Kevin King Reveals the Future of E-Commerce, AI, and TikTok Shop

Home » Podcasts » Kevin King Reveals the Future of E-Commerce, AI, and TikTok Shop

Kevin King Reveals the Future of E-Commerce, AI, and TikTok Shop

Today’s guest is someone our audience already knows and respects — and I’m excited to have him back on the show. Kevin King is not just a veteran Amazon seller… he’s one of the most connected and influential figures in the entire Amazon ecosystem. He’s been selling online for decades, has built and exited multiple brands, and continues to operate in the trenches — not from theory, but from real-world execution. When Kevin speaks, it’s not just his own experience — it’s insights gathered from the top 1% of sellers globally. So if you’re a 7-figure or 8 figure seller looking to break into the next level, you’re about to hear from someone who has a front-row seat to what the best in the world are actually doing right now.


Highlight Bullets
> Here’s a glimpse of what you would learn….
  • Current state and future of e-commerce for seven-figure sellers
  • Impact of AI on e-commerce operations and marketing
  • Decline of traditional private label Amazon business model
  • Rise of social commerce platforms, particularly TikTok Shop
  • Importance of building authentic brands and customer relationships
  • Networking opportunities at events like Market Masters
  • Challenges sellers face, including confusion and fear about the future
  • Necessity of adapting to new technologies and automation tools
  • Strategies for effective sourcing and increasing profit margins
  • The significance of prioritizing efforts and focusing on specific channels for growth

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews veteran Amazon seller Kevin King about the future of e-commerce for established seven-figure sellers. They discuss the growing impact of AI, the decline of traditional private label models, and the rise of social commerce platforms like TikTok. Kevin emphasizes the importance of building real brands, leveraging automation, and focusing on human relationships with creators. The episode also highlights actionable strategies for scaling, the value of strong systems, and Kevin’s upcoming Market Masters event for networking and learning.

Here are the 3 action items that Josh identified from this episode:

1. Focus on What Matters Most

Don’t chase every new tool, channel, or strategy. Pick the highest-priority opportunity, focus your resources on it, and scale it before moving to the next.
2. Build and Document Systems
Growth requires clear systems and processes. Whether tasks are done by humans or AI, success depends on how well you document and structure the workflow.
3. Hire Smart People to Run the Systems
AI alone won’t build a $100M brand. You need talented leaders who can design, manage, and improve systems while using AI as a tool to enhance results.

Resources mentioned in this episode:
Special Mention(s):
Related Episode(s):
Episode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area
Kevin King 00:00:00  And there is no it’s not like ranking in Google in the old way of backlinks where you rank. And basically you can if you type in podcast microphones and you’re in Dallas, you can see pretty much the same results as I see down here in Austin with AI, my past search history and your past search history changes that completely. So no, there is no ranking in AI. It’s being the answer for what questions people asking to be in the authority.
MC 00:00:22  Welcome to the E-com Breakthrough podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.
Josh Hadley 00:00:36  Do you want to know what’s working right now in e-commerce as things continue to shift on Amazon? On to TikTok shop and now again to e-commerce coming down the pipeline, you’re going to be talking with one of the most well renowned persons in e-commerce today, and he’s going to be sharing his insights in terms of what is actually working.
Josh Hadley 00:00:53  Welcome to the Ecom Breakthrough Podcast. I’m your host, Josh Hadley. I scaled my own brand from 0 to 8 figures in sales, and now my mission is to take it to over nine figures on my journey to. Nine figures. I bring you the unfiltered conversations with the smartest minds in e-commerce. Past guests include Ezra Firestone, Stephen Pope from My Amazon Guy, and Michael E Gerber, author of the E myth. Today’s guest is someone our audience already knows and respects, and I’m excited to have him back on the show. Kevin King is not just the veteran Amazon seller. He’s one of the most connected and influential figures in the entire e-commerce space. He’s been selling online for decades and has built and exited multiple brands and continues to operate in the trenches not from theory, but from real world execution. When Kevin speaks, it’s not just his own experiences, it’s the insights that he has gathered from the top 1% of sellers globally. So if you’re a 7 or 8 figure seller looking to break into the next level, you’re about to hear from someone who has a front row seat to what the best marketers in the world are doing right now.
Josh Hadley 00:01:53  With that introduction. Welcome back to the show, Kevin.
Kevin King 00:01:55  Hey, glad to be here. Josh. Good to see you again, man.
Josh Hadley 00:01:57  Kevin, as we begin this episode, you’ve got a wicked, brilliant event coming up. Why don’t you describe market masters, market mastery, AI coming up. What is it?
Kevin King 00:02:07  Yeah, yeah, I know I got all these different names. It’s market masters. That’s the event that you always come to. That’s down in Austin. Next one’s in. When is it? August. August 20th to 24th. But before that in April in Nashville, Tennessee. We’re doing Ecom Mastery AI featuring BS. And that’s my. You’ve been to a lot of the events you’ve spoken. You’ve won a few prizes here and there at them almost every time I think not here and there, but almost every time your wife are taking home some sort of some sort of cash or medal or something. But I’m changing it up a little bit because we’ve always done exotic locations like Hawaii and Iceland and Puerto Rico, and we did Austin for a while and it was high ticket.
Kevin King 00:02:41  But the market has changed, and so I’ve the highest ticket is now 3000 to 6000, and there’s tickets as low as 500 bucks. And so my contract with helium ten used to limit me to how many people I could have an event. At first it was 50. And then when they renewed it, it was 100 and most recently 150. My contract with helium ten ended into November of last year, so now I’m a free man so I can do it a different way. And they did that. So because they do they were planning on doing a whole bunch of their events. They didn’t want me competing against them. So why is wise move. But so this year we got about 500 people 500 sellers coming. We’ve got about 100 creators coming for one of the top most elite ecom sellers speakers. And the out there, I mean, it’s a it’s a all star lineup of speakers. We got two different stages. So one stage for a little bit more basic and beginner, another stage for the more advanced people.
Kevin King 00:03:29  We have an event where creators are meeting sellers where they we have over 100 creators, some of these with millions of dollars of TikTok GMV coming in looking for products and partnerships to make with brands. So the brands will be able to bring samples and like meet these creators. We got a dream 100 rooftop party. One night, we got a marketing misfits party. We got the welcome party is going to have robots and and cowboys and all kinds of stuff. The exhibit hall is set up like an Asian night market, so we’re actually designing every one of the booths. And whether it’s helium ten or Titan or whoever it may be. we’re we’re designing their boots, so it’s all uniform. And when you walk through, one of them’s going to be like a robot repair shop. One’s going to be like a gas station in space, and it’s all kind of cool. So it’s a total. Not only is it amazing content and amazing network, it’s going to be an amazing experience. And the FOMO is going to be real for those that aren’t there.
Josh Hadley 00:04:16  Well, I know I’m going to be there. My wife’s going to be there. I know.
Kevin King 00:04:19  I’m.
Josh Hadley 00:04:19  Speaking way excited about it. We’re both speaking, but even if I weren’t speaking, I would be there again. Some of the stuff that I’ve learned at your events has been some of the the most brilliant stuff working out there in the e-commerce space.
Kevin King 00:04:31  So something like.
Josh Hadley 00:04:32  It’s like.
Kevin King 00:04:33  You’re are you you’re I know your wife has to get back. You’re staying for the fun day, right?
Josh Hadley 00:04:37  I’m not staying for the fun day Monday.
Kevin King 00:04:40  Yeah, we’re doing a mastermind, an open mastermind, that morning before we go out and have some fun. And we’re going to be sharing stuff like what I shared with you right before we started here. that kind of stuff, just off the cuff, kind of cool stuff with each other. So you’re going to miss that, man.
Josh Hadley 00:04:52  I know you got too many fun things and many wicked smart things. And I’ve got four kids.
Kevin King 00:04:57  Yeah, you.
Josh Hadley 00:04:58  Got.
Kevin King 00:04:58  Four kids. I know, I know. You got. You got other. Other responsibilities are more important.
Josh Hadley 00:05:02  But no, it’s all good, but definitely highly recommend people go check it out. So the website is Ecom Mastery. You also have a new one to right Ecom Mastery II.
Kevin King 00:05:12  Right now you can go to either one if you want to get the go, get all the full details and like that’s at Ecom Mastery AI. If you want to just like okay, I’m in, but don’t confuse me and don’t tell me all the little details. ecom mastery AI. Com.
Josh Hadley 00:05:25  All right, Kevin, today we’re going to be diving into like, what in the world is actually going on? And I feel like out of all the people out there in the e-commerce space, you’re one guy that has their finger on the pulse really well. You’ve got one of the largest newsletters for ecommerce sellers. And so you know what? People are clicking on what people are reading, what they’re engaging with.
Josh Hadley 00:05:45  So my question to you right now is, Kevin, what do you see people thinking about interested in right now in the e-commerce space.
Kevin King 00:05:53  I see fear and confusion mostly. I mean, there’s a lot of people who are wondering what’s going to happen to my business with everything that’s going on, whether it’s political climate, whether it’s global things from wars to tariffs to you name it to AI, how is AI going to affect what I’m doing? And I’m seeing some of the some sellers are embracing it and they’re diving deep in and they’re good. And a lot of sellers are just kind of like, I’m scared. I don’t know if I’m going to lose all this. And the lower end, you know, for a period there, you had Amazon.com and you had all these guys pumping out all kinds of stuff. You had all the Lamborghini sales guys on YouTube, and a lot of that has gone away. Amazing is still around. And they still they focus on the beginners and they’re doing fine. They’ll be in Nashville, but that is a much tougher climb now for the new person coming in to Used to Be, you could just pretty much use a tool like helium ten, figure out something that’s working, go to Alibaba, get it, put your name on it and sell it and have a chance to make some money.
Kevin King 00:06:44  Those days are done with the amount of competition and the amount of complexity it takes now to sell. You’ve got to create a real brand, and that’s difficult for a lot of people. They don’t come from knowing how to do that. And and you got to wear a lot of hats in the beginning because most of them don’t have a lot of money and a lot of balls get dropped and they’re impatient, and it takes time to build a brand, and they’re not willing to spend to spend that money. And so that’s difficult because, you know, they’re $10,000 life savings. They want to quit their job. And and they’re hoping to get this up in 3 or 6 months and quit their job. And it just doesn’t work that way. And the people at the higher end are doing well. I’ll know more. We just did a big, huge survey. I did this with the guys over at Titan to get some data on the state of how people were actually feeling, but based on the newsletter the newsletter goes out to, I have 80,000 people on the newsletter.
Kevin King 00:07:28  I don’t send all 80,000 every issue because I, I keep it pretty clean. And so you have to be engaged. If you don’t if you’re not engaged, I take you off. I don’t take you off the marketing list, but I take you off the the newsletter list to keep that very high open rates of high deliverability. But in there, people, there’s a lot of people that are confused on where they should be, their Amazon sellers, and they’re like, do I need to go to Shopify? Should I go to Walmart? Should I go international? What’s the. What I hear about ChatGPT is now you can buy within ChatGPT. What do I need to do? And there’s just a lot. And people are like, you know what, I got information overload. I’m just going to keep doing what I’m doing. I’m just going to stick the course. And for a lot of them, that’s going to be a mistake. They’re going to they’re going to slowly, slowly or quickly in some cases fade away.
Kevin King 00:08:10  And with where the people that are going to have the advantage are the people that are playing the game. I mean, just look at open Claw. There’s Andrew Erickson has been doing a call the last couple of weeks where people playing with Open Claw, and he’s for e-commerce sellers. You hear about all the geeks playing with this and automating all this stuff and geeking out. But how does that apply to ecommerce sellers? So he’s hosted a call through the billion dollar sellers WhatsApp group just for free. And there’s I’ve I’ve not played with it. I installed it, but I haven’t had time to go play with it. I understand it, but someone like Rob green, I think you met Rob and they won the Market Masters and that he’s deep in it and he’s like, dude, we just fired 28 days. I just set this whole and he’s like explaining what he’s doing. It’s like, damn dude, you’re like on it. Yeah. He’s like, he’s 20 Vas we don’t need anymore this researcher.
Kevin King 00:08:50  We don’t need anymore. This one. And he’s just naming and he’s showing how he’s doing it. And we’re like the people that are playing that game and he’s in it technically. So most people aren’t technical, but it’s going to get to where it’s like an iPhone, you know, and you can just plug and play. but it’s not there yet. But he’s way ahead and he’s got that increases his margin, increases his efficiency, increases everything. And so, I mean, you just look at what I showed you before we came on today on how to Research podcast. You could do that for products, too, you know. And and what I did was taking a VA a week maybe to do that, and we didn’t. I did in ten minutes with complete it’s ready to go. That’s the advantage. And that’s where it’s the backside. Because I’ve always said the money is made in the sourcing, not in the selling. The selling is not going away. People are still going to need to buy stuff.
Kevin King 00:09:34  And so how can you increase your margins and compete when other people are coming in. And that’s that’s where the game is completely changing and it’s going to quickly change in the next few years, I think.
Josh Hadley 00:09:44  Yeah, no, I totally agree with you. I think that the challenge that most sellers have. It’s you hit the nail on the head where it’s unlimited opportunities but limited resources, right? And it’s being able to prioritize, which essentially is what business strategy really is. It’s unlimited opportunities you could do. You could sell on any channel you want, but with your limited time and resources, which one should you actually focus on? And theoretically, you should always be focused on the one that will provide outsized returns for you. So, Kevin, I guess my question is then, so what are if if you’re saying that the legacy, hey, go buy a private label product and sell it on Amazon if that’s a dying business model, which I totally agree with, then what’s the next up and coming business model? That’s going to be an arbitrage opportunity for these sellers to maybe gravitate towards.
Kevin King 00:10:35  I don’t know if it’s arbitrage. The biggest arbitrage right now is in social media. So that’s the biggest arbitrage where if you can if you can do social media, right, you can do it without having to put a lot of money up front. I mean, you do this. You’ve built an army of affiliates and stuff, and you’ve got some resources and some ways that you’ve done that by getting if you can get if you either you as the company or you can hire work with people. And there’s some challenges in this. I’m not saying that it’s easy, but arbitrating other people’s time and other people’s other people’s audiences is huge. And so social commerce is I mean, Tick Tock Shop is depends on the report, but somewhere around it, because they’re not public, around $20 billion in sales this year or this last year, this year expected to go up 3035. You see some different numbers around that, but somewhere around there, you know, that’s a that’s a Prime Day weekend for Amazon, Cyber Monday, Black Friday, Cyber Monday weekend.
Kevin King 00:11:21  So it’s still small compared to Amazon’s 800,000,800 billion GMV. 800 billion is not what Amazon takes in. But when you count what the third party seller sell Amazon’s party, that’s like 400 or something. But it’s still it’s a fraction of what Amazon takes in on the product side of things. So and then you look at Walmart Walmart’s like 100 and something billion. But a lot of that is not e-commerce. That’s that’s people that would they’re buying what they go pick up in the store or something. It’s not really the same type of thing. It’s not third party stuff. It’s in store stuff. So the social media side is small right now, but it’s huge. I mean, you know, TikTok and influencer marketing can be huge. That’s where the next leverage is, I believe is is in that. And combining that you need to be on Amazon doesn’t mean you need to not sell on Amazon. Amazon’s shopping cart, a choice for a lot of freaking people. And you need to be there because that’s where a lot of I’m going to go.
Kevin King 00:12:08  But you also need to. But you lose a lot of control on Amazon. The downside is, yeah, you have all the eyeballs and the trust, but you have no. It’s very difficult to build your own lists. I mean, you can do product inserts and stuff. It’s difficult to actually build a list and to control the way your product is present. AI, you know, so you need to be on Shopify. So in Shopify you can actually or WooCommerce or whatever it is, and you need to have your own website that’s like a blog or something that you can fully control all the schema, all the stuff, all the content that’s just pumped in there. Or you could use Shopify, but Shopify, you have to go under their rules, but they’re much better. And then you got to take a look at like, how do I optimize for what’s coming with genetic. Whether it’s a genetic or if it’s just people going to ChatGPT and doing all the product research there. And how do you get to be recommended as one of the three products, and how is that game play? And Amazon’s not playing that game right now, even though they just invested $50 billion in OpenAI.
Kevin King 00:12:57  They may change their tune. But so how do you play that. And that’s a more of a long term game. But that’s more of being prepared for a year or two from now than it is making money now. So a lot of people aren’t willing to make the investments. And I call it Ayo answer optimization. Some people call it Geo. It just depends on your preference there. There’s no set, but it’s basically trying to be the answer in AI and and there is no it’s not like ranking in Google in the old way of backlinks where you rank. And basically you can if you type in podcast microphones and you’re in Dallas, you can see pretty much the same results as I see down here in Austin with AI, my past search history and your past search history changes that completely. So no, there is no ranking in AI. It’s being the answer for what questions people asking to be in the authority. And you have to become an authority by having reviews out there by having people talking about you and Reddit, by being on social media, by being a real brand.
Kevin King 00:13:47  So right now it’s becoming a real brand and not just a seller. That’s a huge shift for a lot of people that have. They’re trying to sell an E-com and it’s a it’s a much bigger play. It’s not a get rich quick thing. Like that’s what brought a lot of people in. I mean, Amazon.com sold $150 million worth of courses in like three years for 3 or 4 years. But it was off of, hey, look how easy it is to get, you know, make a bunch of money. And a lot of people did, and they exited it for a lot of money. But those days are over.
Josh Hadley 00:14:13  Yeah. No, I totally agree. Here’s the good news. So what you said is like, yeah, there’s still a lot of confusion out there of like, well, what does it mean for me to actually build a real brand? And, you know, a lot of people would say, oh, well, I have my brand store on Amazon and my brand is trademark.
Josh Hadley 00:14:29  So I have a brand, I’d say, no, you’re you’re way far away.
Kevin King 00:14:32  And you have a name, you.
Josh Hadley 00:14:33  Have a name, name. But that’s about it. So here’s the kind of the recommendations, because, Kevin, I’ve got a lot of people that have asked me the same thing, like, where should I spend my time? Because I’m hearing about AEW optimization. I hear about integrating with chat. I hear about TikTok shop is the, you know, the hot girl at the dance right now. I also know I need to have my own Shopify so I can, you know, own my own customers and their email and email list. Those are all great things. But here’s the way I would like systematically help sellers like understand these are the steps I would take first and foremost. So number one, most people listening to this, they probably got started on Amazon and they already have a seven figure brand on Amazon. That’s great. The good news is Amazon is the the shopping platform of choice for 75% of Americans, which is fantastic.
Josh Hadley 00:15:23  So I theoretically it’s like you are on all the store shelves of target, but you’re on that the world’s biggest like shopping mall. And that’s great. And you understand it. That’s a massive advantage compared to maybe some of the legacy brands that were just like brick and mortar wholesale that don’t understand Amazon, so take that for what it’s worth. Like Amazon is a very, very valuable skill set. But here’s where I think people are going wrong, Kevin. And this will be really interesting with how AI works into this and Open Claw. But the challenge is too many sellers are still stuck working inside their business. They’re still the person that has to create all the shipping labels. They’re still the person forecasting their inventory and making the calls. They’re still like working in the weeds of the business, and not necessarily on the actual business, which comes down to either a hiring people or getting very technical and having agents, AI agents working for you. But even at that, you’ve got to get really good at creating SOPs so that the agents actually perform what you want them to do, and they don’t blow up your business on the reverse side.
Josh Hadley 00:16:23  But first and foremost, you’ve got to systematize Amazon and what you already have working. Once you’ve done that, then you can graduate to the next phase, which is go take a look at O or go take a look at Shopify, or go take a look at TikTok shop. And really, you just need to look at all of your options and say, which of these do I think can produce the highest return in the shortest amount of time? And you touched on this, and I do believe as it stands today, social commerce is, I think, the biggest arbitrage opportunity of this decade. And eventually I’m sure the next decade will be all about AI. But for the time being, it is leveraging like brand awareness and working with these creators. And here’s the arbitrage I see on TikTok shop. All I have to do is send people a free sample. That’s great. That’s easy. I can do that. But there’s only I think it was the stats. I read like 3000 creators that have over 100 K and GMV on a consistent basis every month.
Josh Hadley 00:17:19  So it’s like, all right, you only have 3000 creators. Every single brand wants to be working with those 3000 creators only. So guess what? The rates of those 3000 creators, because they’re in so much demand is going to get higher. So what I see happening over the next year or two is like a lot of these experienced creators are going to be like, yeah, sample doesn’t cut it. Like now it’s like the old influencer marketing. It’s like, I’m already proven. So you can pay me a thousand bucks just to make one post for you, then I’ll talk about you. So right now, thousand.
Kevin King 00:17:48  Bucks plus plus an affiliate.
Josh Hadley 00:17:50  Commission. Yeah. So today the arbitrage is like get them while they’re cheap and build your affiliate list before they become too expensive.
Kevin King 00:17:58  And don’t treat the other ones. Treat them like they’re part of your team. Don’t treat them like they’re just some person out there. I mean, I know like Tiffany, she’s speaking in Nashville. She does 21 million on TikTok and zero on Amazon, and she knows she needs to be on Amazon, but zero on Amazon selling pants.
Kevin King 00:18:12  But she brings in her top affiliates or creators to Houston, where she’s based at least once a year, sometimes twice. And they just go do fun stuff together. She flies them in, puts them in a hotel, they go and they shoot some content, and they go and have a nice dinner and go to one of the amusement parks or club or whatever they do, just to create that little family, a little bonding, that little thing, and that goes a long way. So a lot of people don’t just look at them as indispensable tools, but treat them as part of your team. Yeah that’s huge. But yeah, I agree with you that social social is huge and it’s TikTok gets a lot of it. But it’s also it’s I mean Amazon Lives live shopping. It’s not in the US. It’s in China. It’s ridiculous. in the US it hasn’t caught on yet. UBC’s about to declare bankruptcy because and they pivoted to try to go in a TikTok shop and they’re still they’re only doing like 5 or 6 million a month or something like that.
Kevin King 00:18:59  They’re having a hard time getting that to work. So in the US, live shopping hasn’t taken off yet. Will it ever? I don’t know, but in China they don’t buy anything unless someone they’ve seen it with a person they don’t. It’s much more difficult to sell off a plane website than it is with a person. But there you have it. So you have Amazon Live, you have Instagram, you have all these other channels. And now with AI you can test, you know, like like what you said is systemize it and know what you’re going to do. And then how can AI apply to that to actually teach the AI how to do it one time, and then it does it over and over and over? You know, I saw people with Open Claw. One of the guys has like eight Mac minis sitting on his desk. Because each Mac mini is an open claw and he has each. Mini has a name. This is Sarah. This is John. This is Bill. Bill is in charge of finance.
Kevin King 00:19:41  Sarah is in charge of marketing. Bob is in charge of product research. And each one of those is a very specific task. And they’re talking to each other. That’s that open, open claw. When it came out and now was it was clawed back when it came out. But when it first came out, that’s a radical shift. That’s we’re just at the beginning. But that’s a radical shift. That’s why OpenAI and Claude both came after, like Claude actually told him, using her name. Then they tried to hire him, and then OpenAI hired him and brought him on for millions of dollars because they’re like, this is where it’s going, and we need to be on that. And this guy is just he’s like the Steve Jobs or something of our time. It’s like sees it differently and it’s changed everything. It’s just going to get better. So that’s from an operational point. It’s just like the old people always come to me and say, Kevin, what’s a good PPC agency? I’m like, I don’t know, I’ve used these three, but that doesn’t mean they’re any good.
Kevin King 00:20:27  I it’s the person I got when I, when I hired clear ads back during Covid, he signed me his top agent because it’s me. He You don’t want to screw it up. And then he and George, the owner, got on every call. That’s the exception. That’s not the rule. They’re trying to make sure that, you know, there’s no way I could badmouth them, say they suck or something. So they’re trying to do everything they can. But usually at most PPC agencies, there might be 1520 Vas. It’s the person you get assigned to your account. It’s going to determine whether you succeed or how well you do. What if the top, top person at every PPC agent could be your your Mac mini? You know you’re Sarah and then just crushing it all the time, never having to rest, never having to sleep unless the power goes out. And that’s that’s where it’s going to get to. And to be efficient and, and have be able to work at the margins.
Kevin King 00:21:07  You’re going to need to work at an econ and econ. It’s growing. I mean, it’s not like, okay, it was a fad. No it’s not. I mean, look at Amazon’s growing every year. Their sales are growing. Every year Walmart is growing. It’s all growing in the US and and and beyond the US it’s growing too. There’s nowhere in the world that I know of that sales are going. We’re on a downward curve. It’s slowing. It’s not growing as fast year over year, but still growing. I mean, look at Amazon. When you and I started like ten years ago or something, I think Amazon’s total revenue was something like 160 billion. Something around there around 2150 billion. Now it’s 800 billion and growing every year. It’s not going away. It’s only going to get bigger. And it’s the people that know how to operate efficiently and effectively and market efficiently and effectively are going to be the winners. Instead of using these tools to cut costs and to be fast to market, being the first guy to, you know, someone comes out with an, I don’t know, a new whatever it is on the World Cup that’s happening this summer.
Kevin King 00:21:59  There’s some sort of new, new gadget that everybody’s wearing on their hand, I don’t know, for some sort of sweat protection. And the first person that can reverse engineer that and put out their own brand quickly could jump on that trend. And that’s what you can do with AI. You can reverse engineer and you can find out the holes and the opportunities. I mean, with with my new website for Ecom Mastery, one of the things we did is we used a tool called Copy Coder. So it’s a $10,000 a year tool. And it actually, as I see Josh is taking notes right now, it’s Genesis copy coders. They’ll be you may be stopping by Nashville, but they have a badass tool. I can go into Claude and Claude. Opus 4.6 is actually really good, but those are general purpose tools. If you go into a very highly trained AI tool that’s trained on the last 100 years of copywriting and all the the hooks and all the pain points and all this kind of stuff, that’s what they’ve done.
Kevin King 00:22:46  It’s incredible. So I can go in there and create an avatar so I can go in there and give it a couple of pain points, a couple of links to the site, and it will go out and it’ll find all the pain points and create like fictional characters. This is Suzy. This is actually those fictional stories. This is so you can get into the mind and empathy of the customer. And then when you take that, then you then you go and you create what’s called copy blocks. And these are the actual pain points you need to address. And I did it for one of my enlisted like 250. You can’t do all 250, but you pick the ones that are most important. And then you do your marketing, whether it’s your your ads, whether it’s your emails, whether it’s your videos around those pain points and you watch the sales skyrocket. Now, how do you know if I’ve got 250 of them? How am I going to know if which ones work? I have my gut feeling maybe on my experience, or maybe I’m right, maybe I’m not.
Kevin King 00:23:28  But if I can take all 250 of those create UGC content with AI, not with humans with AI and test all 250 on run $10 $20 whatever on Facebook spend. You know, that’s that’s like a thousand bucks. And the AI can knock this stuff out with different angles and different hooks. See which 10 or 15 work or maybe less that work the best. And then I can go out and get real humans to do it. So it’s more authentic and more real. And you could and I can do that in a, in a, in a week and know exactly what to do and how to push my product. Those are the people that are going to win. That’s who. That’s who’s, that’s who’s going to win is the ones that know how to do it. I see now it’s a clash. Marketing is becoming more, even more important than just having a good margin at the marketing and how how your product makes people feel and what problems it solves. And you can do that crazily good with with AI.
Kevin King 00:24:14  And the people that can do that can move quick and can expand their product line quick and grow their scale quick as long as you can systemize it, which you can. And then there’s email marketing. I mean, everybody’s email said, you know, I remember when I started my newsletter three years ago, I was still married and my, my ex-wife. Now, why are you doing email? Nobody reads emails. Everybody’s on on Facebook and social media. I was like, no. Email is still the the glue that that the the little river that goes through everything. And so I started the newsletter. The newsletter is going to make me close to a million bucks this year in profit. And that’s, you know, not every newsletter does that. But I’ve monetized it and done it in a certain way that has allowed me to do that and then email. We’re doing that with Dragon Fish for clients now, where we’re doing the same thing, where we take it, we go in and do an avatar and we create, we create that and we can take their list.
Kevin King 00:24:58  So a lot of these Amazon sellers, we’re starting there, they don’t have a big list. I don’t have no list. But some of them have. They’ve been doing product inserts or maybe have a Shopify site and they got a couple thousand names. We can take those, model them, give them an avatar and help them double their sales or triple their sales to those people just by doing email sequences and writing them the right way. Not hey, we got 20% sale on for for Easter. Come check it. Check it out. No, but actually hitting their pain points and doing the right way. And then we’re doing intent based marketing. Where in the United States there is no such thing as privacy? It doesn’t exist. So in the United States, there’s co-ops. There’s a big one that has about 270 participants. T-Mobile, Amex, you name it. And they contribute data anonymously. So me and you both have a big, long, anonymous string of characters. That’s that’s me and you.
Kevin King 00:25:41  You’re not supposed to know who that is. But when you combine all this anonymous stuff together and other databases of past actions, it knows that Josh clicked on a link on this side. This ad was served on his computer. You can triangulate and you can figure out who these people are, and then you reverse match that to other databases of their email addresses and their names. And you you can even know the last three charges on their Amex card. So with that, you can take AI and really high fine tune. Who is your target audience? For my events, I got a list of people who have been to Seller Central, Amazon Seller Central. They’ve logged in the last three days to Amazon seller Central. Anonymous lists 450,000 people. Out of that, 270,000 had full identifying records. And then I cleaned the list in about 170,000. Then I feel confident that I could send an email to I can’t just blast an email out through my system? I didn’t go to spam, so you have to do a cold email way, and there’s techniques there and strategies you get.
Kevin King 00:26:33  I got hundreds of domains that have to be emailed and stuff, but it’s it’s effective. Unfortunately, I didn’t get the data in time to actually ramp it all the way up to what I need to do, because I got to do it in pieces. But it’s working, and I create custom audiences out of that. But we can do that for email, too. So that’s a way where you can not only nurture your current list, you can find new leads and bring them into your ecosystem depending on what you’re selling. And we’ll get it to the point where we’re not doing this right now. But this is in the in the roadmap is with AI will come in and augment that. So if I know, Josh, you were losing your hair and I know that on your social media, on Facebook, because I scrape your Facebook that you recently took a trip to Italy and that and that you have two dogs, I could write an email to you that says, let’s say you’re worried about losing your hair and you’re looking for some shampoo to stop it from losing.
Kevin King 00:27:18  I can write an email to you that says, hey, Josh, have you ever been on an airplane? And you’re sitting there, sitting there and it starts with a story. If it’s starting stories, is a good way to start. When you’re sitting on an airplane, I know you’re on an airplane recently because I scraped with apathy. I scraped your email on your Facebook. Sitting on an airplane, you looked at the empty seat next to you before someone sat down and there was some hair in the seat. And you’re like, you’re looking at it. You’re like. You’re thinking to yourself, that’s not my dog’s hair, because I know you have hair. You have a dog, and you touch your head and you look at your hand and there’s a little, little, little bit of grit there. You’re like, oh my God, that’s actually my hair. I’m losing my hair. How embarrassing. And you’re about to take this trip to Europe. I know you went to Italy. I’m not gonna say alien freak you out.
Kevin King 00:27:53  You’re about to take this trip to Europe or whatever you should have brought up. If you had the three ounce bottle of X, Y, and Z shampoo, you know you could have been applying. Whatever. You get my drift? Here. I can customize it to every single. Email is unique. It’s like bypasses all the spam filters, and it goes right into your heart and right into your pain points and your needs. And that’s where we’ll get to. So the people that are moving in that direction of using the technology, not not to spook people, but to actually gain an advantage or to win.
Josh Hadley 00:28:20  Yeah. No, I completely agree with you, Kevin. Here’s the here’s the thing that came up in my mind when you were talking about Open Claw and, you know, even open AI just made that guy a job offer to come join them at OpenAI. Here’s what I think is going to be really fascinating. We’ve the headlines are all exciting and clickbait worthy that says, hey, who’s going to build the first $100 million business with just one person, a whole bunch of AI bots, right? Like, will that happen? I’m sure it will.
Josh Hadley 00:28:48  Somebody’s going to figure it out. They’re going to find like a super niche product. They’re going to crush it. It’s super trendy. Whatever it is, that’s a great opportunity. But for longevity, one of the things I think will never go away is human capital truly is the biggest and probably like the biggest arbitrage opportunity that exists today and will exist for eternity because there are certain traits, skills, talents that we all have and others have the other traits, skills and talents that we need. And I feel like that’s part of the design of us. We have to go figure out who we can go work with. That’s why society is designed that way.
Kevin King 00:29:23  I think the lower end in the middle level is going to. Is going to have a problem the higher end, the people that are creative. The people that can think outside the box, the human side. I mean, a machine can only do algorithms and algorithmic stuff. They can’t think, at least not right now. I can’t actually think.
Kevin King 00:29:39  I can sit here and you say something, and then someone says something to me later today and I go, I could put those two things together and go, wait, what if I do this and do that? And I combine this? And so it’s how to use the tools more than it is. The tool is going to or the tool is going to use us. And so that’s where a lot of people I think gets scared of it. And, and there may be some issues that come, you know, some things that go awry. But the human side of it, humans are still going to want that human connection you look at now, you can tell a lot of times when ChatGPT something wrote it because it puts em dashes. Now you can tell right this without dashes and it says, okay, and there’s like 60 words. You can always tell. It always uses these like words. You can say, okay, write it without these 60 commonly used words. You’ll say, okay, well you got to tell it these things and then it’s getting better and better.
Kevin King 00:30:20  but the human side of things, you’re going to need a human overseeing it, whether it’s the one person running the $100 million company. Like you said, you’re going to need people. Human needs to be in the loop. It’s not you can’t just turn it over the machine and say, go for it. I’m going to the beach. And if you do, you’re going to have a you’re gonna you’re gonna get a nasty call on your WhatsApp from your cloud bot saying, I ain’t working no more.
Josh Hadley 00:30:40  Yeah. No, I totally agree with that statement. And, you know, here’s my personal take on AI stuff, like, I’m not a tech geek, but I stay close enough to at least be aware of, like what’s moving. I haven’t done anything with Open Claw yet. I know there’s a lot of exciting things, but I’m going to let a lot of people go out in front. There’s always the early adopters, right? And they spend a lot of time adopting things. And guess what? Somebody’s going to come out with the right, you know, kind of like framework.
Josh Hadley 00:31:06  Oh, this is exactly how to use Open Claw or whatever the tool is for e-commerce for this very, very specific use case.
Kevin King 00:31:13  I think I think what’s going to happen is open claw is maybe not. It’s going to be the underlying engine. And on top of it it’s going to be sitting Josh’s econ econ econ back office or something. And you don’t know nothing about. Ultimately, yeah. It’s the process and you’ve and you’re later you’re layered on top. And so you don’t have to know all that inner coding. It’s going to be something along those lines that people would pay you or partner with you to actually use that. But that was interesting. I just had a newsletter conference in Austin last week, big newsletter conference, 600 people, and it’s a big Cody Sanchez there. They had some big people, but there’s one guy that does good money on emails for a big brand. And he was what surprised me is he at one point in his talk, he’s like, no, we don’t use AI for anything.
Kevin King 00:31:52  We’re anti AI in our company. And I was like, I think to myself, that’s a mistake I can understand. Maybe you don’t wanna write in your newsletter or whatever, but say no. I think AI is a hype and I think it’s it’s overhyped and I don’t see anything in it. And about half of the room clapped. They actually.
Josh Hadley 00:32:07  Clapped.
Kevin King 00:32:07  Cheered, cheered and clapped. And I was like, wow, I had no idea. There’s that much anti sentiment to to AI out there. And this is a crowd of, you know, internet marketing type of people, which a lot of writers. It was a newsletter. So a lot of people that are creative writers and stuff, but it’s using the I mean, it’s using the tool, use the tools to appeal to humans. But at the same time, it depends on where authentic stuff goes, where you say you got four kids and you there’s back to school time in August and you’re like, I got to buy new shoes and new notebooks and whatever, and if you can just go in, you and your wife or you or your wife or both of you have to go to Walmart and pick everything up or order it online and figure out what they need.
Kevin King 00:32:46  If it could just like, here’s my my kids go to this elementary school, it pulls the freaking list of all the stuff they need. And then it just your agent just goes and buys the best finds the best price on agent. I’m on a Walmart, on Etsy, on Amazon and wherever it is, and just automatically puts it in the cart and buys in your credit cards and you’re like, done and shows up. And here’s a box that shows up three days, two days later on your desk, like, here’s Susie’s, you know, all her supplies. You had to do nothing that just gave you time back and gave you that you could go spend with your kids in the park or whatever. And but that means you got to talk to the machine, too. So you have to. Marketing is changing. Where we were talking just to humans. Now we’re talking to machines and humans. So and that’s that’s the game that’s going to be. How do you figure that out to where you use the tools.
Kevin King 00:33:27  It doesn’t become two machining or two AI or two AI slop. It still appeals to humans. So it appeals to the machines. And that’s where like schema comes in on A0 and LMS, dot, txt and FAQs and all that to appeal to the machines, but humans don’t care about it. Some people are saying that websites you’re going to have two websites in the future. You can have one that looks like a discord, and it’s just a bunch of FAQs and a bunch of how you compare to everything else. And then you have another one that’s actually human facing, and that’s going to be the way it’s going to be. It may be, I don’t know, but it’s it’s in very interesting times that we’re living in and some radical changes are happening. I mean, you just look at even what’s going on with AI and the war that just broke out, you know, a few weeks ago, and I ran. AI is playing a major part in that. Why do you think the US government wanted clawed in claws like.
Kevin King 00:34:12  No. We know what our tool can do. We’re not going to let you misuse it. And then open AI came and said, we’ll do it. Raise your hand, we’ll take their place. So it’s huge. It’s huge. And I think the biggest issue. I was talking to some people after this news conference, we went to dinner and I was like, you’re like, yeah, a lot of people just don’t understand it. They’ve gone on TV and told it to write an email, or they use ChatGPT like they use Google, or they’ve asked for some advice on, you know, my child has sniffles, what should I do? And it gets some advice, but they don’t understand the true what it can truly do. The geeky people do and the technological people do, but the average person doesn’t understand it. Yeah, that’s that’s a, that’s a and that’s okay. In some ways that’s okay. But those are people that can get left behind.
Josh Hadley 00:34:54  Yeah.
Kevin King 00:34:55  Yeah. If they’re trying to do business.
Kevin King 00:34:56  I mean, if they’re just retired and enjoying life, retire and enjoy life. But yeah, the people that are, they’re gonna get left behind.
Josh Hadley 00:35:02  Things are shifting already. And one of the important things that I think, like any brand owner, can do right now, if you’re listening to this and you’re like, hey, I mean, I need to be doing Open Claw. Oh, and I need to be on TikTok shop. Oh, and I need to have my own Shopify storefront, but I’m only an Amazon seller right now. I mean, that’s a very tall order to think that, like, you’ve got to be a master of all of those. And frankly speaking, you’re not going to be. And that’s why I think, like one of the fundamental things that you can do, I think there’s two things. Number one, get your data in order. And the reason why I say that is I had Ellis Whitehead on the podcast and he talked about, look, AI is great.
Josh Hadley 00:35:39  However, if you’re just downloading an Amazon business report and uploading it to cloud or ChatGPT, it doesn’t matter and you ask it for its advice of like, hey, what should I do with my listing? Now here’s my conversion rate. It’s going to look at that and it’s going to confidently tell you an answer. However, it doesn’t actually know. Like you’re just uploading a report. It doesn’t actually know the actual schema of that report. And it’s going to make an assumption on certain columns where it’s possibly unclear what does this column actually mean? And the little connections that you just talked about, Kevin, where it’s like it’s just going to assume things when in reality it means the opposite. And so he talked about like, own your own data. Have, you know, I think the most important thing anybody could do right now is like get their own API calls going into Amazon and any other platforms you’re selling on. Send it to a data warehouse, have a clear structure where you’ve tagged it and you maintain it.
Josh Hadley 00:36:31  To say this column means exactly this. This column means exactly that. And then when you have that, then everything else will layer on top of it, right? It’s the LMS sit on top of really good data so that it can point you in the right direction. Otherwise AI is going to run you off a cliff and point you in the right wrong direction. I think that’s where like the nuances come in right now people.
Kevin King 00:36:53  Yeah, a lot of people, they don’t give it enough. This is another way of saying this. What you’re saying is give it the right information in the right context. A lot of people go in and they’ll just type in a prompt and they’ll upload their their data and they’ll say, analyze this and tell me which keywords I should be going after or something like that. No, you need to give it a brief, not a prompt. A brief is like, here’s my latest data. This is how it’s structured. Here’s another file and this is what it is.
Kevin King 00:37:15  This is what I’m looking to accomplish is x, y, and z. Tell me where this whole is. And this whole these are some of the flags that you need to be looking for. Put this out in an Excel document and then a PDF report with action steps that are easy for a fourth grader to understand so I can handle my VA, blah blah blah and listed all the way down and give it a brief and then run it and the results will be dramatically different. Dramatically different.
Josh Hadley 00:37:34  Yeah, I love it. It’s an exciting time to be alive, but it’s adaptability. And that’s what I would say. The encouraging signal is, look, all of us that have been in the business space, like it’s amazing how much the world has changed over the past two decades, let alone how much it’s changing right now. And so with AI, like we are on warp speed. But again, I think have some confidence in yourself knowing like you’ve weathered other storms, you will weather this storm.
Josh Hadley 00:37:59  If you’re already tracking this and you’re at least familiar with Cloud Bot and Open Claw, like if you’re at least familiar with those terms, you’re probably ahead of like 80% of the population, so you can pat yourself on the back. It is the advanced level. There’s always going to be people ahead of you that are super nerd out on this stuff, and that’s okay. I think the most important thing that any seller can do is like focus on like one thing at a time. And I just see way too many sellers, Kevin, that just like get distracted. They go to another conference, another webinar. Their focus was on launching this new product, but then they heard about OpenAI and their integration and then TikTok. So now it’s like now they’ve essentially done nothing over the past month, but they’ve got 50% completed on five different projects. You know what I mean?
Kevin King 00:38:42  I think you need to pick one. So the thing to do is like the way you optimize for perplexity is slightly different than ChatGPT is slightly different than Gemini, is slightly different than Claude.
Kevin King 00:38:52  Trying to do all of them is a mistake. Right now. For the most people, you need one marketplace channel that’s a big market. So that’s Walmart or Amazon primarily is or eBay or whatever. But for most of the people listening, it’s it’s Amazon. You need one text based channel where you’re doing the social stuff. That could be LinkedIn, It could be ex, it could be threads. Only focus on one. Don’t worry about the rest. Maybe you have a presence there, but you just kind of ignore it. And then one social video channel that could be YouTube, it could be TikTok shop, it could be Instagram, one of them. And just focus on one, one of each of those. And and then maybe you have your email because that’s, that’s part of your selling. And maybe you have a Shopify and that’s it. That’s but that’s for that’s still a lot to juggle and to do for, for one person. But too many people try to do all of them and they want to be on Walmart, Shopify, Etsy, eBay, and then they want to be make sure they’re optimized for all the different LMS and then make sure they’re optimized for just pick and focus.
Kevin King 00:39:47  And then once you got that master, you get more team members or you get more systems, then expand that out. And that’s that’s what would be my recommendation on that. And if you if you don’t understand it, you can hire people pretty cheaply to help you set this up. I mean, I was just recently setting up cold email sequences. I try to do this myself for Dragon Fish, and I’ve been sending email for 30 years, but all warm for me and not not a whole lot of cold. But when you start sending mass cold email, it’s a whole new game and you get blocked really fast. And the domain age matters and the DKIM. And then so there’s a process where you get domains and you send 2 to 5 emails per email address per day, and that’s it. And you have to have no more than three emails per domain. And there’s a whole bunch of stuff. And I tried to do this myself. Like, you know what? I understand it enough, but let me just hire somebody.
Kevin King 00:40:33  So I went on Upwork, found one guy, gave me a bid for four grand. Another guy said, no, I’ll do it for 45 bucks an hour. Another guy said, I’ll do it for 450 bucks, a whole project. And all of them. I got on the phone with all of them, talk to them, and I ended up hiring the guy that’s $45 an hour. Wasn’t the cheapest, but the one I thought could do the best job. Now he’s up and running. I got this was three days ago. Now I have 600 something domains. We’re tied into snail mail, we’re tied into email, bison and all this stuff. And the process of warming up is starting right now. And so it’s just finding, like you said, it’s people. You can’t it’s not all trying to figure it out yourself, understand it and then go hire the right people to do whatever you. If you can’t do it yourself or don’t want to do it yourself. Hire the right people and you can find them.
Kevin King 00:41:11  There’s there’s people. I mean, I have a guy in Indonesia that does clay and Apple automations for $7 an hour, and he’s very good. So you can find people and you have a system. If those who’ve been unaware. Make sure you check out Josh’s system on how he weeds through people. It’s a really, really good system for for hiring good people. But yeah, people, people are still needed so that one person, $100 million company, I don’t know, someone may get to that, but see if it sustains that. That is. Yeah, it actually might.
Josh Hadley 00:41:36  Get.
Kevin King 00:41:37  Better. You might have a guy who says, I hit 100 million. Yep. It’s just me. And he. He wrote some trend or some fad or something. He’s right place, right time, but see if it sustains. I seriously doubt if it sustains. It’ll be the you’ll see the headline. Josh Hadley, one person, $100 million business. And then we’ll we’ll be like, where is he now? He’ll be like Shark Tank.
Kevin King 00:41:57  You know, they do that revisiting thing on Shark Tank when they come back. Unless he’s under a bridge in Dallas on East Elm. Put the little cop.
Josh Hadley 00:42:05  No.
Kevin King 00:42:05  Jumping from Terry Black’s. Don’t give me this trouble more.
Josh Hadley 00:42:08  Yeah. No, you’re you’re exactly right, Kevin. And that’s that’s kind of like the message. I’d love to just kind of like, send off our sellers with here. So I’d love to leave every episode with three actionable takeaways. Here are the three I noted. Kevin, let me know if you think I’m missing something, but action item number one is you’ve got to focus. And my favorite like phrase and tagline that I keep saying on repeat right now is focus and system scale while distraction kills. And I think it’s exactly what you talked about. They hear about all the llms, they hear about all the sales channels, they hear about all the different PPC strategies, and then they try to do all of them all at the same time. And when you do that, you dilute your focus completely.
Josh Hadley 00:42:49  You never move the ball far enough to actually see the results out of any of those experiments. And then you just chalk everything up as a loss. And so it’s really important to like hone in if this comes down to business strategy, unlimited opportunities, limited resources, how good can you get it? Being able to prioritize and stay locked in on that one thing until you beat that level. Then you earn the privilege to go back to the next stage. So that leads to action item number two, which is systems and processes. If there’s one core thing that I keep coming back to with, whether it’s just like naturally scaling your business, you have to get really good at documenting a system and process, even if you’re to hire a team member and give it to a VA, or if you’re going to add a new agent or have a an LM executing a task for you, it’s only as good as the process and the system that you create. So at the end of the day, whether you’re using human team members or you’re using an agent, an AI agent to go execute things for you, it’s only good as like how good you’ve documented your processes.
Josh Hadley 00:43:50  So that’s a fundamental step in you being able to advance to the next level is documenting those systems. And finally, action item number three goes back to what we just talked about. I don’t believe there’s like a one man, $100 million brand out there. I’m sure it happens. And he has a bunch of AI agents, but I don’t think it sustains itself. I truly believe that, like the biggest arbitrage opportunities that exist now and will exist for forever is human intellect and human capital. And yeah, it’s not the customer service, you know, level people that are operating like a AI agent that you need. What you need is like somebody that can build the architecture for the system and process and manage it, verify that you’re getting the right results. And oftentimes AI is going to mess up just like a team member would. So you have to go correct it, give it feedback, update the custom GPT instructions, whatever it is, so that it just gets better and better and better over time.
Josh Hadley 00:44:44  And that’s why for me, I want to go higher. People that are smarter than me, I want to hire people smarter than me in supply chain. I want to hire people that are smarter than me in product development and in operations in finance, because I know that they will then be able to run the systems and processes underneath them and ideally in the future. A lot of that is AI driven, but it’s only going to be as good as my leaders that understand those and create the right architecture for those systems. So, Kevin, anything else you would add or anything?
Kevin King 00:45:12  I think that was very good. That was very good. I think you I think you covered it. Covered it well there.
Josh Hadley 00:45:18  Kevin, final question for you then, what’s your favorite AI tool that you’ve been using and how you’ve been using.
Kevin King 00:45:23  It to work?
Josh Hadley 00:45:24  How have you been using it?
Kevin King 00:45:25  Oh dude man, I’ll give you I can give you three examples real quick. One of them is, you know how we always go to conferences and you’re taking pictures of slides and stuff? Well, how often has you have you gone back and actually looked at most of your slides that you took at a conference? Pictures of the slides you took? I mean, maybe if it’s super important and like really struck a chord, you might do that.
Kevin King 00:45:43  But most of them you probably go back years of all these slides. There’s there’s gold in there. So what I had I did is I told an apple photo said find out I use an AI tool to find all the slides that are 16 by nine, all the pictures, they’re 16 by nine format and have text on them and look like a slide. So we got like, I don’t know, 1200 or something I had from, you know, ten years of conferences or something. Download those all into a folder when the cloud coworker and said, this is a, this is your folder that you need to pay attention to. I want you to go through and pull out, extract all the data and all these slides and organize it for me and give me bullet point summaries. List every single tool in the URL, do all this stuff. So if I went to a conference on newsletters last year, another one the year before, and some Funnel Hacking Live three years ago, they talked about it, combined all the light stuff together and gave me all these summaries of everything and all the URLs that were mentioned.
Kevin King 00:46:32  I was like, Holy cow! It’s like cliff notes for all my slides, which I never wanted. That’s one use. Another one is I was doing the graphics. My graphics guy in Pakistan finished all the graphics for Econ Mastery and we had every 41 speakers. Each speaker had four different graphics sizes, so depending that, we wanted to send out to them in case they want to use them. I don’t ask people to post their graphics on social, but we create them because I think that’s tacky to say, hey, you go sell my event for me, but there’s people that want to do it and they just do it out of courtesy and that’s fine. So we had four different ones, but they’re all in one one folder. And I was like, I need to organize all these. And so I told Claude, organize these into four different folders by person. So I need like Josh Hadley and Becca Hadley, go find all four of their sizes, put all Josh’s in his folder, put all Becca’s in in her folder.
Kevin King 00:47:17  And it did that. I gave it one folder. It just said, hey, you’re missing. You misnamed Josh, you spelled a j s o h instead of j o s h. I think that’s the same person. So I put it in this folder just in case you might want to go check and fix the spelling. I did all that stuff. It’s just crazy. Did that in like 20s. And we’ll take a mini, like, drag and drop all this place. Another one is presentation. So we’re doing a webinar, an AOL webinar about a month ago. And I was like, what am I going to do this on this webinar? I was like, oh yeah, I don’t want to spend 8 hours or 10 hours making this presentation, but I have this folder on my computer. It says AI webinar. So every time I would see a new story or something, I put my my newsletter or someone clip or something. I would just drop it in there. So it was just, you know, a list of 200 different screenshots and PDFs and whatever things I thought might be good for an AAU webinar.
Kevin King 00:48:06  I assigned Claude Coworker that folder and said, I’m creating a webinar. I want it to be in the Russell Brunson style. I want to do this. And I gave it all, you know, give it a brief like we talked about earlier and said, this is exactly what I want. I want to start off this way and talk about the history and why it’s important, and lead into some practical and show some tips and then end up end up with a sell. Make me a PowerPoint presentation for that. Ten minutes later I had a done PowerPoint presentation, all designed looking good. Not like crappy like little stuff. I was like I was blown away and I was just I had to go and tweak it a little bit and that’s that human side going. It messed up a couple little things, but it had graphics, it had images, and I told it if if you reference in one of the screenshots, it has a chart on it, give me the name and the PDF. Just put me in the PowerPoint in parentheses so I can go and upload the higher resolution version.
Kevin King 00:48:53  So it did that. So there’s a few of my went in like oh I need to find this file and just replace it so it’s a higher resolution. It’s freaking awesome. That’s just three quick uses. you can go way beyond that. Yeah, that’s really cool.
Josh Hadley 00:49:05  Great use cases. You got my mind spinning already, so I love it. Kevin, this has been awesome. If people want to learn more about you, find more and follow you along or attend your upcoming event. Where’s the best place for people to go?
Kevin King 00:49:17  Yeah, the Follow Me just has to get on the newsletter then and you’ll know everything I’m doing. Billion dollar sellers com billion with a B dollar sellers.com. It’s a free newsletter every Monday and Thursday. And then if you want to come to the event Nashville ecom mastery AI or Ecom Mastery AI either one of those. We’ll get you some information. Hope to see you there. Josh will be there, Bec I’ll be there. I’ll be there. Of course. It’s gonna be awesome.
Josh Hadley 00:49:38  Looking forward to it. Kevin, thanks again for your time today.
Kevin King 00:49:40  Appreciate it man.

MC 00:49:41  Thank you for listening. Visit Ecom breakthrough com for more information. If you’ve enjoyed today’s episode, the best way you can show your appreciation is by clicking the subscribe button and quickly leaving a review. See you again next time!