How Optimized Product Content Can Give You a HUGE Advantage Over the Competition on Amazon -

Rafael Veloz is the Founder and CEO of Share It Studio, an award-winning, Amazon-focused marketing agency specializing in helping sellers reach their goals like increasing sales and building brand awareness. Rafael has over 13 years of marketing experience and spent five of those years as an Amazon marketing specialist.

Here’s a glimpse of what you’ll learn:

Rafael Veloz gives insight into his background and how he started Share It Studio
Why content optimization is needed for product branding
Rafael gives a tutorial on how sellers can present a better buyer experience
What are the latest Amazon tools available for sellers?
Is your product listing making an emotional connection with your buyers?
What do infographics and lifestyle images have in common?

In this episode…

Like many young adults just graduating from high school, Rafael Veloz’s future seemed uncertain because he hadn’t discovered his life’s passion. Once he realized that he could use his creativity for content creation, it was full throttle from that point on.

As a product specialist for Amazon marketing, Rafael helps his clients achieve their full selling potential by using the lessons he’s acquired about product content optimization. Rafael focuses on providing effective, data-driven strategies for visual content that benefit his clients’ listings’ performance.

In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits with Rafael Veloz, the Founder and CEO of Share It Studio, to discuss product optimization that helps sellers stand out from the competition. Rafael explains how to understand data using brand analytics, how to implement those findings into product listings, and how to understand product advertising through constant testing.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven figure ecommerce owners grow to eight figures. Of course…

Listen, Rafael Veloz

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Welcome to the eComm Breakthrough Podcast. I’m your host, Josh Hadley where I interview the top business leaders in e-commerce. Today I’m speaking with Rafael Veloz, Founder and CEO of Share It Studio. And we will be talking a lot about listing optimization, conversion optimization through content building. This episode is brought to you by econ breakthrough consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Rafael, I started Hadley designs back in 2015. And I grew it to an eight-figure brand and seven years. But I made a lot of mistakes along the way that made that path of getting to eight figures take a little bit longer. There were times where I had a lot of self doubt as to whether I could actually run a successful business, would it continue to survive? And would I be able to build a real brand, I wish I would have had a mentor someone or a guide along the way that would have helped me move faster and overcome a lot of those stumbling blocks that I faced. So if you’ve hit similar plateaus and you want to know the next steps to take to take your business to the next level, then go to eCommBreakthrough.com, (That’s e COMM With two M’s ) to learn more. And as a special bonus to my podcast listeners. This month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is go and email me at Josh@eCommBreakthrough.com, and with the subject line “strategy audit,” and tell me why you should win this free strategy on it. And don’t worry if you don’t win this month, you’re going to be entered to win for future months to come. But today I am super excited to introduce you to Rafael Veloz. Rafael is the Founder of Share It Studio. He is a 3x Telly award winning entrepreneur in marketing and film. He has 13 plus years of marketing experience, five of which are specialized in Amazon Marketing sShare It Studio sets itself apart as a boutique agency with a high level data driven approach and bespoke full package services. The studio boasts 500 Plus successful Amazon listings with an average sales increase of 77% within the first month month of launching. So welcome to the show Rafael,

Rafael Veloz 2:49

Josh, thank you so much. I really appreciate it. Um, well, you were saying about finding somebody help you. It’s the best way I found out, I did the exact same thing. What remains is Josh Nelson. Okay, so what you’re offering is actually very, very, very good. I highly recommend that anybody that’s listening to this, I met Josh in person, super cool guy, you should definitely at least talk to him. Maybe you’re not ready to move, maybe within a month, you’ll hit the target. And you’ll be ready to reach out to Joshua, who can help you scale your business. But if if somebody has a blueprint, why would you want to like go sideways? If somebody knows what is going to happen? He’s gonna tell you okay, you might run into this. And this is when you have to do. Instead of you also your head against the wall.

Josh Hadley 3:34

So true. Rafael, I guess I need to pay that $100. now. Slide that under the table.

Rafael Veloz 3:39

No, no way whatsoever. It’s just that I really I was I was super I’m so stubborn. That I, when I had my company, I was working for Nickelodeon at the time. And I was a coordinator for post production for Nickelodeon Latin America. And I’m like, you know, at that time, my ego was just stupid. And I was like, No, I don’t need anybody’s help with this. I can do my on my own, blah, blah, blah, blah. I’m just gonna play for all the awards. I’m just gonna get all the awards and you know, blah, blah, blah. And at some point, I will say, Oh, my God, I’m really struggling. I need help. And a friend told me, I was trying was very much more successful than me with an agency. He’s like, Hey, I reached my million dollar mark, but I can’t I can’t grow anymore. I don’t seem to be growing. And he does complete different marketing, or he does working for cleaning companies. I met the student, I really think you should meet him and you know, yadda yadda yadda. And Josh, is the one reason why I went into the Amazon space.

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How Optimized Product Content Can Give You a HUGE Advantage Over the Competition on Amazon

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