by Josh Hadley | Aug 27, 2024 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Rob Schab, CMO and co-founder of Levanta, about utilizing affiliate marketing to boost sales and rankings for Amazon sellers. They explore Levanta’s success in aiding brands through affiliate marketing, the importance of selecting suitable influencers, and strategies for affiliate recruitment. Rob underscores the need for standout messaging and high commissions to attract influencers, and the significance of maintaining affiliate engagement. The episode also touches on the potential of TikTok for affiliate marketing and concludes with Rob recommending “Atomic Habits,” the productivity tool Linear, and industry experts to follow. He invites listeners to join Levanta’s affiliate network to enhance their marketing strategies.
by Josh Hadley | Aug 20, 2024 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley talks with Matt Putra, founder of EightX and an experienced CFO. Matt discusses various strategies for ecommerce businesses to scale profitably, including the importance of managing fixed costs, inventory for the right SKUs, and ad spending. He offers advice on financing options like PayPal Capital and Mayflower, warns against overusing credit cards, and suggests leveraging cards like Parker and Ramp for better terms. Matt also touches on the significance of maintaining stock levels, especially for Amazon sellers, and shares a case study where optimizing ad spend led to increased profitability. The episode concludes with Matt’s top three tips for ecommerce owners and an invitation to connect with him for further financial guidance.
by Josh Hadley | Aug 13, 2024 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Eli Lipshatz (Lipi), co-founder of Escala and MultiplyMii. They discuss strategies for scaling e-commerce businesses, focusing on the need for effective delegation, prioritizing needle-moving activities, and creating efficient systems. Lippy highlights common mistakes, such as not delegating tasks and the importance of systemizing processes to focus on strategic growth. The use of tools like Miro and ClickUp for documentation is emphasized, along with the significance of meeting cadence for organizational alignment. Lipi also offers insights on managing remote teams and recommends resources for continuous learning in the e-commerce space.
by Josh Hadley | Aug 6, 2024 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Jon Derkits, an experienced Amazon seller and partner at Color More Lines. They delve into the intricacies of managing working capital, optimizing cash flow, and scaling Amazon brands. Dershowitz shares insights on negotiating with suppliers, leveraging credit for ad spend, and the benefits of a diverse traffic strategy. He also discusses the use of Google and Amazon ads, the halo effect on Amazon, and the significance of financial literacy. Additionally, Derkits introduces Prism, a tool for Amazon analytics, and offers access at a discounted rate. The episode wraps up with personal recommendations and resources for listeners interested in e-commerce success.
by Josh Hadley | Jul 30, 2024 | Podcasts
In this episode of the Ecom Breakthrough podcast, host Josh Hadley welcomes Matt Snyder, founder of Brands Excel, to discuss the intricacies of selling on Amazon. They explore the impact of Amazon’s new inventory fees, strategies for brands to improve profitability, and the benefits of direct customer engagement. Matt shares insights on Seller Fulfilled Prime (SFP), dispels myths about shipping rates, and provides tips for choosing logistics partners. The episode concludes with Matt offering his contact information for listeners seeking advice on SFP and navigating Amazon’s marketplace.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Prioritize Profitability and Cost Reduction: In light of Amazon’s new fee structures, focus on improving profitability and reducing costs.
Action Item #2: Emphasize Direct Customer Interaction: For non-Amazon-first brands, prioritize customer feedback and community engagement.
Action Item #3: Explore Seller Fulfilled Prime (SFP) Opportunities: Demystify Seller Fulfilled Prime (SFP) to leverage its benefits. Understand the requirements, benefits, and considerations involved, including selecting the right third-party logistics partners and technology.
