Mastermind-Level Growth Hacks That Will Make Your Business Boom With Vicenzo Toscano

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Mastermind-Level Growth Hacks That Will Make Your Business Boom With Vicenzo Toscano

Vincenzo ToscanoVincenzo Toscano is the Founder and CEO of Ecomcy, a full-service Amazon consultant agency providing strategic support for sellers and vendors. He is also the CEO at Amzbassador, a live marketing software that identifies top Amazon influencers, manages relationships, and tracks results. As an expert in optimizing and scaling Amazon brands, Vincenzo and his team of specialists have consulted over a thousand global e-commerce brands.

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Here’s a glimpse of what you’ll learn:

  • The six-step framework to help brands scale beyond eight figures
  • Expanding brand through new launches and international expansion
  • Why companies should reevaluate their manufacturers
  • Leveraging influencers to increase traffic and promote brands
  • Reliable influencer-search tools
  • Prioritizing product listing optimization
  • Enhancing PPC strategies
  • Hiring specialized experts for an efficient operation

In this episode…

It’s easy to measure your success to others as a business owner, but climbing the ladder to profitability isn’t a race. However, smart and strategic methods can guarantee you a spot in the exclusive eight-figure club. What actions should you take to earn next-level profits?

Amazon consultant Vincenzo Toscano recommends a six-step framework to grow your business. However, he advises sellers to moderately introduce each phase, starting by implementing catalog expansion, product optimization, and external marketing. External marketing includes utilizing blogs, influencers, and brand ambassadors, which helps drive traffic to your website. Once you’ve launched and optimized new products by updating copy and keywords, sellers should focus on expanding internationally — focusing on the UK and Germany — and become proficient in PPC and manufacturing negotiations. In addition to having favorable relationships with your manufacturer, ensure the payment terms are advantageous to your profit’s bottom line.

In this episode of the eComm Breakthrough Podcast with Josh Hadley, Vincenzo Toscano, Founder and CEO of Ecomcy, talks about mastermind business growth hacks. Vincenzo discusses brand expansion through new launches, leveraging influencers to promote brands, and hiring specialized experts for an efficient operation.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, eight-figure e-comm business owner and investor, as he interviews highly successful business owners get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:36

Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E. Gerber, author of the E-Myth, and Roland Frasier. Today, I’m speaking with Vincenzo Toscano, the CEO of Ecomcy, and we are going to be talking a lot about unique strategies that are going to be able to explode your sales and growth on Amazon. This episode is brought to you by eComm Breakthrough Consulting, where I help seven-figure companies grow to eight figures and beyond. Listen, Vincenzo, I started my business back in 2015. And I grew it to an eight-figure brand and seven years. But there were a lot of mistakes I made along the way that made the path of getting to eight figures take a lot longer than it needed to. There were times where I had a lot of self-doubt, in myself as a leader, whether my brand could actually survive, whether we could have the cash flow to continue, I wish I would have had a guide along the way that would have helped me overcome those obstacles a little bit easier and provide me with the right stepping stones. So to our audience, if you have ran into similar plateaus are obstacles, and you’re looking for the next steps to take your business to the next level, then go to eCommBreakthrough.com. That’s e-comm with two M’s to learn more. And as a special bonus to my podcast, podcast listeners, this month, I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@eCommBreakthrough.com. And in your subject line, say Strategy Audit. And then tell me why I should choose your business to work with for this month strategy on it. And if you don’t win this month, you’ll be entered to win for future months to come. But today I am super excited to introduce you all to Vincenzo Toscana. Vincenzo is an expert in optimizing and scaling brands on Amazon. He is the CEO of Ecomcy, where they have helped more than 1000 local, national and international brands sell more on Amazon globally. E-commerce. He is a full-service Amazon consultancy, providing tactical execution, support and strategic consulting services for Amazon sellers and vendors focused on mid to large sized brands. Ecomcy uses a specialist consulting framework, deep analytical ability and powerful technology to grow their customers revenue on Amazon. So with that introduction, welcome to the show. Vincenzo.

Vincenzo Toscano 3:06

Thank you, Josh. It’s a pleasure. And thank you for having me on. Well, I’m

Josh Hadley 3:09

super excited to have you on I’ve listened to multiple podcast episodes that you’ve been on. And you continue to share so much knowledge and you have your own podcast. And so you’re just a wealth of information. And I know our listeners are gonna take away a lot of actionable insight from your message.

Vincenzo Toscano 3:30

Again, I appreciate that. I mean, they say I can say the same about you. I mean, I’ve been following your podcast for a while now. And to be honest, I want to thank you all. So personally, for all the great strategy and content you put out there. I’m pretty sure it provides a ton of value to the Amazon community.

Josh Hadley 3:45

Well, I love it. The feeling is mutual here. Well, Vincenzo, our audience is seven-figure sellers, right that wants to take their brand, to eight figures and beyond. That’s exactly what you do. And you have, you know, in your bio, you mentioned a specialist framework that can actually help brands explode their revenue and grow on Amazon. So then, Vincenzo, would you mind kind of breaking down this framework that you have that helps brands explode their sales and growth on Amazon?

Vincenzo Toscano 4:17

Surely Yeah. 100% I would say a when it comes to you know, breaking a that wall to go from seven figures to eight figures that’s usually a series of areas that we have identified that consistently is pressing on clients that come to us that you know, they’re not tapping into those areas, and they must do it to reach the eight figures a basically a space and are going to be working to all these different a advice and strategies that we’re doing for our clients so we can start doing it by your brand as well. So the first thing that we always identify when we do audits a on a brand’s is a most people have a huge potential when it comes to expand their product offerings, right. So a lot of people usually when we do the audit under brands, they’re usually gonna have a portfolio of pros, it could be 510 product plus, but then you know, usually you’re gonna have your hero products, which is, you know, the 80/20 rule. You’re gonna have your two or three products that bring you 80% of your revenue. And the remaining just products that you know, are just there to complement the brand. Now, what does it happen, it happens that sometimes people when they start a reach into seven figures, and they get stuck, and they don’t know how to go past a certain figure a window is that they stop the mindset of keep expanding the product catalog, right. And, for example, even Amazon itself with their brand analytics tool, nowadays, you can find all the top keywords that people is looking on a specific niche, you can even use a pro discovery tool to even Amazon tells you, which are the pros that have high demand and you could potentially add to your business. And by combining tools like that, I’m pretty sure that I’ve you put the data there after analyzing it, you’re gonna find accessories complement the complementary RNA products for your, basically your niche, even different variations that sometimes you even didn’t even thought of. And these tools can basically help you bring those extra sources of traffic says which at the same time reflects in revenue. And that combined with a all the strategic, which I’m going to be mentioning next can help you basically enter into the eight figure a family as they call it. So that’s number one, focus on always expanding your catalog, don’t get into the mentality, oh, I have my top two or three products. And I need to put all my money into only PPC for this product. And you close your mind, because I can guarantee you that there is all these extra things are on your niche that you can take advantage of. And I’m pretty sure if you retarget your clients with those new offerings, you can even increase the lifetime value of those clients. But that’s number one.

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