Josh. Thank you for listening. Visit Ecomm breakthrough com for more information. If you’ve enjoyed today’s episode, the best way you can show your appreciation is by clicking the subscribe button and quickly leaving a review. See you again next time!