Secret Insider Strategies to Growing Your Business Through Multi-Channel Expansion With Jamin Arvig

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Secret Insider Strategies to Growing Your Business Through Multi-Channel Expansion With Jamin Arvig

James ArvigJamin Arvig is Co-founder of aiCommerce, a multichannel digital agency offering a full range of e-commerce services including launch strategies, ad management, and fulfillment. He is also Co-founder of Brands 10X, a platform helping e-commerce businesses sell into brick-and-mortar channels and aiC Brands, which invests in and owns multichannel brands. As a seasoned professional with 20 years in the industry, Jamin is a thought leader in e-commerce, having presented at Harvard Business School, London Imperial College, Global Networking Summit, CEO Retail Summit, and several YPO events and industry conferences.

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Here’s a glimpse of what you’ll learn:

  • Jamin Arvig discusses his entrepreneurial ventures
  • Why multichannel strategy is essential for brand growth, and how it influences brand valuation
  • Prioritizing e-commerce channel opportunities
  • Processes for expanding into new markets
  • How do brands determine if brick-and-mortar is a realistic option?
  • Jamin shares case studies for native Amazon brands that scaled using multichannels

In this episode…

There are several reasons why brands should leverage distribution channels to grow and scale including reaching a wider audience, enhancing brand awareness, improving customer experience, and increasing sales. What are specific growth levers for expanding distribution channels?

According to e-commerce expert Jamin Arvig, three growth levers are essential: online marketplaces, direct-to-consumer, and brick-and-mortar stores. When determining if a marketplace fits your brand, Jamin recommends listing the channels where you want to sell your products. Amazon, eBay, and Etsy are some of the most popular online marketplaces to consider. Once you have chosen your channels or marketplaces, the next step is distributing your top-selling products, especially if you have many SKUs. Finally, partner with experts and mentors who can assist you in navigating your path — assisting you in making strategic decisions, better managing your time, and bringing your vision to reality.

On today’s episode of the eComm Breakthrough Podcast with Josh Hadley, he welcomes Jamin Arvig, Co-founder of aiCommerce, to discuss growth levers for expanding distribution channels. Jamin talks about how multichannel strategies influence brand valuation, prioritizing e-commerce channel opportunities, processes for expanding into new markets, and when to consider distributing brand products to brick-and-mortar stores.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley and eight-figure e-comm business owner and investor, as he interviews highly successful business owners. Get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E. Gerber, the author of The E-Myth, and Roland Frasier. Today I’m speaking with Jamin Arvig. Jamin is the Co-founder of aiCommerce, a multi-channel digital agency offering a full spectrum of e-commerce services. And we’re going to be talking a lot about the growth lever of expanding your distribution channels. This episode is brought to you by e-comm breakthrough consulting, where I help seven-figure companies grow to eight figures and beyond. Listen, Jamin, and I started my business back in 2015. And I grew it to an eight-figure brand and seven years. But I made a lot of mistakes along the way that made the path of getting to eight figures take a lot longer than it needed to. There were a lot of obstacles that I ran into that could easily have been avoided, had I had a mentor or a guide along the way to help me oversee and overcome a lot of those obstacles. So to our listeners, those of you who are running into obstacles or hitting plateaus, and want to know the next steps to take your business to the next level, then go to eCommBreakthrough.com. That’s e-comm With to M’s to learn more. And as a special bonus to my podcast listeners. This month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@eCommBreakthrough.com. And in your subject line, say Strategy Audit, and tell me why I should choose you and your business to work with for this month. And if you don’t get selected this month, don’t worry, you’ll be entered to win for future months to come. Today. I’m super excited to introduce you all to Jamin Arvig. Jamin is a Co-founder of aiCommerce, a multi-channel digital agency offering a full spectrum of e-commerce services, including launching strategies, ad management, and fulfillment. And he is also a partner with Buy with Prime. Jamin is also a Co-founder of Brands 10X, which helps e-commerce businesses sell into brick and mortar channels, and AIC brands, which invests in and owns multi-channel brands. He has been a thought leader in e-commerce for over 20 years, and an early investor and advisor for e-commerce companies including Thrasio. So with that introduction, welcome to the show, Jamin.

Jamin Arvig 3:00

Thanks, Josh.

Josh Hadley 3:01

Jamin, we originally met at Camp Ecomm, Brandon Young’s event. You were speaking, I spoke and, you know, I was impressed with the amount of knowledge that you shared there. And it really got my mind going in regards to what we could do with our own brand to expand not only into retail, but just across multi-channel distribution to really capitalize and to help take the brand to the next level. We’ve subsequently had follow up meetings. And we’ve really dove in. And it has been super valuable to me. And it has shifted my mindset and the strategy that we have, in order to take our brand, really to the next level. And really, now that we’ve crossed eight figures, go to that nine figure mark, and I really believe that that channel distribution strategy and going multi-channel is going to be a big part of that. So, Jamin, I’m just curious, you know, how did you initially become a cofounder in aiCommerce and in Brands 10X. I mean, you, you are involved in so many, like, really influential agencies that are helping take brands to the next level? How did that all come to pass?

Jamin Arvig 4:10

Sure, but we’ve been in e-commerce for over 20 years. And originally were selling other people’s products and then building our own brands. And then we started buying brands and growing those brands and creating more value. And then through that got was asked to help with with Thrasio, which we’ve had a vision of doing that same thing. And then also because we started so early in e-commerce, there wasn’t infrastructure that had been built already. So there wasn’t fulfillment, there wasn’t there weren’t some of these agency expertise areas that were out there and available for people so we had no choice but to develop those and once we had those developed other people saw what we were doing so the results and wanted to have a piece of that for their business. So we spun off those service companies, so we could help them and so aiCommerce came from that as an example of a multi-channel digital agency. As you mentioned, and and you know, the reason multichannel has been such a focus for aiCommerce clients is, and for I guess many, many people out there today is, is because of the value that can be created. And for us when we started so early in e-commerce, we started with Google Search Engine Optimization originally, and then start adding different traffic sources, and the expertise areas that were needed for them. And then as marketplaces were introduced in different ways to play in the marketplaces were introduced, we started adding those. And then as other channels were added, we added those and as we, as we wanted to round out our channels for our own brands and for other people’s brands, we went offline as well. So you can kind of see the progression, where it made sense for us to add all these channels. And now the good news is we have this multi channel expertise that is more necessary now than ever.

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