Achieving 10X Growth Is Easier Than You Think With Eric Kooymans’ 10-Step Plan

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Achieving 10X Growth Is Easier Than You Think With Eric Kooymans’ 10-Step Plan

Eric KooymansEric Kooymans is the Chief Marketing Officer at Harnessing Strengths, a full-service marketing firm specializing in e-commerce development. He has over 18 years of marketing experience, where he implements business and marketing plans and growth strategies to 2X to 10X companies, helping generate traffic, leads, and sales. Before lending his talents to Harnessing Strengths, Eric served as the Vice President of Marketing at WISP Industries, where he redesigned WISP.com into Shopify, grew the company to sell on over 25 marketplaces, and increased sales over 10X in 12 months using omnichannel marketing. Additionally, Eric’s portfolio boasts over 180 companies, including the American Cancer Society, AirTran Airways, and AARP.

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Here’s a glimpse of what you’ll learn:

  • Expanding e-commerce beyond Amazon
  • What is Harnessing Strengths?
  • The 10 steps to generating 10X growth
  • Conducting keyword research and competitor analysis
  • Marketing funnel best practices
  • Building a brand through influencer marketing
  • Why sellers should consider Google Shopping
  • How to select a marketing agency

In this episode…

Sellers prefer to sell their products on Amazon because it’s one of the most popular e-commerce channels. It also has a global customer base, provides fulfillment centers, and offers various advertising options. However, sellers can utilize several other omnichannels to diversify their marketing strategy and 10X their growth.

For vendors who have grown comfortable with Amazon and may be hesitant to try different shopping platforms, Eric Kooymans, a veteran in the e-commerce industry, suggests starting with Google Shopping. It’s an easy setup, especially if you already use Shopify or WooCommerce. Google Shopping provides plugins allowing you to activate different platforms that populate multiple feeds. Eric also recommends Faire, an online wholesale marketplace. Faire helps sellers easily set up their online storefront, gives access to a large customer base, manages orders efficiently, and connects you with new customers. These are just a few strategies Eric expounds on in his 10-step action plan.

Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast as he interviews Eric Kooymans, Chief Marketing Officer at Harnessing Strengths, on how to build a brand with the 10X method. Eric shares his 10-step action plan that includes marketing funnel best practices, building a brand through influencer marketing, and setting up alternative shopping platforms.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales with a challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners. Get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley, where I interview the top business leaders in e-commerce. past guests include Kevin King, Howard Thai, and Roland Frasier. Today I’m speaking with Eric Kooymans, the CEO of Harnessing Strengths. And we will be talking a lot about how you can 10x your growth and build a brand that private equity is hungry to acquire. This episode is brought to you by eComm Breakthrough Consulting, where I help seven-figure companies grow to eight figures and beyond. Listen, Eric, I started my business back in 2015. And I grew it to an eight-figure brand and seven years. But I made a lot of mistakes along the way that made the path of getting to eight figures take a lot longer than it needed to. There were times where I had a lot of self doubt whether my brand could survive whether I had leadership capabilities, or if we would have the cash flow to survive. I wish I would have had a guide along the way to help me overcome many of those obstacles. And I know today on the podcast, we’re gonna be talking a lot about some of those things to overcome those obstacles. But for our listeners, if you want to learn more, and you want to know the next steps to take your brand to the next level, then go to eCommBreakthrough.com to learn a little bit more. But as a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@eCommBreakthrough.com, and in your subject line, say Strategy Audit, and then plead your case as to why I should choose you and your brand to work with for this month. And if you don’t win this month, don’t worry because you’ll be entered to win for future months to come. Before I introduce today’s guest I want to give a big thank you to Shannon Roddy and thank him for referring Eric as a guest for the podcast. Shannon is an Amazon expert. He’s a speaker and Director of Business Development at Avenue7Media. He founded Marketplace Seller courses, home of the Amazon Brand Success Academy and has consulted with over 200 companies and individuals to launch, grow, and protect their Amazon brands. But today I’m super excited to introduce you to Eric Kooymans. Eric is an online marketing expert with over 18 years of experience in e-commerce development, search engine optimization, Facebook ads, influencer marketing, and much more. With a portfolio boasting over 180 different companies, including the American Cancer Society, Passion, Passion City Church, and Chris Tomlin, Eric specialties include WordPress, Shopify, and Magento e-commerce, as well as various marketing automation tools like Active Campaign and HubSpot. Get ready to learn from the best in this business on today’s podcast. So with that introduction, welcome to the show, Eric.

Eric Kooymans 3:26

Thank you, Josh, for having me. Appreciate your time,

Josh Hadley 3:28

Eric, I know that you are a wealth of knowledge when it comes to e-commerce. And your knowledge is not just centered on Amazon, specifically, where many of our listeners are, you have a much greater experience in lay of the land. In e-commerce in general, we talked about Shopify, Magento. And there’s so much more outside of the Amazon e-commerce ecosystem. And that’s where you have that experience. And so I’m super excited to have you on the show today. And I know our listeners are gonna get a lot of value. The main thing that I want to talk about and share with our listeners is to kind of open their mind to the possibilities outside of Amazon. And so Eric, we could maybe use my brand as an example, where we’ve generated a lot of success on Amazon. But 98% of our sales all come from Amazon. And I know there’s greater aspirations we have for the brand, we want to take it to $100 million, right. But to take it to $100 million, we probably need to execute different strategies and get into different marketplaces or channels. And just continue to expand our community of followers, etc. So, Eric, if somebody like myself comes to you with this, where do you begin?

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