Brian Johnson is the Co-founder of Canopy Management, a full-service digital advertising agency for Amazon brands. In addition to Canopy Management and his 20-plus years of experience, Brian has helped over 20,000 brands grow $1 billion in Amazon sales via his Amazon advertising consultancy. As a result, his products and services continue to keep him in high demand with small and large market companies globally.
Here’s a glimpse of what you’ll learn:
- Brian Johnson discusses his background, Canopy Management, and his latest projects
- Brian shares his first experience with Amazon and how it changed his life
- How did Brian launch his first course?
- Brian’s advice to Amazon sellers who want to grow beyond eight figures
- Different niches on Amazon
- The most common image brands use on Amazon
- Using language to differentiate your product
In this episode…
Amazon is not only a best-selling e-commerce channel, it has also become a trustworthy product advertising platform. Positive advertising provides product visibility, increasing sales and profitability. So as a seller, what must you do before creating a successful advertising campaign?
Entrepreneur and business leader Brian Johnson recommends taking these steps into accountability. Consider how to differentiate your product listing and constantly be innovative, conduct a top 20 term search, and understand why customers purchase your products.
In this episode of the eComm Breakthrough Podcast, host Josh Hadley welcomes the Co-founder of Canopy Management, Brian Johnson, to discuss Amazon advertising and product optimization. Brian shares his first experience with Amazon changed his life, how he launched his first course, his advice on how Amazon sellers can grow beyond eight figures, and the most common images brands use for product optimization.
Resources mentioned in this episode:
- Josh Hadley on LinkedIn
- eComm Breakthrough Consulting
- eComm Breakthrough Podcast
- Email Josh: Josh@eCommBreakthrough.com
- Hadley Designs
- Hadley Designs on Amazon
- Brian Johnson on LinkedIn
- Canopy Management
- Brian’s Gift: Free Strategy Session
- Email Brian: Brian@CanopyManagement.com
Special Mention(s):
- Steve Simonson on LinkedIn
- Kevin King
- Steven Pope on LinkedIn
- Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss
- Review Monitoring
- Acquisition
- Alex Hormozi on LinkedIn
- Leila Hormozi on LinkedIn
- $100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
Related Episode(s):
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Four Critical Pillars for Amazon Listing Optimization”
- “Actions You Must Take To Prepare Your Business for a Recession”
Sponsor for this episode…
This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.
Episode Transcript
Intro 0:04
Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales with a challenge is knowing how to take your business to the next level. Join Josh Hadley and eight-figure e-comm. Business Owner and investor as he interviews highly successful business owners get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.
Josh Hadley 0:37
Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley where I interview the top business leaders in e-commerce. Past guests include Kevin King, Steve Simonson and Steven Pope. Today I’m speaking with Brian Johnson, the Co-founder of Canopy Management, and we will be talking a lot about Amazon advertising and product optimization. This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure companies grow to eight figures and beyond. Listen, Brian, I started Hadley Designs in 2015. And I grew it to an eight figure brand in seven years, I made a lot of mistakes along the way that made the path of getting to eight figures take a little bit longer. At times, I doubted whether our business could even survive or become a real brand. And I wish I would have had a guide to help me grow faster and avoid a lot of the stumbling blocks I ran into. If you’ve hit a similar plateau and want to know the next steps to take your business to the next level, then go to eCommBreakthrough.com. That’s e-comm with two M. Two M’s to learn more. And as a special bonus to my podcast listeners. This month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@eCommBreakthrough.com with the subject line “Strategy Audit” and plead your case as to why we should choose you as the strategy audit that we should select for the month. And if you don’t win this month, don’t worry, because you’ll be entered for future months to come. Today. I’m super excited to introduce you all to Brian Johnson. Brian has served as an as a leader in online advertising and conversion rate Strategy for nearly two decades. He’s a trusted partner to 10s of 1000s of brands across the globe. And Brian’s work has earned him a reputation as a disruptive force in a world of brimming with new and interesting challenges. Through his advertising agency Canopy Management, as well as his highly successful Amazon advertising consultancy, community, training, and software. Brian has helped over 25,000 brands increased sales by over $2 billion on Amazon, through advertising strategy, conversion rate optimization and differentiation. The result his products and services deliver continued to put him in high demand with companies both large and small around the world. So with that introduction, Brian, I want to welcome you to the podcast. Thanks for
Brian Johnson 3:04
Yeah, well you put it together like that whole like like, here’s your career in a bottle. And so it’s like, Man, that sounds like a lot of work.
Josh Hadley 3:12
That sounds like you’ve been around the block a few times. Brian, just
Brian Johnson 3:16
a few. Just go around in circles.
Josh Hadley 3:20
Okay, no, no do it doing great things. Well, and Brian, one thing that that isn’t in that vial, you know, you and I have worked together. You are one of the partners I hired to run our PPC back in what was it? 2018. I want to say, right, is that one right? Yeah.
Brian Johnson 3:37
Started right. Yeah, you were in the first hour? You probably like I think
Josh Hadley 3:41
I was one of the first. Yeah. So I watched canopy management grow up and, and watching you guys do amazing things. It’s been incredible. And you guys took off a huge load off my shoulders when it was just my wife and I. And then we have we have 1300 products now. And you know that that’s no small feat. Advertising that many different products.
Brian Johnson 4:07
But I mean, the credit, credit absolutely goes to you and your wife, you know, it’s you just started driving force as far as like rolling out new products on a regular basis and being as creative and innovative as you know, you’ve been so yeah, well done on that.
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