Case Study With Scott Needham: Can TikTok Shop Really Help Boost Your Sales on Amazon?
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley and guest Scott Needham, CEO of Smart Scout, delve into the intricacies of leveraging TikTok Shop for e-commerce success. They explore Scott's journey from a viral TikTok product to strategically using TikTok Shop to boost sales. Scott shares insights on utilizing data analytics platforms like Fast Moss to understand top-selling products and successful content creators on TikTok. He emphasizes the importance of adapting to Amazon's changing landscape, recounting a personal story where he had to make quick decisions to save his business during his honeymoon. The conversation also covers the significance of continually launching new products to drive growth and the necessity of optimizing main images for product listings. Scott's recommendations are geared towards helping 6-7 figure business owners scale their operations to 8 figures and beyond by embracing new platforms, refining logistics, and constantly innovating.The Most Effective Growth Levers for Scaling an E-commerce Brand to an 8-Figure Valuation With Todd Bairstow
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley chats with Todd Bairstow, CEO of Finer Form, about the brand's impressive growth trajectory during the pandemic and the strategic moves that propelled them to eight-figure success. Todd shares how Finer Form preemptively tackled potential negative reviews by improving product design and assembly instructions, enhancing the customer experience. He also delves into the critical role of Amazon PPC expertise in their growth, emphasizing the importance of keyword specificity and campaign organization. Furthermore, Todd discusses the value of maintaining a white hat approach and building strong relationships with Amazon account managers. The episode also explores Finer Form's unexpected success on TikTok Shop, outperforming other sales channels, and the benefits of influencer marketing on the platform. Todd recommends "The Big Short" for diverse business perspectives, ChatGPT for productivity, and the "Odd Lots" podcast for global business insights. This episode is packed with actionable strategies for e-commerce entrepreneurs aiming to scale their businesses.How to Leverage Influencers and Affiliate Platforms for Growth on Amazon and TikTok Shop with Gracey Ryback
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Gracey Ryback, a renowned Amazon influencer and marketing guru. They dive into the nuances of influencer marketing on Amazon, discussing strategies for brands to maximize ROI through affiliate platforms and influencer partnerships. Gracey shares her expertise on building effective relationships with influencers, leveraging platforms like TikTok Shop, and the importance of commission rates in driving sales. The duo also touches on the significance of product fit and communication in successful collaborations. For business owners aiming to scale, Gracey's practical advice and personal anecdotes offer a treasure trove of actionable tips.Struggling on Amazon? Insights into PPC, SEO, and Optimization Strategies for Growth with Abe Chomali
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley engages with Abe Chomali, founder of XP Strategy, in a deep dive into the intricacies of PPC and SEO for Amazon sellers. They discuss the unpredictability of Amazon's system and the importance of flexibility in strategy. Chomali emphasizes the use of analytical tools for tracking changes and competitor strategies, and the significance of metrics like TACoS and conversion rates. The conversation also covers the necessity of continual product launches and adaptation to market changes for scaling businesses. Chomali's expertise shines as he offers actionable advice and a complimentary strategy session, showcasing his commitment to helping businesses thrive on Amazon.Meet the Host
Josh Hadley
Founder of Ecomm Breakthrough
As host of the Ecomm Breakthrough Podcast Josh has established beneficial relationships with key strategic partners within the e-commerce industry, and has learned business strategies and tactics from some of the most brilliants minds. He currently lives in Flower Mound, Texas, and invests in and advises business owners on how to grow, scale and exit their companies.