Josh Hadley’s Four Core Areas of Performance Enhancement

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Josh Hadley’s Four Core Areas of Performance Enhancement

Josh HadleyJosh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits.

Before starting Hadley Designs and eComm Breakthrough Consulting, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines.

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Here’s a glimpse of what you’ll learn:

  • How Josh Hadley developed his four core areas of performance enhancement
  • Josh explains product innovation and how you can achieve it
  • Why Josh likes to be the “dumbest” person in the room
  • How to develop your employees into high-level talent
  • Why sales and marketing is the lifeline of an organization
  • Should you test-market your product promotions?
  • How to understand when a sales and marketing strategy is effective
  • The core area that is sure to scale your business to seven figures and beyond

In this episode…

In the last three Thought Leadership conversations, Josh Hadley revealed his early mistakes as a new entrepreneur, his step-by-step process for hiring A-level talent, and how he scaled a seven-figure brand beyond eight figures.

Nothing short of passionate, Josh believes there is enough prosperity to go around. He has a genuine desire to help business owners succeed. On a mission to guide nouveau entrepreneurs on how to avoid the stumbling blocks he encountered, Josh shares his wisdom once again.

In this episode of Josh Hadley’s eComm Breakthrough Podcast, Chad Franzen of Rise25 flips the script and interviews Josh in part four of their Thought Leadership discussion. Together, these well-versed B2B podcasters discuss creating a business performance enhancement framework, including Josh’s explanation of product innovation, why he believes talent is the nerve center of any business, his thoughts on sales and marketing strategies, and more.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven figure ecommerce owners grow to eight figures. Of course…

Listen, Chad Franzen

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales. But the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners. Get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Hi, Josh Hadley, here, host of the eComm Breakthrough Podcast, where I interview the top business leaders in e-commerce. This episode is brought to you by eComm Breakthrough Consulting, where I help seven-figure companies grow to eight figures and beyond. I started Hadley Designs in 2015, and I grew it to an eight-figure brand in seven years. But I made a lot of mistakes along the way that made that path to getting to eight figures take a lot longer than it could have been. At times I even doubted myself whether I could run the business, or if the business could become a real brand one day. I wish I would have had a guide to help me grow faster and avoid a lot of those stumbling blocks that I hit along the way. If you’ve hit a plateau in your business, and you want to know the next steps to take your business to the next level, then go to eCommBreakthrough.com. That’s e-comm with two M’s to learn more. And as a special bonus to my podcast listeners, I’m giving away one $10,000 comprehensive business strategy audit session, at no cost. All you need to do is email me at Josh@eCommBreakthrough.com. And in your subject line, say “Strategy Audit” for your chance to be entered to win that strategy audit session with me. And if you don’t win at this time, don’t worry, because you’ll be entered for future and ongoing months when I do those strategy audits. I have Chad, Franzen in here of Rise25, who has done hundreds of interviews with successful entrepreneurs and CEOs. We have flipped the script, and he’s going to be interviewing me today. Welcome, Chad.

Chad Franzen 2:12

Hey, Josh, thanks. It’s great to be here. Today, I would love to talk about your approach to enhancing the performance of a business and your years as a business leader. What kind of framework have you developed where you can just step in and kind of implement ways to enhance the performance of a business pretty quickly?

Josh Hadley 2:28

Yeah, that’s a great question, Chad. And I feel like I’ve got a decade of experience here in terms of running, leading, and managing different businesses. You know, while I was finishing up college, I actually served as the co-chairman of the Utah Entrepreneur Challenge, one of the nation’s largest student-run business plan competitions. So I did that for two years, which was a fantastic opportunity for me to really look under the hood of a lot of entrepreneurship businesses, and understand what’s working, what’s not working there, along with leading that entire organization that actually put on those that competition and challenges for those students. Then I moved into my career and started at American Airlines, where I was a part of their MBA Leadership Development Program. And that was exceptional experience, being able to see how a large corporation operates, what are the things? What are the things that they do? How do they make the strategies and the decisions that they make when it affects so many customers at the same time? And then also, you know, as the CEO of Hadley Designs, for the last seven years, we’ve gone from literally zero to, you know, crossing that eight-figure mark and $10 million-plus in revenue. So I’ve got a lot of experience in watching things grow from nothing to grow into something bigger. And hopefully, we continue to scale that. But what I feel like I’ve been able to do is I’ve been able to develop a framework that I call my four core areas of performance enhancement. And those four core areas of performance enhancement are number one, product innovation; number two, people; number three, sales and marketing; and number four, operations. So Chad, where do you think we should begin here?

Chad Franzen 4:17

Why don’t, well, you know, we could start with number one. Hey, before we get to number one, though, product innovation, tell me how have these kind of evolved? Like, did you just wake up one morning and think, you know, I’ve got four core areas of performance enhancement. How did they kind of evolve? Did you have six, seven, and then realize that these were the four most important?

Josh Hadley 4:36

Yeah, that’s a great question. So how did we, you know, narrow it down to these four? So really, it’s been an evolution over the last few years, I think, as our own business has continued to grow and scale and I needed to build out a leadership team. I needed to, myself, write down to what I felt were the biggest drivers, needle movers, biggest levers that I can pull inside the business. And so it forced me to kind of like, narrow it down to like, there’s a million different things that I could be working on with inside the business, right? I could be working on just HR in and of itself, I could be working on marketing, social media, I can be working on, you know, accounting, finance, there’s the list goes on and on and on, right. So what I decided to do is just create like four areas, where if we focus on these four areas within our business, and we make strategic decisions, this should be able to make an impact if we pull this particular lever. So that’s how I kind of identified these. And I have specific examples here that I’ll share with you that that walk through kind of why I decided like, this is a core area of the business rather than, you know, maybe accounting, for example, and finance, although important, you know, these are the four core things that I can move into a business, make changes, and then be able to see growth happen real quick. Does that make sense?

Chad Franzen 6:06

Yeah, absolutely. So the first one that you listed of the four was product innovation. Tell me a little bit more about, you know, obviously, it’s very important, but tell me a little bit more about your thoughts on it.

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