Rich Goldstein is the Principal Patent Attorney at Goldstein Patent Law, a boutique law firm focused on providing clients with essential patent protection strategies and patent prosecution. A respected professional in the industry for nearly three decades, Rich has acquired over 2,000 patents for his clients.

Rich’s mission is to connect, protect, and educate inventors, start-ups, small businesses, and e-commerce and digital marketers to obtain patent protection. He makes learning about patent protection easy by hosting the Innovations and Breakthroughs Podcast and he wrote the book The ABA Consumer Guide To Obtaining a Patent.

Here’s a glimpse of what you’ll learn:

• Rich Goldstein explains the difference between trademarks and patents
• Rich discusses the various types of patents
• How to protect your brand name
• What is Amazon Brand Registry?
• Can China block your shipments if you don’t register your trademark there?
• What makes an intellectual property (IP) portfolio valuable?
• Why you need to evaluate your product before obtaining a patent
• Find out how you can learn more about IP protection

In this episode…

These days many e-commerce sellers choose to sell their products on Amazon. With proper marketing, sellers usually find success within a few years, if not sooner. But with great success comes a few hassles. One is product copying.

As host Josh Hadley shared in previous episodes, one of his mistakes in his entrepreneurial journey was failing to protect his products. If you have made the same mistake or experienced product duplication, you’ll want to stick around to learn how to protect your intellectual property (IP).

In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Rich Goldstein, the Principal Patent Attorney at Goldstein Patent Law, to discuss how sellers can double the value of their business with intellectual patent protection. Stay tuned to learn why you should trademark your brand, evaluate your product before applying for a patent, and understand the value of IP protection. Plus, Rich explains the significance of having an IP budget.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Hadley Designs
• Hadley Designs on Amazon
• Rich Goldstein on LinkedIn
• Goldstein Patent Law
• Goldstein Patent Law Events
• Innovations and Breakthroughs Podcast With Rich Goldstein
• The ABA Consumer Guide To Obtaining a Patent by Rich Goldstein
• Amazon Brand Registry
• Kevin King
• Brandon Young on LinkedIn
• Titan Network
• Norm Farrar on LinkedIn
• Danny McMillan on LinkedIn
• Seller Sessions

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven figure ecommerce owners grow to eight figures. Of course…

Listen, Rich Goldstein

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners. Get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley where I interview top business leaders in e-commerce. Today I’m speaking with Rich Goldstein of Goldstein Patent Law. And we will be talking a lot about protecting your product with patents and trademarks, and other intellectual property. This episode is brought to you by eComm Breakthrough Consulting, where I help seven-figure companies grow to eight figures and beyond. Listen, Rich, I started Hadley Designs, as you know, back in 2015, and I grew it to an eight-figure brand in seven years. But I certainly made a lot of mistakes along the way that made the path to getting to eight figures take a little bit longer. At times, I doubted whether my business could survive or even become a real brand. I wish I would have had a guide to help me grow faster and avoid a lot of those stumbling blocks that I encountered. If any of our listeners have hit a similar plateau and want to know the next steps to take their business to the next level. Then go visit eCommBreakthrough.com that’s e-comm with two M’s to learn more. And as a special bonus to our podcast listeners. I’m giving away one at $10,000 comprehensive business strategy audit session at no cost. Email me at Josh@eCommBreakthrough.com with the subject line “Strategy Audit,” and tell me why your business should win the free strategy audit. And don’t worry if you don’t win the strategy audit this go round, you’re going to be entered in for future drawings for that strategy session. But today, I’m excited to introduce to you Rich Goldstein, who is on a mission to connect, protect and educate. He helps small businesses. startups, and e-commerce, and digital marketers, and inventors in their quest to obtain a patent protection. Along with his team of attorneys. He counsels individual inventors and startups regarding the best steps to take for patent protection. And when patent protection is available. Over the past 28 years, he has obtained more than 2,000 patents for his clients. And Rich is the host of the Innovations and Breakthroughs Podcast, and is the author of The Consumer Guide to Obtaining a Patent published by the American Bar Association. So Rich, welcome to the podcast.

Rich Goldstein 2:52

Thanks so much, Josh. Thanks, thanks for the warm introduction and, and really great to be on your podcast.

Josh Hadley 2:57

Likewise, Rich is somebody that we’ve worked with for quite a while now. And Reg, I’m happy to say that we are a part of that number of 2,000 Plus, you know, patent successful patent that you’ve been able to obtain and counting right and counting. Yep. So thank you for your help, and helping us get some of those design patents that we’ve received for our business is so Rich,

Rich Goldstein 3:21

man. Absolutely. My pleasure. It’s really exciting to see and what we’re creating there in your company in terms of asset value and protection against competitors. So it’s really cool. And someday we’ll we’ll do you know, a Harvard Business Case Study of some kind to, you know, take a look at what we’ve created here. I think it’s pretty awesome.

Josh Hadley 3:49

Well, I think that’s the hope for both you and I that we’re creating some significant value in the long run. Now Rich, I shared this on previous podcast episodes, as I shared some of the mistakes that I’ve made along my journey. One of those mistakes that I’ve made was not getting IP protection whatsoever for many of our products for four years, right. We literally went for in our business for four years. Before you know you and I fortunately met and you’re like, dude, you’ve got to start doing something here. And we had a great conversation. And now that we started getting copyrights issued for all of our products, and then design patents for some of our products. It’s allowed us to actually protect more of our products because prior to that, as many sellers know, as soon as you launch a product on Amazon, it’s months, you know, sometimes as quick as a month later, sometimes three to six months later, you’ve got somebody copying your idea, and being able to have something to protect yourself and even potentially get some of those other people knocked off or, you know, shut down their listings, I think is essential especially as Amazon, and e-commerce in general becomes more and more competitive. Would you agree with that, Rich?