by Josh Hadley | Nov 13, 2025 | Podcasts
In this episode, host Josh interviews Matt Altman, marketplace lead at Right Side Up, about advanced strategies for launching and scaling brands on Amazon. Matt shares actionable insights on budgeting for product launches, optimizing PPC campaigns by focusing on conversion rates, and leveraging Amazon’s internal data tools. He emphasizes the importance of consistently launching new, non-competing products to avoid cannibalization and drive growth. The discussion concludes with practical takeaways for sellers aiming to scale, plus an offer for a free brand audit from Matt’s agency, Right Side Up.
by Josh Hadley | Nov 11, 2025 | Podcasts
Fernando Campos, the Co-Founder and CEO of HiveHQ, the #1 profit and analytics platform built specifically for TikTok Shop sellers. If you’ve ever felt overwhelmed by TikTok’s fragmented backend—with data scattered across Ads Manager, Seller Center, and Affiliate Center—HiveHQ is the solution that brings it all together into one powerful dashboard.
Fernando isn’t new to the e-commerce world—he’s also the Co-Founder of MarketplaceOps, where he’s helped manage and scale brands to over 9-figures in revenue. Now, with HiveHQ, he’s giving sellers the visibility and insights they need to understand true profitability, optimize at the SKU level, and scale smarter and faster on TikTok Shop—and soon across multiple channels.
by Josh Hadley | Nov 6, 2025 | Podcasts
In this episode, the host interviews Kelcey Lehrich, founder of 365 Holdings and co-founder of the HoldCo Conference. Kelcey shares her journey from traditional business to e-commerce, the growth of 365 Holdings, and the challenges of acquiring and integrating multiple brands. He discusses the purpose of the Holdco Conference for multi-business entrepreneurs, strategies for stable acquisitions, and the realities of shared services. The episode offers practical advice on self-awareness, focusing on key business levers, and learning from experience in scaling and managing holding companies.
by Josh Hadley | Nov 4, 2025 | Podcasts
Jason Boyce is one of the true veterans of the Amazon marketplace. He started selling on Amazon back in 2003 and went on to build a top 100 seller account before founding Avenue7Media, a full-service agency dedicated to helping brands outperform their categories through smart, scalable strategies.
He’s the co-author of The Amazon Jungle and a recognized expert in areas like Amazon Ads, Amazon DSP, ASIN strategy, account reinstatement, and product safety compliance. His agency supports clients across both Amazon and Walmart, focusing on profitable growth and cutting-edge solutions like Bottom-Up Audience Building for CTV.
by Josh Hadley | Oct 30, 2025 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley conducts a live strategy audit with eCommerce brand owner Charlie Mckenzie. They discuss advanced Amazon sales strategies, including keyword optimization, targeted PPC and product targeting ads, and leveraging Google Ads to custom Amazon Store pages for higher conversions. Josh emphasizes the importance of product innovation, catalog expansion, and understanding customer intent. Charlie receives actionable advice on improving ad efficiency, refining product listings, and sourcing new product ideas from platforms like Etsy. The episode offers practical tips for boosting Amazon performance and sustainable brand growth.
by Josh Hadley | Oct 28, 2025 | Podcasts
Damon is a powerhouse in the world of wellness and e-commerce — someone whose leadership journey combines global experience, deep product expertise, and a relentless commitment to quality. I’m thrilled to welcome back Damon Sununtnasuk, the founder and CEO of Natural Cure Labs — the company behind the Palmara Health and VitaTails brands, known for their research-driven, USA-manufactured supplements for both people and pets. Crushing it on Tiktok, Walmart, Target.com & Amazon.com
