Norm Farrar, AKA “The Beard Guy,” is a podcaster and the host of the Lunch with Norm Podcast, a medium to discuss Amazon, e-commerce, digital marketing, social media, and more. Norm’s goal for the podcast is to arm small business owners with the tools and resources to achieve the success they desire. Additionally, Norm is an entrepreneur heading many companies. He’s the President of the AMZ Club, a full-service agency for e-commerce and Amazon sellers, the President of HONU Worldwide, a supply chain sourcing and logistics solutions company, and the CEO of prEACH, the home of the world’s first video press release. As an online marketer, e-commerce expert, and early Amazon entrepreneur, Norm has spent over 20 years as an international public speaker, discussing and teaching what he loves.

Here’s a glimpse of what you’ll learn:

• Norm Farrar discusses his background, his e-commerce experience, and his current projects
• Norm shares advice for sellers who want to grow their business to eight figures
• What services does Norm offer his clients?
• The first steps brands should take to be more omnichannel and omnipresent
• Best practices to build an audience from Amazon insert cards
• Easy listing optimization tactics that often get overlooked

In this episode…

There is no better time to become an Amazon seller since the demand for online shopping continues to increase. On the flip side, competition on Amazon and other platforms continues to grow. So what can you do to make your business stand out?

Entrepreneur and Amazon selling guru Norm Farrar suggests these three actions to be a more productive seller. Create a business plan and business strategy, collect an audience via email, and use optimization tactics such as product images, videos, and repurpose your content.

To learn more about being a successful Amazon seller, join host Josh Hadley in this episode of the eCommerce Breakthrough Podcast as he welcomes entrepreneur and the host of the Lunch with Norm Podcast, Norm Farrar, to discuss growing a business to eight figures and beyond. Norm discusses the services he provides, best practices to build an Amazon audience, and easy listing optimization tactics.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Norm Farrar on LinkedIn
• Lunch with Norm Podcast
• Email Norm: Norm@LWNDeals.com
• LWNDeals

Special Mention(s):

• Steven Pope on LinkedIn
• Roland Frasier on LinkedIn
• Kevin King
• Data Dive
• Brandon Young on LinkedIn
• Carlos Alvarez on LinkedIn
• The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

Related Episode(s):

• “Four Critical Pillars for Amazon Listing Optimization”
• “Actions You Must Take To Prepare Your Business for a Recession”
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor as he interviews highly successful business owners. Get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley where I interview the top business leaders in e-commerce. Previous guests include Kevin King, Steven Pope and Roland Frasier. Today I’m speaking with Norm Farrar, aka The Beard Guy. And we’ll be talking a lot about his tested strategies to launch new products drive external traffic and take your brand to eight figures and beyond. This episode is brought to you by econ breakthrough consulting, where I help seven-figure companies grow to eight figures and beyond. Listen Norm. I started Hadley Designs back in 2015. And I grew it to an eight-figure brand in seven years. But I made a lot of mistakes along the way that made getting to that eight figure mark take a little bit longer. There were times where I really doubted myself that I could run an eight figure business or that my brand could be successful and could survive. I wish I would have had a mentor or a guide along the way that would have helped me overcome a lot of the obstacles and stumbling blocks that I encountered on that path. If you’ve hit a plateau and you want to know the next steps to take your business to the next level, then go to eCommBreakthrough.com. That’s e COMM With two M’s to learn more. And as a special bonus to my podcast listeners. This month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@eCommBreakthrough.com. And in your subject line, put “Strategy Audit,” and tell me why you think you should win this comprehensive strategy audit and we’ll select one of you to win and don’t worry if you don’t win this month, you’ll be entered to win for future months to come. Today, I’m super excited to introduce to you Norm Farrar. Norm specializes in providing ecommerce and online marketing services for brands. He has worked with Fortune 500 Companies such as Coca Cola, Mercedes Benz and 20th Century Fox. Since the early 1990s. Norm has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. Presently he is the host of the popular Amazon podcast Lunch with Norm. So welcome to the show, Norm.

Norm Farrar 2:54

Hey, glad to be here.

Josh Hadley 2:56

Well, Norm I know you’re a very well respected man in the e-commerce space, the aka The Beard Guy, I think everybody that sees your face there. I know who he is. You’ve got that distinct beard going on. So you’ve done a really good job on your own personal branding.

Norm Farrar 3:12

Oh, thank you. Yeah, it didn’t start out that way. But it grew. No pun intended into it.

Josh Hadley 3:18

It just grew on you. It sounds like exactly. Yeah, I love it. Well, Norman, why don’t you give our audience in some of our listeners a little bit of background about yourself? You know, how did you get into e-commerce? Obviously, you you have a lot of experience starting in the 1990s. Obviously, tell everybody about your background and a little bit about what you’re doing today. Yeah, it
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