Get Ready for the Next Big Thing in eCommerce: Ehud Segev’s Secret Method Can Help You Stay Ahead!

Ehud SegevEhud Segev is a renowned mentalist known as The Mentalizer and specializes in combining his knowledge of the subconscious mind with business and marketing. He is also a recognized authority in Amazon marketing, having studied the platform in-depth and helped hundreds of sellers rapidly increase their income. As an Amazon thought leader, Ehud has published two best-selling books, 9 Steps to Influence: A Mentalist’s Guide for Everyman and Secrets of the Voice: Read People and Influence Others Using the Voice, which has been translated into several languages. Ehud is a serial entrepreneur, owning a cosmetics factory, an e-commerce marketing and advertising agency, TV studios, and a chain of restaurants.

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Here’s a glimpse of what you’ll learn:

  • Ehud Segev shares what attracted him to become an Amazon seller
  • Ehud explains the essence of a brand
  • Unique tips to build an audience
  • Influencer marketing: how to filter out the best influencers to build partnerships
  • What are the four pillars of selling?

In this episode…

Branding is the essence of sales. But what is a brand, and how do you develop it?

Ehud Segev, an e-commerce marketer and mentalist, defines a brand in a single word: audience. Once you have identified an audience interested in purchasing your products or services, it’s vital to differentiate and develop your brand. One strategy many Amazon sellers overlook is leveraging poor reviews. Rather than viewing negative feedback as a death knell for your company, consider complaints as pain points begging for solutions. Ehud asserts that unfavorable critiques are roadmaps to success because they identify gaps in the market.

On today’s episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Ehud Segev, Amazon marketer and renowned mentalist known as The Mentalizer, to discuss the software Logie.ai and how to increase Amazon sales by partnering with influencers and content creators. Ehud shares what attracted him to become an Amazon seller, explains the essence of a brand, how to build an audience, and more.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley an eight-figure e-comm business owner and investor, as he interviews highly successful business owners get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E. Gerber, author of the E-Myth, and Steven Pope. Today I’m speaking with Ehud Segev, the brain behind the new technology, Logie.ai. And we’re going to be talking a lot about increasing your sales on Amazon through influencer and content creators, and how it’s going to fundamentally change the e-commerce game over the next decade. This episode is brought to you by eComm Breakthrough Consulting, where I helped seven-figure companies grow to eight figures and beyond. Listen, Ehud, I started my business back in 2015. And I grew it to an eight figure brand in seven years. But I made a lot of mistakes along the way that made the path of getting to eight figures take a lot longer than it needed to. There were times where I had a lot of self doubt whether I could be a leader and manage a team of people, or whether my brand could survive and become a household name. Or if I could even have the financial stability to continue to stay in the game. I wish I would have had a guide along the way that would have helped me overcome some of those obstacles and know the next steps to take. So for our listeners that have hit stumbling blocks or roadblocks and want to know the next steps to take their business to the next level. Then go to eCommBreakthrough.com. That’s e-comm with two M’s to learn more. And as a special bonus to my podcast listeners. This month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@eCommBreakthrough.com. And in your subject line, say Strategy Audit and then plead your case as to why I should choose you and your business to work with for this month. But everybody I am super excited to be introducing you to a good Ehud Segev. Ehud is a renowned mentalist who combines his knowledge of the subconscious mind with business and marketing. He is also known as The Mentalizer and has appeared on TV and stages worldwide. He became interested in Amazon over 10 years ago, after publishing two best selling-books that were translated into several languages. He is an authority in Amazon Marketing, and has helped many sellers increase their income on the platform. So with that introduction, welcome to the show Ehud.

Ehud Segev 3:02

Thank you so much for having me, Josh,

Josh Hadley 3:04

I am super excited to have you on the show today. Because what you are going to share with everybody is going to be game changing, and some jaws are going to drop as people listen to this podcast episode. So if you’re driving hold on tight, because this is gonna be some deep knowledge that we get into. And it’s going to be really exciting. So 100, before we dive into all of that, why don’t you provide just a brief background about how you got interested in the Amazon space over 10 years ago? And what led you to kind of where you are today and kind of helping be the brains behind this new software, Logie.ai, that we’re going to be diving into?

Ehud Segev 3:46

That’s a great question. And you know why? I didn’t even know what Amazon was, when I was just back in Israel in Tel Aviv, flying all over the world to perform a show as the mind reader mentalist and all that all these things that I did. I was performing a lot. I was performing, you know, all the way from Broadway to Hollywood to Bollywood, you know, in all over the world. And I just remember one day, you know, flying back to Israel, and my mother came to pick me up from the airport in Tel Aviv. And we were driving all the way to the upper Galilee. And as we were doing the drive, I’m checking my emails on my phone and I get this email. I don’t even remember why or how I signed up to this list that I’m getting some kind of an email about a course called ASM Amazing Selling machines like 10 years ago, something like that. Yeah, it was literally 10 years ago. And it was so expensive. It was just super, super expensive. But they were so convincing by saying that, that you can make so much money from selling on Amazon now. That was the time of they’re already knew what Amazon is because I actually wrote a couple of books I published them and because of my appearances all over of the place, every time I will do my show. It’s saying, Guys, you know, you should definitely read my book, I would show my books and all that stuff. And you know how it is, I don’t need to teach you guys because your Amazon experts how easy it was for me to get this Amazon number one best-selling badge, because I had all these people in my shows going in buying the book. So I was very lucky. And I was I added that to my, to my resume. And number one best selling author on Amazon, it was great. It was a great experience. And they said, Well, if I can sell these books, you know, doing my shows, why shouldn’t they create some kind of a physical product like this email is Isaiah is offering me to do is like saying, hey, you know, sell this, whatever it is. And I said, Maybe I should sell something that has to do with with the power of the mind, maybe some kind of special crystals or stones or? Or what do you call that dangling thing that, you know, that kind of like mind releasing thoughts provoking elements and like, okay, let’s, let’s, let’s do this. And they say, You know what, if you’re not happy in 60 days, you can get a full refund. So, so what if it cost like $5,000 and spend another $5,000, flying to Vegas for our seminar and you know, spend like $10,000, you know, they’re giving us a full refund in 60 days, once I signed up, Josh, it was just like, an amazing ride. Because first thing is they said, whatever you thought that you’re going to be selling on Amazon, forget all about it, you’re not going to sell that you’re going to sell we’re going to tell you that you’re going to be selling and he’s going to be based on some kind of a research that you’re going to make. And all of a sudden I find myself a performer and entertainer selling the women’s beauty cosmetic product that has nothing to do with anything that I thought of. But I said you know what? Let’s play their game. Let’s see what it what you could work down $100,000 made, boom, I chose another product boom, another $100,000. Like literally, it was such a magical experience for me. I’m like, How is this even possible? Like? It’s just like, it was it was? You know, those was the beauty, the beauty years of selling on Amazon when super URLs used to work? Right? Oh, yeah. But But anyway, so that’s how I started, I literally started over 10 years ago, and I was really doing really, really well. But since day one, since day one, I implemented a lot of my knowledge about the human mind and about how to create a real engaging brand that can really generate a lot of the the sales. And it was funny when everybody was saying, you know, you’re going to be working only four hours a day, four hours a week, I’m like, Yeah, you’re going to be working, the truth is you’re going to be working four hours an hour. That’s how I would say, because it was so much work, it was just so much work. And for those of for those that tried to find like an easy way to get rich. They very soon, you know, ask for their refund for the course. But I just I never did end up asking for that refund. And I became a very big supporter of that entire concept. And I was really preaching to everybody I could from the Amazon community, build a brand, build a brand, understand the psychology behind your brand, why you exist, and why people actually end up buying your product. And I had a lot of friends who just created this flea market, and they just kept on throwing products to Amazon hoping something will stick and they would make some money from this, lose some money on that. But nothing made a brand out of it. And there was no facts behind it except for just a simple formula. of hey, let’s check out what is the BSR? How much what is the competition with Review, I’m just choosing based on that. But as you know, the reality catches us eventually. And people realize that it’s not just about throwing products out there and just hoping that it will stick or knowing that you follow a specific course formula, and you’re able to find that winning product. In order to succeed. Now, you really have to understand some of the subtleties, human subtleties, and what makes someone actually buy your product. And I think that that is one of the biggest ceiling, like this glass ceiling that prohibits that makes it so much harder for these big brands that are trying to really get to the next level to achieve that. Because they are very stuck with the old version, the old school practices that are not working as good and soon will not work at all. And that’s what we’re going to talk about today. Just we’re going to mention a lot about that. So I’ll let you ask some questions because I can keep on going on and on. But let’s try to get you direct the conversation.

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