by Josh Hadley | Apr 1, 2025 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Sohun Sanka from Euka.ai, focusing on creator marketing for TikTok Shop and social commerce. They discuss the growing importance of social commerce for e-commerce brands looking to generate demand beyond Amazon. Sohun shares insights on leveraging user-generated content (UGC), conducting trend analysis, and crafting engaging content to drive sales. They emphasize the need for thorough preparation, iterative testing, and personalized outreach to creators. The episode offers actionable steps for brands to thrive in the evolving e-commerce landscape, highlighting the significance of social proof and effective collaboration strategies.
by Josh Hadley | Jan 21, 2025 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Alex Yale, owner of Uncle Todd’s and Flip It Cap. They discuss the importance of retail diversification and maintaining high product quality in the evolving e-commerce landscape. Alex shares his background in M&A and strategy from Deloitte and Meta, and his journey into e-commerce. He emphasizes the need for a strong product-market fit on Amazon before expanding into retail, and the significance of strategic relationships with major retailers. This episode offers valuable insights for seven-figure business owners aiming to scale to eight figures and beyond.
by Josh Hadley | Dec 17, 2024 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kusha, an Inc. 500 entrepreneur with over a decade of experience in e-commerce. Kush shares his journey of building and selling three Amazon-based brands, emphasizing the importance of product differentiation, effective PPC advertising, and leveraging AI. He discusses sourcing strategies, the value of design patents, and the significance of iterative product improvement. Kush also highlights the benefits of diversifying sales channels and building an email list. This episode offers actionable insights for scaling e-commerce businesses to eight figures and beyond.
by Josh Hadley | Oct 15, 2024 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, hosted by Josh Hadley, Chris Lyell shares strategies for enforcing intellectual property (IP) rights on Amazon, protecting brands from hijackers and resellers, and overcoming challenges faced by seven-figure Amazon sellers. Chris discusses the importance of Amazon’s Transparency Program to combat counterfeit products and protect listings. He also highlights the complexities of maintaining Minimum Advertised Price (MAP) across multiple sales channels and offers actionable advice for developing a robust IP protection strategy. The episode provides valuable insights for business owners aiming to scale their e-commerce operations and safeguard their brands.
by Josh Hadley | Sep 24, 2024 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chase Clymer, co-founder of Electric Eye and host of the Honest Ecommerce podcast. They explore the challenges Amazon brand owners face when transitioning to Shopify. Key insights include understanding the distinct skill sets required for each platform, the importance of a cohesive brand strategy, and leveraging influencer marketing. Chase emphasizes the need for a robust marketing plan, a solid business operating system, and the effective use of AI tools like ChatGPT. The episode provides actionable advice for scaling e-commerce businesses from seven to eight figures.
