Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets

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Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets

Adam “Heist” Runquist is an e-commerce entrepreneur who helps others build, scale, sell, and invest in e-commerce brands. While working in the corporate world for NRG, a Fortune 300 energy company, he began sharing his knowledge of Amazon on his YouTube channel under the pseudonym Adam Heist. He also facilitates FBA Masterclass, an exclusive mentorship program designed to help people achieve success through Amazon FBA. For over four years, Adam served as Goal Zero’s Head of Operations and Supply Chain, influencing his Amazon journey. Adam is also an avid cyclist, which has inspired many of his e-commerce brands.

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Here’s a glimpse of what you’ll learn:

  • Adam “Heist” Runquist discusses business exit strategies
  • Adam’s Amazon marketing tactics
  • Why should solopreneurs focus on product development, listing optimization, and traffic generation?
  • What is Adam’s process for product development research?
  • Understanding keyword and pay-per-click optimization
  • Tips for partnering with influencers

In this episode…

Amazon is the premier marketplace for selling products, but scaling a brand can be a challenge for the inexperienced. If you are ready to grow your brand to over seven figures, Amazon experts suggest focusing on three pillars: product development, listing optimization, and traffic generation.

Many e-commerce entrepreneurs are solopreneurs who handle all aspects of their business. However, they’re still competing against large conglomerates with teams of experts. Amazon selling mentor and e-commerce entrepreneur Adam “Heist” Runquist asserts that it’s possible to professionalize a brand by adhering to the three pillars. Once a product is appropriately designed for a target audience, it clears a path for better rankings, more pay-per-clicks, and increased conversion rates. To optimize product listings, Adam suggests concentrating on a small range of keywords and imagery using A/B testing. Regarding traffic generation, it’s vital to understand what proportion of your sales are driven organically or through PPC. And while leveraging Google and YouTube ads can be beneficial, Adam advocates partnering with influencers as brand ambassadors.

In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Adam “Heist” Runquist, e-commerce entrepreneur, to talk about exit and brand scaling strategies. Adam discusses business exit strategies and tips for partnering with influencers. Adam also expounds on the prime importance of focusing on product development, listing optimization, and traffic generation.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley and eight-figure e-comm business owner and investor, as he interviews highly successful business owners. Get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley where I interview the top business leaders in e-commerce. Previous guests include Kevin King, Steven Pope, and Roland Frasier. Today I’m speaking with Adam Runquist, aka Adam Heist, and we will be talking a lot about lessons learned from exiting multiple brands, and the new strategies he’s implementing with his new brands he’s working on. This episode is brought to you by eComm Breakthrough Consulting, where I help seven-figure companies grow to eight figures and beyond. Listen, Adam, I started my business back in 2015, and grew it to an eight figure Brandon seven years. But I made a lot of mistakes along the way that made the path of getting to eight figures really take a lot longer than it needed to. There were times where I really had a lot of self doubt, or whether my brand could actually become a household brand name and actually survive. And also dealing with cashflow issues and trying to make sure that I had the financial acumen to manage the books and to grow the business. So to our listeners, those of you who have hit similar plateaus and want to know the next steps to take your brand to the next level, then go to eCommBreakthrough.com. To learn more, that’s e-comm with two M’s. And as a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@eCommBreakthrough.com and plead your case as to why I should choose you and your brand to work with for this month’s strategy session. And if you don’t win this month, don’t worry, you’ll be entered to win for future months to come. Today. I am super excited to introduce you all to Adam Ruquist. Adam has spent nearly a decade in corporate life as a director for a fortune 300 energy company. This eventually led to the acquisition of a physical products brand Goal Zero, a journey that inspired him to build and sell a number of his own Amazon-centric e-comm brands. Adam now runs the YouTube channel, Adam Heist, FBA masterclass, and numerous brands in the cycling niche. So with that introduction, welcome to the show, Adam.

Adam “Heist” Runquist 2:44

Josh, man it’s good to be on here. Thanks for chasing me down and making this happen. Excited to chat with you, man.

Josh Hadley 2:50

Hey, well, I’m appreciative of you joining the podcast here. I know we initially met at Kevin King’s Billion Dollar Seller Summit. You were speaking there. And as soon as I saw you talk obviously I’ve been following your YouTube channel for a while and once I heard you talk I was like I gotta get this guy’s info see if we can twist his arm enough to get him on to the podcast. So thanks again for coming on.

Adam “Heist” Runquist 3:14

Yeah, man, super grateful. We got to connect there too. And glad we got to parlay that into the chat today.

Josh Hadley 3:20

And you were I guess you kind of just did a world tour over what a five week period right you went to Seller Sessions in London Billion Dollar Seller Summit. Where all did you go?

Adam “Heist” Runquist 3:31

Yeah, it was interesting, man. So I did a ton of traveling kind of in my college era, the typical kind of poor backpacker staying in hostels thing. So I did that for I think, a couple of months, in my junior year of college. And I’ve traveled you know, here and there since then primarily for business, you know, within the US and Canada for personal reasons. But, you know, I think a lot of why we do this is that we aren’t encumbered by the typical schedule A and asking your boss for PTO and hey, I can only take one week because my you know, employees are gonna you know, there are people in my corporate job we’re gonna get kind of Where’s Adam for a week plus so, so I took a step back, I’m like, you know, it’s been a minute since I’ve done that. And it kind of happened to align with the spring schedule, there was a ton of events in the Amazon space in the spring. So I started off in the UK at Seller Sessions Live. And then I had a in May. And then I had a another speaking engagement in Estonia, early June, which is kind of the other side of Europe. And then I had the Capstone Billion Dollar Seller Summit, where we met in Puerto Rico. And it really didn’t make sense to fly. I’m in Utah. So it’s quite a jaunt to get to Europe from that side of the US. So I’m like, you know, I went on I just hunker down in Europe, and aside from those three venues, I kind of just let my inspiration take me where I wanted. So I ended up going to about 12 or 13 countries, four continents over five weeks. So it was a gauntlet but it was a super fun way to travel. And it kind of reinvigorated that travel bug in me so it was super sweet. So yeah, I spent some time in the UK did a five day hike in Portugal. My origin is our Sweden from my Swedish from my background. So I got to go to the Motherland for the first time, which is cool. And then went to Morocco. So hit Africa up briefly and then went to the Middle East. To check out Tel Aviv, there’s a ton of people in the Amazon space in Israel. So got to kind of reconnect there, go to a buddy’s wedding, went to Dubai, and then wrapped it up in Puerto Rico. So yeah, it was a whirlwind tour, super, super fun and interesting experience. That’s

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