by Josh Hadley | Sep 17, 2024 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Kevin King, a seasoned Amazon seller and founder of the Billion Dollar Seller Summit. Kevin shares his extensive experience in e-commerce, emphasizing the importance of understanding your target audience and leveraging customer data for sustainable growth. He introduces the Dream 100 concept, recognizing influential individuals in the e-commerce space. Kevin discusses the evolving landscape of Amazon selling, highlighting the need for expertise in areas like supply chain management and PPC strategies. He also explores the potential of AI tools in marketing and the timeless principles of human psychology in driving consumer decisions..
by Josh Hadley | Sep 10, 2024 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Aaron Cordovez, co-founder of Zulay Kitchen and technical architect of Samurai Seller. They dive into the competitive world of Amazon, discussing the necessity for brands to innovate and differentiate themselves to combat margin compression. Aaron shares Zulay Kitchen’s strategic approach to product development, emphasizing the role of category managers and a rigorous evaluation process. He also touches on the global team dynamics and the financial realities of product launches. The conversation then explores defensive pricing strategies and the potential of low-profit margins on Amazon, debunking myths about low pricing and underscoring the importance of upselling. Aaron warns against variation abuse and concludes by highlighting the services of Samurai Seller and Nexus Capital, stressing the need for continuous creation and innovation for Amazon sellers. Listeners are encouraged to connect with Aaron for further insights into scaling their e-commerce ventures.
by Josh Hadley | Sep 3, 2024 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Lesley Hensell, co-founder of Riverbend Consulting, about Amazon account protection and suspension recovery. They discuss the importance of product testing, the risks of review manipulation, and the complexities of Amazon’s enforcement process. Leslie advises on how to escalate issues to Amazon’s executive team and the value of expert assistance. She also shares recommendations for books, tools, and influencers in the e-commerce space. The episode concludes with information on how to contact Riverbend Consulting for help with Amazon account issues.
by Josh Hadley | Aug 27, 2024 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Rob Schab, CMO and co-founder of Levanta, about utilizing affiliate marketing to boost sales and rankings for Amazon sellers. They explore Levanta’s success in aiding brands through affiliate marketing, the importance of selecting suitable influencers, and strategies for affiliate recruitment. Rob underscores the need for standout messaging and high commissions to attract influencers, and the significance of maintaining affiliate engagement. The episode also touches on the potential of TikTok for affiliate marketing and concludes with Rob recommending “Atomic Habits,” the productivity tool Linear, and industry experts to follow. He invites listeners to join Levanta’s affiliate network to enhance their marketing strategies.
by Josh Hadley | Aug 20, 2024 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley talks with Matt Putra, founder of EightX and an experienced CFO. Matt discusses various strategies for ecommerce businesses to scale profitably, including the importance of managing fixed costs, inventory for the right SKUs, and ad spending. He offers advice on financing options like PayPal Capital and Mayflower, warns against overusing credit cards, and suggests leveraging cards like Parker and Ramp for better terms. Matt also touches on the significance of maintaining stock levels, especially for Amazon sellers, and shares a case study where optimizing ad spend led to increased profitability. The episode concludes with Matt’s top three tips for ecommerce owners and an invitation to connect with him for further financial guidance.
