Chad Rubin is the Founder and CEO of Profasee, a pricing platform that enables Amazon brands to predict ideal product prices. He leads Profasee’s operations and overseas IT strategy. Chad often speaks about e-commerce, Amazon, and leveraging AI strategies on webinars and conferences worldwide. He is also the author of the Amazon bestseller, Cheaper, Easier, Direct. Before Profasee, Chad founded Think Crucial and co-founded Skubana and the Prosper Show.

Here’s a glimpse of what you’ll learn:

• Chad Rubin talks about his professional background in the e-commerce industry
• How pricing is a challenge to many
• Chad explains what Profasee does and how to use it
• How to change prices to maximize profits without sacrificing your BSR
• The importance of leveraging AI as an e-commerce business
• What is Chad doing to restructure his e-commerce business?
• Josh Hadley’s three actionable takeaways from this episode

In this episode…

Are you an Amazon brand that relies on traditional pricing strategies alone? There’s a chance you leave lots of money on the table that could increase your profit margin. So, how can you optimize your Amazon sales, increase your profits, and incorporate AI into your e-commerce businesses?

According to Amazon expert Chad Rubin, many brands have great products and even bigger ambitions but leave pricing strategies up to fate. It was the same for Chad with his e-commerce brand. As he looked for new ways to unlock huge profits, he discovered that pricing is the most relevant lever that flows to the bottom line, and it’s a huge blind spot to many. Because there are few tools in the Amazon space to test prices, he built a world-class AI model that analyzes hundreds of real-time data points to help e-commerce brands pinpoint the perfect price for them to start profiting.

Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Chad Rubin, the Founder and CEO of Profasee. The two discuss how pricing is a challenge to many, how to change prices to maximize profits without sacrificing your BSR, and the importance of leveraging AI as an e-commerce business.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Profasee
• Chad Rubin on LinkedIn
• Chad Rubin’s Email: chad@profasee.com
• Chad Rubin on Twitter
• Cheaper Easier Direct by Chad Rubin and Frank Turner
• Prosper Show
• James Thomson on LinkedIn
• Skubana
• Think Crucial
• The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss
• The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson
• The Great CEO Within: The Tactical Guide to Company Building by Matt Machory, Alex MacCaw, and Misha Talavera
• Notion
• Brandon Young on LinkedIn
• Steven Pope on LinkedIn

Special Mention(s):

• Kevin King
• My Amazon Guy

Past episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
• “Four Critical Pillars for Amazon Listing Optimization”
• “Seven Acquisition Strategies To Scale To Eight Figures and Beyond”

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04 

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:35 

Well, welcome to the eComm Breakthrough Podcast. I’m your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Steven Pope, and Howard tie. Today I’m speaking with Chad Rubin, Founder and CEO of Profasee. And we’ll be talking a lot about optimizing Amazon sales, increasing your profits, incorporating AI into your e-commerce businesses. This episode is brought to you by the eComm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Chad, I started happily designs back in 2015. And it took me seven years to get it to an eight figure business. That’s because I made a lot of mistakes along the way that made the path of getting to eight figures take a lot longer than it really needed to be, there were a lot of distractions or even self-doubts that I had, as to whether I could manage or lead a business or whether my brand could become a real brand. I wish I would have had a guide along the way that would have helped me overcome those mistakes or foresee them earlier on in my journey for our listeners that have hit similar plateaus and want to know the next steps to take their business to the next level. Then go to ecommbreakthrough.com. That’s e COMM With two M’s to learn more. And as a special bonus to my podcast listeners. This month I’m giving away $110,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@ecommbreakthrough.com. And in your subject line, say strategy audit and tell me why we should choose your business as the strategy audit session that we work on for that month. And if you don’t win this month, don’t worry, you’ll be entered to win for future month to come. Today, I’m super excited to introduce you to Chad Rubin. Chad leads Profasee operations and overseas IT strategy. He often speaks about e commerce Amazon and leveraging AI strategies on webinars and conferences worldwide. He is also the author of the Amazon Best Seller, Cheaper Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana and the Prosper Show. He is also a father husband and loves coffee and tacos. So with that, Chad, welcome to the eComm Breakthrough Podcast.

Chad Rubin 1:04 

Thank you for having me excited to be here.

Josh Hadley 2:58 

Chad, you’ve done a lot of amazing stuff in the e Commerce Industry. Why don’t you give us a little bit more details about your background? I mean, you helped co-found Prosper. Tell us a little bit about that. We had James Thompson on the podcast previously, I think he’s about 10 episodes earlier than you. And tell us all about Skubana because I think that’s a really well known software in the industry as well.

Chad Rubin 3:24 

Yeah, so I think if we zoom out, I’ve been in e-comm now for 15 years, which makes me like a first generation Gameboy. I’ve been and like I think my goal in this industry is to just leave it better than how I found it. So I was an early Amazon DTC brand before private label was a thing. James Thompson happened to be my account manager at Amazon. And we stayed in touch. And he saved me a lot of times through the years. And so when I started selling multi-channel, I reached out to him and I said, hey, I’m building the software, you want to take part in it? Do you want to invest? He was like, heck yeah. And then he was like, hey, I’m about to build this community of Amazon sellers. Do you want to be part of it? I was like, heck yeah. And it was just a perfect collaboration. And so started building we did great. We sold both businesses with really beautiful exits, and I started working on Profasee and right after I sold Skubana, so in December of 2001 started building so it’s been a year of building so far.