Master Amazon Launching With Alina Vlaic: Three Keys to Thrive!

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Master Amazon Launching With Alina Vlaic: Three Keys to Thrive!

Alina VlaicAlina Vlaic is the Founder of AZ Rank, which provides innovative strategies on various e-commerce platforms for scaling. She’s also Co-founder of PressX, an establishment helping brand owners leverage press articles to launch and rank products on Amazon and other e-commerce platforms. Her latest venture, FotoLive, offers a fresh perspective on user-generated content. Alina’s journey began in her father’s grocery store, evolving into a successful publishing house and sparking her passion for entrepreneurship. With a master’s in international business, Alina delved into the global market, later making waves in the Amazon marketplace.

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Here’s a glimpse of what you’ll learn:

  • Alina Vlaic shares her recent successful tips and tactics
  • How to incorporate keyword optimization into product listings
  • What is Alina’s three-step Amazon launch strategy?
  • Procedures for reaching your target audience
  • Leveraging external traffic and utilizing press articles for brand awareness
  • Amazon product launching with a focus on social media
  • Alina shares product launch real-world case studies
  • What is geo ranking, and how can sellers benefit from this strategy?

In this episode…

In the competitive world of Amazon, mastering product launches requires a strategic approach that goes beyond listing optimization. What are three essential keys to thrive and stand out in the marketplace?

E-commerce expert Alina Vlaic emphasizes the importance of thorough keyword research to optimize product listings on Amazon. By utilizing data tools like Brand Analytics, Opportunity Explorer, and SQL data, businesses can gain valuable insights into keyword performance and strategically leverage them to enhance product visibility and ranking on the platform. Additionally, Alina advocates for building external traffic sources by creating incentives such as warranties or digital downloads to collect customer email addresses or mobile numbers. Embracing creativity in marketing efforts, particularly through platforms like TikTok, Instagram Reels, and YouTube Shorts, allows businesses to encourage user-generated content and prioritize authenticity — ultimately driving brand visibility and sales growth in the competitive e-commerce landscape.

In this episode of the eComm Breakthrough Podcast, host Josh Hadley invites Alina Vlaic, Founder of AZ Rank, to delve into effective product launching strategies. Alina shares insights on reaching target audiences, leveraging press coverage for brand visibility, and navigating the impact of geo ranking on Amazon product rankings.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners. Get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Adam Heist, Kevin King, and Michael E. Gerber, the author of The E-Myth. Today I’m speaking with Alina Vlaic. Alina is the Co-founder of PressX and Founder of AZ Rank. She established herself at the forefront of Amazon strategic thinking, and she has ran thousands of product launches over the last four years, helping thousands of sellers do better on Amazon and Walmart as well. Today, we’re going to be talking a lot about product launches, listing optimizations, and driving external traffic without costing you an arm and leg. This episode is brought to you by eComm Breakthrough Consulting, where I help seven-figure companies grow to eight figures and beyond. Listen, Alina, I started my business back in 2015. And I grew it to an eight-figure brand and seven years. But I made a lot of mistakes along the way that made the path of getting to eight figures take a lot longer than it needed to. I made a lot of mistakes when it came to, you know, maybe choosing the wrong products to launch or you know, questioning whether my brand could actually survive cash flow issues hiring the wrong team members are not knowing the right team members to hire, or creating an operating structure in my business to allow the business to actually scale. I wish I would have had a mentor along the way that would have been able to help me overcome those stumbling blocks quicker and easier. So that I could have reached that eight figures faster. So to our listeners, those of you who have hit some similar stumbling blocks and want to know the next steps to take your brand to the next level. Then go to eCommBreakthrough.com. That’s e-comm With two M’s to learn more. And as a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@eCommBreakthrough.com, and in your subject line say strategy audit, and then plead your case as to why I should choose you and your brand to work with for this month. But today I am super excited to introduce you all to Alina. Alina Vlaic is a standout leader in the Amazon industry and the catalyst behind AZ Rank, PressX, and FotoLive. She began her journey in her father’s grocery store, which later evolved into a successful publishing house. This early experience in a family business in Romania during the first part communism years sparked her enduring passion for entrepreneurship. After earning her master’s in international business in 2003, Alina gained a deep understanding of the global market and her career really took a significant leap when she stepped into the Amazon marketplace. skillfully merging her business knowledge with the fast paced world of e-commerce. At AZ Rank, she and her team developed tailored solutions for 1000s of Amazon sellers making the online selling experience smoother. Then with PressX, she introduced an innovative approach to increasing external traffic and brand recognition through a cost-effective model. In her latest venture, FotoLive redefines the user-generated content with a fresh perspective. So with that introduction, welcome to the show Alina

Alina Vlaic 3:52

Hi, everyone. Hi, Josh. Thanks for having me on. I’m very happy to be here.

Josh Hadley 3:57

Well, you know, I am super excited to have you on this podcast. You have a lot of experience, launching products, helping sellers, optimize products drive more traffic to their listings, and I think everybody listening to this episode wants all of the above. They want to launch better, they want better product launches, they want more external traffic, they want to be able to be relevant and scale their brand to eight figures and beyond. So Alina, with that being mentioned, I would love to hear from you. Why don’t you just give our listeners, you know, some of the things that have been on the top of your mind as of late and what’s been working for a lot of the clients you’ve been working with.

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