John Gill is the Founder and CEO of Willow & Grace Designs, a proprietor of handcrafted wood furnishings such as floating shelves and other quick installations. In a previous chapter of his life, he served as a police officer in South Florida. However, his entrepreneurial spirit led him to pursue his dreams, starting with a venture into the MLM space. Though not financially lucrative, this experience proved invaluable in his journey — John ventured into the telecommunications sector, establishing a successful business as a licensed carrier for prepaid calling cards, thriving for 12 years until industry changes led to its decline. Undeterred, John pivoted into the Amazon selling industry, dedicating 11 years to building and selling multiple successful brands.

Here’s a glimpse of what you’ll learn:

• John Gill discusses his entrepreneurial journey and many ventures
• How to navigate the ever-evolving Amazon platform
• The importance of fostering customer relationships
• Do sellers benefit from utilizing an agency?
• What is Intellivy, and why should Amazon sellers use it?
• Optimizing Amazon product listings for maximum sales
• How to leverage Intellivy to maximize image optimization

In this episode…

Building a successful brand requires strategic planning and consistent effort. What are some actionable steps to guide entrepreneurs on their journey to brand success?

To achieve massive sales, e-commerce expert John Gill recommends three key tactics: knowing your customers, understanding their desires, and integrating feedback into your product launch strategy. Understanding your customers is crucial for building a successful brand. As the CEO or leader, prioritize personally handling or closely observing customer service inquiries to gain valuable insights. A monthly structured customer review process is essential for maintaining long-term success and fostering customer loyalty. You can better meet their needs by tailoring your product images, messaging, and branding to align with your target audience. By prioritizing these tactics, e-commerce businesses can drive significant sales and establish a strong brand presence in the market.

In this episode of the eComm Breakthrough Podcast with Josh Hadley, John Gill, Founder and CEO of Willow & Grace Designs, shares insights on building a successful brand. John discusses his entrepreneurial journey, offers strategies for navigating the Amazon platform, and underscores the significance of nurturing customer relationships.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Email John Gill: john@willowandgracedesigns.com
• Willow & Grace Designs

Special Mention(s):

• Kevin King on LinkedIn
• Howard Thai on LinkedIn
• Roland Frasier on LinkedIn
• Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century by Napoleon Hill
• Intellivy
• Mels Terlouw on LinkedIn

Related Episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” on the eComm Breakthrough Podcast
• “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” on the eComm Breakthrough Podcast

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners get ready because you’ll learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Howard Thai, and Roland Frasier. Today, I’m speaking with John Gill, the Founder and CEO of Willow & Grace Designs, and we will be talking a lot about how to build a successful brand. This episode is brought to you by eComm Breakthrough Consulting, where I help seven-figure companies grow to eight figures and beyond. Listen, John, I started my business back in 2015, and grew it to an eight-figure brand and seven years. But I made a lot of mistakes along the way that made the path of getting to eight figures take a lot longer than it needed to. There are a lot of mistakes I made when it came to hiring. There were a lot of mistakes that I made when it came to cash flow or PPC management or advertising, and just overall running the business. And I wish I would have had a mentor or a guide along the way that would have helped me overcome those stumbling blocks a lot faster and a lot easier. And so to our listeners, those of you who are running into similar stumbling blocks and want to know the next steps to take your brand to the next level, go to eCommBreakthrough.com. That’s e-comm with two M’s to learn more. And as a special bonus to my podcast listeners. This month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@eCommBreakthrough.com. And in your subject line say strategy on it and tell me why I should choose you and your brand to work with for this month. today. I’m excited to introduce you all to John Gill. John does not consider himself a rockstar, just a normal guy with dreams and goals that won’t be defeated and will never give up. Back in another life. He was a police officer in South Florida. He always dreamed of being an entrepreneur and his journey as an entrepreneur started with jumping into the MLM space. He didn’t make a lot of money, but he learned a ton. His venture into the telecommunication sector led to the establishment of a thriving business as a licensed carrier for prepaid calling cards lasting for 12 years until the industry changes caused its decline. Motivated by all of these experiences, John then entered the Amazon selling industry, dedicating 11 years to building and selling multiple successful brands. Presently, he recently launched his latest brand, while globally sharing insights through his events. So with that introduction, welcome to the podcast, John.

John Gill 3:05

Thanks. Great to be here. Josh. Great to be here.

Josh Hadley 3:07

John, we talked offline. And we probably should have hit the record button immediately. Because as soon as you we started talking, it was like gold nuggets being shared left and right. And so this is going to be a fantastic episode, I just want to tee this up that, you know, for everybody listening and will listen to John’s background, John knows what he’s talking about. He has networked. And he’s been in high-level mastermind groups that are not open to the public with very high-level sellers. So John knows what he’s talking about. John has been there done that he knows how to create successful Amazon brands. And he’s willing to peel back the curtain for us today. And he’s going to share some amazing insights. So John, with that being said, I would love to hear you know, your journey into the Amazon space. And why don’t you tell our listeners, everything you have going on from you know, the events, how many brands you have agencies or you know, software services, tell us all God,

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