Mastering the Art of Reviews: Michael Maher’s Game-Changing Hacks for Elevating Your Product Ratings

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Mastering the Art of Reviews: Michael Maher’s Game-Changing Hacks for Elevating Your Product Ratings

Michael MaherMichael Maher is the Owner and Visionary of Cartology, a simple-solutions platform providing full-management services for Amazon brands including catalog optimization, advertising, and international expansion. Before Cartology, Michael was the President of Matters of the Cart, a multi-channel enterprise that eventually evolved into Cartology. Additionally, Michael hosts The Longer Game podcast, where he discusses the future of retail.

 

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Here’s a glimpse of what you’ll learn:

  • Michael Maher reflects on his path to entrepreneurship
  • The lessons Michael learned early in his entrepreneurial journey
  • Using customer feedback to improve a product
  • Overcoming temporary setbacks
  • Strategies and case studies for elevating product reviews
  • Product optimization and advertising tips

In this episode…

Amazon entrepreneurs’ success stories can inspire many people to start their own e-commerce store. However, it’s crucial to understand the challenges that online sellers face. What are some strategies that e-business owners can implement to avoid certain obstacles?

Customer reviews can make or break a business. For Amazon seller Michael Maher, he quickly learned not to take the reviews personally. Instead, he leveraged the feedback as opportunities to improve his products. During these pivotal moments, it’s wise to meet with manufacturers to discuss how they can rectify issues. Michael also advises avoiding attachments to products, as attaining growth and scalability on Amazon heavily depends on new inventory. If a product performs poorly, don’t hesitate to discontinue the ASIN.

In this episode of the eComm Breakthrough Podcast, Josh Hadley chats with Michael Maher, Owner of Cartology, about strategies to implement to scale a business. Michael shares the lessons he learned as a novice Amazon seller, how to leverage customer feedback, and how temporary setbacks inspired him to share his knowledge.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E. Gerber, author of The E-Myth, and Howard Thai. Today I’m speaking with Michael Maher, the Owner and Visionary for Cartology, a custom done-for-you services agency that provides full spectrum management for brands on Amazon. And we’re going to be talking a lot about the experience he has in seeing what is actually working today to help scale brands on Amazon. And we’re gonna dive into those specific strategies. This episode is brought to you by eComm Breakthrough Consulting, where I help seven-figure companies grow to eight figures and beyond. Listen, Michael, I started my business back in 2015, and I grew it to an eight figure brand and seven years. But I made a lot of mistakes along the way that made the path of getting to eight figures take a lot longer than it needed to. There were times where I had self doubt in myself as a leader whether I could actually run and lead a team of people, or whether my business could actually survive on the Amazon marketplace. Or if we would have the cash flow to be able to purchase new products in order to continue to grow. I wish I would have had a guide along the way that would have made getting there a lot quicker and easier to help me navigate around those stumbling blocks I ran into. So to our listeners, those of you who are running into similar obstacles, or you’re hitting plateaus and you want to know the next steps to take your brand to the next level, then go to eCommBreakthrough.com. To learn more. That’s e-comm with two M’s. And as a special bonus to my podcast listeners. This month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@eCommBreakthrough.com and in your subject line, say Strategy Audit, and then plead your case as to why I should choose you and your business to work with this month. Before introducing today’s guest I want to give a big thank you to Nathan Hirsch and thank him for referring Michael as a guest for the podcast. Nathan Hirsch is the CEO of Ecom Balance. An online bookkeeping service for e-commerce and digital businesses, as well as outsource school is a membership teaching business owners how to hire effectively online. Today I’m excited to introduce you all to Michael Maher. Michael is the Owner and Visionary of Cartology, a custom done-for-you services agency that provides full spectrum management for brands on Amazon. From catalog optimization to advertising to international expansion. Cartology takes your brand story and translates it into an elevated brand, awareness, revenue, and profitability on the Amazon marketplace. They help Amazon business owners play the long game, developing strategies that are custom-tailored for your unique goals so that you thrive. He is also the host of The Longer Game podcast, and his podcast is about the future of retail. With that introduction. Welcome to the show, Michael.

Michael Maher 3:41

The power of a good copywriter man. Totally worth money. Thanks for having me, man. I appreciate it. Yeah, I’m very honored that Nathan recommended me. I’ve known him for a while. And I’m happy to get into it and talk about Amazon, talk about growing a business. It’s tough out there, man, you mentioned, you know, running into a lot of mistakes or making a lot of mistakes along the way. It probably helped you enable you to help the consulting clients that you’re dealing with now even more so because you’ve run into that stuff. So you’ve experienced it you can feel that pain, but man, it’s great to have someone to help you avoid that stuff if you can.

Josh Hadley 4:19

It’s true. Yeah, sometimes it is good, right? Going through those obstacles and challenges provides you with a lot of learning opportunities. But again, I’m definitely a big believer that, you know, if you just have a mentor or guide, you know, they can help you, you know, scale faster. Help you overcome just easy stumbling blocks that you honestly don’t even need to encounter if you just had somebody helping you know what was around the next corner, right?

Michael Maher 4:46

Or even just get through it quicker, like a lot of the stuff that you’re going to come up against. Everyone’s going to face some of the similar things. But if instead of you know, taking three different approaches and realizing Okay, this one works, if you’ve got a great, I’m a I’m a big believer in coaches or trainers or consultants, I kind of had a problem with that word coach. Maybe it just because I didn’t grow up doing sports, I was in band, I was doing all music stuff. So that didn’t really resonate with me. But like having a good coach is someone who can instruct and guide you. And I think that’s, you look at any professional at any level, they’ve got multiple coaches that are helping and and guide them from, like, an athletic coach, if you’re in sports to to a mindset coach, Jim Lores has he’s written a couple of books, but talked about change in mindset and how he worked with different, like, Olympic athletes that were blocked. And as soon as they freed up that mental space, and they got past the self doubt, they were able to really excel. And that’s something that they probably would not have been able to do on their own because they were so inside their own head. So I’m a big believer in that. I’m sure you’re helping a lot of people. Well,

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