Get your free masterclass here:
www.gloriachoupr.com/masterclassMessage Gloria on Instagram https://www.instagram.com/gloriachoupr/?hl=en and send the word “Josh” to get additional freebies!Gloria Chou is the #1 small business PR expert and is the host of the top rated Small Business PR podcast. Making traditional PR finally accessible to solo founders, entrepreneurs and biz owners with her award winning pitchwriting method now built into AI workflows, she has helped hundreds of founders get featured in top tier magazines, podcasts, tv and radio without pay to play or needing prior PR experience. 

Highlight Bullets

> Here’s a glimpse of what you would learn….

AI-referred shoppers can convert at up to four times the rate of organic traffic, but how do small brands earn AI’s trust? PR expert Gloria Chou explains how consistent editorial mentions, from niche blogs and gift guides to major publications, can help brands get recommended. She shares a practical AI-assisted pitching workflow, including how to use Perplexity to spot timely angles and write concise pitches that give journalists what they need. Plus: why one founder’s custom LEGO figures now get three to four sales a week through Claude, and why a single old feature may matter less than a steady stream of recent coverage.

Here are 3 action items that Josh identified from this episode:

Timestamps:

00:00:00 AI-referred traffic and purchase intent
Gloria argues that AI-referred shoppers are more likely to convert because they arrive ready to make a decision.

00:00:42 Why PR and third-party credibility matter
Josh discusses how earned media can help brands gain visibility in AI recommendations and shopping.

00:01:07 Meet Gloria Chou
Josh introduces Gloria, her small-business PR expertise, and her approach to helping founders earn media coverage.

00:02:10 Making PR accessible to small businesses
Gloria explains how founders can pitch journalists directly without expensive agency retainers or industry connections.

00:04:27 Where to begin with PR
Josh asks how e-commerce brands can start earning coverage without paying for a costly PR agency.

00:05:37 AI discovery and the value of earned media
Gloria describes how AI recommendations rely on trust signals, including press mentions, reviews, and discussions across platforms.

00:08:22 Recency and consistent coverage
Gloria explains why ongoing mentions can matter more than relying on one older, high-profile feature.

00:09:10 Finding relevant editorial angles
Gloria outlines how to connect products with trends, seasons, holidays, and suitable price points.

00:11:03 Are smaller blogs still worth pitching?
Gloria says smaller outlets can contribute to consistent, recent coverage and recommends pitching throughout the year.

00:12:49 Using Perplexity to research pitches
Gloria shares prompts for researching trends, ranking editorial opportunities, and drafting a pitch.

00:14:52 Choosing AI tools for research and writing
Gloria recommends Perplexity for research and ChatGPT or Claude for writing pitches.

00:17:20 Why journalists consider new brands
Gloria explains that journalists seek relevant products, not just established brands, and shares what founders should prepare.

00:20:57 Making pitches useful to journalists
Gloria advises providing relevant product details and a few handpicked options rather than writing the article for the journalist.

00:22:30 Which media opportunities to pursue
Gloria recommends exploring different outlets and keeping pitches concise, complete, and easy to act on.

00:24:16 Paid placements and affiliate commissions
Gloria distinguishes editorial coverage from pay-to-play placements and explains when affiliate links may be useful.

00:25:50 Structuring an effective pitch email
Gloria covers subject lines, personalization, product details, images, links, and a concise closing.

00:29:36 Tracking media mentions and building a press page
Gloria recommends Google News Alerts and a press page to monitor and display coverage.

00:31:06 Direct pitching versus journalist request platforms
Gloria explains that platforms like HARO and Qwoted offer opportunities, but direct outreach reaches many other journalists.

00:32:41 Where PR traffic should land
Gloria discusses choosing between Amazon and a brand’s own store, and clarifies PR’s role in driving qualified visitors.

00:34:39 Measuring the potential impact of PR
Gloria shares a case study of a brand gaining AI-referred traffic and sales through consistent media coverage.

00:36:41 PR for larger brands and early opportunities
Gloria says brands of different sizes can benefit, and argues that earning coverage early may improve AI visibility.

00:38:27 Time required for PR outreach
Gloria estimates that AI-assisted research and writing can make pitching a relatively small weekly time commitment.

00:39:47 The importance of getting started
Gloria encourages founders to take action rather than wait for the opportunity to become more competitive.

00:40:24 Three actionable takeaways
Josh recommends learning the process, tracking outreach, and sending concise pitches that make journalists’ work easier.

00:43:17 Gloria’s recommended books
Gloria names 10x Is Easier Than 2x and The Soul of Money as influential books.

00:44:00 Gloria’s favorite AI tools
Gloria describes using Perplexity, ChatGPT, and Claude, including Claude for business analysis and workflows.

00:44:36 E-commerce voices to follow
Gloria recommends Jacqueline Snyder of The Product Boss and celebrates small-business founders.

00:45:37 Where to find Gloria and closing remarks
Gloria shares her masterclass and Instagram details before the host closes the episode.

Resources mentioned in this episode:

Tools and platforms

“Pinterest”: “00:02:47”
“LinkedIn”: “00:02:47”, “00:22:52”
“ChatGPT”: “00:05:48”, “00:14:52–00:17:20”
“Perplexity”: “00:12:49–00:17:20”
“Claude”: “00:15:04”, “00:44:06”
“Reddit”: “00:06:40”
“Quora”: “00:06:40”
“TikTok”: “00:15:33”
“Amazon Alexa”: “00:00:42”
“Amazon”: “00:05:48”, “00:25:05”, “00:32:41”
“Etsy”: “00:05:48”
“PayPal”: “00:05:48”
“Shopify”: “00:05:48”, “00:19:03”, “00:32:41”
“Google Analytics”: “00:36:16”
“Google News Alerts”: “00:30:26”
“Help a Reporter Out (HARO)”: “00:31:06”
“Qwoted”: “00:31:06”

Websites, links, and online resources

“GloriaChoupr.com/masterclass”: “00:45:53”
“Instagram — @gloriachoupr”: “00:40:59”
“Ecomm Breakthrough Podcast”: “00:46:09”
“Dropbox”: “00:23:06”

Books

“10x Is Easier Than 2x”: “00:43:27”
“The Soul of Money”: “00:43:28”
“The E-Myth”: “00:01:07”

Videos

“Gloria Chou’s free PR masterclass”: “00:27:07”, “00:40:59”, “00:45:53”

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!

Transcript:

Gloria Chou 00:00:00  And we know that AI referred traffic converts higher than any other platform. It converts up to four times higher than any organic platform. So also never in the history of commerce have you had a platform that converts more traffic, other than maybe your best friend giving you a referral? So if I am a business owner, the game I want to play is how do I be there at the point of decision making when they are absolutely more willing to buy and convert? And that is AI.

MC 00:00:28  Welcome to the Ecomm Breakthrough podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.

Josh Hadley 00:00:42  For years, Amazon sellers and ecommerce sellers have been focused on rankings, PPC reviews, and conversion rates to win the buying decision. But the way consumers discover products is changing and earned, media gift guides and third party credibility are becoming increasingly important in determining which brands get discovered and recommended by AI models and Amazon Alexa.

Josh Hadley 00:01:07  Today, we’re joined by someone who has been at the forefront of all of that shift. Welcome to the Ecomm Breakthrough Podcast. I’m your host, Josh Hadley. I scale my own brand from 0 to 8 figures in sales, and now my mission is to take it to over nine figures on my journey to nine figures. I bring you the unfiltered conversations with the smartest minds in eCommerce. Past guests include Ezra Firestone, Kevin King, and Michael E Gerber, author of The Myth. Today, I am excited to introduce you all to Gloria Chou. She is the number one small business PR expert and is the host of the top rated Small Business PR podcast, making traditional PR accessible to solo founders, entrepreneurs and business owners. With her award winning pitch writing method now built for AI workflows, she has helped hundreds of founders get featured in top tier magazines, podcasts, TV and radio without pay to play or needing prior PR experience with that introduction. Welcome to the show, Gloria.

Gloria Chou 00:02:06  Oh, thank you so much for having me.

Gloria Chou 00:02:08  Josh I’m excited.

Josh Hadley 00:02:10  Gloria, you’ve done some amazing things, getting not only yourself but others featured in news articles. And this is something that like this is definitely something I want to double down on, not only in my own business, but I’ve also had previous guests that have talked about PR and you know, from my perspective, it’s always been this like nebulous, like, how do you get noticed? What if you’re not quote unquote an expert, but sounds like you’ve really, like, kind of cracked the code? And I would love for you to kind of tell me, like, what is it that you figured out and why are you serving this kind of like e-commerce segment of the market in PR?

Gloria Chou 00:02:47  Yeah, you know, I noticed that PR is a very traditional industry. It’s been very gate capped because so traditionally, who are the ones that get seen. Right. You either pay to play. So like whether it’s on platforms like Pinterest, LinkedIn, like the people who pay the most or people who are the most popular.

Gloria Chou 00:03:01  And then you can get PR and PR is also all about connections and access. And for a lot of people who are, you know, solo founders, people who are just starting out, they probably can’t afford a 5 to $10,000 a month retainer for six months. And so for the longest time, PR was just, as you know, because you probably didn’t focus on PR was not really something that sellers focused on. It was either ads or nothing. And so I thought, well, what if there was a third way? What if there was a different way for us to be able to reach out to journalists directly who are honestly looking for featuring products all the time, but do it in a way that doesn’t require us to spend those heavy retainers, and for us to have complete transparency about the process so that we actually know the journalists and the editors. Because here’s the thing, right. I think the biggest thing is that, oh, these journalists and editors, you need a middleman. And that’s not true.

Gloria Chou 00:03:49  There are so many listicles, gift guides, magazines, different types of features, radio, TV, podcasts where the person writing that story wants to actually connect with the founder. And I think we live in a time with robots taking over everything. We want to shop small and stay human. And so there has never been a better time for small businesses to get seen because journalists want to feature fresh new voices. And so you actually doing them a favor by putting your name in the hat and say, hey, I have this beautiful product, I have this beautiful solution, and that’s what people want. More and more I hear, and I think you know this too. People want to buy from independent people. They don’t want to buy from big box stores. They don’t want the same old, same old.

Josh Hadley 00:04:27  Yeah. No, I, I, I love that I completely agree with that. And as we move more towards this like a shopping world, I also think that like having that credibility, whether it be in a podcast or TV or even magazines or articles, whatever that is like when it hits like the real world mediums, I feel like it like adds a whole nother light layer of credibility.

Josh Hadley 00:04:55  And obviously the LM models are really focused on hey, where like, is this brand being shouted out? Do they have enough? You know, kind of like content being featured about them. That definitely adds that credibility. So I guess my question to you, Gloria, and because I’m going to ask the same questions, I think everybody’s listening to or listening for, which is like, where do I even begin? Because I don’t think you need to sell me on the fact that I need PR, like, I would love PR, I would love for my brand to be on TV shows I would love or like a news or podcasts or more magazines, more gift guides. So where do I even begin? Because I don’t want to pay $10,000 a month as a retainer.

Gloria Chou 00:05:37  Yeah, there’s never been a better time for small businesses to use these tools. That basically replaces what an agency would do for the first few months. But before we talk about that, I want to talk about what’s shifting in consumer behavior.

Gloria Chou 00:05:48  So I always say that before the whole game was like, how do I get seen? How do I get seen as many places as possible? How do I go viral? How do I get likes? But in the age of a genetic shopping, it is no longer enough to be seen. You have to be chosen. And what I mean by that is that people scroll to browse, but now they ask AI to decide. And so we know for a fact that ChatGPT is processing over 50 million shopping increase a day without ever leaving the app itself. It has already integrated with Etsy, PayPal, Shopify, Amazon, so many things and we know that Etsy, Shopify, Amazon are losing up to 30% of their traffic from people just asking AI alone. So before it used to be maybe type something in Google. Click on a couple links, then browse, then go. Now people are just going into ChatGPT and Perplexity and Gemini and Claude, and we know that AI preferred traffic converts higher than any other platform.

Gloria Chou 00:06:40  It converts up to four times higher than any organic platform. So also never in the history of commerce have you had a platform that converts more traffic, other than maybe your best friend giving you a referral? So if I am a business owner, the game I want to play is how do I be there at the point of decision making when they are absolutely more willing to buy and convert? And that is AI? Think about AI is that it doesn’t like people. There’s no likes or popularity. It’s all about trust. And what does trust mean? Trust means other people talking about you on other platforms. So things like getting into a gift guide, things like, you know, getting into a listicle, it could also be your reviews. It could also be Reddit or Quora. All those things help them figure out the trust signal so that when people are typing in, what is the best soccer ball for my son? Or what is the, you know, best pantry shelf item? That’s how they go into figuring out who’s going to recommend you, right? And so the game is how do I get recommended.

Gloria Chou 00:07:32  And they want to see that you have been featured before. And I want to stop here by saying there’s a lot of kind of pay to play blurriness from PR and marketing. Marketing is you talking about you, PR is other people talking about you, but there’s a lot of these like scammy pay to play PR things. Like I’m sure a lot of people listening are nodding their head because they also have been solicited by these like fake, like, I’ll get you featured in a 40 under 40 or 1 of those innovative disrupting things, right? Fees apply. That is not what I’m talking about. That is not the organic editorial trust signal that’s going to get you that SEO and AI visibility. So if anyone’s asking you to pay to play, just watch out. That’s that’s really not going to help. So let’s talk about the organic ones right. That’s what we want. So the more that we get that the better it is. And so a lot of people think, well how does it matter. Like what if I have one Forbes feature from four years ago versus a bunch of these smaller blogs.

Gloria Chou 00:08:22  And we know for a fact that AI likes recency. So I heard somewhere that I actually asked ChatGPT this. They’re pulling from information up to 11 months. So your Forbes feature four years ago, it’s great. You can still put it on your website, but it’s not going to get AI to recommend you as much as those small and medium blogs that you’re consistently getting. I think of it like going to the gym, right? You don’t want to go to the gym for 20 hours in one day. You want to go for one hour for 20 days. And so that’s really what I encourage people to think is don’t only go for like the Oprah’s Favorite Things and the Vogues and the BuzzFeed and The New York Times wire cutter. We’ve had people get featured in all those things, but the people who are really getting recommended are consistently making it a system in their business and not, you know, downplaying. Like there’s also tons of blogs out there, like Scary Mommy, right? Like all these independent and also local outlets too.

Gloria Chou 00:09:10  So don’t forget those. Those will absolutely help. Now let’s talk about how do you get started. PR is really simple, and I think a lot of people just overcomplicate it because they want to monetize on you. But when you boil it down, PR getting featured is writing a relevant pitch and sending it to the right person. That’s all it is, writing a relevant pitch and sending it to the right person. So let’s talk about relevant pitch. Notice how I said relevant and not newsworthy. Groundbreaking. Earth shattering. I think a lot of times you get caught up in the fact that, oh, I’m in such a saturated market, or oh, everyone’s pouring candles. But the thing is, is that the news media doesn’t care necessarily about how groundbreaking it is. If you’ve ever heard of Spindrift or Liquid Death or Lacroix. They are literally putting water in a can. So you don’t need to be the newest thing, you just need to be relevant. So let’s talk about what relevancy is. Editors want to talk about what people are already talking about, what people are wearing, what are the seasonal colorways, what are the ingredients? What’s happening in pop culture? Maybe if you have something that is like an affordable dupe from a big store, that’s even more expensive.

Gloria Chou 00:10:12  All those things are relevant. And also you have your holidays, right? So you have your seasonal holidays, you have your Mother’s Day, you have your graduation, you have your, you know, evergreen things like birthday, anniversary, Christmas. All of those things will make your product relevant. And so it’s your job as a founder to not figure out, oh my God. You know, like, how do I get my product to be liked is how can I pitch the right product for that season or that trend. And so whether you have one skew or 60 skews, it’s about finding the right bundle or thing. So if you have like let’s say if you have one item that’s like like a chapstick, right. That’s probably not going to be great for a mother’s day gift. But if you have like a bundle that works great, if you have a bath bomb, that’s probably going to be great for a low cost like stocking stuffer gift. But if you make something that’s $300 plus, it’s probably going to be something that’s in a more elevated magazine or something that’s a premium gift.

Gloria Chou 00:11:02  Do you see where I’m getting at?

Josh Hadley 00:11:03  Yeah, totally. I would love to know. Our blog is still relevant today, though, because I think there’s a lot of conversations of like, well, blog traffic is down. Yeah, I also know that, like the blogs are what, you know, kind of is serving or Llms are kind of like getting a lot of their recommendations and stuff from. So I’m kind of curious, like what where do I choose to invest my time? Because that is the challenge is, yeah, there’s 1,000,001 different like little blogs, mommy bloggers I could connect with. So how do I choose which ones to actually go after? Because I would love to be featured in Oprah’s Favorite Things. Like that’s that’s the Holy grail. But like, if I’m not getting there, what is the juice worth? The squeeze. Getting over onto some of these other blogs that maybe they’re not even getting traffic anymore. Give me your thoughts on that.

Gloria Chou 00:11:57  Remember AI pulls from recency and they want to see that you’re consistent.

Gloria Chou 00:12:02  So the more times you have been mentioned it forms this interconnected web of trust. I think of it as like a thread count. You don’t want to have like a 50 thread count sheet. You want to have like something that’s like 100 or 300 so that there’s a lot of links pointing to you and then you can obviously link out as well. And so that’s what they’re looking for. So I wouldn’t say like the smaller blogs are not good. You just want to have as many as you can. And we have people who are getting in Oprah’s favorite things. But but then you also can’t just have one and done. You want to have that again consistently. So I recommend people pitching all year round, not just seasonal. And so based on whatever you have, you have an evergreen angle. But then also like a gift guide angle, right? You have something that is great for all year round and also for a certain seasonal gift and using a tool like perplexity, which, by the way, is like every PR agency was like nightmare because it’s pretty much replaced it and I’m the only one making it accessible.

Gloria Chou 00:12:49  Is that a solo founder who has never done PR can use a tool like perplexity AI, which is free, by the way. You don’t have to pay for it and you can research the angles, the relevant trends, the actual stat that you can tie your pitch to. It’ll go through your website for context imagery to understand your products, and it will tell you what you should pitch, when and why, and it’ll actually come up with the editorial hook for you. So the first prompt I would type into perplexity is my name is Josh Hawley. My site is WW designs Co. Scan my website for context and imagery and tell me what are the products I should pitch this season so that I can get into editorial gift guides, give me relevant trends and data I can use. Boom! In one minute it will scan your website, understand what you sell, understand what you do, and then it’s going to tie your SKUs to the relevant trends that editors are covering. Now remember it’s all about relevancy.

Gloria Chou 00:13:47  So trends is a huge thing right. And then after it gives you all the editorial hook and ways to position. Because remember, PR is writing a relevant pitch. You can say the second prompt I would say is great. You’ve given me 5 to 6 different angles of relevant things. Put that in a comparison chart of most to least likely to get featured. It’ll actually give you a beautiful chart of an opportunity ranking of what it thinks is going to be great for something that is more like mass media and higher tier, like an Oprah’s favorite thing, or just something that’s a little bit more niche, right? And that way you can see all of the things that are available to you. And what is your strategy for pitching each one? And the third thing you can do is you can actually have it start to write a draft of your pitch for you using my PR method. That is kind of like how I came to be known in the scene is teaching my CPR pitching method stands for credibility, point of view and relevance, and it’ll draft like the first pitch for you.

Gloria Chou 00:14:38  So all of that, that I just took you through took what, five minutes? This is what a PR agency would be charging you for 1 to 2 months of brainstorming ID eating, but now you have it in the palm of your fingers, you’re able to access it with tools like perplexity.

Josh Hadley 00:14:52  Yeah. No, that’s absolutely incredible. And would you say like, can chat, do this? Can Claude do this, or is there something unique to perplexity that you say.

Gloria Chou 00:15:04  Yeah, my stack is two tools. It’s perplexity, which is a research tool, and then a writing tool like Chat or Claude. So think about chat. And Claude is that they are not research tools. Yes, they can do research, but I think that every tool is the best use when it’s built for that reason. Right. So perplexity. There’s no I think there’s no better tool on earth in the world to do research on real time, relevant data than perplexity. Perplexity is built for that. So it goes out and it scrapes the Reddit threads, it combs through TikTok.

Gloria Chou 00:15:33  It tells you what are the colorways that are trending. What, what what is what did this survey say? So I have someone who makes oversized canvas tote bags. And so in her pitch perplexity told her that, according to Vogue Business, the searches for canvas catchall totes went up like 400% year over year. Do you see how that is a much stronger way to pitch to the journalist than saying, oh, I think you should cover my canvas totes, right. But instead you’re saying, according to Vogue Business. So that’s the type of data that we can get from perplexity. Perplexity is a research tool for real time information. That is the first part, which is how do I find what’s relevant? There’s no better tool than perplexity for that. Now, can ChatGPT do that? Yes, but it’s not as good in research because it kind of does everything. And so when you have something that does everything, it’s like going to a specialty store, right? If you’re someone who loves barbecue, you’re going to go to like a special barbecue, like like butcher place.

Gloria Chou 00:16:27  But yeah, you can get meats that, you know, Trader Joe’s. It’s just not going to be as good as, like someone that has like Kobe beef and all different types of beef. So that’s really what I mean is like perplexity for research. And then I use ChatGPT or Claude to write it. Now can you use perplexity all the way through and write it? You probably can. I just don’t like the way perplexity rates it writes. Very kind of scientific, I always say like writes like a 12th grade science project presenter. That’s just not the way that I would write. So I like to use chat. The reason why I don’t use claw to write it as much is that claw tends to be very humanizing. It’s got a lot of adjectives. It’s flowery. It’s really great for like customer and building emotion before a journalist. You’re not selling to them, right? So you don’t really need all that. So I think just a stack of perplexity to, to get the relevant angles and then putting everything from perplexity, copy it into chat to then write the email to the journalist works just fine.

Josh Hadley 00:17:20  Yeah. No really good insights. And I like that. You know, perplexity definitely is like the, the research tool of choice. And that’s definitely what we’re learning, right. Like I have a preference of how I use chat versus how I use Claude. and love kind of your use case for perplexity here. My question is, as I’m reaching out to these journalists or these bloggers, why why should they give me like, any time? Like why should they even care? Especially if, like, I’m new to this game, let’s say I haven’t been featured anywhere else yet. I’m just a new I’m a new brand. Why should they care about me?

Gloria Chou 00:17:57  Yeah. So most of the people who are in our accelerator program have never done this before. But remember what when I said journalists want to discover new brands, and so they’re in the business of discovering new brands. If they are writing about the big box brands, the same old, same old, we probably would stop reading and they would probably lose their credentials, right? Because it’d be like, oh, it’s the same thing.

Gloria Chou 00:18:13  So they’re in the business of discovering new brands and you’re helping them. You don’t have to be featured before to get featured in a gift guide. You can have five things, 20 things you can be alongside 20 different things. Right now in Q4, they are writing hundreds of gift guide articles, so there’s no better time to get featured. And the prerequisite is not have you been featured yet? It progresses. Do you have something relevant for my customers? Do you have something that that fits whatever demographic? If it’s a gift guide under 20 versus premium, gift versus gift for her, versus gift for him, do you see what I’m talking about? So it’s not about how popular you are or how many sales that you’ve made. It’s about to have something relevant. Now, having said that, you need to have good product photos, right? Because like in the gift guide, they’re going to probably put a photo. So if you don’t have photos yet, probably not ready for PR, but there’s so many different tools now that you can use and you can use AI to generate that as well.

Gloria Chou 00:19:03  So it’s they’re not against AI generation because it’s a product. So it’s not like you know a person. So it’s totally fine to do that. So again, there’s never been a better time for small businesses to go out there because now with AI you can build all of these things, but you do need to have photos and you need to have a place to send them to. Whether it’s an Amazon, Shopify, Etsy store or your personal website, you don’t need to have a billion followers. They don’t check your following. I know this because I bring in the journalists themselves to coach my community. You can buy followers. It’s really about do you have product photos? Do you have something to send them to? Now, in terms of gift cards, let’s get into the nitty gritty right. So all different types of gift cards. If you have something that’s custom order, that’s okay too. It doesn’t mean that you’re like not allowed to be in gift guides, but just be upfront about it and just know that like for a lot of the quicker turnaround gift guys, if you pitch kind of later in like November, and if your thing takes like 3 to 5 months, it’s probably not going to be a great fit for Christmas, you know what I mean? But if you have something that is a quicker turnaround, then you want to put that to in the email.

Gloria Chou 00:20:00  You want to have all of the different kind of, I always say like cross your t’s and dot your eyes, right? You want to tell them about the shipping, where it’s shipping. You want to tell them where it’s found, is it in a big box store or is it on your website, or is it available on Amazon or Macy’s? You want to tell them, you know, if you have samples available. So a lot of times they will want to sample and test it themselves before they kind of put their name or stamp of approval on it. If you make something very expensive, you can give them a tiny little sample or you can say, hey, I make, you know, we have someone who makes like 24 karat gold tip earrings. She’s not going to be giving a sample to everyone, but then like, you can give them more photos, you can give them more images. Or if they really want to feel that, then you can give them like kind of like a loner and say, this is like, you know, on loan to you so that you can see it.

Gloria Chou 00:20:41  But here is like the return label. So just be upfront with journalists. They understand that small businesses have tight margins, so they’re not going to be like super greedy asking for everything. Just be clear and transparent on whether or not you can give a sample and if it’s a real sample, or if it’s just something that you’re loaning them.

Josh Hadley 00:20:57  And are you ultimately like, am I trying to make their life easier by like giving them the exact script and words to use on their own website or blog or article or gift guide or.

Gloria Chou 00:21:10  So you’re not writing it for them, right? That’s the whole point of editorial. Otherwise it would kind of be, a self a self-written, like a op ed or something like that. Right? Or that you’re doing. So, so what you’re doing is you’re telling them everything there is to know, but you have to tie it to something relevant. This would be perfect for outdoor roundup. This would be perfect because you have a mommy like, you know, out in, audience.

Gloria Chou 00:21:34  And this is perfect for mom. So you want to tell them the relevance, and that’s where the perplexity comes in. So you’re not, like, dictating, like you should do this, but you can tell them what it’s perfect for. It’s perfect for on the go. It’s perfect for people who love wellness. It’s perfect for this. It’s perfect. So to kind of paint the picture of what it’s available for. And if you have, you know, one, if you have like one pitch, I would say you can put up to three products. Right? So you can say like for example, if you have candles, you know, I have like a mini one and then I have a set of three and the range and put the price range so that whether it’s like a stocking stuffer or if it’s like a premium one, you can kind of like have increase your chances of getting featured if what you will. So you don’t want to put a full brochure and say, here, do the work.

Gloria Chou 00:22:12  Here’s a PDF of 63 things. Now you want to tell them exactly the handpicked items that are perfect for this season, which shows that you understand what their editorial calendar is like. You’re not going to pitch like a hot chocolate in the summertime, and you’re not going to pitch something, you know what I mean? So you want to do something that’s seasonal, that’s relevant.

Josh Hadley 00:22:30  Yeah. No, that that makes a lot of sense. So what’s the what should I be shooting for are like what performs the best. Is it especially for ecommerce sellers. Right. Should I be trying to get onto TV. Should I be trying to do podcasts? Should I be trying to just get on editorials and gift guides alone? Like where? Where’s the best return to be?

Gloria Chou 00:22:52  I would say I would say all those things because we’ve had so many people get featured with our program and it’s like smaller blogs, but then they actually got on local TV because a TV producer read one of those blogs, right? So like, you never know where those opportunities come from.

Gloria Chou 00:23:06  I had someone use our methods and she got into smaller blogs, but then she used the same methods of relevancy to connect with a stylist on LinkedIn, and she turned out to be one of the stylists for Oprah’s Favorite Things and gone on Oprah Favorite things. So I would say like, just be opportunistic, but understand that journalists are busy and the more you can do the work for them up front by again crossing your t’s and dotting your eyes and having all those things in the in the email and not forcing them to read like five different pages, have it concise, like bullet points really help the more you’re making it easy for them. So again, don’t do like big attachments. Embed the photo in there up to three photos. You can put, you know, hyperlink like a Dropbox or a hyperlink to like, more product specs. But you want the email to be fitting in like one box. You know, you don’t want it to be like this long drawn out story about your about section if you have a really interesting story.

Gloria Chou 00:24:00  Like for example, we have a lot of like mother and daughter duos or, you know, some story that sets you apart from others. You can put in, put it in the story in the email, maybe 2 or 3 sentences, and then you can put a hyperlink. To find out more click here. So hyperlinks are great. I always love hyperlinks.

Josh Hadley 00:24:16  Yeah. Do you ever I would assume that if I were to start sending out these emails, I would assume that a bunch of these mommy bloggers are going to be like, yeah, cool. If you want to be featured in my roundup or gift guide or whatever, it’s $500 or $1000 to be featured.

Gloria Chou 00:24:36  that’s pay to play. Remember what I said earlier?

Josh Hadley 00:24:38  Right.

Gloria Chou 00:24:38  So be wary of those.

Josh Hadley 00:24:40  Are your students? Are your students getting those like. As they’re reaching out like.

Gloria Chou 00:24:44  They can, but they can say no. I’m interested in editorial only. So it’s it’s not bad business practice because like obviously everyone has to make a living.

Gloria Chou 00:24:51  But you can obviously opt out and say, I’m really interested in editorial only. I’m not interested in pay to play, I love that.

Josh Hadley 00:24:59  And then what about on are you giving them, like any affiliate commission, is that kind of standard practice?

Gloria Chou 00:25:05  So that’s a really good question. I get asked a lot about affiliates. If you’re on Amazon, you already have an affiliate, right? So if you do, you can put that a lot of people don’t. And so it just really depends on the outlet. Some publishing houses want affiliates and they want to have like a win win situation. But a lot of people getting featured on my program have never done affiliate. So it just it really depends on if you have it. Now, if you’re on Amazon, you already have that at your at your fingertips. So it’s a little bit easier for you. So then I would say offer it if you have it.

Josh Hadley 00:25:31  Like is that part like is that part of the compelling pitch is like hey, and by the way, you can earn commission.

Gloria Chou 00:25:38  It can help, but it’s not going to be the reason why they pitch it right. Like they’re going to pitch it because it’s relevant for their audience. It’s because so many people have affiliates. And I again, I also have people who get featured all the times in magazines without a single affiliate, too.

Josh Hadley 00:25:50  Yeah. Love that. All right. So now that I have kind of a better lay of the land, walk me through Gloria, this email that I’m sending out, walk me through the overall like what’s the intro look like? What’s the body of it? And again AI, I think perplexity is helping you decide what that angle is. Right? But if you wouldn’t mind like sum up what this initial like, email, that’s basically a cold email that’s going out to these bloggers and podcasters, etc..

Gloria Chou 00:26:19  Yeah. So, you know, obviously, like, you don’t wake up every day thinking like, oh, I’m going to write to a journalist. So this is a very foreign thing for us.

Gloria Chou 00:26:25  And it’s okay if you feel a little intimidated, but I promise you journalists are writing gift guides. They’re wanting to feature people, and it’s going to be you or someone else. So you’re actually doing them a favor. And it’s really not that complicated. But because we’re not taught this and because it’s been gate kept. No one really knows that. They think like journalists are judging us from their thrones. No, they’re just really busy people. They’re getting hundreds of emails. So a couple things you can do to like make your emails stand out is first the subject line. And by the way, if you want like an in-depth tutorial about like exactly how to use perplexity on screen share, I have a free masterclass for your people. They can go to Gloria Chow Masterclass and they actually screen, share and show you what perplexity looks like so you can get a lay of the land. But let’s talk about the email, right? So you went to perplexity. Let’s say you did those 2 or 3 prompts.

Gloria Chou 00:27:07  You know exactly what you’re going to pitch. You know what is perfect. You’re going to know your three items for this year. You want to start with your subject line. Your subject line is the most important thing. It determines whether or not your email is getting open. You want your subject line not to be clickbait or vague. What do I mean by this? You don’t want to say something for you, Josh, or a discount for you, Bridget. Or I bet you didn’t know what kids loved, right? That doesn’t tell me anything. The journal is probably going to just skip it. You want the subject line to almost read like an article title. Best Stocking Stuffers for Vegan Moms Under $25. Why this candle trio is your perfect next getaway gift. Do you know what I mean? So, like, that’s what your subject line should read. Like, you don’t want it to be too long because it gets cut off. So you want it to stay within the width of whatever it is.

Gloria Chou 00:27:49  You can look online for that. And then you want to start off not with pleasantries, how’s your day, blah blah blah. But I say like, if you have any connection or a compliment, that’s great, right? So a connection can be like, hey, you did this product roundup about the best toys for daughters. I loved it, I bought my daughter this thing and she’s like, you see that? What that is? That’s like connection. And complimenting them shows that you’ve actually done the work. Now, obviously when you do this at scale, you can’t do this for maybe 100 journalists, maybe for your top like 5 or 10 outlets. You can personalize it with that 1 or 2 sentence. I love what you wrote about this. Or you know where I noticed that you love rescuing dogs and so do I, right? Whatever that is. So the connection complement. And then you want to go to go into like immediately what you’re pitching. Right. So for example, if we’re in the season of graduation, you can say we have someone who makes these really fun, like money trees.

Gloria Chou 00:28:38  So it’s a way to give money that’s not just like stuffing it in an envelope. So you can say like, hey, like, you know, we’ve surveyed all the graduates and overwhelmingly we know that like, teens now really want cash there, you know, and because they’re getting ready to go away to college, they have a lot of different needs. So I came up with a really good way to give money that’s not, you know, tacky or awkward. And it could and it works for anyone grandparents, uncles, you know, and and then so you see how that opens up with the relevance of like here’s what people are wanting, here’s what season we’re in. And then like 3 or 4 bullet points about your product. Right? It’s made in the USA. It comes in three sizes. It’s perfect for this. Different colors, it’s personalized blah blah, blah blah where it’s found shipping and then different links to where you can find it, and then maybe 2 or 3 photos and then you would just wrap it up with like, you know, you know, as we head into graduation and, you know, people are looking for like, monetary gifts, you know, would this be a good fit for an upcoming roundup or an article?

Josh Hadley 00:29:36  And then what? What’s the typical response? People are just like, yes, type of thing.

Josh Hadley 00:29:42  That’s a lot of people.

Gloria Chou 00:29:44  Yeah, a lot of people will feature you without even a back and forth because, you know, it’s so good in detail. And that’s what we teach in our accelerator. We have like the exact prompts, but the more detail your email has, detail doesn’t mean long, by the way, the more detailed your email is. So that’s what I mean by like shipping, like where it’s found, where all the things samples, affiliates, if you have all those things, they have enough to just run with it. And we have a lot of people just getting featured over and over without the journalist even even writing back and forth. You don’t want to make it too much of a back and forth, because in the journalist, you’re doing a lot of work for them. Right. A gift guide is so straightforward. It’s not this, like, long winded. How I built this episode. So it’s pretty straightforward. It’s it’s pretty cut and dry. There’s not a lot of back and forth.

Gloria Chou 00:30:26  There shouldn’t be a lot of back and forth. If you write your emails in that way, then you have everything you need. Now, obviously the journalist is not going to respond to every single person, right? They would just be doing that all day. But what you can do is install a Google News alert and it will ping you every time you have been mentioned. The media. We have so many people getting a feature ten, 20, 30 times and not every time the journalist says, oh, I’m featuring you. They just kind of publish it. And so using a Google News alert, it’ll ping you when you are talked about on the internet, and you can keep track of all your media ones. And then you want to put it on your press page, because having a press page is so good for SEO and AoE and AI visibility, because you want to have a place where you can say all the places you’ve been linked to and then link out to the article as well.

Josh Hadley 00:31:05  Yeah, no.

Josh Hadley 00:31:06  Super smart. how does this differ from, like, help a reporter out or from Qwoted, where it is like kind of, you know, these journalists are looking actively looking for experts or somebody to add a comment on something like that.

Gloria Chou 00:31:23  Yeah. So that’s where like 99% of people go for like these inquiries. But then you’re also like pitching with 99% of people, right? We have a lot of people getting featured in that, and that’s great. But that’s only like maybe 2% of the pie. You have like 98% of other journalists who write about your product that just because they’re not telling Qwoted or Haro, you’re like, you basically don’t ever know them, they don’t know you. And so in my accelerator, we say, yes, you can use Haro, you can do that. But the real juice of like where like the really top journalist like from Vogue and New York Times wire cutter. Like they’re not really on Qwoted like or Haro. You need to reach out to them and you reach out to them by using perplexity and ChatGPT using this method, so that when they are writing something about socks, or if they’re writing about camping items, they go back into their inbox.

Gloria Chou 00:32:08  They do a quick search and your pitches in there. So we don’t have a psychic ball. We don’t know, like, you know, psychically like, oh, like this person is going to write about, you know, advent calendars or write about like mouse pads. But we know that if we do our job to, you know, use like what I said, perplexity, relevance, great subject line, you know, concise. Then we put it in their inbox. Then it’s a matter of time that when they’re tasked with that story, that they’re going to go back and actually search in their email. So I would say that, like the best people who get the best Lyft ROI are not only just doing the inbound horo requests, but they’re actually actively pitching as well.

Josh Hadley 00:32:41  Makes a lot of sense. And then lastly, what would you say is better? Is it better to drive sales to my Shopify storefront or Amazon? And have you found one to be better than the other?

Gloria Chou 00:32:53  I think it really depends.

Gloria Chou 00:32:54  Like there’s pros and cons to everything. So if you’re killing it on Amazon, great. But I also know someone who like got on Amazon and she had a ton of copycats who basically just copied her stuff and then sold it for less. And now she lost like 50% of the target to traffic. And Amazon will not will not like, do anything, even though she’s filed multiple IP complaints. So, you know, it’s just every platform has its pros and cons. And so if you’re killing on Amazon sure. But just know that like, you know you’re opening yourself up to those risks too. So everything has a risk. Everything has a payoff. Everything has pros and cons. So it’s really depends on it depends on where you are right now. But if your shop if your shop, if your Amazon is killing it, then direct traffic to that now. Right. Yeah. but then but you know, again, it’s it’s a matter of time until. So it’s I think it just really depends.

Gloria Chou 00:33:42  But if, if you have like another site that has that’s that’s good, that’s converting like converting, then you can also put your PR traffic there. Now remember a lot of people say well I’m not getting more sales. Well PR it’s not PR as job to make sales. It’s not AD’s job to make sales. What everything you’re doing in marketing is getting people to your store, getting people who are already vetted and are hired to convert. But like it’s on you as a founder to convert. So your pricing through your messaging, through your UI, UX experience, through your checkout experience. So PR gets really crowded, like vetted people who want to buy something to your store, but ultimately it’s on you to decide. But I will say the buying intent is much higher than someone, let’s say, scrolling on Instagram. Because if I’m clicking on a ten best skin serums, I’m probably interested in skin serums. Otherwise, I’m not going to click on that article. And if someone is typing in the ChatGPT, I need a ceramic bowl for house warming.

Gloria Chou 00:34:35  They’re probably way more likely to buy than someone again scrolling on Instagram. Do you know what I mean?

Josh Hadley 00:34:39  Totally, yeah. And what I love about that is the intent is so much higher. Thus, that’s why things convert better from AI recommendations, because it’s like it’s so far down the funnel. It’s like we’ve done all this research. Here’s what I would recommend. Yes, yes. Gloria, my question then is like do you have any case studies? Like how much? Like I’m kind of curious what’s the upside on this? Is this like, hey, every month 100 extra visitors to your website or a thousand or like, how meaningful could this potentially become? In what case studies do you have to say, hey, the juice is or is not worth the squeeze for some of these entrepreneurs listening?

Gloria Chou 00:35:21  Well, I think my question is, do you believe that people are going to go to AI more and more? If the answer is is if the answer is yes, and you cannot afford to not do PR because they’re pulling on editorial features.

Gloria Chou 00:35:32  So you’re either invisible or you’re seen. And I don’t know about you. You can say anything you want about AI, but we know more and more people are asking AI, and you’re either in the answers or you’re not. And how are they deciding whether or not you’re in? The answer is by seeing who has who has press features. So that’s my case there. You know, that’s where people are going. That’s the new storefront. And so the question is not is this worth the squeeze? The question is how many scales am I losing a day by just being absolutely invisible on platforms where people are absolutely buying and higher intent buyers. So that’s, that’s that’s what I would say on that. Now, I would say like, we have so many case studies, we have someone from Australia like super far right. And she makes these custom Lego figurines. Melanie, her company is called brick you. And you basically give her a photo and she makes like a Lego figure and ships it to you.

Gloria Chou 00:36:16  And so it’s custom, right? So it’s not even like the most like simple business model. She got feature like 35 times on these like smaller medium blocks using our program. And now she gets like 3 to 4 sales per week on Claude. And you can see on Google Analytics, right? So if you set up your Google Analytics, she used to have like zero AI referred traffic and now like half of her traffic is through AI ChatGPT, Perplexity and Gemini.

Josh Hadley 00:36:41  Yeah, definitely. The world is changing and we’re either going to adapt with it or die with it, that’s for sure. Does this work for even bigger brands, or is this like primarily like if you’re a small, medium sized brand, this works really well? Or is this like, hey, actually journalists love to see more established people.

Gloria Chou 00:37:00  I would say big brands have more resources and kind of more credibility to get featured more because the journalists, you know, they probably have better assets, right? They probably have better social media.

Gloria Chou 00:37:10  They have better have like photos and websites. So they’re more equipped for PR, but like PR right now, the best thing is that you can’t buy your way to the top. So meritocracy is back, baby. What I mean is, in every other platform, who are the people that get seen right? People who are most popular, people who pay the most. But you can’t really buy your way to the top of AI. Like, I know ChatGPT is debuting some ads, but I know anthropic Lord has said they’ll never do ads. So what other commerce platform has that meritocracy where, like, anyone can play in it? And I think that this is the next thing. It’s kind of like blogging in the 2000 or getting on TikTok right when it started. Now good luck. But this is like the next thing. And I think with so many things in business, it’s the people who come early who get the outsized advantage. And so this is the next thing. And so if you’re listening to this, this is absolutely the next thing.

Gloria Chou 00:37:57  This is a you’re still early to this. You have about like six months to a year like before. All the other brands rush in and it becomes way harder. This is your chance to have AI pick you. AI is picking winners and losers right now, so if you are getting featured and doing the work and getting all those like press features, you are the default answer that AI is going to pick next season, right? But if you keep waiting, once those answers are set, it’s really harder to penetrate later on. Do you know what I mean? So it’s really like you got you got to do this early. This is the next thing.

Josh Hadley 00:38:27  Yeah. So my final question for you then is how much time do I need to dedicate to something like this per week? I know AI is definitely helping, but I assume I still need to review the emails, make sure that it’s legit. Maybe, you know, find go over them with the fine tooth comb, so to speak. Or maybe, maybe I not.

Josh Hadley 00:38:47  Maybe I’m, being too, I’m overseeing too much. Maybe I just, like, have chat, write it, and then immediately turn around and send it. Like, how much time should I be dedicating?

Gloria Chou 00:38:59  So in our accelerator, we have people spending less than 15 minutes because all of our prompts are so perfectly engineered to me, doing this for hundreds of people, but using Perplexa and ChatGPT, it will cut down your time by 90%. So. But before I used to teach this without AI, right? Six years ago. And people have to write their pitch from scratch. Now you get the research done in perplexity and you can put it in a ChatGPT. So I don’t think that time is really a thing. Like, yes, anything that’s worth doing is going to spend time. But I think your ROI for your time spent is way higher than creating one reel or trying to edit one reel. So that’s kind of my case and point for that. Everything’s going to take time, but this is the one thing that’s going to get you those higher intent visitors, that’s going to get you recommended and build traditional SEO at once.

Gloria Chou 00:39:40  So there’s no other marketing activity in your business that’s going to give you all of those things at once.

Josh Hadley 00:39:47  Yeah. Fantastic. Gloria, is there anything I did not ask you that I should have asked you?

Gloria Chou 00:39:54  Well, I think in terms of mindset is like, you just have to start, right? Like everything you want is on the other side of the send button. So you can wait until next year when, like, the big brands are the de facto answers. Or you can do it now when this is still new. And so my question is, what are you going to do after listening to this episode? Are you going to take advantage of the fact that this is still early, or are you going to wait for next year? And it becomes much harder? So the the, you know, that’s really up to you. But we are really in like the best time right now for small businesses to get seen just as much as the big brands.

Josh Hadley 00:40:24  Yeah. Well that’s a great summary and a great segue into what I love to do is leave every episode with three actionable items so that the listeners can go and apply them immediately.

Josh Hadley 00:40:36  And so to your point. Action item number one is going to be about like a just get started. And the way I would get started is by going. If you don’t have a perplexity account, go sign up for that today. And then it sounds like Gloria, you also have a kind of a free webinar where you show how to use perplexity, and some of the prompts that you’re using is.

Gloria Chou 00:40:59  Totally.

Josh Hadley 00:40:59  True.

Gloria Chou 00:41:00  Yeah, you can watch it for free at Gloria Chou PR Masterclass. That’s Gloria Chu masterclass. I’m also on Instagram sharing tons of resources at Gloria PR. And if you DM me the word Josh, I’ll give you an extra freebie so you can get cracking on your first pitch.

Josh Hadley 00:41:16  Love it. So there you go. Gloria has already got that set up. So that’s action item number one. Go watch that masterclass. Go DM her. Get some of those resources. Action item number two is. After you do that, create your process so that things begin sending almost on a daily basis.

Josh Hadley 00:41:34  Start reaching out. And I think one of the KPIs that you should have in your business is how many emails did we send out to reporters or to bloggers every day? And that is a leading indicator, right? A lagging metric is the sales and profits that you get from that. A leading indicator is it’s a volume game. And so how many are you sending out? And obviously are they quality. And then last but not least I would say leverage your AI prompts. because as you mentioned, it’s there’s a lot of AI slop that’s out there. And what we’re even telling our team is like, AI is really good at like giving you a hundred page report. And it’s like, that’s not what the bloggers or the reporters want. They want something that’s sweet, concise and gives them everything in one shot rather than requiring them to respond. And I think that was a like golden nugget from what you shared is like, make their job extremely easy so that it’s honestly one click send. You don’t need to jump on a call with them.

Josh Hadley 00:42:37  They don’t need to email you back or ask you any questions because you provided everything to them. Not in a massively lengthy email, but concise to the point and dedicated email. So, Gloria, is there anything else you feel like I missed on those action items?

Gloria Chou 00:42:51  No, I think those are really great. Like I said, we are in a golden window of opportunity where three things have never converged, which is these AI tools making PR so easy for a small business owner to do, even if you have no PR experience. The fact that we are in gift guide season, right? And the fact that like people want to shop small, they want to hear from small brands. And so all those three things are working in favor of small brands who have never done PR, and this is really our time.

Josh Hadley 00:43:17  Yeah, totally agree with that. Now, Gloria, I’d love to ask the following three questions as we wrap things up. Number one, what’s been the most influential book that you’ve read and why?

Gloria Chou 00:43:27  Oh, there’s so.

Gloria Chou 00:43:28  There’s so many. So a business book is called ten X is easier than two x. But then also in terms of because I’m quite spiritual as well. And I think being an entrepreneur is all about kind of breaking through the levels of yourself, right? Your business will only grow to the level that you know yourself. And so for me, it’s really around money. And so The Soul of Money by Lynn Twist was really good, especially for me as a daughter of a widowed immigrant. Money was always there was a lot of scarcity around that. And so that really helped me. So I feel like those two books really helped me a lot.

Josh Hadley 00:43:56  Yeah. Great recommendations. Big fan of ten X is easier than two x. next question. What is your favorite AI tool that you’ve been using and how have you been using it?

Gloria Chou 00:44:06  Yeah. So obviously I love perplexity, but now we’re teaching people how to use cloud identically in their business. So Claude, all day, every day I use those three every day.

Gloria Chou 00:44:14  So I use perplexity, Claude and chat. But Claude is really the thing that runs my business because with coachwork and code I connect it to everything and it’s really my executive assistant. It’s my social media as my data analyst is my revenue analyst. So for someone who hates spreadsheets like me, has made it so easy to just understand where my business is and do custom dashboards. So I cannot live without Claude.

Josh Hadley 00:44:36  Yeah, totally. And there again, it goes back to like you use each tool for different use cases. So we do the exact same thing here. All right. Final question for you. Who is somebody that you admire or respect the most in the e-commerce space that other people should be following or need to listen to and why?

Gloria Chou 00:44:53  Yeah. So, you know, we have a lot of we have so many incredible female founders in our community, but there’s also a lot of experts who are doing great work too. So Jacqueline Snyder at The Product Boss, she’s an affiliate of mine. So she has also a community of amazing female founders who are making products.

Gloria Chou 00:45:08  Definitely check her out. She has a podcast as well. Call the product boss. And then, you know, just just everyday small business makers who are doing things that make us stay human and remind us of our humanity. I think the only thing separating us from machines in this world where we’re taught to optimize and squeeze juice out of everything. Is that you’re putting your vision out into the world, right? You’re creating something. So I think small businesses are really kind of reminding us of our humanity. I just have so much respect for all the small businesses in our community and beyond.

Josh Hadley 00:45:37  Fantastic. Well, Gloria, this has been a massive amount of, golden nuggets. So I appreciate all the information. If people want to learn more about you, they want to get into your kind of your masterclass or your program. where’s the best place for people to reach out and find you?

Gloria Chou 00:45:53  Yeah. So the free masterclass, where I’ll show you exactly the prompt screen share and everything is Gloria Chou. Com slash masterclass.

Gloria Chou 00:45:59  And you can DM me the word josh on Instagram at Gloria and I’ll give you a freebie. So I’m looking forward to connecting with you all.

Josh Hadley 00:46:06  Awesome. Well, Gloria, thanks again for your time today.

MC 00:46:09  Thank you for listening. Visit Ecomm breakthrough com for more information. If you’ve enjoyed today’s episode, the best way you can show your appreciation is by clicking the subscribe button and quickly leaving a review. See you again next time!