Steven Pope is the Founder of My Amazon Guy (MAG), a full-service marketing agency known as the “Wikipedia of Amazon knowledge,” and handles over 300 clients. MAG provides over 1,200 tutorial videos on YouTube, educating hopefuls on how to grow sales on Amazon.

A thought leader, Steven mastered the e-commerce business as a corporate marketing manager and e-commerce director. His 10 years of experience led him to teach the art of leveraging on Amazon. Before founding MAG, Steven earned his MBA from Western Governors University and worked as a TV reporter.

Here’s a glimpse of what you’ll learn:

• Steven Pope passionately discusses why and how he founded My Amazon Guy
• The four pillars of e-commerce Steven wants all Amazon sellers to implement today
• What are the four phases of SEO when creating Amazon content?
• Steven performs a live demo search query performance report on his own product
• Steven gives listeners and viewers a lesson in design and merchandising
• Why Steven is not a fan of coupons
• How to increase your market share by modifying one product photo
• The consequences of not scheduling time to think

In this episode…

You finally originate a niche product and decide to sell it on Amazon. Sales quickly flourish, but suddenly the product success hits a snag. Now what?

You enlist the services of My Amazon Guy. The agency’s Founder, Steven Pope, is not only an e-commerce brand mastermind but also has firsthand experience as an Amazon seller. He understands the concerns that come with selling on the platform. From copycats to thieving hackers to product suppression, Steven has experienced it all. More importantly, Steven and his firm of veteran professionals know how to handle these situations and execute resolutions.

In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Steven Pope. Steven discusses three actionable steps to increase sales and take your brand to the next level by conducting a search query performance report, identifying keywords before implementing content and merchandise changes, performing A/B tests on product images, and more.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Steven Pope on LinkedIn
• Email Steven: Podcast@MyAmazonGuy.com
• My Amazon Guy
• My Amazon Guy With Steven Pope Podcast
• My Refund Guy
• Age of Sage on Amazon
• Lilly Posh on Amazon
• Momstir on Amazon
• Holstit
• Dr. Squatch on Amazon
• Pickfu
• The Road Less Stupid by Keith J Cunningham
• Scaling Up: How a Few Companies Make It…and Why the Rest Don’t by Verne Harnish
• Time Doctor
• Calendly
• Harry Joiner on LinkedIn
• eCommerceRecruiter.com

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven figure ecommerce owners grow to eight figures. Of course…

Listen, Steven Pope

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners. Get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:36

Welcome to the eComm Breakthrough Podcast. I’m your host, Josh Hadley where I interview the top business leaders in e-commerce. Today, I’m speaking with Steven Pope of My Amazon Guy. And we will be talking a lot about content strategies and how to uplevel your game on Amazon to capture more traffic and drive more revenue. This episode is brought to you by eComm Breakthrough Consulting, where I help seven-figure companies grow to eight figures and beyond. Listen, Steven, I started Hadley Designs in 2015. And I grew it to an eight-figure brand in seven years. I certainly made a lot of mistakes along the way that made that path to getting to eight figures take a lot longer. There were times I genuinely self, I had self doubt as to whether I could lead a multimillion-dollar business or could my brand become a real brand. And if you are experiencing those same plateaus or those same challenges, go to eCommBreakthrough.com. That’s e-comm with two M’s to learn a little bit more about how we can take your business to the next level. As a special bonus to my podcast listeners, this month I’m giving away a $10,000 comprehensive business strategy audit session at no cost. Email me at Josh@eCommBreakthrough.com with the subject line “Strategy Audit,” and tell me why your business should win the free strategy audit. And don’t worry if you don’t win this month, because you’ll automatically be entered for the month to come. today. I’m excited to introduce you to Steven Pope. Steven is the Founder of my Amazon Guy, a marketing agency with over 250 brands that he manages. Steven started his career as a TV reporter in Idaho. He then moved on to become an e-commerce director for 10 years for brands ranging from gold and silver coins to women’s plus-size clothing. Following those 10 years as an e-commerce director, Steven created My Amazon Guy, a 300-plus employee agency that focuses on growing traffic and sales on Amazon. Steven not only owns My Amazon Guy, but he also owns My Refund Guy, and two Amazon brands, Momstir and Age of Sage, and a holster company Holst It. Steven has more than 1,200 tutorial videos on YouTube, showing how to handle any problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast. So Steven, welcome to the podcast.

Steven Pope 2:56

Thank you very much for having me on.

Josh Hadley 2:57

I love that, Steven, I think you have a wide array of experiences. As I read in your bio, you’ve been an e-commerce director in the past you own, you know, My Amazon Guy, and you’re looking under the hood of many different brands on Amazon. And so I think you have a wealth of knowledge that our audience is going to be excited to hear what you’ve seen working some of the challenges that you foresee coming up with Amazon specifically, as we dive into things today, Steven, what’s kind of on the top of your mind with Amazon? What do you see working right now? What are some of the concerns that you see on the horizon?

Steven Pope 3:36

Well, I think there’s a lot of frustration right now, right? So like Amazon’s coming out with all of these Amazon programs, and we’re going to help you do this. We’re going to help you do that throughout accelerate, talking about how awesome all of these things are going to be for sellers. And then all I really want for Christmas, though, Josh is functional seller support, right? Like that’s all. And it’s a

Josh Hadley 3:56

joke that’s been from day one.