Amazon PPC Is Dead: The Untold Future of Amazon Advertising with Jason Boyce
Jason Boyce is one of the true veterans of the Amazon marketplace. He started selling on Amazon back in 2003 and went on to build a top 100 seller account before founding Avenue7Media, a full-service agency dedicated to helping brands outperform their categories through smart, scalable strategies.
He’s the co-author of The Amazon Jungle and a recognized expert in areas like Amazon Ads, Amazon DSP, ASIN strategy, account reinstatement, and product safety compliance. His agency supports clients across both Amazon and Walmart, focusing on profitable growth and cutting-edge solutions like Bottom-Up Audience Building for CTV.
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Throwback: Unlocking the Secrets to Dominating Amazon Sales – A Live Strategy Audit!
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley conducts a live strategy audit with eCommerce brand owner Charlie Mckenzie. They discuss advanced Amazon sales strategies, including keyword optimization, targeted PPC and product targeting ads, and leveraging Google Ads to custom Amazon Store pages for higher conversions. Josh emphasizes the importance of product innovation, catalog expansion, and understanding customer intent. Charlie receives actionable advice on improving ad efficiency, refining product listings, and sourcing new product ideas from platforms like Etsy. The episode offers practical tips for boosting Amazon performance and sustainable brand growth.
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The Viral Loop: How to Make TikTok Work for Your E-Commerce Brand with Damon Sununtnasuk
Damon is a powerhouse in the world of wellness and e-commerce — someone whose leadership journey combines global experience, deep product expertise, and a relentless commitment to quality. I’m thrilled to welcome back Damon Sununtnasuk, the founder and CEO of Natural Cure Labs — the company behind the Palmara Health and VitaTails brands, known for their research-driven, USA-manufactured supplements for both people and pets. Crushing it on Tiktok, Walmart, Target.com & Amazon.com
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Throwback: Build Your Brand and Boost Your Sales on Amazon
In this episode, host Josh interviews Rafael, founder of Share It Studio and a 3x Telly Award-winning Amazon marketing expert. Rafael shares strategies for building a successful brand on Amazon, emphasizing the importance of understanding your target audience, leveraging Amazon’s brand analytics, and creating high-quality, authentic content. The discussion covers Amazon’s evolving brand-building tools, including A+ content, brand stores, and social features like Posts and Live. Rafael offers actionable tips for optimizing listings and highlights the value of investing in content to boost trust and sales. Listeners also receive a special discount on Share It Studio services.
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How AI Will Take Over Ecommerce in the Next 12 Months with Jo Lambadjieva
Joanna Lambadjeiva, founder and CEO of Amazing Wave Digital, an agency that helps Amazon and e-commerce businesses unlock scalable growth through practical AI solutions. From AI-powered business process audits to tailor-made strategies, team training, and streamlined operations, Jo and her team help brands identify inefficiencies and build custom systems that actually move the needle.
With a proven track record of helping brands increase productivity, scale creative output, and build more agile teams, Jo is here to show you how to stop dabbling in AI and start integrating it in a way that’s strategic, sustainable, and wildly profitable.
Click to ListenMeet the Host
Josh Hadley
Founder of Ecomm Breakthrough
As host of the Ecomm Breakthrough Podcast Josh has established beneficial relationships with key strategic partners within the e-commerce industry, and has learned business strategies and tactics from some of the most brilliants minds. He currently lives in Flower Mound, Texas, and invests in and advises business owners on how to grow, scale and exit their companies.