Improve Your Organic Ranking With These Hidden Secrets of Amazon’s A9 Algorithm With Leo Sgovio

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Improve Your Organic Ranking With These Hidden Secrets of Amazon’s A9 Algorithm With Leo Sgovio

Leo SgovioLeo Sgovio is the Founder and CEO of Convomat, an influencer and affiliate marketing platform for Amazon sellers. He’s an entrepreneur passionate about digital marketing and technology and has over 15 years in the e-commerce industry. Leo started his career as an SEO and pay-per-click advertising specialist, working with tech solutions like Google and Adobe. In 2015, he launched his private label brand on Amazon, bringing his knowledge of the enterprise e-commerce space to the Amazon community. As a result, Leo is a sought-after thought leader on the subject and speaks at various Amazon conferences worldwide.

 

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Here’s a glimpse of what you’ll learn:

  • Leo Sgovio discusses his findings after researching the A9 algorithm
  • How to make your products semantically relevant using keyword best practices
  • Optimizing listings utilizing image metadata
  • What does it mean to be semantically relevant?
  • Using search query performance to identify hidden keywords
  • Implementing influencer and affiliate marketing campaigns to increase rankings

In this episode…

The A9 algorithm uses various components, such as product titles, descriptions, and keywords, to rank products on Amazon. How can you customize A9 to improve your organic rankings?

Leo Sgovio, an affiliate marketing expert and influencer, advises that when creating relevant product listings, it’s best to start with product targeting campaigns. This Amazon advertising campaign focuses on specific products you wish to sell and increases visibility and sales. In terms of keywords, Leo recommends inserting them into the images to help stand out from the competition. Amazon will crawl the text, ranking your products higher. Leo also suggests using search query performance to gather relevant information from the data it produces.

Learn more about the A9 algorithm in this episode of the eComm Breakthrough Podcast, where Josh Hadley interviews Leo Sgovio, Founder and CEO of Convomat. Leo discusses how A9 helps improve organic rankings, finding hidden keywords on Amazon, and leveraging sales with influencer campaigns.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners. Get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Welcome to the eComm Breakthrough Podcast. I’m your host, Josh Hadley, where I interview the top business leaders in e-commerce. past guests include Kevin King, Michael E. Gerber, the author of the E-Myth and Steven Pope. Today I’m speaking with Leo Sgovio, CEO and Founder of Convomat, an influencer and affiliate marketing software for Amazon sellers. And we’re going to be talking a lot about the A9 algorithm, finding hidden keywords on Amazon, and how to increase your ranking and sales with influencer campaigns. This episode is brought to you by eComm Breakthrough Consulting, where I help seven-figure companies grow to eight figures and beyond. Listen, Leo, I started my business back in 2015, and grew it to an eight-figure brand and seven years. But there were a lot of mistakes I made along the way that made the path of getting to eight figures take a lot longer than it really needed to. There were times where I doubted my abilities as a leader whether I could actually manage a team of people and become a CEO, I doubted whether our brand could actually survive and thrive on the Amazon platform. And I also had concerns whether we would have the cash flow to be able to continue to grow the business. And so to all of our listeners, I wish I would have had a guide along the way. And if you’re in that same boat, and you want to know the next steps to take your business to the next level, then go to eCommBreakthrough.com that e-comm With two M’s to learn more. And as a special bonus to my podcast live podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@eCommBreakthrough.com. And in your subject line, say Strategy Audit, and then plead your case as to why I should choose you and your brand to work with for this month. And if you don’t win this month, don’t worry, you’ll be entered to win for future months to come. But today I am super excited to introduce you all to Leo Sgovio. Leo is an entrepreneur with a strong passion for digital marketing and technology. With over 15 years of experience in the E commerce space. Leo has started his career as an SEO and pay-per-click advertising specialist. Throughout his career, Leo worked with technology solutions from companies such as Google and Adobe, and developed automated marketing software for e-commerce sellers, leveraging chatbots to launch and scale private label brands on Amazon. After exiting one of his brands, he founded Convomat Connect, an influencer and affiliate marketing platform for Amazon sellers. And he continues to launch new products on Amazon. So with that warm introduction, welcome to the show, Leo.

Leo Sgovio 3:22

Hey, Josh, thank you for having me. I appreciate it.

Josh Hadley 3:25

Leo, I am super excited to have you on. We met originally at the Billion Dollar Seller Summit. And that was back in 2022. And I’ve been following you since we’ve stayed in contact. And man, every time I hear you, whether it be on a podcast or on a stage, like you just have a brilliant mind. And, you know, I always come away with a lot of value. So I personally, am really excited to hear some of the new things you’re going to be talking about on the podcast today. And I’m sure our listeners are going to appreciate that as well.

Leo Sgovio 4:00

Wow, that’s flattering. And you know, I have to say you were the winner last year of the contest, the best hack contest. So I also learned something from you, which was very impressive. And so I’m really excited to be here as your guest. But also, you know, like, learn from you as well. Thanks for having me again.
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