Mina Elias 4:39
Yeah, definitely. So this all came about, you know, obviously, we’ve been optimizing PPC for a while and I’ve been doing it you know, across a lot of brands and if you’re like me, you you have at some point, hit a wall with your ads and you’re feeling like Okay, what’s next? What’s next? And then I was working with this freelancer. MMA Nutrition like my supplement brand, I wanted to get it on DTC. It’s not successful at all on D2C. I actually spent like 60-80 grand trying to get it launched. And it didn’t work, you know, we weren’t able to be profitable. But I learned so much along the way. And so this freelancer that I hired, I’m like, okay, cool, like you have $5,000 a month to spend on Facebook ads, spend it, you know, go ahead and spend it, no problem. If we get like a good return, we’ll spend more. And I gave him a bunch of resources, creative resources. I gave him a, you know, one of my graphic designers to utilize and I’m like, you know, go ahead, do whatever you want. And so, you know, he’s like, let’s meet once a week, and I’m like, okay, cool. I didn’t really need to meet. But I’m like, That lets me. And so in the first meeting, he’s like, Okay, I built like a few landing pages I want to run by you. And so he built these three different landing pages. And what he did was he went to my website, and he used like, you know, one of those like, you know, like, click funnel type, like things. I don’t know what it was called, like, Unbounce, or page fly, something like that. But he started taking elements of my DTC, like site, my Shopify store, and he would combine, and he’s like, Okay, I put, you know, some reviews up here, and then I put the product, and then I put like, some videos and testimonies and upload this stuff from your Instagram. And then he’s like, the second version, is I put your face and a quote from you, and the third version? And I’m like, okay, cool. I mean, we can definitely try that. And he’s like, okay, cool. He’s like, on the creative side, you know, audiences aren’t going to be open, like, men and women, 16 to 65, whatever. And I’m gonna have these three different images. One of them was like, like a money image. It’s like, hydration for the cost of a quarter. And it was like, the, the headline was about, like, you know, it’s a hydration, but it’s like, very affordable, blah, blah, blah. And then I’m like, I started thinking, I’m like, wow. So this guy is basically driving traffic. But but it’s the same as like, you know, Amazon PPC, but it’s on Facebook. But instead of just driving traffic to one thing to one, one ad, he’s driving traffic to different ads, different creatives with different headlines, and then they’re going to landing pages, and he’s split testing these different landing pages. And once he finds a winner, he keeps like the winner, and then he has more experiments for for the win against the winner. And then, you know, landing pages, more experiments on the landing page. And then I started thinking, I’m like, I’ve never looked at Amazon advertising like that. So with Amazon advertising, you know, I was focused on, we are launching campaigns, optimizing bids of the ECOSYS high dropped the bid of the ECOSYS, low, you know, increase the bid, all this kind of stuff. But I never looked at it in this way. And this is how I look at it. Now, as a funnel, I’m driving traffic, I create campaigns and do all this stuff. And it brings me a certain number of impressions, which is like, you know, just my listing is loading on the page. And then a certain number of those impressions convert into clicks, and sessions, ultimately, which is dependent on my click through rate. Now, obviously, the click through rate depends on the keyword at some point like it for an electrolyte powder, if I put electrolyte powder, or like, you know, hydration packets, maybe hydration, because I don’t have packets, it’s the click through rate is going to be low, and the other one is going to be high. But it’s like a certain number of those impressions are turning into clicks. And then that what I noticed is there’s a certain there’s a very limited number of factors that affect that like for the same traffic, you can have a higher or lower click through rate. And I’ll cover the factors in second. And then I noticed that a certain number of those clicks and sessions in I also want to put that distinction is clicks and sessions are different. Clicks are the number of times people clicked on your ads, and then sessions or the unique Amazon account. So you could have, you know, Josh could type in electrolyte powder, electrolyte supplement, you know, and click on different ads, and then click on the video ads, like sponsored products and the video ads. And that would like be four clicks, but it would be the same person Josh, he can only buy once. And then a certain number of those sessions, those unique visitors turn into conversions, and that’s based on the conversion rate. And so I’m like, okay, cool. Now I understand the funnel, understand that I’m driving traffic at a certain cost, you know, based on my current advertising, but if I left all my ads the same for the same traffic, the same impressions, I can get more clicks and more sessions into the listing with and with the conversion rate being the same, I can get more sales if I improve my click through rate. And so I’m like, Okay, what are the factors that can improve my click through rate? Which is which is how he was thinking about different copy and different creative I’m like, okay, I can do multiple ads, like, like, you can do on Facebook, but there’s certain things that I can test like, my main image, my price, my reviews, my star rating, coupons, any sort of deals and promotions, you know, making sure that I’m, I’m fully stocked and it doesn’t say like 13 units left and suck any of that stuff. And badges if possible. So badges a little bit out of control. I’m already stocked FBA. So I started looking at, Okay, what about image and price reviews, all of us know, like, you know, we’re actively working to get more reviews. But if you’re like at a 4.2, then then I would take money and put it to get to a 4.3. versus, you know, Let’s optimize our PPC. Because if I go from a 4.2, to a 4.2, I know for my exact same advertising efforts, I can get like two times more people to come to the listing, and it’s happened to me before. And so then I’m like, Okay, what about the conversion rate, you know, equally so I understand the factors that affect the click through conversion rate is the same, you know, the main image, but also the rest of the images in the video that’s on the listing, the title, price reviews, the bullet points, coupons, and promotions, virtual bundles that push like competitors down, which gives you a little bit more of a chance, A+ content. Like the other videos, like the ones that are buyer, normal people on the listing, post, questions on the listing and images in the reviews, things like that, like, you know, because people are actually reading those reviews. And once I identified that, I’m like, Okay, perfect. Now I know what I can control on the ad side, and I can send traffic to my listing, and I can constantly try and optimize and bring as much traffic as possible at the lowest cost, you know, increase organic rank to drive more traffic to the listing, you know, at a lower cost. But also, I should put an equal amount of effort into optimizing my click through rate and testing one factor at a time, of like, the different things that affected like my main image, you know, my price, and then same thing with the conversion rate, different positions of the images, different images, different videos, changing, like, you know, maybe adding more questions on the listing all of these different things. And now it’s like you go from from looking at one thing at a time. And now my teams work together, my X team and my brand team work together, like as a combination. And it’s no longer like, the PPC team is like the PPC team, like, Hey, you got to do your job PPC team, you got to get better equals PPC team, because for the same exact everything, on the PPC side, you can have a three times better equals if you improve your click through rate and conversion rate by improving an image, you know what I mean? And so that’s how we’re looking at things. Now.
Josh Hadley 12:33
I love that mean, that is such a big mindset shift. And I love that you experienced that through trying to build, you know, kind of a, d to c funnel, right from Facebook ads, and then relating it into Amazon. Here’s the mindset shift that I had, while you were talking about that, I actually think we could kind of emulate more of that that funnel type Marketing on Amazon with in my opinion, you could do that with your headline search ads, right? So you could create just, you could do it single keyword campaigns for this too, right. And you swap out the creative for headline search ads, exact match campaigns. The beautiful thing about the HSA ads is they can go to your brand page, right, so they could go to a store page. And guess what, you could then build out your store page to kind of emulate maybe the same principles that you would use for a funnel, right? If you’re directing traffic from Facebook, to a funnel, you can put reviews towards the top of video that starts playing automatically in different features like that, which I think would be very interesting to test. And because you’ve already got people on Amazon that are really far down that funnel. And now you’ve got hyper relevant if you’re doing single keyword campaigns here, and you’re talking about electrolyte packets, right? That’s the keyword that you plaster everywhere, right. And your images are showcasing that and even the video. And again, if you’ve got some like two or three really strong keywords, it’s like you could create 10 different variations of that same landing page and test out which one converts best. What are your thoughts on that, Mina? Do you like that idea? Would that work?
Mina Elias 14:15
Yeah. So this is a great idea. And I’ll tell you like we’ve tested this on it, like I had a conversation with Steven Pope. And he was telling me like he was explaining how the search query performance report works. And I’m like, you know, I waited everyone like was raving about it. And I was like, I’m gonna wait until people figure out like and then and then they can show me very quickly and then I’ll like expand on it. So he figured it out. And he was telling me he’s like, you go into the search query performance report and look at where you have a low a high conversion share. So like it’s basically like impression share, and then click share and then add to cart share and conversion share. And it tells you like, you know, you versus your competition, how much percent are you getting? Like the conversion or the click or whatever. So he’s like when you have a high conversion share, but a low impression share, that means that, you know, of the people that come into the listing from that keyword, a large amount of them converts for that keyword. And so I’m, like, interesting. So he’s like, when you have a low impression share for a keyword that you have a high conversion share, that just means that you have to show it to more people. So more people can come in, because you know that when they do come in, they convert. I’m like, got it understood. So then I’m like, okay, what can I do? Yeah, I can launch more, you know, campaigns like, exact or whatever, I can increase the bids, if I already targeting it, which is usually the, you know, what’s happening. But I’m like, what if we did this, and I would take my existing headline, search ad, and then I would you can’t put text on the on the ad, right? They block it, but you can put text on the packaging. And so I would make my my package have that text? Like, if it was like sugar free electrolyte, then then I would have like a bottle? And I would, it would actually, my bottle wouldn’t look like that. But I would put sugar free and big text. Yeah, I would totally Photoshop it. And we started noticing our impression share going up. And I’m like, that was like, you know, it was right. And he had caught on to the very early. So we started doing that with headline search as obviously, you know, everyone knows headline search, ads don’t make that much of an impact. So we did see a small lift, and we’re able to like capture that, you know, some some decent demand, but it wasn’t like, don’t think that it’s gonna like, you know, quadruple your, your business or anything like that. But it was pretty cool. So we tried some stuff like that. But it really like this whole kind of thought process just got me thinking like, the same amount of effort that I’m putting in PPC, I should put it into into click through rate and into conversion rate optimisation. And so now, it will like the way we operate. Our PPC is in two modes, we’re either scaling the PPC, or we’re optimizing for profit. So when we’re scaling, the PPC, the spend is transient. And so we don’t want to change other things because like, you know, you don’t know what’s gonna cause what, but then when we hit that max, I’m like, Okay, we’re spending $1,000 a day, guys, let’s go to $1,300 a day. So there will be like a period where we’re climbing, and then there’s going to be a period where we reach that 1500 a day, and then after, like, a few days, because the team will sometimes want to like change a few things. I’m like, okay, hold it for two weeks. And we hold that higher spin, because, you know, it’s going to generate higher amounts of revenue, but also the organic rank is going up for those keywords that we’re spending more on are those newly launched campaigns. And in that time, I tell the brand team, I’m like, what are the experiments that we’re going to try for the main image, and then they’re trying to, you know, they’re like, Okay, we have this, this, you know, experiment that we took competitors, you know, main images, and we put our main image, and then we got feedback. And we’re like, okay, people really seem to care about the value. And so we added, like, you know, something in the listing that shows the value like that, it’s like a more affordable product. And we iterate it, and it seemed like it won. And so we’ll test that. So it’s almost like, we don’t miss a beat where, okay, we’re scaling the ads, we scale it, and then we hold and then we don’t make any more changes to the ads. And then we implement, like, something that might impact click through rate and conversion rate. And then we’re like, okay, cool. You know, this, this new creative is the winner. Now we want to optimize the ads, don’t change anything in the listing, then we optimize the ads, then it’s like, okay, cool, can we increase our conversion rate by increasing the price or decreasing the price by a few dollars, let’s test that, then we test that. And so there’s whenever, you know, the ad spend is flat, because you know, when you’re scaling, when you hit that high point, you want to hold it for a while to see, like, you know, what’s gonna happen to the revenue after that, you know, new hire, expand. And then when you optimize for profit, obviously, like, if you just reach the new higher profit amount, like you were $800 in profit, now, you’re $1,200 in profit a day, you’re like, Okay, let’s hold it for a couple of weeks. So we can reap the profits, not let you know. So we hold it for a couple of weeks. And I’m like, this is the perfect time to test something different, you know, and hopefully, like, you know, it improves the profits and doesn’t hurt the profits. But that’s now our teams are like working together.
Josh Hadley 19:22
I love that so much. And I think the one important thing that we need to call out is that you mentioned this, but you’re only testing one thing at a time so that you can draw a direct correlation to I did this, and this was the outcome because if you’re mixing multiple variables, that’s where you’re going to take a step back and be like, Well, was it the main image, but we also added a coupon and then we decreased our price by $1. So now I’m not sure exactly what happened. I mean, I’m curious to learn from you. You’ve done so many optimizations up until this point. Main images, you’ve done price tests, you’ve done coupons, you’ve done a plus content of all the things that you have tested through the data, what which of those variables or levers for optimization have been the most impactful as it relates to increase in conversion rate.
Mina Elias 20:17
It’s main image, it’s always made the image main image has been the number one price has been number two, and then everything, everything, like those are the ones that if you’re like, hey, I want to leave this this podcast and I want to do one thing, I would say, go to pick food product Pinyon. Those are the two software’s that we can like, get feedback from people, take your main image, take your competitors, main images, put it in and say if I’m if you are buying an electrolyte supplement, which one would you pick, and why? Get the feedback, and then take the feedback. You know, if you don’t have a good creative person, you can find a creative person on LinkedIn or Upwork, that will do the work on the side and just have them create some creative briefs for your graphic designer to you know, to like optimize. And then once they have, you know, the new creative briefs, give it to a graphic designer, have them create like a bunch of different experiments, test all of that stuff, if you win, you know, against those original competitors, test a few other competitors. And, you know, usually I like to take the main competitors from my main keywords are the keywords that I like, really care about winning the search for. And then, you know, once you have those images, you’re like, Okay, it’s time to test. A lot of people mentioned using managed my experiments on Amazon, I just want to, like call one thing out, that has happened to me, where we have ran some experiments, manage my experiments on Amazon said that the new version of the image is not a better image has a lower click through rate or lower purchases, whatever. And I refuse to believe it. And I implemented the new image. And we are actually are our actual click through rate and revenue and all of that conversion rate went up. So take Ito managed by experiments with a grain of salt. And as someone who likes to move fast and doesn’t want to wait, like three months, I’m down for just like, let’s put let’s put the main image just put the new main image in, and let’s see how it actually performs. You know, in reality, and, you know, not wait for Amazon’s AV test, which could be inaccurate.
Josh Hadley 22:19
Yeah, yeah, that’s, that’s great input. Is there a typical length of time that you want to run these experiments for? Is it a week, two weeks, three weeks?
Mina Elias 22:29
I think two weeks is a sweet spot. Like one thing with any experiment, and anything like that, that’s on Amazon, you’re like your revenue on your spend and your impressions per day makes a huge difference. So if you’re a product that’s spending, you know, $100 a day on ads, versus 1000, you’re gonna know you’re gonna feel the impact of a new image on click through and conversion rate, you know, 10 times faster when you’re spending 1000. So, you know, there’s no really blanket, two weeks should be plenty, unless you’re spending like a very small amount of money every day, two weeks should be plenty for you to know if the new image is better. I usually wait a week. And what we do is we look at like, what was the click through rate for the last two, like the last week or two weeks before that? What’s the average or you know, since the image has been there? And and obviously, like at a stable, stable, like ad spend, right? If the ad spend is going up, then maybe we targeted some keywords where the click through rates been going down? But based on a flat ad spend, what is the click through rate? And then I look at what is the click through rate now with a new image. And I you know, try and find some sort of statistical significance based on like, the average and the standard deviation and the average plus the standard deviation. Like is higher on the second one, I’ll you know, it’s it’s worth it. If there ends up being very, very close, then I don’t know if it’s like worth it. And again, like clickthrough rate, the thing about it is, it’s it’s like 0.3 0.25 0.42, like, yeah, very small percentage points, because it’s millions of impressions. So it’s also like, very sensitive. You know, so usually, I think one week is plenty for me.
Josh Hadley 24:13
I like that mean, I’m also curious. I mean, you’re talking about statistical analysis now, right? And not many Amazon sellers are known for their statistical analysis skills. Were like, are you doing all of this and just, you know, spreadsheets or Google Sheets, or are you do you have a software that’s helping, you know, run these numbers and statistically prove that this was a, you know, conclusive test? Yes. swap it out.
Mina Elias 24:42
No, we don’t have any software. This is all standard. You know, I mean, this is all like Google Sheets and stuff like that. We do have a software that but all that software does is analytics software, and it shows us our PPC spend our PPC sales or total sales session. and cost per session, click through rate, conversion rate cost per click, and profit day by day across all of our different products. So having that view is really useful, because you’re no longer looking, you know, I was just talking to someone earlier, and they use like a PVC software and stuff like that. And I’m like, show me how you’re looking at things. And they’re like really looking at like, trends of conversion and trends of impressions. And I’m like, it’s so hard for you to make a decision based on like, looking looking at the data like that. So I think that’s where analytics software helps a lot, is we can see the week on week changes, and I can see, okay, the adspend changed, like increased by 10%. What happened to my sessions, what happened to my cost per session, what happened to my click through rate, or my PPC spend was same week over week, I changed my main image, what happened to my click through rate week over week, or like, Okay, here’s all of the click through rates, document them, here’s all the sessions, document them, and then go look at like the, you know, Google Sheets just do equals average and equals STDEV, which is standard deviation, and then it gives you the average and standard deviation is.
Josh Hadley 26:07
I love that, what software tool are you using to gather that data at a baseline right on a daily basis,
Mina Elias 26:14
that’s My Real Profit. So we did custom development. So if you want, if you want to see our exact Analytics, you know, you can do it through us. They can sell it to you, because it’s IP. But My Real Profit is amazing. And you know, because of our size, like, you know, we have 130 Something brands, so we decided to just custom develop everything that is like the most streamlined for us to be able to like see the data and very quickly take action.
Josh Hadley 26:41
Yeah, yeah. Makes a lot of sense. I love that. All right, Mina, we’ve got just a few minutes left, but I, because you’ve statistically seen that the main image and price are your biggest needle movers for conversion rate. I’m curious if you can give us just some quick tips in terms of what type of images have you seen performing better than others? And is there kind of a general rule of thumb that you could point towards, although it may be kind of product specific, but any general rules of thumb of what continues to win?
Mina Elias 27:13
Yeah. Okay. I also want to say, like, I talked about the biggest needle needle movers reviews, if you go from a four star to four and a half star, that’s a massive needle mover to you know, obviously, if you’re going from like, 300, to 500, to 700 review, it’s like a slow burn. But if you go from like your, your 3000 reviews, four star to four and a half star, that will have a huge impact. Okay, things that I’ve noticed work really well in the main image is, if you can, if you can sell like the value propositions right in the main image. So sometimes, like you look at a supplement, you know, like an electrolyte supplement, and you’re like, Okay, what makes this unique, what makes us better than everything else. And then you have this other one that says, zero sugar, keto friendly, 100 servings, you know, and it’s like, whatever, you know, in your face are like, delicious. So you know, you have the fruits and all that stuff. So you’re kind of communicating why this product is better than everyone else, right there in the main image. You know, like, there was like a pots and pans one, and it was like, the size of it was right there in the main image, even though it wasn’t actually on the pan, like measured, like, you know, it’s it’s 54 on the pan, whatever. Like, that wasn’t really in the band, but you can see the size, you can see the nonstick, you can see the like the omelette like flying very smoothly out of the pan. So, you two seconds, you visualize that this is like a very, you know, attractive time for me, because it’s super nonstick, it’s this, it’s that like, all in one image. That’s where we’ve seen, like the biggest, you know, impact is, if you can like it when I asked you, like you told me him, you know, can you buy my product? I say what makes your product better than everyone else? And you’re like, well, this thing and this thing and this thing, if you can showcase those things in the main image. I think that’s what what causes images to win.
Josh Hadley 29:08
I love that. I love that. All right now following up on the price aspect, what have you seen in regards to price? Is it just lower lower price always increases conversion? Or have you seen the opposite where you could actually increase price? NOT LOSE conversion or conversion rate actually increases? What’s been your analysis on price testing?
Mina Elias 29:31
Yeah, so we’ve seen it go in both ways. So we’ve seen like dropped the price increase conversion rate dropped the price, decrease conversion rate, increase the price decrease? Can you know what I mean? And so the conclusion that I have is is test test and obviously Chad with Profasee, Chad Rubin is doing that, you know, on a massive scale through AI we actually are starting to use him for MMA nutrition. But I think that at the end of the day, like there’s no consistency I’ve seen across brands, so I would test, you know, and I think I was just talking to a friend, and they launched like a competitor to a very famous protein powder, that protein powder was $60. And there was a low end protein powder $28. So they came in at, you know, 2027, or something like that, like very close to the low end, but not the high end. And they were the exact same like type of product, same ingredients and everything. And that product didn’t do well at all. So, you know, it’s really hard like to know what the market is going to do. Because they might be like, Yeah, I don’t want to buy a $20 You know, meal replacement protein powder, I want the $55 one, because that makes me feel like this is gonna have like good ingredients. There’s no way it’s organic and healthy. If it’s only $20, something like that, you know, so hard to tell, I would just test and get the data.
Josh Hadley 30:51
Yeah, that makes a lot of sense. I love that. Well, Mina, this has been a super valuable conversation. I hope that our listeners have had some mindset shifts, because I know I have. But before we leave our audience, I love to leave the guests with kind of three actionable takeaways for our listeners. And here are the three takeaways that I noted, Mina, let me know if you think I’m missing something here. But first and foremost, you need to stop seeing PPC as just a PPC strategy and siloing your focus on PPC. Like Mina talked about, you need to kind of change your mindset and see that PPC is just as important as your product optimization. And they go hand in hand. You can’t have PPC doing whatever it wants without talking to the product optimization team. Because when you look at your data to try to conclude was that worth it? Did I drive? Did I move the needle? You won’t know the answer if the PPC team is not on the same page. So that’s take away number one: integrate your PPC with your product optimization. Takeaway number two, is start dialing in just what you said, Mina, your main image, that’s your first easiest low hanging fruit and testing that. So go look at some of the best case studies there or some of the best competitors in your product category. And even go experiment, look and see what’s ranking on Google images, right and Google Shopping, what’s ranking on Etsy, get different ideas that you could bring to the market, go test them out on PickFu, and many of the different polls services. But what I love is that you had mentioned in your main image, try to showcase what are your three differentiating factors or whatever it may be that why should I buy your product over the rest? And can you convey that in that main image, and it can be TOS compliant if you kind of Photoshop what your product packaging is, right. So there are so many creative strategies you could test there. And then third, last but not least, I think it’s paying attention to your price. And always testing, I am been very surprised with the number of sellers that have only continued to decrease their prices, when they see that they’re losing market share. And what’s happening now is many people are losing their shorts, with margin, because Amazon has increased their fulfillment fees. And sellers are getting worried if they see year over year declines in their numbers, they start lowering the price without actually doing a test and determining is that increasing or decreasing my conversion rate. And so if you don’t pay attention to that, you’re only going to kind of damage your business and your profit margin at the end of the day. So Test test test, it’s kind of the name of the game there. I mean, is there anything else you would add?
Mina Elias 33:43
That’s perfect man, that that is really that sums it up perfectly. It’s, you know, having that centralized dashboard that shows all of your analytics, and stop separating PPC, and, you know, um, conversion, or your conversion rate. It’s all connected, it’s like, they’re literally like, you know, married and, you know, the mom is the ads, that that is the conversion rate and the child is the sales, you know, and so it’s it really they are they are really connected, and you can, you know, stop blaming PPC or stop always looking at PPC without, you know, looking at the conversion, you know, KPIs, which is click there and the conversion rate and seeing it, it could be that that week, you know, there’s some sort of seasonality happening and conversion rate is down, and that’s why your PPC is not working and not that it is just like oh, something’s wrong with the PPC and then everything else you summarized is that the main image the price always testing and you know, constantly have like the next test ready, the next step is ready. And one thing at a time, always one thing at a time.
Josh Hadley 34:51
I love it. Great summary. Now mean I’ve got to ask you are three final questions here. Number one, what’s been the most influential book that you’ve read and why
Mina Elias 35:00
I think it’s Who Not How and, you know, as an engineer and someone whose their whole life learned how to do things, and how and how and how, and I’ve become really good at doing a lot of things. I started realizing more and more that the answer is always who and not how, and it’s not like, How can I do this? Or how can I, you know, do that it’s more like, who is the best person that I can hire that can do this? Or who’s the best person that can teach me this? Or who’s the best person I can learn from? And, you know, it’s just been one of the biggest, again, mindset shifts that I’ve had is when and then I think I’ve had this mindset shift late, because I’m not one of those entrepreneurs that is not smart. It you know, like, textbook smart, or whatever, and can figure things out. And so it’s like, okay, who can help me, I’m able to figure you know, so many things out, and that was my biggest, like Achilles heel, which is it always held me back because I’m like, Oh, I can figure this out on my own. Or I can figure this out. And I can do it myself, versus just immediately saying, I have no time to figure this out. Who is the right person for this? Who can I you know, get in that seat ASAP?
Josh Hadley 36:11
I completely agree with everything you just said. Mina, next question, what has been a your favorite productivity tool, or new software tool that you’ve recently discovered that you think is going to be a game changer?
Mina Elias 36:23
I mean, I don’t think this is a new thing. But monday.com has been a game changer for us. We use Monday, for project management, task management. It’s really nice, clean, easy, like to see everything, it’s color coded. There’s a lot of automation. So when you when you finish something, you know, couldn’t go to somewhere else. It connects with Zapier. So it can like send you email updates, and this and that. And so, for me, that’s, you know, we were trying to make ClickUp work as like, you know, project management and task management and documenting all of our processes in like a company wiki, basically. Then we tried Notion, then I realized that it was so much easier to have Monday for project and task management only. And then Notion is a company wiki.
Josh Hadley 37:09
I love it. I love it. All right, last question here, who is somebody that you admire or respect the most in the e-commerce space that other people should be paying attention to? And why?
Mina Elias 37:18
I mean, not really in the e-commerce space, but I love Grant Cardone. And I think Grant Cardone is someone, you know, man, a lot of people talk shit about, like, you know, what he’s selling in this and that and all this stuff. But at the end of the day, what he’s doing and how he’s doing it, he’s created a way for him to essentially, you know, make money in any way he wants. And when him and Frank Kern created an advertising agency, they were able to go from zero to a million a month in revenue within six months or less. And, you know, that just speaks to like, the ability, like what he’s doing and his social presence and the ability to make money. Now, obviously, I’m not saying that he offered a great service or didn’t offer a great service. But I think he there’s a lot of things, you know, I can learn from from Grant and how he’s doing, what he’s doing, and how he’s positioning himself. He also has a very, very, very strong mindset. And it’s, you know, I read the book, BF system, and be average. And now it’s mandatory for everyone on my team to read that book, when they joined the company.
Josh Hadley 38:24
I love it. Those are some great anecdotes. I love it. Well, Mina, I know this has been super valuable. Thank you for your time. If people want to learn more about you and your advertising agency, where can people reach out to you learn more about you? And I know you’re also giving out a free audit to our listeners as well. So tell people where they could learn more about this.
Mina Elias 38:45
Yeah, so the free audit, if you just go to Trivium.com. Just get a free audit. And basically, someone on the team will go into your account and we’ll go through everything like you know, your portfolio’s, your campaign names, the different ad groups, the keywords, organic ranking, everything, and give recommendations on how everything can be improved and why we recommend that stuff. And then my Instagram is @theminaelias, and my LinkedIn is Mina Elias. So feel free to message me there, any questions that you guys have. If you listen to this podcast, and have questions on how to do anything we talked about, feel free to reach out.
Josh Hadley 39:25
Awesome. Mina. Thanks again for your time.
Mina Elias 39:28
Thank you for having me, Josh.
Outro 39:30
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